Be confident; be bold. How can you leverage humour in your place marketing to stand out from the crowd? Representatives from the City of Mount Pearl and Visit Winona share the secret to unearthing an authentic voice that resonates with your target audience.

What have we learned about how the investment decision making process is changing? How can you create a strong digital identity and stronger place storytelling to support your investment attraction strategy?

Learn how to prepare for a future cookie-less world and the step changes you should be making to your digital marketing strategies today.

Why do places need to evolve the way they present their assets and potential for tourism and economic development to stand out from the crowd? Listen in on this discussion with  place leaders from across Africa to understand how they're changing investor perceptions through strong place brand storytelling.

How can you connect conventions and business travel into your broader economic development strategy? Sherrif Karamat, President & CEO at PCMA, and Julie Coker, President & CEO at San Diego Tourism Authority, join us to share their insight.

Susan Aitken, Leader of the Glasgow City Council, outlines how they are ensuring equitable development for all areas and for all residents – and how they’re working to embed wellbeing across the city for a more resilient, sustainable future.

What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.

How can you reduce costs while increasing the efficiency of your strategies? Pedro Jose Fernandez Ayala outlines how Colombia have engaged their diaspora to support their strategy and gain market research.