Brand Finance unveiled the Global Soft Power Index at a summit in London on February 25th, in front of an audience of over 400 international diplomats. What were the key findings from the index, and what can place branders learn from soft power experts?
Finland is currently ranked as the happiest nation in the world and number one on the Good Country Index - so where does it go from there? And what questions should those responsible for communicating place brands be asking themselves?
Last week, two hundred place branding practitioners gathered in London for the fifth annual City Nation Place Global conference. It has been fascinating to see the conversations at City Nation Place evolve over the last five years, but these were the five ideas that really got us thinking.