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Cultural Heritage

logo Conrad Bird Campaign Director, GREAT Britain Campaign
Interview with Conrad Bird, Director of the GREAT Britain Campaign
In The Spotlight

Interview with Conrad Bird, Director of the GREAT Britain Campaign

Ahead of the inaugural City Nation Place UK conference, we asked Conrad Bird, Director of the GREAT Britain campaign, why he believed it was important for the key decision makers in UK place branding to share their insights and learn from each other's experiences, as well as what he considers to be the international perception of Brand Britain.

label_outline Tourism Citizen Engagement Reputation Private Sector Place Branding Investment Promotion Economic Development Destination Marketing Cultural Heritage
Topical Issues for Place Branding Strategy
Trends & Ideas

Topical Issues for Place Branding Strategy

As controversy continues to rage in the United States over Nike’s Colin Kaepernick ad campaign, it turns the spotlight on the “values” of the brand.  Brands have always been about more than the logo or slogan: brand managers have always focused on brand values to create customer loyalty.  But in recent years companies have had to think more carefully about how the statements of CEOs around political issues will impact on customer perceptions, or on whether their communication strategies can add to their brand values by making statements about societal values.  So what about place brands?

label_outline Digital Reputation Cultural Heritage Social Media Reputation Place Branding
logo play_arrow Strategy Toolbox

Strategies for smaller places: how to use what you have

Kimberly Connaghan, VP Global Media - Travel, National Geographic

Shauna Stewart, CEO, Experience Olympia & Beyond

Mary Ann Mahoney, CEO, Boulder CVB

Marla Tambellini, Deputy Director/Vice President of Marketing & PR, Explore Asheville Convention & Visitors Bureau

Download presentation slides for Experience Olympia HERE and Explore Asheville HERE.

label_outline Economic Development Cultural Heritage Tourism Reputation Place Branding
logo Kristian Sonnier VP of Communications & Public Relations, New Orleans Convention & Visitors Bureau
Interview with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau
In The Spotlight

Interview with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau

We caught up with Kristian Sonnier, VP President of Communications & Public Relations at the New Orleans Convention & Visitors Bureau, to understand the story of 300 years of place branding and how New Orleans’ brand strategy will capitalise on its tri-centennial.  How does he see the connection between tourism and economic development?  What does he think is the key to great place branding?

label_outline Place Branding Cultural Heritage Citizen Engagement Advocacy
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