Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The place branding bookshelf
Our understanding on place branding is rapidly evolving. Here are our top reading suggestions from the last few years for those looking to expand their own knowledge and insights…
Rethinking place attractiveness in the fallout of COVID-19
The pandemic has altered the way that we live and work – perhaps irrevocably – and with it, cities, regions, and nations need to re-think what it is that makes their place attractive. How can places adapt and evolve their strategies to respond to these changes?
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Beyond buzzwords: revamping nation branding
Senator Claudia Ruiz Massieu outlines how place branding can be adapted to fit our post-pandemic reality and create the path for a more sustainable future.
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Responsive investment promotion and economic development strategies
What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.
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