In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


7 top tips for destination marketing and investment promotion during the COVID-19 pandemic

We are living in unprecedented times. And in the midst of it all, destination marketing and investment promotion organisations are taking stock and rapidly evolving their role. In the face of a global crisis, what can DMOs and IPOs constructively do to mitigate the damage?

label_outline Destination Marketing Destination Management Crisis Management Investment Promotion

Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


What does 5G mean for place marketing, placemaking and place branding?

5G has been in the pipeline since as early as 2008. Today, 5G is nearly in our grasp and 2020 will see the first roll out of commercially viable 5G in consumer devices. But what does it really mean for cities? For businesses? Will 5G herald the next wave of digital transformation or will we just be living in a faster version of our current society?

label_outline Smart Cities Place Branding Digital Reputation Destination Marketing Destination Management Data Tourism

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.