Cultural Heritage

Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.

It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.

Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?

How are cities evolving to meet global challenges? And what does the future talent market look like? We reached out to Mateu Hernandez, Director at Barcelona Global, to understand how Barcelona is putting talent and equitable development in the spotlight as they work towards recovery.

What is the most important factor for a smart city  project or organisation to be successful in the long-run?

Research shows that once a visitor does decide to come to The Hague they are positively surprised. It was this gap between image and actual experience that launched the international campaign 'Dive into The Hague'.

Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.

The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?

Kaunas, Lithuania, has been named one of the European Cities of Culture for 2022. Tadas Stankevicius, Director at Kaunas IN, shared with us how they’re leveraging culture to nurture civic pride and to drive their recovery after COVID-19.

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.

Azerbaijan took the world by storm with their 2018 “Take Another Look” campaign which encouraged travellers to see the nation’s wonderful diversity. We reached out to Fidan Aliyeva, Azerbaijan Tourism Board, to understand the key to their successful design identity and how an organisation that is still forging its path adapted to the new challenges of COVID-19.