Unearthing your place brand DNA is step one. Step two? It’s making sure your stakeholders are with you on your place brand journey. Brand Gold Coast's Antonio Moreira outlines how they're successfully engaging stakeholders in shaping and sharing the Gold Coast place brand narrative.

The Government of Thailand has a new vision for the next wave of the nation’s growth: the creative economy. Pichit Virankabutra, Deputy Executive Director for the Creative Economy Agency, shares how Thailand is strengthening its creative sector and using it as a platform to launch the nation's economic future.

For fourteen years, the GREAT Campaign has been telling Great Britain and Northern Ireland’s story on the international stage. Senior Brand Manager Danesha Connolly, Senior Brand Manager at the GREAT Campaign, explains what’s driving the team’s success, how they collaborate with private sector partners, and what new initiatives are in the works.

As ChatGPT expands its advertising capabilities, place marketers have another paid media channel to consider. But how does it compare to established platforms like Google, Meta, and LinkedIn? And is it worth setting aside some budget to test it?

In an era of AI and post-truth, how can place branding teams build genuine trust? Explore nine expert insights on establishing long-term credibility.

Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?

City Nation Place's Clare Dewhirst shares an inside look at new research into understanding how place leaders are tracking perceptions of your place – as well as a warning about the risks of overrelying on LLMs to understand your place's reputation.

Who gets to tell the story of place? Caio Esteves, N/LF, identifies and challenges assumptions about whether the Global North has the exclusive right to own place brand theory and what is lost when the perspective of the Global South is sidelined. 

If we take a closer look at most communities, it becomes clear that their biggest challenge is rarely the absence of a brand or a marketing strategy. Much more often, it is the absence of a shared vision for the future. Kyiv School of Economics' Ihor Chava outlines what he sees as the real purpose of place branding.

Understanding what drives pride in your community is foundational to building a strong place brand strategy. We’ve collected six examples of pride-building initiatives to understand what makes each approach impactful.

Mobilising a community to take charge of its destiny is tough, demanding work. Discover the impressive turnaround in Congress Heights and how Monica Ray is translating development into tangible benefits for locals.

At City Nation Place Americas in Vancouver, Propulso shared what a year of mobility data revealed about one of North America's most loved small destinations. The pattern they found is almost certainly hiding in yours too.