Destination Management

In this new state of a displaced workforce, how can leaders of place brand teams foster innovationand creative thinking?

Whether this new visitor economy will be “better” – more resilient, more equitable and creating more value for communities - will depend on how we recover. Here are some of the common challenges facing destinations in recovery, and some of the opportunities it creates to build back better.

The spotlight is on Glasgow as the hosts of COP26. What role do cities play in addressing global challenges such as climate change? Susan Aitken, Council Leader for Glasgow City Council, shares how can cities can leverage their events to grow their international reputation, engage citizens in key areas, and generate equitable development.

How can tourism destinations develop regenerative tourism solutions after COVID-19? Aradhana Khowala, the Chair of the Red Sea Development Company's advisory board, shares why it's so important for luxury tourism to bounce back greener, and what learnings there are for smaller destinations looking to improve their own sustainable approaches.

Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us

Recovery will have to be a joint effort with your citizens, your government, your local businesses, your key stakeholders. To make real change, everyone must be on board with your strategy. What can you do practically as a place marketing or management organisation to help take those first steps?

The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.