Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

New research shows citizens' sustainability priorities. Here’s what it means for your place.

With increasing evidence of the impact that climate change is having on our environment, 68% of people think that government and businesses need to act now or risk failing future generations – but just 39% agree that their government has a clear plan in place to tackle climate change. So, what is it that cities and nations should be doing to address the concerns of their citizens?

label_outline Citizen Engagement Reputation Sustainability

Building sustainability values into your place brand: a must-have or a competitive advantage?

What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.

label_outline Citizen Engagement Destination Management Place Making Sustainability Tourism

More from Trends & Insights

Trends & Ideas Expert Article

Bitesize branding and marketing insights for the busy place leader

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

label_outline Collaboration Destination Marketing Economic Development Investment Promotion Place Branding Place Making Tourism
Trends & Ideas

Making airport cities and regions more attractive

Airports have always been key selling points in tourist and economic attractiveness strategies. Which country, city or region has never boasted itself of having air access? Yet, the global crises and their persistent effects on air travelling have called into question the role of these major infrastructures. As we rebuild, can airports become essential assets in the attractiveness and branding of destinations?

label_outline Place Branding Place Making Private Sector