IN DEPTH

In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Chile’s new data strategy is defining their 10-year communication plan. Here’s how.

What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

label_outline Citizen Engagement Data Place Branding Private Sector Reputation

Struer’s path to becoming the City of Sound

For a smaller city or region, it can be hard to make an impact on the international stage. You need to identify a really strong, authentic impetus for your place brand strategy to stand out from the crowd. John Fogde, Head of the Struer City of Sound Department, explains how they developed the positioning for the Danish city and how being known as the City of Sound gives them the edge in their activities.

label_outline Citizen Engagement Collaboration Destination Management Economic Development Place Branding Reputation

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.