Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Tackling common challenges in place branding: six key themes from City Nation Place Americas
What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.
Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking
Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.
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Clare Dewhirst Founder and Director, City Nation Place
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Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
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Cat Leaver Director, Brand Scotland
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Rose Wangen-Jones Managing Director, Marketing, London & Partners
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Geerte Udo CEO, amsterdam&partners
Now is the time to rethink our communities
In our recent survey looking at Place Branding for the 2020s, we asked our respondents whether their storytelling was rooted in place values or focused primarily on place assets – the answers suggested a slightly stronger focus on assets. The COVID-19 pandemic has given us an opportunity to pause and think about whether we want to continue on the same tracks we've been running along for the last five decades or if there's time for real change in the way that we think about what we are doing, and what our places stand for.
Aftercare after COVID-19
A global recession is unavoidable. UNCTAD [The United Nations Conference on Trade and Development] are estimating that global FDI could drop by as much as 40%. And with companies likely to look towards regionalising their supply chains, a comprehensive Aftercare strategy has never been more important. But how has Aftercare evolved to meet the demands of a COVID-19 world?
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