Cultural Heritage

Take Another Look: Azerbaijan’s path to a successful design identity

Azerbaijan took the world by storm with their 2018 “Take Another Look” campaign which encouraged travellers to see the nation’s wonderful diversity. We reached out to Fidan Aliyeva, Azerbaijan Tourism Board, to understand the key to their successful design identity and how an organisation that is still forging its path adapted to the new challenges of COVID-19.

label_outline Cultural Heritage Social Media Design Tourism Destination Marketing
Conrad Bird Conrad Bird Campaign Director, GREAT Britain Campaign

Interview with Conrad Bird, Director of the GREAT Britain Campaign

Ahead of the inaugural City Nation Place UK conference, we asked Conrad Bird, Director of the GREAT Britain campaign, why he believed it was important for the key decision makers in UK place branding to share their insights and learn from each other's experiences, as well as what he considers to be the international perception of Brand Britain.

label_outline Destination Marketing Citizen Engagement Tourism Private Sector Investment Promotion Economic Development Cultural Heritage Reputation Place Branding

Topical Issues for Place Branding Strategy

As controversy continues to rage in the United States over Nike’s Colin Kaepernick ad campaign, it turns the spotlight on the “values” of the brand.  Brands have always been about more than the logo or slogan: brand managers have always focused on brand values to create customer loyalty.  But in recent years companies have had to think more carefully about how the statements of CEOs around political issues will impact on customer perceptions, or on whether their communication strategies can add to their brand values by making statements about societal values.  So what about place brands?

label_outline Reputation Digital Reputation Social Media Place Branding Cultural Heritage

Strategies for smaller places: how to use what you have

Kimberly Connaghan, VP Global Media - Travel, National Geographic

Shauna Stewart, CEO, Experience Olympia & Beyond

Mary Ann Mahoney, CEO, Boulder CVB

Marla Tambellini, Deputy Director/Vice President of Marketing & PR, Explore Asheville Convention & Visitors Bureau

Download presentation slides for Experience Olympia HERE and Explore Asheville HERE.

label_outline Reputation Economic Development Tourism Place Branding Cultural Heritage
Kristian Sonnier Kristian Sonnier VP of Communications & Public Relations, New Orleans Convention & Visitors Bureau

Interview with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau

We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, to understand the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial.  How does he see the connection between tourism and economic development?  What does he think is the key to great place branding?

label_outline Place Branding Citizen Engagement Cultural Heritage Advocacy
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