WorldPride is a celebration and a protest - and the team bringing the event to Washington DC needed to align hundreds of moving parts, whilst navigating political tensions across the U.S. Joy Riot's Jessica McCarthy takes us behind the scenes of what it takes to plan and deliver such a major event. 

Tourism is no longer driven by desire alone, but by policy, geopolitics, access, and alignment. BRASH’s Tom Miller unpacks the trends shaping the future of travel in 2026 and beyond.

Over the past five years, the world has seen an unprecedented acceleration of geopolitical tension, technological disruption, and societal transformation. Bloom Consulting’s Jose Torres looks ahead to 2030 to identify how place brand teams can effectively shape how nations and cities are perceived in the new world order.

Yes, place websites still matter in an AI-driven discovery environment. But not in the way many place leaders expect. Here's what you need to know in 2026 and beyond.

The most successful mega-developments don’t apply the brand at the end. They build with it from the start. BRASH's Guillaume Cocken shares what the new era of city-making means for place branding, and how cities across Saudi Arabia are embodying these new principles.

The truth is, not every place is ready for a place brand. Since residents often feel frustrated when money is spent on something that doesn't stick, you need to make sure you're ready for the long-term commitment required to deliver impactful place branding.

‘Story’ is today’s hot word in place branding. Discover what is - and is not - a place story, as INSTID's Dr Natasha Norman shares her expertise to help you write your own place story.

Influencing the AI narrative about your region isn’t about chasing algorithms, it’s about being consistent and credible. Here are six practical ways each team can help guide the messaging that AI and search engines are sharing about your region.

Places don’t need brands — places are brands. The goal for cities, regions, and nations isn’t to look like a brand — it’s to behave like one. Wayne Hemingway, HemingwayDesign unpacks how you can ensure that you're known for your actions, not your words, and which places are getting it right.

The competitive advantage of the future will not belong to those who predict what will happen, but to those who adapt most quickly to what no one predicted. N/LF's Caio Esteves explores how place leaders can adopt a new mindset to deal with contemporary challenges. 

Like many rural areas in Europe, Idanha-a-Nova faced a dramatic demographic decline. But by investing in a strategic place brand vision, the region has turned around negative perceptions and charted a path to economic revitalisation. Here's how.

Today, DMOs must prove that every euro, dollar, or pound spent delivers real value—not just in clicks, but in community outcomes. Amadeus's Sol Freixa explores the evolving role of DMOs and why that requires smarter measurement.

How can a country actively manage its reputation? Fernando Prado Abuín explores how you can understand and influence the factors that shape international perceptions, and which channels matter the most to your place brand strategy.

This guide dives into ten powerful AI tools to explore what they’re best at, where they fall short, and how place marketers can use them to be more creative, strategic, and efficient

Political instability isn't just a distant issue anymore; it's a critical player in whether we click 'book' or 'cancel'. TOPOSOPHY’s Barry Rogers dives into the findings from their latest white paper to answer the question about how politics impacts tourism, and what destination marketing organisations should be doing.