Nine months on from the start of a global lockdown, the path for recovery is still very much unclear. But many places are making strong headway into their recovery strategies. Laurence Garino, Head of Monaco’s Welcome Office, shared how the Principality is adapting to support their residents and businesses during the crisis.
What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.
COVID-19 has accelerated the need for robust digital transformation, and investment promotion agencies around the world have been re-evaluating their strategies to ensure they’re still able to reach their investors – even if they’re still halfway around the world. We reached out to Muhammad Azmi Zulkifli, CEO at Invest Kuala Lumpur, to understand how the digital strategies they’d implemented have continued to adapt and evolve to meet the needs of this new pandemic world.
How do you leverage your community connections to encourage your locals to be your storytellers? Dan Holowack, Co-founder and CEO of CrowdRiff, discusses pivoting to a local focus for a more resilient future.
Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It is our hope that this guide will be used as a supportive reference for brand builders throughout the long and arduous process of strategizing a resilient nation brand.
Strong brands are more resilient during hard times and bounce back more quickly. In an ever-changing world, what are the three critical factors that will define success for destination brands as we look to the future?
Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us
During this time of global crisis and uncertainty, Simpleview put the call out to industry thought leaders around the world to sit down and tell them, in their own words, what is going on and what is going to happen next in this vital global industry. Here's what they found...
While 'brand New Zealand' resonates globally, Auckland - the country's largest city - is less well known. Discover how they created a brand strategy that became the focal point of their recovery strategy and won them the 2020 Place Brand of the Year award.
John Till, Director of thinkingplace, Wallace Sampson OBE, Chief Executive of Harrogate Borough Council, and Mark Roberts, Board Director of Leeds City Region LEP, discuss how Harrogate Borough Council are using their place brand to build a more resilient future.
Jim Piercy, Group Creative Director for the Trust, WSJ, joins Leigh Dawber, CMO at Cape Town Tourism, and Claudia Valentini, Head of PR & Communication Foreign Services for Apt Servizi Emilia Romagna, share strategies for digging deeper into your brand storytelling and engaging your target audiences through storytelling.