Kaunas, Lithuania, has been named one of the European Cities of Culture for 2022. Tadas Stankevicius, Director at Kaunas IN, shared with us how they’re leveraging culture to nurture civic pride and to drive their recovery after COVID-19.
How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.
Discover how the London Docks team overcame the challenges of working with multiple stakeholders whilst still engaging the hard-to-reach by creating space and forums for the wider community.
From inter-institutional collaboration to ambitious decarbonisation plans, discover how the Costa Rican nation brand became the core of the national consensus for the new century in their award -winning case study.
A new threat is emerging for place marketers – the recession. How can you advocate for your marketing budget in the midst of pandemic? And what can we learn from brands who have mastered their COVID marketing?
How can you leverage economic data to drive a comprehensive web strategy as an investment promotion agency? Stéphane Paquet, President & CEO at Montréal International, shares how data, story telling and a sector-specific approach have been central to their success.
Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.
There are echoes from the recent past in what the global economy is facing today. The SARS epidemic, two Gulf Wars, the bursting of the dot-com bubble, 9/11 and the 2008 financial crisis, although different, were external shocks that required swift and focused action. From first-hand experience during those times, and reviewing some of the best initiatives IPAs around the world are already taking today, here is a battle plan for what to do.
A clear place brand strategy is more than a nice accessory - it creates a framework for how your destinations should respond to unexpected challenges. Clare Barnett, Director of Economic Development & Culture for the City of Brampton, explains how they have centred their place brand identity at the heart of their COVID-19 response, and how a clear communication strategy and policy advocacy is enabling them to support their private sector through the crisis.
A global recession is unavoidable. UNCTAD [The United Nations Conference on Trade and Development] are estimating that global FDI could drop by as much as 40%. And with companies likely to look towards regionalising their supply chains, a comprehensive Aftercare strategy has never been more important. But how has Aftercare evolved to meet the demands of a COVID-19 world?
As we prepare for recovery after COVID-19, building collaborative relationships could be key to stretching limited resources further. Edith Wong, CMO at Invest Hong Kong, shared how the nine cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are being promoted collaboratively, whilst retaining their unique positioning.
We’ve been keeping an eye out for destination marketing and investment promotion approaches that walk the line between remaining true to their place brand identity and acknowledging the sensitivities of the COVID-19 crisis. These are nine of our favourites…
Being digitally savvy isn't a nice bonus any more. It's essential. Claus Loenborg, CEO at Copenhagen Capacity, and Guri Hodgaard, Director of Tourism and CEO at Visit Faroe Islands, share their award-winning social media strategies.
What will the investment promotion landscape look like post-coronavirus? We reached out to Sirpa Tsimal, Director of Investment Promotion at Switzerland Global Enterprise and a creative thinker in FDI promotion, to understand what kind of response might be needed after COVID-19.
We are living in unprecedented times. And in the midst of it all, destination marketing and investment promotion organisations are taking stock and rapidly evolving their role. In the face of a global crisis, what can DMOs and IPOs constructively do to mitigate the damage?
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