City Nation Place

Public Diplomacy

Partner Content Trends & Ideas

The true damage of COVID-19 to nation brands

The downward trend of nearly all the world’s most valuable nation brands is not entirely surprising. With COVID-19 contributing to the rise of protectionism, we may see a reversal of the economic growth brought about by globalisation. Nevertheless, with analysts’ forecasts looking less dire than initially predicted, and with a working vaccine in place, the future is certainly looking brighter.

Reputation Place Branding Soft Power Public Diplomacy

Strategy Toolbox

How has COVID-19 impacted your brand? Understanding the strength and values of nation brands

Hear from David Haigh and Parul Soni, Brand Finance, as they launch the Brand Finance Nation Brands Index for 2020 and share an exclusive sneak peek at the next Global Soft Power Index.

Soft Power Place Branding Public Diplomacy 23rd November 2020 UTC

Trends & Ideas

Soft power superpowers: learnings from the Brand Finance Global Soft Power Index

Brand Finance unveiled the Global Soft Power Index at a summit in London on February 25th, in front of an audience of over 400 international diplomats. What were the key findings from the index, and what can place branders learn from soft power experts?

Public Diplomacy Reputation Cultural Heritage Soft Power Economic Development

Strategy Toolbox

Branding a good country

Finland is currently ranked as the happiest nation in the world and number one on the Good Country Index - so where does it go from there? And what questions should those responsible for communicating place brands be asking themselves?

Place Branding Public Diplomacy 6th February 2020 UTC

Trends & Ideas

Five thoughts from City Nation Place Global 2019

Last week, two hundred place branding practitioners gathered in London for the fifth annual City Nation Place Global conference. It has been fascinating to see the conversations at City Nation Place evolve over the last five years, but these were the five ideas that really got us thinking.

Smart Cities Data Citizen Engagement Public Diplomacy Collaboration