Investment Promotion

7 top tips for destination marketing and investment promotion during the COVID-19 pandemic

We are living in unprecedented times. And in the midst of it all, destination marketing and investment promotion organisations are taking stock and rapidly evolving their role. In the face of a global crisis, what can DMOs and IPOs constructively do to mitigate the damage?

label_outline Destination Marketing Destination Management Crisis Management Investment Promotion

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

label_outline Economic Development Digital Reputation Destination Marketing Tourism Destination Management Reputation Private Sector Place Branding Investment Promotion

Stakeholder engagement - putting your place brand at the centre of economic development and regeneration Case Study: London Royal Docks

Dan Bridge, Programme Director, The Royal Docks Team
Linsey Wooldridge, General Manager of Marketing, Lendlease Europe
Helen McHugh, Head of Business Partnership, London & Partners
Kevin Murphy, Chairman, Excel London 

Download PDF Presentation 

For City Nation Place Global delegates ONLY 

label_outline Private Sector Place Making Investment Promotion Economic Development

Using data to take your marketing and branding efforts to the next level

Most Destination Marketing Organizations (DMOs) today rely to some degree – if not a great extent – on traditional survey research. Surveys enable DMOs to ask tailored questions to a targeted demographic, resulting in meaningful insights. Surveys are, and will continue to be, an important component of marketing and branding strategies.

label_outline Investment Promotion Destination Marketing Data

Why Country Brands need a more strategic structure

When countries are trying to create a Country Brand strategy, they frequently do it without a strategic approach in mind and often lack a proven methodology or model for doing so. In practice, these countries learn the process as they progress and consequentially make unforeseen mistakes. As they lack comprehension of this task’s complex nature, they don't manage the process effectively.

label_outline Tourism Place Branding Investment Promotion Economic Development Destination Marketing
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