Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
New research shows citizens' sustainability priorities. Here’s what it means for your place.
With increasing evidence of the impact that climate change is having on our environment, 68% of people think that government and businesses need to act now or risk failing future generations – but just 39% agree that their government has a clear plan in place to tackle climate change. So, what is it that cities and nations should be doing to address the concerns of their citizens?
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Building sustainability values into your place brand: a must-have or a competitive advantage?
What are the dos and the don'ts of communicating your sustainable value proposition? Visit Pembrokeshire's Emma Thornton and lead of the Brent Cross Town redevelopment, Argent's Nick Searl, share their insights and provide ideas for engaging stakeholders in your sustainable vision.
Why DMOs are the essential ingredient for tourism’s climate transition
It is easy to make a strong case for why DMOs must lead the charge for climate action in this decade and beyond. However, it’s fair to say that, aside from some notable front-runners, DMOs are still learning what it takes to demonstrate leadership and meaningful action in this space.
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How the world has changed and the impact on place attractiveness
Hear from leading experts and data analysts as they share latest understanding and forecasts on how the world is changing for the longer-term and what this means for talent attraction, business and consumer travel, and investor site selection.
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