Tourism for all: Six community engagement approaches to support your visitor economy
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.
Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.
Tourism has the power to change the world, but the onus is now on DMOs to maximise their true contribution to their destinations. TOPOSOPHY's Chris Armstrong outlines practical steps DMOs can take to drive wellbeing in their communities.
Left unchecked, a rapid increase in fortune for a place can result in the displacement of your existing residents. Here are eight tips to ensure that you’re driving inclusive and equitable development for your place.
Climate action planning can be a daunting task for a destination. Here are a selection of plans developed by places around the world to give you the tools you need to secure a more sustainable future for your place.
We sat down with David Goldstein, CEO of Travel Alberta, to discover how their destination management strategy is supporting long-term economic, cultural, and social prosperity for communities across the province.
Cities and towns using art and technology to transform their public spaces into places of convergence and human connection. Creos' Alexandre Lemieux explores how the adoption of art in urban planning is a strategic move towards creating immersive experiences that foster community engagement and stimulate local economies.
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
Listen in as Brandkit join three successful place brand leaders to share top techniques you can use to build engaged and active ecosystems, integrate your place narrative through private sector activities, and break down invisible barriers that prevent your community from using the resources you've built.
Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?
When you’re taking something as complex and multifaceted as a place, how do you identify who you are and the values that are at the core of your DNA? Place brand and marketing leaders share what they consider the essential tenets of delivering a strategy that is firmly rooted in the authentic values of your community.
Prioritising growth in terms of visitor numbers alone means that local residents are likely to lose out. The Travel Foundation's Kelly Galaski explores how destinations can embrace a holistic approach to planning that includes a broader range of key performance indicators to ensure you can make informed decisions for residents and visitors alike.
It’s 2023, and those net-zero targets are starting to look quite near-term. The UK has committed to cutting emissions by 68% by 2030; with just seven years to go, we need every city and region to be playing their part. So, what role do place brand and marketing organisations play in driving positive climate action?
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