Citizen engagement, sustainability, and tackling single-use plastic

The world faces a big threat: excessive pollution caused by tons and tons of plastic waste; especially single-use plastic. Through the years, Costa Rica has been recognized as an axis of global biodiversity, as it is often considered the most sustainable country in the world. However, Costa Rica did still produce 564 tons of plastic waste a day. To solve this problem, the Costa Rican government is set to prohibit single-use plastic by 2021. The team at essential Costa Rica thought this is a problem that needs to be solved immediately - why wait until 2021 if they could start right away?

Consumer brands would therefore need to redesign most of their plastic packaging. The team found the way to help them do it in a quick, and easy way to save time and money with zero budget via a campaign powered by the people - Why wait?


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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


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