Cultural Heritage

Destination placemaking Engineering experiences through collaboration with multicultural communities

Today’s experience junkie travellers are searching for the richness, flavours and textures of destinations, which many times are embodied in the communities and cultures of a place. Joe Veneto, Veneto Collaboratory, explores how the stories and people of a place provide the ingredients to design and develop unforgettable experiences for travellers.

label_outline Citizen EngagementCultural HeritageDestination MarketingTourism

‘People saw themselves reflected in the story’: Behind Brand Tasmania’s place branding success

Brand Tasmania’s mission is to inspire and encourage Tasmanians in their quiet pursuit of the extraordinary – a mission that the team have seen huge success with. Jess Radford, Director of Place Branding at Brand Tasmania and one of our 2023 CNP Awards jurors, outlined what it is that contributed to the success of their place brand strategy.

label_outline Citizen EngagementCultural HeritagePlace Branding

Growing Indigenous tourism in Canada: Case Study

Supporting Indigenous businesses can have a positive ripple effect on the local economy. Learn how Indigenous tourism operators and destination marketers are collaborating on product development and capacity building as Alphabet's Cathy Kirkpatrick shares expertise from three tourism stakeholders moving the needle on Indigenous tourism growth.

label_outline CollaborationCultural HeritageDestination ManagementDestination MarketingPrivate Sector
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