Three ways place brand leaders can foster innovation and creative thinking in the virtual workplace
In this new state of a displaced workforce, how can leaders of place brand teams foster innovationand creative thinking?
In this new state of a displaced workforce, how can leaders of place brand teams foster innovationand creative thinking?
Whether this new visitor economy will be “better” – more resilient, more equitable and creating more value for communities - will depend on how we recover. Here are some of the common challenges facing destinations in recovery, and some of the opportunities it creates to build back better.
Mayor of Bristol, Marvin Rees, discusses how the city has put their brand values at the core of their policy and recovery, and how they’re working to ensure that they engage all their citizens in the discussion and building of civic pride.
City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review. Discover the learnings from that process, alongside Kevin Eshkawkogan, Indigenous Tourism Ontario, Andrew Grossmann, Colorado Tourism Office, Patricia Maher, Grenada Tourism Authority, and Kim Robertson, Scottish Enterprise.
The spotlight is on Glasgow as the hosts of COP26. What role do cities play in addressing global challenges such as climate change? Susan Aitken, Council Leader for Glasgow City Council, shares how can cities can leverage their events to grow their international reputation, engage citizens in key areas, and generate equitable development.
How can tourism destinations develop regenerative tourism solutions after COVID-19? Aradhana Khowala, the Chair of the Red Sea Development Company's advisory board, shares why it's so important for luxury tourism to bounce back greener, and what learnings there are for smaller destinations looking to improve their own sustainable approaches.
George Stone, Executive Editor and VP for National Geographic Travel, Laura Aalto, CEO at Helsinki Marketing, and Daniel Valverde, Costa Rica's Country Brand Director, discuss how global values and sustainability can be core drivers for your place brand identity.
Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us
Jim Piercy, Group Creative Director for the Trust, WSJ, joins Leigh Dawber, CMO at Cape Town Tourism, and Claudia Valentini, Head of PR & Communication Foreign Services for Apt Servizi Emilia Romagna, share strategies for digging deeper into your brand storytelling and engaging your target audiences through storytelling.
Hear from experienced place brand practitioners how to foster stakeholder collaboration to create a unified vision for the development of your place's tourism and economic development.
Recovery will have to be a joint effort with your citizens, your government, your local businesses, your key stakeholders. To make real change, everyone must be on board with your strategy. What can you do practically as a place marketing or management organisation to help take those first steps?
What opportunities is the 'work from home' shift creating for destination marketing and investment promotion organisations? Hear from our panel of place marketing experts in North America as they share learnings from the COVID-19 pandemic.
The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?
How can innovation add value for citizens and your brand when it's used effectively? Jonas Schorr, Co-founder, Urban Impact, explores Berlin's journey as a smart city brand to understand what other destinations can learn from their experience.
Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.
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