Climate Action 101 for place managers
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?
Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.
Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.
Prioritising growth in terms of visitor numbers alone means that local residents are likely to lose out. The Travel Foundation's Kelly Galaski explores how destinations can embrace a holistic approach to planning that includes a broader range of key performance indicators to ensure you can make informed decisions for residents and visitors alike.
It’s 2023, and those net-zero targets are starting to look quite near-term. The UK has committed to cutting emissions by 68% by 2030; with just seven years to go, we need every city and region to be playing their part. So, what role do place brand and marketing organisations play in driving positive climate action?
We all know that climate change is happening, the evidence is all around us and increasing every year. So why is it so hard for us to think past the short term and make these adjustments? And how do we get people engaged in solving this issue?
Many sustainability issues transcend national borders, and a country's commitment to sustainability therefore has a clear impact on other actors in the international arena. Brand Finance's Robert Haigh unpacks the data linking sustainability and soft power and what impact that has on tourism, trade, and beyond.
Place branding can seem like a daunting challenge. It encompasses a huge number of different sectors and partners, and it can be several years before you start seeing real shifts in perceptions of your place. But every strategy has to start somewhere. We caught up with Mayor John Taylor of Newmarket, Ontario, to understand how they’re starting their place brand journey and what advice they have for others preparing to take their first steps.
What does a growing, thriving Net Zero visitor economy look like, and how do we ensure that it can continue to support the communities and businesses that rely on it? Jeremy Sampson, CEO of the Travel Foundation, shares learnings from their latest report and actionable steps to get you on the road to a Net Zero future.
In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8th!
Sustainability is becoming an important differentiator for places. Nine of our expert partners shared their advice on how you can make sure that you grow and communicate your sustainable values in a way that is authentic, actionable, and compelling.
Discover how Prague is leveraging city diplomacy to take an active role in global challenges where the national government is unable to react as rapidly, and how cities can collaborate together for a more sustainable, resilient future.
Chile set out to communicate not only what they had been given, but what they had to give – the contributions of Chilean men and women who are creating a better future for our country and our world. Discover how Imagen de Chile launched the 'Chile Creating Future' strategy and how it's engaging stakeholders from across the country in the vision for the country.
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