Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Unpacking the connection between soft power and nation branding
If soft power is the ability of a place to influence the behaviour or actions of other actors in the international arena, what role does place branding have in generating and promoting soft power for your place?
How mid-tier cities are making their mark across the USA Learnings from the new Anholt Ipsos American Mid-Tier Cities Ranking
Discover new research from Ipsos into perceptions of the USA's mid-tier cities, and what are the factors that drive the strongest results for city brand and marketing organisations.
The problem with the climate change problem
We all know that climate change is happening, the evidence is all around us and increasing every year. So why is it so hard for us to think past the short term and make these adjustments? And how do we get people engaged in solving this issue?
What drives city brand perceptions in different parts of the world
Understanding the perspectives of different target audiences is central to a successful city brand strategy. Listen in to hear insights from the Brand Finance City Index on what is driving reputation and consideration from Gen Z to Boomers and from around the world.
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