Investment Promotion

Nine expert tips to prepare for recovery in cities, nations and regions

How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.

label_outline Digital Reputation Crisis Management Investment Promotion Destination Marketing Citizen Engagement
Watch

Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

  • image
    Clare Dewhirst Founder and Director, City Nation Place
  • image
    Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
  • image
    Cat Leaver Head of Brand, VisitScotland
  • image
    Rose Wangen-Jones Managing Director, Marketing, London & Partners
  • image
    Geerte Udo CEO, amsterdam&partners
label_outline Investment Promotion Destination Marketing Place Branding Funding Data

What investment promotion agencies can do now to prepare for what's coming next

There are echoes from the recent past in what the global economy is facing today. The SARS epidemic, two Gulf Wars, the bursting of the dot-com bubble, 9/11 and the 2008 financial crisis, although different, were external shocks that required swift and focused action. From first-hand experience during those times, and reviewing some of the best initiatives IPAs around the world are already taking today, here is a battle plan for what to do.

label_outline Social Media Crisis Management Investment Promotion

Leveraging your place brand to create a framework for recovery

A clear place brand strategy is more than a nice accessory - it creates a framework for how your destinations should respond to unexpected challenges. Clare Barnett, Director of Economic Development & Culture for the City of Brampton, explains how they have centred their place brand identity at the heart of their COVID-19 response, and how a clear communication strategy and policy advocacy is enabling them to support their private sector through the crisis.

label_outline Place Branding Economic Development Investment Promotion Crisis Management
Load more