Cultural Heritage

What is the most important factor for a smart city  project or organisation to be successful in the long-run?

Research shows that once a visitor does decide to come to The Hague they are positively surprised. It was this gap between image and actual experience that launched the international campaign 'Dive into The Hague'.

Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.

The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?

Kaunas, Lithuania, has been named one of the European Cities of Culture for 2022. Tadas Stankevicius, Director at Kaunas IN, shared with us how they’re leveraging culture to nurture civic pride and to drive their recovery after COVID-19.

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.

Azerbaijan took the world by storm with their 2018 “Take Another Look” campaign which encouraged travellers to see the nation’s wonderful diversity. We reached out to Fidan Aliyeva, Azerbaijan Tourism Board, to understand the key to their successful design identity and how an organisation that is still forging its path adapted to the new challenges of COVID-19.

Brand Finance unveiled the Global Soft Power Index at a summit in London on February 25th, in front of an audience of over 400 international diplomats. What were the key findings from the index, and what can place branders learn from soft power experts?

We asked Glenn Jones, Chief Experience Development Officer, Bermuda Tourism Authority, to share their take on the key trends affecting place branding.