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Sustainability
Six lessons in socially conscious place branding
Many places are facing mounting issues around inequality, poverty, and increased political polarisation. Here are six lessons you can learn from international best practice in socially conscious place branding.
5 best practices to start your stewardship journey
Destination organisations beginning their journey towards a stewardship model often don’t know where to start. Miles Partnership's Kristin Dunne shares five best practices in destination stewardship to get you started.
All residents should benefit from sharing their places with visitors. But do DMOs know how?
Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.
UK cities and regions are rethinking their future. Here’s how.
In the face of a reshaping of the UK political landscape, there is a real opportunity for cities and regions across the UK to redefine the role they play in the development of our country. So, what can UK cities and regions do?
Six places that are living their sustainable values
People are getting more savvy and are quick to call out organisations who aren’t walking the talk. However, if you can embed your sustainable values throughout your organisation and ensure that your strategy is reflective of your community, it’s possible to make real impact with your approach. Here are some top examples of how cities and nations around the world are making sure that they’re living their sustainable values to lay the path for a more resilient future.
Navigating Climate Action: Examples and case studies for destination managers
Climate action planning can be a daunting task for a destination. Here are a selection of plans developed by places around the world to give you the tools you need to secure a more sustainable future for your place.
Climate Action 101 for place managers
No destination will be spared from the impacts of climate change, but every destination has the potential and the responsibility to be part of the solution. Here are ten tips to get you started.
What makes a healthy place?
Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.
How will your destination fare in the climate change transition?
Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?
The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance
Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.
Japan ranks first on Anholt-Ipsos Nation Brands Index – but Sweden wins in sustainability.
Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.
Beyond growth: indicators that reveal the true cost and benefits of tourism
Prioritising growth in terms of visitor numbers alone means that local residents are likely to lose out. The Travel Foundation's Kelly Galaski explores how destinations can embrace a holistic approach to planning that includes a broader range of key performance indicators to ensure you can make informed decisions for residents and visitors alike.
How your place brand can contribute to net-zero emissions targets
It’s 2023, and those net-zero targets are starting to look quite near-term. The UK has committed to cutting emissions by 68% by 2030; with just seven years to go, we need every city and region to be playing their part. So, what role do place brand and marketing organisations play in driving positive climate action?
The problem with the climate change problem
We all know that climate change is happening, the evidence is all around us and increasing every year. So why is it so hard for us to think past the short term and make these adjustments? And how do we get people engaged in solving this issue?
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