Destination Management

From tourism marketing to location marketing

Germany's North Rhine-Westphalia is, coincidentally, shaped like a banana. It’s also a hub for creative and digital industries, and Tourismus NRW e.V. have just launched a new strategy to reposition the region internationally. We caught up with Heike Döll-König, CEO of Tourismus NRW e.V. to discover what the impetus was for the strategy and how they’re moving forwards as a region.

label_outline Destination Management Destination Marketing Place Branding Reputation

Breaking down the impact of the de Bois report for DMOs in England

The de Bois report set out 12 recommendations to improve the DMO landscape in England – and the UK government has recently published their response, accepting the majority of Nick de Bois’ recommendations. Ahead of City Nation Place UK, we reached out to Patricia Yates, CEO of VisitBritain/VisitEngland, to understand what the broader impact will be across England following these decisions.

label_outline Destination Management Destination Marketing Funding

Building sustainability values into your place brand: a must-have or a competitive advantage?

What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.

label_outline Citizen Engagement Destination Management Place Making Sustainability Tourism

How Destination Canada’s loyalty programme took flight

How is the world of travel and tourism changing? Before she joins us as one of the City Nation Place Awards judges, Gloria Loree, SVP & Chief Marketing Officer for Destination Canada, outlines how a loyalty programme created the space to re-engage prospective travellers in the country, how Destination Canada are collaborating with their Indigenous Tourism partners, and a few of her personal predictions for the future.

label_outline Collaboration Cultural Heritage Destination Management Destination Marketing Tourism
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