At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

If soft power is the ability of a place to influence the behaviour or actions of other actors in the international arena, what role does place branding have in generating and promoting soft power for your place?

We all know that climate change is happening, the evidence is all around us and increasing every year. So why is it so hard for us to think past the short term and make these adjustments? And how do we get people engaged in solving this issue? 

Many sustainability issues transcend national borders, and a country's commitment to sustainability therefore has a clear impact on other actors in the international arena. Brand Finance's Robert Haigh unpacks the data linking sustainability and soft power and what impact that has on tourism, trade, and beyond.

We’re in a period of global transition. As we welcomed 200 place brand and marketing leaders to New Orleans for the seventh annual City Nation Place Americas conference, this new momentum for change was clear. Here are a few of the ways that cities, regions, and states across the USA and Canada are evolving their strategies to prepare for new challenges and opportunities.

What does a growing, thriving Net Zero visitor economy look like, and how do we ensure that it can continue to support the communities and businesses that rely on it? Jeremy Sampson, CEO of the Travel Foundation, shares learnings from their latest report and actionable steps to get you on the road to a Net Zero future.

The new Anholt-Ipsos Mid-Tier US City Brand Index examines fifty smaller but recognizable cities across the USA to understand what's driving domestic awareness and perceptions. Discover the top-ten here.

How do placeshaping, product development, and residential quality of life intersect? Discover the answer and learn how to leverage these factors to support the long-term resilience of your community as speakers for City Nation Place Americas 2023 share their expertise.

To talk about cities is first and foremost to talk about people and how people interact within public places. Bloom Consulting's Caio Esteves explores the intersection between place branding and placemaking and dives into the shift brought about by the pandemic.

As the world becomes increasingly connected, soft power is an important tool that nations can leverage to achieve economic success. Brand Finance's Place Branding Director Konrad Jagodzinski explores the link between nation brand perceptions and performance and shares some ideas on how you can leverage your soft power to grow your economy.

Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…

Last week, Brand Finance launched their 2023 Global Soft Power Index. Against a backdrop of uncertainty and instability, it seemed particularly relevant to pause and take stock of how soft power was impacting – and being impacted by – world events. Discover which nations are leading the way and how smaller to mid-sized countries are creating an impact on the global stage.