Place Making

A tale of two business improvement districts

The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.

label_outline CollaborationPlace MakingPrivate Sector

From place brand campaign to true place brand strategy

So often the focus of a place branding project is on communicating the brand's central idea externally, and the most important part of a place – its built environment – can be forgotten or overshadowed. CivicBrand's Brisa Byford and Layne Ferguson explore how you can infuse your brand's story into the built environment - told through the lens of a place branding project in High Point, North Carolina.

label_outline Place BrandingPlace Making

How Medway launched a regeneration programme and what they’re doing to engage residents along the way

Medway in Kent was one of 25 areas in England awarded a share of £3 million to help them set their own standards for design locally. We asked Virginie Giles, Place Manager & Director for We Are Medway CIC, to explain more about the impact placemaking is having on the area, including the importance of bringing Medway’s diverse communities together to deliver positive change.

label_outline Citizen EngagementDesignPlace Making

Making your KPIs work harder for your organisation

How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

label_outline Citizen EngagementDataDestination MarketingEconomic Development Place BrandingPlace MakingReputation

Five experts predict the trends that will impact place branding in 2023 and beyond

Which trends will be making the biggest impact on place brand and place marketing strategies over the next twelve months? From sustainability to data to managing decreased spending budgets, five of our expert partners shared their insights to help you keep your finger on the pulse as you head into 2023.

label_outline Citizen EngagementDataPlace MakingSustainabilityTalent Attraction

Building sustainability values into your place brand: a must-have or a competitive advantage?

What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.

label_outline Citizen EngagementDestination ManagementPlace MakingSustainabilityTourism

Bitesize branding and marketing insights for the busy place leader

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

label_outline CollaborationDestination MarketingEconomic Development Investment PromotionPlace BrandingPlace MakingTourism
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