Last month, Oslo’s business development agency announced that they were relaunching themselves to reflect their broader remit. We sat down with CEO Siw Andersen to understand what prompted the shift in organisational branding and what the newly minted Oslo&Co team intends to do next. 

The new challenge for place brand and marketing teams is this: How do you make sure that the information surfaced about your place by AI is accurate and on brand? Here are the areas you should be prioritising to adapt to the new era of Generative Engine Optimisation (GEO).

Yes, place websites still matter in an AI-driven discovery environment. But not in the way many place leaders expect. Here's what you need to know in 2026 and beyond.

With AI search results becoming commonplace, your website is no longer the first port of call for prospective investors. Switzerland Global Enterprise’s Sirpa Tsimal explores how you can future-proof your strategy to ensure your place narrative survives AI summarisation.

Influencing the AI narrative about your region isn’t about chasing algorithms, it’s about being consistent and credible. Here are six practical ways each team can help guide the messaging that AI and search engines are sharing about your region.

Yesterday’s place marketing playbook won’t deliver for tomorrow’s audiences. Against a turbulent communications backdrop, what should city and nation teams be doing to future proof their marketing strategies?

The more advertising is ingrained into our digital experience, the more consumers learn to gloss over it. To get you thinking outside the box, our expert partners have shared a selection of their favourite non-digital place marketing activations...

This guide dives into ten powerful AI tools to explore what they’re best at, where they fall short, and how place marketers can use them to be more creative, strategic, and efficient

Sonya Shorey, President & CEO of Invest Ottawa, Area X.O and Bayview Yards, joined us to outline why they launched Area X.O to support startups, scaleups, and multinationals to develop new technologies, and what they learned along the way.

SEO certainly isn’t dead— but it is evolving. And as business executive, talent, and traveller search habits shift across platforms, your place brand’s strategy needs to evolve too. Here's how.

What does successful place marketing look like in 2025 and beyond? From generative AI to digital twins to location intelligence, here are the essential areas place brand and marketing leaders should be paying attention to.

If your place brand is still using impressions as a primary KPI for digital success, it may be time to rethink your approach. Here are five alternative metrics that provide a more insightful and meaningful picture of engagement and impact.

How can places avoid accusations of greenwashing in their marketing? Here are nine top tips to ensure you’re demonstrating your authentic commitment to sustainability to help you target your place marketing.

Discover seven simple ways that you could be using AI to make your place branding and place marketing job easier, along with some sample prompts to help you get started.

At a time when consumers are bombarded with advertisements and brand promises, influencers are becoming an essential ingredient in your marketing mix to give your message that feel of an authentic recommendation. But what’s the key to success in influencer marketing?