In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Take Another Look: Azerbaijan’s path to a successful design identity

Azerbaijan took the world by storm with their 2018 “Take Another Look” campaign which encouraged travellers to see the nation’s wonderful diversity. We reached out to Fidan Aliyeva, Azerbaijan Tourism Board, to understand the key to their successful design identity and how an organisation that is still forging its path adapted to the new challenges of COVID-19.

label_outline Tourism Destination Marketing Cultural Heritage Social Media Design

From Day Zero to COVID-19: how collaboration is key to the Western Cape's crisis and recovery management

In late 2017, Cape Town announced that the city was facing ‘Day Zero’ – or the day when Cape Town would become the first major world city to have to turn off the taps. We reached out to Tim Harris, CEO at Wesgro, the trade and tourism promotion body for the Western Cape, to discover how the region is responding to the pandemic and to understand how their experience of the drought has influenced their response to COVID-19.

label_outline Tourism Crisis Management Economic Development Collaboration

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


Nine expert tips to prepare for recovery in cities, nations and regions

How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.

label_outline Digital Reputation Crisis Management Investment Promotion Destination Marketing Citizen Engagement

Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


The politics of space, culture, and placemaking for post-COVID place branding

Just as tourism teams are looking to “reset” with a more sustainable approach, place leaders and economic development teams are reconsidering approaches to placemaking. There is a need to reinvent our public spaces to rebuild the attractiveness of places – and to reconnect communities that have been living in isolation for upwards of three months.

label_outline Reputation Place Branding Place Making Destination Management

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.