Social Media

logo Sage Brennan Co-Founder, China Luxury Advisors

Seeking opportunity in crisis

Among the many tantalizing tropes trotted out by diplomats and China watchers is one popularized in the late fifties by John F. Kennedy: that the Chinese word for “crisis” 危机 weiji is a combination of two characters for “danger” and “opportunity.''

Weiji sure does seem timely. Global turmoil inspires caution and deliberation, but also resolve and visionary action.

label_outline Investment Promotion Economic Development Destination Marketing Tourism Social Media
logo Leigh Dawber Chief Marketing Officer, Cape Town Tourism

Embedding a sustainable approach in your place brand strategy

Sustainability is increasingly seen as an intrinsic element of a place brand strategy - both in terms of managing your environmental impact and the longer-term impact of policies and strategies on your community. With the deadline for the #CNPAwards approaching, we asked Leigh Dawber, Chief Marketing Officer for Cape Town Tourism, how she feels that places should work to embed a more sustainable approach into their place brand vision.

label_outline Social Media Place Branding Destination Marketing Citizen Engagement Tourism Sustainability

Eight quotes that will change your thinking about destination marketing in LatAm & the Caribbean

With just two weeks until our inaugural City Nation Place Latin America & Caribbean conference and with a line-up of place branding leaders set to share their expertise, we’ve gathered eight of the best quotes to give you a quick sneak preview of the ground-breaking discussion planned for Costa Rica. Of course, many of the issues they raise will be relevant around the world….

label_outline Citizen Engagement Advocacy Social Media Place Branding Destination Marketing

Five key learnings from City Nation Place Americas 2019

June 6th saw nearly 200 dedicated place branders arriving in West Hollywood for the third annual City Nation Place Americas conference. As always, the debates were honest, the conversations cutting-edge, and it was an insightful and inspiring experience to exchange ideas with the top minds in destination marketing and economic development. However, in a day packed with perceptive commentary, there were five key ideas that particularly stood out to us.

label_outline Investment Promotion Economic Development Destination Marketing Citizen Engagement Advocacy Tourism Talent Attraction Social Media

Working with media in an era of shrinking newsrooms to tell your place story

Sara Garibaldi, Managing Director, Travel & Economic  Development, Ketchum
Laura Guimond, Senior PR Manager, International, Travel Portland
Elisabeth Wieselthaler-Toelly, VP Global PR & Media Relations, San Francisco Travel
Emily Kaufman (aka: The Travel Mom)
Jenny Peters, Freelancer, (USAT, New York Mag, The Telegraph, Variety)

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label_outline Talent Attraction Social Media Economic Development
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