All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.

Last week – and for the first time in two years – we were able to welcome delegates to London for CNP Global & UK. The two days were packed with learnings from around the world; here are just a few of our key takeaways from across the conferences...

As Charles Landry - the renowned pioneer of the “creative cities” concept - notes, “the stories we tell ourselves are a big part of how we become us.” At a most basic level, Landry asserts, places can say “yes” or “no.” In other words, is this locale open to change and possibility or not?

How does place branding evolving during a pandemic? Mark Thomas, President of the Pittsburgh Regional Alliance - and one of our jurors for the upcoming City Nation Place Awards - joined us to explain the thinking behind Pittsburgh's re-brand and how they're putting the focus on inclusive recovery. 

There has been a monumental shift in the way that consumers engage with places. However, despite early commentators highlighting that this could be the end of the high street and the physical store, in fact the recovery has begun. What do places need to do to bring visitors back to their high streets?

Last week, we welcomed over 300 place branding leaders organisations across North America for two days of inspirational and thought-provoking discussions on how places can adapt and evolve to meet the new realities we’re facing. It was a challenge boiling the conference down to just a few key takeaways, but these are the four themes that resonated most for us throughout the conference...

Our understanding on place branding is rapidly evolving. Here are our top reading suggestions from the last few years for those looking to expand their own knowledge and insights…

To many Londoners, Brent Cross is best known for its shopping centre. Now, though, there is an ambitious regeneration project underway. Nick Searl, Partner at Argent Related and the joint lead on the project, joined us for a conversation to share how the ambitious development will put the spotlight on sport, play, and community wellbeing.

"The future of the city is the future of us. It’s who we are," says Jonathan Woetzel, McKinsey Global Institute. The question, then, is what changes do we need to make to bring people back to the city? And how do we do this safely, equitably, and in a way that makes us more resilient to future shocks?

The spotlight is on Glasgow as the hosts of COP26. What role do cities play in addressing global challenges such as climate change? Susan Aitken, Council Leader for Glasgow City Council, shares how can cities can leverage their events to grow their international reputation, engage citizens in key areas, and generate equitable development.

What role does sound play in recreating the experience of another location? How are places leveraging the uniqueness of their soundscapes to drive their place marketing and place branding?