How to ensure your place branding and place marketing has a more authentic voice
Todd Babiak, CEO at Brand Tasmania, outlines tips for unearthing your brand DNA and creating an identity that resonates with your citizens.
Todd Babiak, CEO at Brand Tasmania, outlines tips for unearthing your brand DNA and creating an identity that resonates with your citizens.
What is the most important factor for a smart city project or organisation to be successful in the long-run?
Research shows that once a visitor does decide to come to The Hague they are positively surprised. It was this gap between image and actual experience that launched the international campaign 'Dive into The Hague'.
Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.
Hear from experienced place brand practitioners how to foster stakeholder collaboration to create a unified vision for the development of your place's tourism and economic development.
The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?
Kaunas, Lithuania, has been named one of the European Cities of Culture for 2022. Tadas Stankevicius, Director at Kaunas IN, shared with us how they’re leveraging culture to nurture civic pride and to drive their recovery after COVID-19.
Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.
Azerbaijan took the world by storm with their 2018 “Take Another Look” campaign which encouraged travellers to see the nation’s wonderful diversity. We reached out to Fidan Aliyeva, Azerbaijan Tourism Board, to understand the key to their successful design identity and how an organisation that is still forging its path adapted to the new challenges of COVID-19.
New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity
Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.
Brand Finance unveiled the Global Soft Power Index at a summit in London on February 25th, in front of an audience of over 400 international diplomats. What were the key findings from the index, and what can place branders learn from soft power experts?
How are perceptions of the UK created, and how are they changing? Hear from Conrad Bird, Director at the GREAT Britain Campaign, how can the brand architecture of Great Britain work best for all stakeholders?
Renee Hartmann, Co-founder, China Luxury Advisors
Sage Brennan, CO-founder, China Luxury Advisors
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We asked Glenn Jones, Chief Experience Development Officer, Bermuda Tourism Authority, to share their take on the key trends affecting place branding.
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