City Nation Place

How search insights can help prepare your tourism strategy for domestic recovery

While there’s no certainty on when COVID-19 lockdown measures will be relaxed across the globe, one thing destination marketers can control is how we prepare to move forward post-crisis. How can you shore up your domestic tourism strategy to promote long-term recovery?

Destination Marketing Data Tourism Crisis Management 31st March 2020

What Works SPONSORED

Placemaking: How it can change a place

Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?

Place Making Economic Development Citizen Engagement 18th February 2020

What Works SPONSORED

What Melbourne’s flexible design identity shows us about the value of a logo

We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?

Reputation Place Branding Design Tourism 13th February 2020