Behind every great place brand is a team of amazing place branders hard at work. As we turned ten years old, we wanted to put the spotlight on the individuals leading the way in place brand storytelling – and to celebrate the next generation of place leaders rising through the ranks.

We sat down with Samantha Crawford, Senior Marketing Manager at Brand Scotland and winner of the CNP Future Leader Award, to understand what led her to place branding, the lessons she’s learned along the way, and what she thinks is the most exciting opportunity facing place brand teams.

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