Place Making

Building sustainability values into your place brand: a must-have or a competitive advantage?

What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.

label_outline Citizen Engagement Destination Management Place Making Sustainability Tourism

Bitesize branding and marketing insights for the busy place leader

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

label_outline Collaboration Destination Marketing Economic Development Investment Promotion Place Branding Place Making Tourism

Making airport cities and regions more attractive

Airports have always been key selling points in tourist and economic attractiveness strategies. Which country, city or region has never boasted itself of having air access? Yet, the global crises and their persistent effects on air travelling have called into question the role of these major infrastructures. As we rebuild, can airports become essential assets in the attractiveness and branding of destinations?

label_outline Place Branding Place Making Private Sector

Growing and communicating the positive impact of convention centers on the place economy

State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?

label_outline Economic Development Place Making Tourism

The relationship between destinations and icons: how to create an iconic building?

All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.

label_outline Design Place Branding Place Making

How Greenville, South Carolina built its place attractiveness and reputation – and resilience through COVID

Mayor Knox White of the City of Greenville shares how Greenville's placemaking focus on mixed-use development, walkability, and green space promoted the city's resiliency during the pandemic, and how increased recognition in the value of developing your quality of life proposition drives investment.

label_outline Destination Management Economic Development Place Branding Place Making
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