What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

What Works

What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Moderator: Andrew Nelson, Director of  Editorial Projects, National Geographic Traveler
KarynGruenburg, SVP, Partner &  Strategic Alliances, Brand USA  
Doug Warner, Director of Media Relations, Explore  Charleston  
Kerri Verbeke Kapich, COO, San Diego Tourism Authority

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label_outline Destination Marketing Citizen Engagement Private Sector Destination Management