Sustainability

Restarting tourism in the Maldives

While most of the world looks to domestic tourism to shore up their tourism economy, this simply isn’t a viable solution for many destinations that rely heavily on international travel. Thoyyib Mohamed, Managing Director at the Maldives Marketing & PR Corporation, explained how the islands prepared for their July opening and how they are anticipating their strategies evolving in  the wake of COVID-19.

label_outline Tourism Reputation Sustainability

Papatūānuku is Breathing: how Māori values underpin Auckland's sustainable destination management

Closing the narrative gap between your identity and your perceived identity is a challenge for many places. Nick Hill, Chief Executive, Auckland Tourism, Events & Economic Development, shared with us how they're working to change perceptions with a new brand playbook - and how they're putting sustainable destination management at the core of their strategy.

label_outline Cultural Heritage Sustainability Destination Management Place Branding

Sustainable tourism in a post-COVID-19 world

DMOs in every continent are pulling campaigns, re-evaluating their role in their community and creating strategies to support the tourism sector when travel bans are lifted. But how can we ensure that sustainability is still a key to our thinking? Nanna Thusgaard, Senior Manager for Sustainable Tourism Development at Wonderful Copenhagen, shared how they are embedding sustainable goals at the core of their strategy.

label_outline Tourism Crisis Management Sustainability Citizen Engagement

Now is the time to rethink our communities

In our recent survey looking at Place Branding for the 2020s, we asked our respondents whether their storytelling was rooted in place values or focused primarily on place assets – the answers suggested a slightly stronger focus on assets. The COVID-19 pandemic has given us an opportunity to pause and think about whether we want to continue on the same tracks we've been running along for the last five decades or if there's time for real change in the way that we think about what we are doing, and what our places stand for.

label_outline Tourism Reputation Sustainability Place Branding

COVID-19 & the Climate Change Emergency: recovery planning for a more sustainable future

Is there a danger that we lose focus on sustainability in favour of quick recovery after COVID-19? Or is now the time to make real change, to take this global standstill and use it as a chance to determine how we can build more sustainable tourism and place economies?

label_outline Tourism Place Branding Destination Management Sustainability Economic Development Crisis Management

An international social media masterclass for place brand leaders

Being digitally savvy isn't a nice bonus any more. It's essential. Claus Loenborg, CEO at Copenhagen Capacity, and Guri Hodgaard, Director of Tourism and CEO at Visit Faroe Islands, share their award-winning social media strategies.

label_outline Tourism Sustainability Investment Promotion Destination Marketing Talent Attraction Social Media Economic Development Citizen Engagement
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