Destination Management

Moving your DE&I strategy beyond the tick box

Cities have complex pasts that have left complex legacies – much more so than employers who have only existed for a fraction of most cities and nations. How can you ensure that you don’t resort to copy-paste cliches and tokenistic efforts, and that you’re developing a place narrative that acknowledges the past while still looking to the future?

label_outline Collaboration Cultural Heritage Destination Management Place Branding

Annual Survey Report | Planning for the future

The City Nation Place annual survey aims to take the pulse on the priorities of nation branding teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies, and economic development boards – where do they see the challenges and opportunities, and what strategies and tactics are they pursuing to deliver on their key objectives?

label_outline Citizen Engagement Collaboration Data Destination Management Destination Marketing Economic Development Funding Investment Promotion Place Branding Sustainability Talent Attraction Tourism

Harnessing citizen power to reboot your place brand strategy

How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.

label_outline Citizen Engagement Advocacy Destination Management

Struer’s path to becoming the City of Sound

For a smaller city or region, it can be hard to make an impact on the international stage. You need to identify a really strong, authentic impetus for your place brand strategy to stand out from the crowd. John Fogde, Head of the Struer City of Sound Department, explains how they developed the positioning for the Danish city and how being known as the City of Sound gives them the edge in their activities.

label_outline Citizen Engagement Collaboration Destination Management Economic Development Place Branding Reputation

Nine ideas to inspire your sustainable place branding strategy

With COP 26 on the horizon, sustainability is perhaps the biggest challenge for place brands. How can you ensure that your strategy delivers against your economic, social, and environmental sustainability ambitions? We reached out to our panel of Experts for their top tips for places looking to authentically embed sustainability at the heart of their place values and strategies…

label_outline Destination Management Place Branding Sustainability
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