Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
What makes a healthy place?
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
What talent wants: Improving talent’s path to purchase (and beyond)
Discover fresh insights from two recent talent studies to understand what's triggering talent to move. C Studios's Steve Duncan unpacks what quality of life means post-pandemic and world-wide examples of places winning at the talent journey to inform your own strategies.
Place Branding: Solving the measurement challenge
How do you prove the efficacy of your place brand and marketing strategy? City Nation Place has carried out a research study to help place brand and marketing teams benchmark how they are measuring and demonstrating the impact of their work.
The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance
Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.
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