Last week – and for the first time in two years – we were able to welcome delegates to London for CNP Global & UK. The two days were packed with learnings from around the world; here are just a few of our key takeaways from across the conferences...

What can places do to foster better collaborative relationships - both internally and with like-minded places around the world?

As Charles Landry - the renowned pioneer of the “creative cities” concept - notes, “the stories we tell ourselves are a big part of how we become us.” At a most basic level, Landry asserts, places can say “yes” or “no.” In other words, is this locale open to change and possibility or not?

What if we could conclusively demonstrate the link between place branding and the growth of your economy?

It’s the holy grail of place branding. Which is why we’re delighted to be partnering with Bloom Consulting on a ground-breaking research project to do just that – and we’re inviting place brand, destination marketing, and investment promotion organisations to join the study.

People are places, and places are people – but residents often have the quietest voice at the stakeholder table. How can we change this?

Last week, we welcomed over 300 place branding leaders organisations across North America for two days of inspirational and thought-provoking discussions on how places can adapt and evolve to meet the new realities we’re facing. It was a challenge boiling the conference down to just a few key takeaways, but these are the four themes that resonated most for us throughout the conference...

Our understanding on place branding is rapidly evolving. Here are our top reading suggestions from the last few years for those looking to expand their own knowledge and insights…

The pandemic has altered the way that we live and work – perhaps irrevocably – and with it, cities, regions, and nations need to re-think what it is that makes their place attractive. How can places adapt and evolve their strategies to respond to these changes?