In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Embedding digital transformation into your investment promotion strategy

COVID-19 has accelerated the need for robust digital transformation, and investment promotion agencies around the world have been re-evaluating their strategies to ensure they’re still able to reach their investors – even if they’re still halfway around the world. We reached out to Muhammad Azmi Zulkifli, CEO at Invest Kuala Lumpur, to understand how the digital strategies they’d implemented have continued to adapt and evolve to meet the needs of this new pandemic world.

label_outline Talent Attraction Digital Reputation Investment Promotion

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


Five ideas everyone should take away from the City Nation Place World Congress

Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us

label_outline Place Branding Economic Development Destination Management Citizen Engagement Tourism Sustainability Investment Promotion Destination Marketing Data Talent Attraction

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.


A guide to brand storytelling that will differentiate your marketing as the world emerges from lockdown

Jim Piercy, Group Creative Director for the Trust, WSJ, joins Leigh Dawber, CMO at Cape Town Tourism, and Claudia Valentini, Head of PR & Communication Foreign Services for Apt Servizi Emilia Romagna, share strategies for digging deeper into your brand storytelling and engaging your target audiences through storytelling.

label_outline Destination Management Tourism Data