Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

Ten tips to drive an authentic place brand strategy

We’ve been lucky enough to secure some of the most innovative, creative and strategic minds in place branding and economic development for the third annual City Nation Place Americas conference, and with just one week to go until the conference, we wanted to share some of our speakers’ best quotes to help inspire your own place brand vision.

label_outline Destination Marketing Citizen Engagement Advocacy Sustainability Reputation Economic Development
Trends & Ideas

Seven key lessons from City Nation Place UK

Leading destination marketers, economic developers, property developers and city leaders from across the UK arrived in Birmingham on Tuesday for the first annual City Nation Place UK conference. From start to end, the one-day conference was packed with exciting and inspirational conversations, as place branders shared their experiences through case studies and discussions.

Given the scope and range of the debate, it’s a challenge to sum it all up in one article, but here are the seven key takeaways that stood out the most.

label_outline Investment Promotion Economic Development Destination Marketing Destination Management Tourism Place Branding
Trends & Ideas

Brexit & the flow of tourism and investment to the UK: A snapshot of opinions

With just three weeks to go until Brexit D-Day and few signs of a deal being agreed upon by the parliament, it’s clear that, whatever the outcome, the Brexit story will have an impact on international perceptions of Britain. Ahead of our inaugural City Nation Place UK forum, we surveyed a select snapshot of place branders and marketers from across the UK to find out how coverage of Brexit and the actual exit of the UK from the European Union is likely to impact on place branding strategy, and on the flow of tourism and investment to the UK.

label_outline Reputation Place Branding Investment Promotion Citizen Engagement Tourism
Trends & Ideas

Eight emerging challenges and trends for place branding in 2019

To make sure we’re on the right track at City Nation Place, we’ve been talking to place branding leaders around the world – those responsible for place making strategy, for tourism promotion, for economic development, for nation branding, for regional development and for city marketing strategy. There are come clear themes emerging around the common challenges, and perceived opportunities and so, as a preview of the topics we will be building into the Forum agendas, here’s our list of the eight key place branding trends for 2019…

label_outline Investment Promotion Economic Development Digital Reputation Destination Marketing Citizen Engagement Talent Attraction Sustainability Tourism Place Making Place Branding
Trends & Ideas

The evolving role of the private sector in place brand strategy

Wouter Schuitemaker, Vice President of Global Development, Conway
Chris Brown, Director of Marketing Liverpool, Liverpool Vision
Raouti Chehih, CEO, EuraTechnologies
Gregorio Garcia III, Chairpersonm, Bases Conversion and Development Authority, Philippines
Daniela Montiel, Strategic Planning & Partnership Development, Marca Chile

label_outline Tourism Private Sector Place Branding Economic Development
Trends & Ideas

Stronger together - How we organise to collaborate together Panel Discussion

Mihalis Kavaratzis, Associate Professor of Marketing & Board Member, University of Leicester & International Place Branding Association
Kristina Plavšak Krajnc, Director, Republic of Slovenia Government Communication Office
Tim Harris, CEO, Wesgro (Tourism, Trade & Investment Promotion for the Western Cape)
Consol Vancells Casanovas, City Branding Project Coordinator, City Promotion Department, Barcelona City Council

label_outline Investment Promotion Economic Development Destination Marketing Collaboration Tourism
Trends & Ideas

#FakeNews

Andreas Sandre, Author of 'Digital Diplomacy: Conversations on Innovation in Foreign Policy,' and Press & Public Affairs Officer, Embassy of Italy in the US
Triinu Rajasalu, Public Diplomacy and Media Relations, Ministry of Foreign Affairs, Estonia
Jenny Ljung, Head of Global Communications Unit, The Swedish Institute

Download presentation PDF


label_outline Social Media Reputation Digital Reputation
Trends & Ideas

Bleisure: an opportunity to market to a new kind of tourist

Bleisure travel, whereby business travellers extend their work trips for leisure purposes, is a fast-growing worldwide phenomenon.

According to a recent study by CNBC, over three quarters (77 per cent) of international business travellers have taken a “Bleisure” trip in the last 12 months, with the typical stay lasting an extra three to four days.

label_outline Tourism Private Sector Destination Marketing Data