Reputation Lab's new research links a country’s reputation to two key factors affecting finances: borrowing costs and global willingness to support it.

One of the hardest questions for a city leader to answer is: 'What is our city brand actually worth?' Bloom Consulting's Jose Torres explores how they've solved this challenge and created a framework to demonstrate the economic activity driven by city brands in North America. 

There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.

Whoever controls the narrative of a place’s pasts also controls the futures that place is capable of imagining for itself. Increasingly, though, the ‘past’ is being defined by LLMs, input from the communities themselves – and this risks replicating global bias and erasing local narratives and voices. N/LF’s Caio Esteves outlines why we shouldn’t be aiming to rank better in AI results but instead challenging the very worldview that defines these structures.

What truly drives destination decisions in 2026? In this expert analysis, Danny Cohanpour shares exclusive insights from Trove’s latest Planner Survey and how destinations can make sure they're top of the list for event planners choosing their next location.

As visitor levies become a reality across the United Kingdom and Ireland, the focus has shifted from whether they should exist to how they are designed, governed, and spent. TOPOSOPHY's Barry Rogers explores how tourism taxes can serve as a vital strategic tool for place branding and destination management.

WorldPride is a celebration and a protest - and the team bringing the event to Washington DC needed to align hundreds of moving parts, whilst navigating political tensions across the U.S. Joy Riot's Jessica McCarthy takes us behind the scenes of what it takes to plan and deliver such a major event. 

Tourism is no longer driven by desire alone, but by policy, geopolitics, access, and alignment. BRASH’s Tom Miller unpacks the trends shaping the future of travel in 2026 and beyond.

Over the past five years, the world has seen an unprecedented acceleration of geopolitical tension, technological disruption, and societal transformation. Bloom Consulting’s Jose Torres looks ahead to 2030 to identify how place brand teams can effectively shape how nations and cities are perceived in the new world order.

Yes, place websites still matter in an AI-driven discovery environment. But not in the way many place leaders expect. Here's what you need to know in 2026 and beyond.

The most successful mega-developments don’t apply the brand at the end. They build with it from the start. BRASH's Guillaume Cocken shares what the new era of city-making means for place branding, and how cities across Saudi Arabia are embodying these new principles.

The truth is, not every place is ready for a place brand. Since residents often feel frustrated when money is spent on something that doesn't stick, you need to make sure you're ready for the long-term commitment required to deliver impactful place branding.

‘Story’ is today’s hot word in place branding. Discover what is - and is not - a place story, as INSTID's Dr Natasha Norman shares her expertise to help you write your own place story.

Influencing the AI narrative about your region isn’t about chasing algorithms, it’s about being consistent and credible. Here are six practical ways each team can help guide the messaging that AI and search engines are sharing about your region.

Places don’t need brands — places are brands. The goal for cities, regions, and nations isn’t to look like a brand — it’s to behave like one. Wayne Hemingway, HemingwayDesign unpacks how you can ensure that you're known for your actions, not your words, and which places are getting it right.