Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Self-Perception: Understanding what connects your citizens to the place where they live
Ipsos's Jason McGrath dives into new research that sets out to understand what drives civic pride and how you can leverage your understanding of these self-perceptions of place to create citizen ambassadors for your place brand.
Focusing on what really matters
Understanding the perspectives of different target audiences is central to a successful place brand strategy. Join Brand Finance to discover how to use perceptions research to uncover what really matters and how that differs across audiences.
Global and local – understanding your place in the world by focusing on what makes you special
How should places in the UK respond to global issues? Dr Martin Reeves, CEO at Coventry City Council, and thinkingplace's John Till explore how you can root a response to global challenges in your unique assets to engage your citizens and private sector partners.
Measuring the impact of place brands on place economies
Bloom Consulting's Jose Torres provides an update on the 'holy grail' project between Bloom and City Nation Place to establish a rigorous model for measuring the ROI of place brand strategies.
More from Trends & Insights
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close