Destination Management

Beyond growth: indicators that reveal the true cost and benefits of tourism

Prioritising growth in terms of visitor numbers alone means that local residents are likely to lose out. The Travel Foundation's Kelly Galaski explores how destinations can embrace a holistic approach to planning that includes a broader range of key performance indicators to ensure you can make informed decisions for residents and visitors alike.

label_outline DataDestination ManagementSustainabilityTourism

Destination organizations, stakeholders and residents Creating a shared vision for a successful future

As destination organisations globally are increasingly looking inward at stakeholders and residents, they’re addressing what organisational changes are needed to support a shared “social licence” for tourism. Simpleview's David Peacock talks about the importance of having a local voice in destination marketing, and answers your burning questions about community engagement and resident sentiment.

label_outline Citizen EngagementDestination Management

From recovery to resilience and beyond: Insights from the 2023 CNP Americas conference

We’re in a period of global transition. As we welcomed 200 place brand and marketing leaders to New Orleans for the seventh annual City Nation Place Americas conference, this new momentum for change was clear. Here are a few of the ways that cities, regions, and states across the USA and Canada are evolving their strategies to prepare for new challenges and opportunities.

label_outline Citizen EngagementCollaborationDestination ManagementEconomic Development Place BrandingTourism

Growing Indigenous tourism in Canada: Case Study

Supporting Indigenous businesses can have a positive ripple effect on the local economy. Learn how Indigenous tourism operators and destination marketers are collaborating on product development and capacity building as Alphabet's Cathy Kirkpatrick shares expertise from three tourism stakeholders moving the needle on Indigenous tourism growth.

label_outline CollaborationCultural HeritageDestination ManagementDestination MarketingPrivate Sector

From tourism marketing to location marketing

Germany's North Rhine-Westphalia is, coincidentally, shaped like a banana. It’s also a hub for creative and digital industries, and Tourismus NRW e.V. have just launched a new strategy to reposition the region internationally. We caught up with Heike Döll-König, CEO of Tourismus NRW e.V. to discover what the impetus was for the strategy and how they’re moving forwards as a region.

label_outline Destination ManagementDestination MarketingPlace BrandingReputation

Breaking down the impact of the de Bois report for DMOs in England

The de Bois report set out 12 recommendations to improve the DMO landscape in England – and the UK government has recently published their response, accepting the majority of Nick de Bois’ recommendations. Ahead of City Nation Place UK, we reached out to Patricia Yates, CEO of VisitBritain/VisitEngland, to understand what the broader impact will be across England following these decisions.

label_outline Destination ManagementDestination MarketingFunding
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