Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Colonialism in place branding: The remastered edition
Who gets to tell the story of place? Caio Esteves, N/LF, identifies and challenges assumptions about whether the Global North has the exclusive right to own place brand theory and what is lost when the perspective of the Global South is sidelined.
What if the main purpose of place branding is not recognition?
If we take a closer look at most communities, it becomes clear that their biggest challenge is rarely the absence of a brand or a marketing strategy. Much more often, it is the absence of a shared vision for the future. Kyiv School of Economics' Ihor Chava outlines what he sees as the real purpose of place branding.
The attribution challenge: How do you prove the ROI of place branding?
It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work.
How reputation cuts borrowing cost: An analysis of sovereign risk premiums
Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.
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