IN DEPTH

In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Investing in women: ApexBrasil’s commitment to gender parity

Investment promotion agencies have a huge role in shaping the future of their place. Instead of chasing growth for growth’s sake, economic development agencies can shape a more resilient and equitable future by targeting the businesses they attract and support. ApexBrasil's Ana Paula L. A. Repezza talked to us about how her team are making a clear commitment to gender parity, as well as steps they’re taking to develop a positive working environment within the organisation.

label_outline CollaborationEconomic Development Investment PromotionReputation

The story behind Brussels’ daring new place brand strategy

In June 2023, Brussels launched their new international city brand to address the fragmentation of their international reputation. visit.brussels' Annemie Verschueren explains how they developed and launched a place brand that shows Brussels as perfectly imperfect and how they’re working with residents and stakeholders to tell the story of Brussels with one voice.

label_outline Citizen EngagementCollaborationPlace BrandingPrivate SectorReputation

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance

Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.

label_outline DataPlace BrandingSustainability

Re-defining the future of places at City Nation Place Global 2023

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

label_outline Citizen EngagementCollaborationDataDesignDestination MarketingEconomic Development Investment PromotionPlace BrandingTourism

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.