Ukraine's narrative has been fragmented by the political and social turmoil of their past. Volodymyr Sheiko, Director General at the Ukrainian Institute, explains how the country is using cultural diplomacy to project a more accurate portrayal of life in Ukraine - and how taking a slower approach is helping them to create impact in an ever-changing, fast-paced digital world.

After over 400 interviews, the team at Brand Tasmania distilled the Tasmanian spirit into six words: the quiet pursuit of the extraordinary. But how do you express that identity through design?

 A 2019 SWOT analysis of Gastronomy Tourism showed that Lithuanians – unlike Georgians or Italians – don’t have a unified and shared vision of their national cuisine. But Lithuania Travel saw an opportunity to unearth a new culinary identity for the nation....

Vauxhall is the central part of Europe’s largest regeneration area. Find out how they tapped into their fascinating history as London's Pleasure Garden to create a truly unique place brand identity.

Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.

It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.

Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?

How are cities evolving to meet global challenges? And what does the future talent market look like? We reached out to Mateu Hernandez, Director at Barcelona Global, to understand how Barcelona is putting talent and equitable development in the spotlight as they work towards recovery.

What is the most important factor for a smart city  project or organisation to be successful in the long-run?

Research shows that once a visitor does decide to come to The Hague they are positively surprised. It was this gap between image and actual experience that launched the international campaign 'Dive into The Hague'.

Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.