The Government of Thailand has a new vision for the next wave of the nation’s growth: the creative economy. Pichit Virankabutra, Deputy Executive Director for the Creative Economy Agency, shares how Thailand is strengthening its creative sector and using it as a platform to launch the nation's economic future.

For fourteen years, the GREAT Campaign has been telling Great Britain and Northern Ireland’s story on the international stage. Senior Brand Manager Danesha Connolly, Senior Brand Manager at the GREAT Campaign, explains what’s driving the team’s success, how they collaborate with private sector partners, and what new initiatives are in the works.

Cape Town Tourism is taking a comprehensive approach to understanding what's driving negative tourism sentiment in the city. Destination & Business Intelligence Manager, Roxanne Lombard, outlines their research strategy and how they're empowering residents to take a more active role in how tourism develops going forward.

Funding is one of the perennial challenges facing place brand and marketing teams. What steps can place teams take to secure stronger funding sources to support their ongoing activities?

Ecotourism isn’t retrofitted to the overarching brands of Estonia, Latvia and Lithuania – it’s tied to the way of life. Here's what you can learn from the way they responsibly market and practice eco-sensitive travel.

How do you create a coherent visual identity for something that has as many moving parts as a place? Here are seven expert perspectives from around the world to help you build a flexible place brand identity that works across all audiences and partners.

If we take a closer look at most communities, it becomes clear that their biggest challenge is rarely the absence of a brand or a marketing strategy. Much more often, it is the absence of a shared vision for the future. Kyiv School of Economics' Ihor Chava outlines what he sees as the real purpose of place branding.

It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work.

Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.

Mobilising a community to take charge of its destiny is tough, demanding work. Discover the impressive turnaround in Congress Heights and how Monica Ray is translating development into tangible benefits for locals.

At City Nation Place Americas in Vancouver, Propulso shared what a year of mobility data revealed about one of North America's most loved small destinations. The pattern they found is almost certainly hiding in yours too.

A great place brand or marketing campaign is the one you're still talking about years later. Here are seven campaigns from around the world that the City Nation Place Awards jury quietly wish were part of their own portfolio…