Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
When your brand is chaos: Political upheaval and the impact on national brands
A central facet of our ongoing age of uncertainty is the increasing overlap of political and commercial behaviours. Identities and spaces that were a generation ago seen as separate have increasingly overlapped, leading to new challenges in shepherding organizational reputations. Nowhere is this trend more apparent than when chaotic political environments impact how people view the health of nations. The United Kingdom's ongoing struggle with the implications of Brexit and the responses from the rest of the world provide a fascinating case study.
Six inspiring place branding initiatives from around the world
With just two weeks to go until City Nation Place Global 2019 kicks off in London, we gathered some of the best quotes from our speakers to give you a little preview of the wonderful work that destinations around the world have been undertaking...
The perfect recipe for creating a tech hub
For the first time, the City Nation Place Global conference will be in Shoreditch, London’s ‘Silicon Roundabout’ and the third largest hub for tech start-ups in the world. With talent attraction a major focus for much of the world, we began to wonder what makes a destination the perfect incubator for successful tech start-ups. What are the magic ingredients you need in place?
GDP is no longer the defining measure of a powerful country
New research has revealed that people are increasingly less willing to follow the money to big economic and urban centers and are instead choosing to live, work and invest in places that give them better quality of life – and in turn the money is following them.
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