Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Five things event planners want from destinations in 2026 (and five things they want from DMOs)
What truly drives destination decisions in 2026? In this expert analysis, Danny Cohanpour shares exclusive insights from Trove’s latest Planner Survey and how destinations can make sure they're top of the list for event planners choosing their next location.
Keep calm and carry on: Why place branding is vital in an era of artificial intelligence
Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability.
Power to rebalance tourism: Harnessing regenerative business models and positive travel behaviours
By aligning regenerative business models with shifting behaviours, destinations can spread tourism's benefits more fairly, retain more value locally, and strengthen climate resilience where it matters most. Here's how.
Why place branding should be institutionalised – or why it’s more important now than ever
We need to stop thinking of place branding as an initiative or project, but as an institution or essential piece of good place governance. Here's how.
More from Trends & Insights
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close