Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Can place branding save the world?
To put it simply, if a country wants to do well, it must do good. Simon Anholt, founder of the Good Country Index, shares his thoughts on how nations can make a real impact on the global stage and create genuine, lasting positive perceptions.
The impact of COVID-19 on nation brands in Latin America
A new study by Bloom Consulting revealed that 68% of people have changed their perceptions of a country based on public governance and their management of the COVID-19 crisis. But what does this mean for countries in Latin America?
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Harnessing the power of a unified, umbrella brand strategy for your nation, region, city or place
Hear from experienced place brand practitioners how to foster stakeholder collaboration to create a unified vision for the development of your place's tourism and economic development.
People make places: rebuilding from the inside out
Understanding how we can build on community goodwill will be critical for authentic and resilient recovery. Power to Change, an independent trust that supports community businesses in England, shares lessons from some of England’s most innovative community leaders to understand how places around the world can work more effectively with their community as we rebuild.
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