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Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Five conversations from City Nation Place Global & UK to get you thinking
Last week – and for the first time in two years – we were able to welcome delegates to London for CNP Global & UK. The two days were packed with learnings from around the world; here are just a few of our key takeaways from across the conferences...
Identifying the key opportunities for collaboration in place branding
What can places do to foster better collaborative relationships - both internally and with like-minded places around the world?
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Understanding the changing dynamics for the global talent market
What will be the impact of COVID-19 on people's willingness to study and work in new countries and cities? Deborah Diamond, Campus Philly, Ivan Jiminez, Bizkaia Talent, and Patrick Walsh, Invest Stockholm, explore what the new selling points and emerging opportunities for places to attract talent.
The placemakers’ confidence game
As Charles Landry - the renowned pioneer of the “creative cities” concept - notes, “the stories we tell ourselves are a big part of how we become us.” At a most basic level, Landry asserts, places can say “yes” or “no.” In other words, is this locale open to change and possibility or not?
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