In The Spotlight

Restarting tourism in the Maldives

While most of the world looks to domestic tourism to shore up their tourism economy, this simply isn’t a viable solution for many destinations that rely heavily on international travel. Thoyyib Mohamed, Managing Director at the Maldives Marketing & PR Corporation, explained how the islands prepared for their July opening and how they are anticipating their strategies evolving in  the wake of COVID-19.

label_outline Tourism Reputation Sustainability

Papatūānuku is Breathing: how Māori values underpin Auckland's sustainable destination management

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.

label_outline Place Branding Cultural Heritage Sustainability Destination Management

Take Another Look: Azerbaijan’s path to a successful design identity

Azerbaijan took the world by storm with their 2018 “Take Another Look” campaign which encouraged travellers to see the nation’s wonderful diversity. We reached out to Fidan Aliyeva, Azerbaijan Tourism Board, to understand the key to their successful design identity and how an organisation that is still forging its path adapted to the new challenges of COVID-19.

label_outline Tourism Destination Marketing Cultural Heritage Social Media Design

From Day Zero to COVID-19: how collaboration is key to the Western Cape's crisis and recovery management

In late 2017, Cape Town announced that the city was facing ‘Day Zero’ – or the day when Cape Town would become the first major world city to have to turn off the taps. We reached out to Tim Harris, CEO at Wesgro, the trade and tourism promotion body for the Western Cape, to discover how the region is responding to the pandemic and to understand how their experience of the drought has influenced their response to COVID-19.

label_outline Tourism Crisis Management Economic Development Collaboration

Brand ambassadors and citizen engagement: Discover Harlow's place brand journey

In 2018, Discover Harlow were shortlisted at the City Nation Place Awards for their comprehensive place brand strategy that was overturning decades of negative perceptions. We caught up with Sharon Summerfield, Place Brand Manager at Discover Harlow, to understand how their strategy has evolved over the last years - and how it's underpinned their COVID-19 response.

label_outline Place Branding Citizen Engagement Reputation Private Sector Crisis Management

Sustainable tourism in a post-COVID-19 world

DMOs in every continent are pulling campaigns, re-evaluating their role in their community and creating strategies to support the tourism sector when travel bans are lifted. But how can we ensure that sustainability is still a key to our thinking? Nanna Thusgaard, Senior Manager for Sustainable Tourism Development at Wonderful Copenhagen, shared how they are embedding sustainable goals at the core of their strategy.

label_outline Sustainability Citizen Engagement Tourism Crisis Management

Leveraging your place brand to create a framework for recovery

A clear place brand strategy is more than a nice accessory - it creates a framework for how your destinations should respond to unexpected challenges. Clare Barnett, Director of Economic Development & Culture for the City of Brampton, explains how they have centred their place brand identity at the heart of their COVID-19 response, and how a clear communication strategy and policy advocacy is enabling them to support their private sector through the crisis.

label_outline Investment Promotion Crisis Management Place Branding Economic Development

How the private sector saved Visit Mexico

In late 2018 it was announced that the Mexican Tourism Promotion Council would be disbanded. A year and a half on, we spoke with Carlos Alberto González González, Director General of the newly relaunched Visit Mexico, to understand how they’re collaborating with industry partners as well as how data is enabling a low-budget promotion strategy during COVID-19.

label_outline Tourism Funding Crisis Management Social Media Destination Marketing Collaboration

Supporting stakeholders through COVID-19 and planning for recovery in Singapore

Singapore has been praised for its rapid response to the outbreak of COVID-19. We spoke to Keith Tan, CEO at the Singapore Tourism Board, to understand how they played a key role in supporting the Government's containment strategy and how they're supporting their stakeholders through the crisis and the recovery that will follow.

label_outline Tourism Destination Management Private Sector Crisis Management
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