There's a fine line between soft power and sharp power. How can we reconnect our values into our soft power approaches in a post-COVID-19 world? Can cities, regions and nations, promote a more global mindset in their citizens?
How can city governments, DMOs and EDOs now help their downtowns, main streets and neighbourhoods to recover from the impact of COVID-19? Our panel of place branding practitioners explore the challenges and opportunities of bringing together all key stakeholders to deliver a collaborative solution.
What have CEOs from leading destination marketing and economic development organisations learnt during the COVID-19 crisis? And how are they mitigating the impacts and planning for the future?
Just as tourism teams are looking to “reset” with a more sustainable approach, place leaders and economic development teams are reconsidering approaches to placemaking. There is a need to reinvent our public spaces to rebuild the attractiveness of places – and to reconnect communities that have been living in isolation for upwards of three months.
If there are any silver linings to the COVID-19 pandemic, the renewed spirit of global collaboration and creative innovation would be one. As one of the few EDOs to collaborate with the private sector in the UN's Global Hack, Locate in Kent share advice for EDOs looking to ensure their organisations are sufficiently resourced and agile to survive and thrive through the crisis and the recovery period.
What impact is the COVID-19 pandemic having on how the global public perceives Nation Brands – and more importantly, how is this changing people’s willingness to travel, invest, or work in countries around the world?
What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.
Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.
In our recent survey looking at Place Branding for the 2020s, we asked our respondents whether their storytelling was rooted in place values or focused primarily on place assets – the answers suggested a slightly stronger focus on assets. The COVID-19 pandemic has given us an opportunity to pause and think about whether we want to continue on the same tracks we've been running along for the last five decades or if there's time for real change in the way that we think about what we are doing, and what our places stand for.
A global recession is unavoidable. UNCTAD [The United Nations Conference on Trade and Development] are estimating that global FDI could drop by as much as 40%. And with companies likely to look towards regionalising their supply chains, a comprehensive Aftercare strategy has never been more important. But how has Aftercare evolved to meet the demands of a COVID-19 world?
We’ve been keeping an eye out for destination marketing and investment promotion approaches that walk the line between remaining true to their place brand identity and acknowledging the sensitivities of the COVID-19 crisis. These are nine of our favourites…
Is there a danger that we lose focus on sustainability in favour of quick recovery after COVID-19? Or is now the time to make real change, to take this global standstill and use it as a chance to determine how we can build more sustainable tourism and place economies?
How can you power your FDI sector marketing strategy? As we look to recovery after the COVID-19 pandemic, hear M&C Saatchi's top tips for driving sector-specific engagement.
While tourism and promotion campaigns have mostly ground to a halt, DMOs and EDOs around the world are reinventing themselves to take a more active role in destination and community management. How are they achieving this?
5G has been in the pipeline since as early as 2008. Today, 5G is nearly in our grasp and 2020 will see the first roll out of commercially viable 5G in consumer devices. But what does it really mean for cities? For businesses? Will 5G herald the next wave of digital transformation or will we just be living in a faster version of our current society?
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