There’s a quiet revolution growing in food production that will have a profound impact on our collective futures. Rural economic development may not seem sexy, but we all have a lot riding on how successfully communities support and sustain their natural environments, green spaces and food producers. So, what does it take to nurture the places that feed us all?

All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.

Destinations want MICE events to be well attended and for the economy to benefit from the event. Here are common challenges destinations face, as well as top tips to successfully promote MICE travel in 2022.

There has been a monumental shift in the way that consumers engage with places. However, despite early commentators highlighting that this could be the end of the high street and the physical store, in fact the recovery has begun. What do places need to do to bring visitors back to their high streets?

In this new state of a displaced workforce, how can leaders of place brand teams foster innovationand creative thinking?

The downward trend of nearly all the world’s most valuable nation brands is not entirely surprising. With COVID-19 contributing to the rise of protectionism, we may see a reversal of the economic growth brought about by globalisation. Nevertheless, with analysts’ forecasts looking less dire than initially predicted, and with a working vaccine in place, the future is certainly looking brighter.

As the discussions began on how to ‘build back better,’ a key question remains on how a regenerative future can be funded. Could well-designed tourism taxes be part of the answer?

The potential reputational risks involved in communicating about and during COVID-19 are many. But here are a few things that should be considered when deciding how to handle communications in a world turned upside down by this crisis.

Strong brands are more resilient during hard times and bounce back more quickly. In an ever-changing world, what are the three critical factors that will define success for destination brands as we look to the future?

Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It is our hope that this guide will be used as a supportive reference for brand builders throughout the long and arduous process of strategizing a resilient nation brand.

Your place brand has intrinsic value – akin to that of your personal savings – and the investment strategy you choose for your reputation capital will regulate the return on investment. What strategies can you use to leverage your data in your decision-making?

During this time of global crisis and uncertainty, Simpleview put the call out to industry thought leaders around the world to sit down and tell them, in their own words, what is going on and what is going to happen next in this vital global industry. Here's what they found...

As we move from lockdowns into what comes next, travellers have different behaviours and priorities than before. New behaviour poses brand new questions, and with no playbook, we must learn to adapt along the way

Globally, FDI inflows are expected to decrease up to 40% according to the UN and competition is fierce as places look to shore up shaken economies and the pressure on governments to create employment increases. Now more than ever, investment destinations need to stand out.

Tourism destinations are anxious for the return of international travellers during the second half of 2020. As we begin planning for the future, we’re happy to share new research looking at post-COVID attitudes of Chinese travellers.