What can you do to demonstrate the impact that place marketing has on the bottom-line for your organisation? Mohamed Ashoor, Head of Digital Marketing at the, Bahrain Economic Development Board [EDB], talks to us about how they developed a marketing attribution model to show the impact that marketing has on delivering investments into the Kingdom.

Shelley Watson, Head of Marketing for Tātaki Auckland Unlimited, spoke with Asbjørn Overgaard Christiansen, CEO at Copenhagen Capacity, to understand Copenhagen’s success at attracting top talent and how Copenhagen’s sustainable values have proven such an asset.

Since its launch, the GREAT Campaign has created a wealth of world-class place marketing campaigns - but what's the secret to their success? Before Andy Pike, Director of the GREAT Britain & Northern Ireland Campaign, joins us at City Nation Place UK, we caught up with him to understand more about the strategy and vision behind the campaign.

Are you looking to create a longer-lasting legacy from the events you're hosting? Here are seven ideas from industry experts that you should be considering.

Here are the key trends and best practices for any investment promotion agency, tourism authority or firm looking to attract tourism investment.

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

There’s a quiet revolution growing in food production that will have a profound impact on our collective futures. Rural economic development may not seem sexy, but we all have a lot riding on how successfully communities support and sustain their natural environments, green spaces and food producers. So, what does it take to nurture the places that feed us all?

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. And to do that, they needed a solid foundation of data...