Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The placemakers’ confidence game
As Charles Landry - the renowned pioneer of the “creative cities” concept - notes, “the stories we tell ourselves are a big part of how we become us.” At a most basic level, Landry asserts, places can say “yes” or “no.” In other words, is this locale open to change and possibility or not?
Measuring the impact of place branding
What if we could conclusively demonstrate the link between place branding and the growth of your economy?
It’s the holy grail of place branding. Which is why we’re delighted to be partnering with Bloom Consulting on a ground-breaking research project to do just that – and we’re inviting place brand, destination marketing, and investment promotion organisations to join the study.
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Place attractiveness for all: how should places, and place leaders, be responding to the national conversations around D&I and equitable development?
How can you adopt intentional D&I strategies that really make a difference? Al Hutchinson, Visit Baltimore, Kelly Brough, Denver Chamber of Commerce, and Kevin Eshkawkogan, Indigenous Tourism Ontario, outline ideas for improving diversity and inclusion across tourism and all sectors of economic development - and how you can put KPIs in place to measure more than just box-ticking.
Putting your citizens front and centre
People are places, and places are people – but residents often have the quietest voice at the stakeholder table. How can we change this?
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