As we move from lockdowns into what comes next, travellers have different behaviours and priorities than before. New behaviour poses brand new questions, and with no playbook, we must learn to adapt along the way
To put it simply, if a country wants to do well, it must do good. Simon Anholt, founder of the Good Country Index, shares his thoughts on how nations can make a real impact on the global stage and create genuine, lasting positive perceptions.
A new study by Bloom Consulting revealed that 68% of people have changed their perceptions of a country based on public governance and their management of the COVID-19 crisis. But what does this mean for countries in Latin America?
Hear from experienced place brand practitioners how to foster stakeholder collaboration to create a unified vision for the development of your place's tourism and economic development.
Understanding how we can build on community goodwill will be critical for authentic and resilient recovery. Power to Change, an independent trust that supports community businesses in England, shares lessons from some of England’s most innovative community leaders to understand how places around the world can work more effectively with their community as we rebuild.
COVID-19 has encouraged us all to find new ways of working, but can we ever lose the personal touch in investment promotion? Sirpa Tsimal, Director of Investment Promotion at Switzerland Global Enterprise, shares her insights on the digital vs the human approach to investment attraction.
Thordur Oskarsson, Amabassador for Iceland, explores how you can put your values at the heart of your place brand strategy - and how Iceland have made the link between public diplomacy, place branding, and sustainable development goals.
What opportunities is the 'work from home' shift creating for destination marketing and investment promotion organisations? Hear from our panel of place marketing experts in North America as they share learnings from the COVID-19 pandemic.
Our understanding on place branding is rapidly evolving. Here are our top reading suggestions from the last few years for those looking to expand their own knowledge and insights…
There's a fine line between soft power and sharp power. How can we reconnect our values into our soft power approaches in a post-COVID-19 world? Can cities, regions and nations, promote a more global mindset in their citizens?
How can city governments, DMOs and EDOs now help their downtowns, main streets and neighbourhoods to recover from the impact of COVID-19? Our panel of place branding practitioners explore the challenges and opportunities of bringing together all key stakeholders to deliver a collaborative solution.
What have CEOs from leading destination marketing and economic development organisations learnt during the COVID-19 crisis? And how are they mitigating the impacts and planning for the future?
Just as tourism teams are looking to “reset” with a more sustainable approach, place leaders and economic development teams are reconsidering approaches to placemaking. There is a need to reinvent our public spaces to rebuild the attractiveness of places – and to reconnect communities that have been living in isolation for upwards of three months.
If there are any silver linings to the COVID-19 pandemic, the renewed spirit of global collaboration and creative innovation would be one. As one of the few EDOs to collaborate with the private sector in the UN's Global Hack, Locate in Kent share advice for EDOs looking to ensure their organisations are sufficiently resourced and agile to survive and thrive through the crisis and the recovery period.
What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world?
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