Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?
Geerte Udo, CEO at amsterdam&partners, joined us for a quick interview to share how Amsterdam have put their residents at the centre of their strategies, and why it's so key to ensure that everything adds value to their citizens - especially tourism.
Following the dissolution of Mexico's Tourism Promotion council, the private sector of Los Cabos stepped into fill the gap. Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, shared details of the collaboration with us, along with the work that they're undertaking to challenge negative stereotypes in the media.
As our understanding of the complexities of what we mean by “place branding” [vs “place marketing”] grows, so does our awareness of the challenges that place branding and place marketing must face. And as we head towards our fifth annual City Nation Place Awards, we hope to see an increase in strategies which can demonstrate a ‘sustainable approach’.
Moderator: Andrew Nelson, Director of Editorial Projects, National Geographic Traveler KarynGruenburg, SVP, Partner & Strategic Alliances, Brand USA Doug Warner, Director of Media Relations, Explore Charleston Kerri Verbeke Kapich, COO, San Diego Tourism Authority
Moderating: Richard Cutting-Miller, Executive Vice President, Resonance Brent DeRaad, President & CEO, Visit Tucson Jessica Herrera, Director, City of El Paso Economic Development
Hear from experienced place brand practitioners how to foster stakeholder collaboration to create a unified vision for the development of your place's tourism and economic development.
Leading destination marketers, economic developers, property developers and city leaders from across the UK arrived in Birmingham on Tuesday for the first annual City Nation Place UK conference. From start to end, the one-day conference was packed with exciting and inspirational conversations, as place branders shared their experiences through case studies and discussions.
Given the scope and range of the debate, it’s a challenge to sum it all up in one article, but here are the seven key takeaways that stood out the most.
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