Trends & Ideas

Measuring the impact of place branding

What if we could conclusively demonstrate the link between place branding and the growth of your economy?

It’s the holy grail of place branding. Which is why we’re delighted to be partnering with Bloom Consulting on a ground-breaking research project to do just that – and we’re inviting place brand, destination marketing, and investment promotion organisations to join the study.

label_outline Data Place Branding Reputation

Place attractiveness for all: how should places, and place leaders, be responding to the national conversations around D&I and equitable development?

How can you adopt intentional D&I strategies that really make a difference? Al Hutchinson, Visit Baltimore, Kelly Brough, Denver Chamber of Commerce, and Kevin Eshkawkogan, Indigenous Tourism Ontario, outline ideas for improving diversity and inclusion across tourism and all sectors of economic development - and how you can put KPIs in place to measure more than just box-ticking.

label_outline Advocacy Citizen Engagement Cultural Heritage Destination Management Soft Power

Four thought-provoking themes from City Nation Place Americas 2021

Last week, we welcomed over 300 place branding leaders organisations across North America for two days of inspirational and thought-provoking discussions on how places can adapt and evolve to meet the new realities we’re facing. It was a challenge boiling the conference down to just a few key takeaways, but these are the four themes that resonated most for us throughout the conference...

label_outline Citizen Engagement Collaboration Destination Management Destination Marketing Economic Development Place Branding Place Making

Responsive investment promotion and economic development strategies

What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.

label_outline Crisis Management Economic Development Investment Promotion
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