In The Spotlight

The Vilnius Model: How to keep people smiling

Vilnius caught the attention of the world with their innovative strategies to support their citizens and businesses throughout the pandemic. We reached out to the Director of Go Vilnius, Inga Romanovskiene, to understand more about their place branding strategy - and to discover the secret to using humour successfully in your marketing.

label_outline Place Branding Crisis Management Tourism Destination Marketing Citizen Engagement

Embedding digital transformation into your investment promotion strategy

COVID-19 has accelerated the need for robust digital transformation, and investment promotion agencies around the world have been re-evaluating their strategies to ensure they’re still able to reach their investors – even if they’re still halfway around the world. We reached out to Muhammad Azmi Zulkifli, CEO at Invest Kuala Lumpur, to understand how the digital strategies they’d implemented have continued to adapt and evolve to meet the needs of this new pandemic world.

label_outline Investment Promotion Talent Attraction Digital Reputation

Creating the trans-national cultural tourism strategy of the future

Is collaboration the key to recovery, and in the even longer-term, to being a good global citizen? We spoke to Ivan Eskildsen, Minister of Tourism for Panama, to understand how their new strategy connects tourism with conservation and how Panama is planning to work with their neighbours to create a cohesive cultural heritage strategy.

label_outline Tourism Destination Marketing Collaboration Sustainability Cultural Heritage

Resilience and flexibility: How Visit Florida built wellbeing into remote working

We’re facing one of the greatest global health challenges of the last one hundred years – but how can we promote social and mental wellbeing during a year of uncertainty? We spoke to Dana Young, CEO and President at Visit Florida, to understand how lessons learned from their continued fight for survival allowed the organisation not only to thrive during the pandemic, but to support the wellbeing of their employees throughout the stress of the last six months.

label_outline Funding Crisis Management Tourism Data Collaboration

Diversity, talent attraction, and the Pittsburgh Passport

Pittsburgh is revolutionising their talent attraction strategy – and having the hard conversations about racism and inequality. Alison Treaster, Senior Director of Talent, at the Allegheny Conference on Community Development, shared how the Pittsburgh Passport initiative is connecting to talented individuals around the world and helping the region move towards a more equitable future.

label_outline Reputation Collaboration Talent Attraction Private Sector

Restarting tourism in the Maldives

While most of the world looks to domestic tourism to shore up their tourism economy, this simply isn’t a viable solution for many destinations that rely heavily on international travel. Thoyyib Mohamed, Managing Director at the Maldives Marketing & PR Corporation, explained how the islands prepared for their July opening and how they are anticipating their strategies evolving in  the wake of COVID-19.

label_outline Tourism Reputation Sustainability

Papatūānuku is Breathing: how Māori values underpin Auckland's sustainable destination management

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.

label_outline Place Branding Cultural Heritage Sustainability Destination Management
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