Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?
The UK media is covered in headlines proclaiming the death of the high street. But this isn't true - they're just in a process of transformation. How are destinations using innovative placemaking and policy reforms to revitalise their city centres?
Dan Bridge, Programme Director, The Royal Docks Team Linsey Wooldridge, General Manager of Marketing, Lendlease Europe Helen McHugh, Head of Business Partnership, London & Partners Kevin Murphy, Chairman, Excel London
More and more, people's perceptions are formed online. But how does this impact place brand strategies? Jose Torres, CEO at Bloom Consulting shared his insights with us on how nation brands are evolving to meet challenges of the 21st century.
With new challenges around funding and data, place brands are having to become more innovative in their approaches. Malcolm Allan, President at Bloom Consulting, shares some of his thoughts on the opportunities arising for place brands.
See what Maris Paula Saenz, Design Strategist, Gensler and Javier Cortes, Studio Director, Gensler have told our delegates about the core experiences to place branding.
We caught up with Leah Chandler, the Chief Marketing Officer at Discover Puerto Rico, and Nate Huff, Senior Vice President of Miles Partnership, in order to discover their takes on the key challenges facing place branding in the Latin American region.
It’s sometimes possible that, when you are convinced of the value of what your organisation is achieving, you neglect the task of helping others to share the same vision. At City Nation Place events we’ve often talked about engaging citizens, politicians, and the private sector in the process of place branding – working together to understand your place’s assets, creating a plan to grow and leverage your assets, and implementing that strategy with the consensus and contribution of all stakeholders. However, in our research for future agendas, a new word is appearing in the conversations we are having with place branding practitioners around the world: “advocacy”. There’s a growing recognition of the need to advocate for the beneficial impact of your place branding strategy – as Victor Hoskins, Director of Arlington Economic Development in Virginia USA [one of the winning places in the race to host the new headquarters for Amazon] commented, ironically it can be when you are most successful that you need to advocate the most.
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