Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?
We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?