What Finland can teach us about effective nation branding
By Jose Torres, CEO, Bloom Consulting
With 100% literacy, Finland is the most literate country in the world. The percentage of women and men in its parliament is almost 50/50. Since 2018, the startup event Slush has grown from a 300-person meetup to a gathering of over 20,000 people in Helsinki every year. Do facts such as these contribute to the reputation of Finland around the world - and how?
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