Trends & Ideas

When your brand is chaos: Political upheaval and the impact on national brands

A central facet of our ongoing age of uncertainty is the increasing overlap of political and commercial behaviours. Identities and spaces that were a generation ago seen as separate have increasingly overlapped, leading to new challenges in shepherding organizational reputations. Nowhere is this trend more apparent than when chaotic political environments impact how people view the health of nations. The United Kingdom's ongoing struggle with the implications of Brexit and the responses from the rest of the world provide a fascinating case study.

label_outline Reputation Place Branding Data

The perfect recipe for creating a tech hub

For the first time, the City Nation Place Global conference will be in Shoreditch, London’s ‘Silicon Roundabout’ and the third largest hub for tech start-ups in the world. With talent attraction a major focus for much of the world, we began to wonder what makes a destination the perfect incubator for successful tech start-ups. What are the magic ingredients you need in place?

label_outline Talent Attraction Investment Promotion

The funding conundrum for place branding teams

We can all agree that tourism promotion is an essential component of a city, nation or place’s economy, right alongside a solid economic development strategy. In 2018, travel and tourism generated 10.4% of all global economy and created 319 million jobs – that works out as a global average of 1 in every 10 people whose daily income is reliant on tourism.  And yet for some reason, when the going gets get tough and budgets need to be cut, everyone seems to turn their eyes to the place promotion budget.

label_outline Tourism Investment Promotion Funding Destination Marketing

Key takeaways from the City Nation Place Latin America and Caribbean conference

At the start of September, over 80 delegates representing over 25 countries across the LatAm and Caribbean region made the journey to San Jose in Costa Rica for the first City Nation Place LatAm & Caribbean conference.  It’s always such a pleasure to bring place branders together – the willingness to collaborate and share ideas defies the assumption that place branding is all about competitiveness. 

label_outline Tourism Economic Development Destination Marketing

The digital appeal of Latin America & the Caribbean

With so much on offer, how do people choose where to go on their next vacation? According to the 2014 Google Traveler study, 65% of leisure travelers search the Internet as a trusted source of information when choosing a destination for travel. In many ways, the digital perception of place brand is the prospective tourist’s only reality.


So what is the digital appeal for countries in Latin America & the Caribbean?

label_outline Destination Marketing Tourism Digital Reputation

Eight quotes that will change your thinking about destination marketing in LatAm & the Caribbean

With just two weeks until our inaugural City Nation Place Latin America & Caribbean conference and with a line-up of place branding leaders set to share their expertise, we’ve gathered eight of the best quotes to give you a quick sneak preview of the ground-breaking discussion planned for Costa Rica. Of course, many of the issues they raise will be relevant around the world….

label_outline Advocacy Social Media Place Branding Destination Marketing Citizen Engagement

What do we mean by ‘sustainability’ in place branding?

As our understanding of the complexities of what we mean by “place branding” [vs “place marketing”] grows, so does our awareness of the challenges that place branding and place marketing must face. And as we head towards our fifth annual City Nation Place Awards, we hope to see an increase in strategies which can demonstrate a ‘sustainable approach’.

But what do we mean by that?

label_outline Sustainability Place Branding Destination Management

It takes a village to grow a place brand

There are numerous examples of places that didn’t listen to their community and launched communications campaigns which were then lambasted by citizens who disagreed with them (Vilnius’ ‘G-Spot of Europe’ campaign springs to mind quite quickly), and of places who are facing a citizen backlash to the success of their tourism attraction strategy, or even – as the case of Long Island in the USA and the rejection of the new Amazon HQ plan – a rejection of successful investment attraction and economic development. So how do you ensure your community are engaged with your place brand strategy?

label_outline Tourism Diaspora Destination Marketing Citizen Engagement

Local love, global love – the key to successful place branding in Latin America?

At first, Latin America seems enticing with its sunny weather, low cost of living, beautiful beaches, and incredible history. And without surprise, these features are frequently promoted in international travel and lifestyle media. 

But are these reasons enough to get a traveler or business motivated to seek out Latin America as their next destination?  Are the rich Latin culture, weather, and affordable cost what it takes to make its vibrant cities a top destination to work, live, and do business in?

label_outline Tourism Investment Promotion Data Advocacy
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