- Home
- Articles
- Experts
- Conferences
- Awards
-
Webinars
- How responses to the Russia-Ukraine War are impacting nation brands
- Putting African place brands and destinations on the global investment map
- How destinations can stand out through great storytelling?
- Domestic tourism: Winning tactics for 2020
- COVID-19 crisis: the impact on Nation Brands
- Place Branding for the 2020s: Survey results
- Looking Forward as a Tourism Industry
- Connections
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
play_arrow
Impact of Russia-Ukraine war on nation brands
Bloom Consulting's Jose Torres shares exclusive new research looking at how international perceptions of different countries are being influenced by national responses to the devastating conflict in Ukraine - and what this means for the willingness to visit, invest, and live.
Adaptation is the key to a thriving visitor economy
Many DMOs are searching for a new model as they emerge from the COVID rubble and start to think of building back for the longer term. Some leaders in our sector have brought out strategies announcing a “stewardship” approach but are now realising more fundamental change is needed to enable their destinations to thrive in the 21st Century.
What's motivating visitation and relocation post-COVID-19?
After everything that’s happened over the last few years, we began to ask ourselves – what is actually driving people to choose a city or region to visit or live in? Have the motivators for travel and relocation changed at all? Ipsos have been researching which factors matter most to Americans and Canadians in 2022 when selecting one location from another.
play_arrow
Evolving your place brand strategy to drive change
Sithembile Ntombela, Chief Executive for Brand South Africa, explores how their place brand strategy is bringing stakeholders together around a new vision and ensures that their brand conversations engage citizens and an international audience alike.
More from Trends & Insights
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close