Last month, Oslo’s business development agency announced that they were relaunching themselves to reflect their broader remit. We sat down with CEO Siw Andersen to understand what prompted the shift in organisational branding and what the newly minted Oslo&Co team intends to do next. 

A new story is emerging for the Gold Coast, one which speaks of resilience, entrepreneurship, and being unafraid to challenge the norm. Mayor Tom Tate explores the how and why behind the creation of Brand Gold Coast and how they're strengthening the city's reputaiton beyond its nightlife and surfing credentials.

Trust is the bedrock of successful place branding. We sat down with New Orleans & Co’s Walt Leger III to explore how investing in stakeholder alignment activities has underpinned both their recent UNESCO City of Music designation as well as their crisis management and communication strategies.

How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

Every week, place marketing leaders across tourism and economic development ask the same questions: Does SEO still matter? How do we rank in the age of AI search? What metrics actually prove our impact? The digital landscape has shifted dramatically. In this article, Brianna Vetrano breaks down the 6 most common questions place brands are asking right now and how to adjust your digital strategy to stay visible in an AI-driven world.

Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?

Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability. 

By aligning regenerative business models with shifting behaviours, destinations can spread tourism's benefits more fairly, retain more value locally, and strengthen climate resilience where it matters most. Here's how.

We need to stop thinking of place branding as an initiative or project, but as an institution or essential piece of good place governance. Here's how.

What can place branders do to foster cultural and community vibrancy? We’re putting the spotlight on five projects delivered by place teams that have successfully developed and celebrated community spirit and cultural attractiveness.

When is it valuable for a city, region, or nation to go one step further and launch their own event or festival to meet specific community needs? Four place branding experts highlighted cities who have invested in events that have put their community on the map and highlighted the unique ‘here-ness’ of their home.

To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.