Place branding can seem like a daunting challenge. It encompasses a huge number of different sectors and partners, and it can be several years before you start seeing real shifts in perceptions of your place. But every strategy has to start somewhere. We caught up with Mayor John Taylor of Newmarket, Ontario, to understand how they’re starting their place brand journey and what advice they have for others preparing to take their first steps.

In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8^th!

Discover how Prague is leveraging city diplomacy to take an active role in global challenges where the national government is unable to react as rapidly, and how cities can collaborate together for a more sustainable, resilient future.

Sustainability is becoming an important differentiator for places. Nine of our expert partners shared their advice on how you can make sure that you grow and communicate your sustainable values in a way that is authentic, actionable, and compelling. 

A place is its people – and engaging your community is essential to ensuring that your residents see themselves reflected in your strategy. Here are eight top tips to help you adopt a more strategic and integrated approach to citizen engagement.

What does a growing, thriving Net Zero visitor economy look like, and how do we ensure that it can continue to support the communities and businesses that rely on it? Jeremy Sampson, CEO of the Travel Foundation, shares learnings from their latest report and actionable steps to get you on the road to a Net Zero future.

The new Anholt-Ipsos Mid-Tier US City Brand Index examines fifty smaller but recognizable cities across the USA to understand what's driving domestic awareness and perceptions. Discover the top-ten here.

How do placeshaping, product development, and residential quality of life intersect? Discover the answer and learn how to leverage these factors to support the long-term resilience of your community as speakers for City Nation Place Americas 2023 share their expertise.

Supporting Indigenous businesses can have a positive ripple effect on the local economy. Learn how Indigenous tourism operators and destination marketers are collaborating on product development and capacity building as Alphabet's Cathy Kirkpatrick shares expertise from three tourism stakeholders moving the needle on Indigenous tourism growth.

Chile set out to communicate not only what they had been given, but what they had to give – the contributions of Chilean men and women who are creating a better future for our country and our world. Discover how Imagen de Chile launched the 'Chile Creating Future' strategy and how it's engaging stakeholders from across the country in the vision for the country.

Lithuania’s capital could easily employ at least 8,000 more IT specialists to sustain the ecosystem’s growth and similar numbers across Fintech, Biotechnology, and Lasers. International House Vilnius was set up to accommodate this need and make the city increasingly attractive for foreign talent.