Investment Promotion

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?

label_outline Place Branding Investment Promotion Economic Development Digital Reputation Destination Marketing Tourism Destination Management Reputation Private Sector

Stakeholder engagement - putting your place brand at the centre of economic development and regeneration Case Study: London Royal Docks

Dan Bridge, Programme Director, The Royal Docks Team
Linsey Wooldridge, General Manager of Marketing, Lendlease Europe
Helen McHugh, Head of Business Partnership, London & Partners
Kevin Murphy, Chairman, Excel London 

Download PDF Presentation 

For City Nation Place Global delegates ONLY 

label_outline Investment Promotion Economic Development Private Sector Place Making

Using data to take your marketing and branding efforts to the next level

Most Destination Marketing Organizations (DMOs) today rely to some degree – if not a great extent – on traditional survey research. Surveys enable DMOs to ask tailored questions to a targeted demographic, resulting in meaningful insights. Surveys are, and will continue to be, an important component of marketing and branding strategies.

label_outline Investment Promotion Destination Marketing Data

Why Country Brands need a more strategic structure

When countries are trying to create a Country Brand strategy, they frequently do it without a strategic approach in mind and often lack a proven methodology or model for doing so. In practice, these countries learn the process as they progress and consequentially make unforeseen mistakes. As they lack comprehension of this task’s complex nature, they don't manage the process effectively.

label_outline Tourism Place Branding Investment Promotion Economic Development Destination Marketing

How the digital identity of nations and places reflects on place brands

Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, regions and cities already know that their Place Brand needs to be strategically managed in terms of having a strong digital presence to achieve great search results, based on a positive online reputation.

label_outline Tourism Reputation Place Branding Investment Promotion Economic Development Digital Reputation Destination Marketing
logo Peter Kentie Managing Director, Eindhoven 365

Becoming Eindhoven

Eindhoven have taken the world stage by storm, winning the 2018 City Nation Place Award for Place Brand of the Year. Peter Kentie, Managing Director at Eindhoven 365, took the time to share the thinking behind their repositioning, and to explore their innovative approaches to funding and stakeholder engagement.

label_outline Data Talent Attraction Place Branding Investment Promotion Funding Economic Development Destination Marketing
logo Sage Brennan Co-Founder, China Luxury Advisors

Seeking opportunity in crisis

Among the many tantalizing tropes trotted out by diplomats and China watchers is one popularized in the late fifties by John F. Kennedy: that the Chinese word for “crisis” 危机 weiji is a combination of two characters for “danger” and “opportunity.''

Weiji sure does seem timely. Global turmoil inspires caution and deliberation, but also resolve and visionary action.

label_outline Tourism Social Media Investment Promotion Economic Development Destination Marketing

The perfect recipe for creating a tech hub

For the first time, the City Nation Place Global conference will be in Shoreditch, London’s ‘Silicon Roundabout’ and the third largest hub for tech start-ups in the world. With talent attraction a major focus for much of the world, we began to wonder what makes a destination the perfect incubator for successful tech start-ups. What are the magic ingredients you need in place?

label_outline Talent Attraction Investment Promotion

The funding conundrum for place branding teams

We can all agree that tourism promotion is an essential component of a city, nation or place’s economy, right alongside a solid economic development strategy. In 2018, travel and tourism generated 10.4% of all global economy and created 319 million jobs – that works out as a global average of 1 in every 10 people whose daily income is reliant on tourism.  And yet for some reason, when the going gets get tough and budgets need to be cut, everyone seems to turn their eyes to the place promotion budget.

label_outline Tourism Investment Promotion Funding Destination Marketing
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