Fourth Economy's Nicole Muise-Kielkucki shares the five core strategies that places are embracing as they lean into placemaking as an economic development strategy and what you can do to improve and grow your quality of life place assets.
How is an effort to develop great places and quality of life supporting Indiana's ability to attract corporate HQs, thousands of new residents, and an explosion of tourism? Discover how you can transform your own place with this best practice case study.
So often the focus of a place branding project is on communicating the brand's central idea externally, and the most important part of a place – its built environment – can be forgotten or overshadowed. CivicBrand's Brisa Byford and Layne Ferguson explore how you can infuse your brand's story into the built environment - told through the lens of a place branding project in High Point, North Carolina.
We're in the golden age of tourism and placemaking data. Hear from Adara's Leroy Bridges and the destination pros who have it all figured out.
How do placeshaping, product development, and residential quality of life intersect? Discover the answer and learn how to leverage these factors to support the long-term resilience of your community as speakers for City Nation Place Americas 2023 share their expertise.
To talk about cities is first and foremost to talk about people and how people interact within public places. Bloom Consulting's Caio Esteves explores the intersection between place branding and placemaking and dives into the shift brought about by the pandemic.
Medway in Kent was one of 25 areas in England awarded a share of £3 million to help them set their own standards for design locally. We asked Virginie Giles, Place Manager & Director for We Are Medway CIC, to explain more about the impact placemaking is having on the area, including the importance of bringing Medway’s diverse communities together to deliver positive change.
How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.
Which trends will be making the biggest impact on place brand and place marketing strategies over the next twelve months? From sustainability to data to managing decreased spending budgets, five of our expert partners shared their insights to help you keep your finger on the pulse as you head into 2023.
Skyscrapers have been a long part of urban cityscapes. Symbols of expensive land, commercial and business areas, the human aspiration to reach the sky since antiquity is a reality in the world's megacities. Whether it's a technological feat, or a response to overpopulation issues, the construction of tall buildings is a trend that is accelerating.
Are you looking to create a longer-lasting legacy from the events you're hosting? Here are seven ideas from industry experts that you should be considering.
What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.
We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.
So with no further ado, here we go…
How can you leverage cultural, recreational, and main street assets to build a strong social fabric for your place?
Airports have always been key selling points in tourist and economic attractiveness strategies. Which country, city or region has never boasted itself of having air access? Yet, the global crises and their persistent effects on air travelling have called into question the role of these major infrastructures. As we rebuild, can airports become essential assets in the attractiveness and branding of destinations?
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