Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.

Trends & Ideas

The politics of space, culture, and placemaking for post-COVID place branding

Just as tourism teams are looking to “reset” with a more sustainable approach, place leaders and economic development teams are reconsidering approaches to placemaking. There is a need to reinvent our public spaces to rebuild the attractiveness of places – and to reconnect communities that have been living in isolation for upwards of three months.

label_outline Destination Management Place Branding Place Making Reputation
Opinion Piece Trends & Ideas

5 lessons from lockdown: What organisations can learn about collaboration and the route to recovery

If there are any silver linings to the COVID-19 pandemic, the renewed spirit of global collaboration and creative innovation would be one. As one of the few EDOs to collaborate with the private sector in the UN's Global Hack, Locate in Kent share advice for EDOs looking to ensure their organisations are sufficiently resourced and agile to survive and thrive through the crisis and the recovery period.

label_outline Economic Development Private Sector
Trends & Ideas

Tackling common challenges in place branding: six key themes from City Nation Place Americas

What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.

label_outline Citizen Engagement Collaboration Crisis Management Destination Marketing Economic Development
Trends & Ideas

Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

label_outline Data Destination Marketing Funding Investment Promotion Place Branding