In The Spotlight

Berlin’s Culture Project: plans for recovery after a year in lockdown

Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.

label_outline Tourism Place Branding Reputation Destination Marketing

Putting Baltimore on the map as one of America's most inclusive destinations

It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.

label_outline Reputation Design Citizen Engagement Tourism Place Branding Cultural Heritage

Live, work, play: the story behind London’s latest restoration project

To many Londoners, Brent Cross is best known for its shopping centre. Now, though, there is an ambitious regeneration project underway. Nick Searl, Partner at Argent Related and the joint lead on the project, joined us for a conversation to share how the ambitious development will put the spotlight on sport, play, and community wellbeing.

label_outline Sustainability Collaboration Economic Development Place Making

Building a data-centric nation branding strategy

Creating a nation branding strategy is no small challenge. To be successful, it needs to be grounded in the everyday reality of that country, and to achieve that, you need data. Eglė Kudzmanienė, Chief Advisor at Brand Lithuania Unit, detailed how the nation created a data-centric approach to country branding that allowed them to react rapidly to changing perceptions of Lithuania.

label_outline Data Digital Reputation Citizen Engagement Place Branding Reputation

How hosting COP26 is cementing Glasgow's green credentials

The spotlight is on Glasgow as the hosts of COP26. What role do cities play in addressing global challenges such as climate change? Susan Aitken, Council Leader for Glasgow City Council, shares how can cities can leverage their events to grow their international reputation, engage citizens in key areas, and generate equitable development.

label_outline Place Branding Destination Management Place Making Economic Development Citizen Engagement

The Vilnius Model: How to keep people smiling

Vilnius caught the attention of the world with their innovative strategies to support their citizens and businesses throughout the pandemic. We reached out to the Director of Go Vilnius, Inga Romanovskiene, to understand more about their place branding strategy - and to discover the secret to using humour successfully in your marketing.

label_outline Tourism Destination Marketing Citizen Engagement Place Branding Crisis Management

Embedding digital transformation into your investment promotion strategy

COVID-19 has accelerated the need for robust digital transformation, and investment promotion agencies around the world have been re-evaluating their strategies to ensure they’re still able to reach their investors – even if they’re still halfway around the world. We reached out to Muhammad Azmi Zulkifli, CEO at Invest Kuala Lumpur, to understand how the digital strategies they’d implemented have continued to adapt and evolve to meet the needs of this new pandemic world.

label_outline Talent Attraction Digital Reputation Investment Promotion
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