City Nation Place UK 2024

Lichfield, Staffordshire


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We’re delighted to announce that the 2024 City Nation Place UK conference will take place in Lichfield, Staffordshire, on Thursday 19th September – with additional activities for early arrivals on the afternoon of Wednesday 18th September.


Book your place by June 30th to save £100 with the Super Early Bird discount...

City Nation Place UK brings together the leadership of local authorities, place branding teams, destination marketing organisations, business improvement districts, and economic development teams to connect the dots between what makes places more attractive for citizens, visitors, and businesses. Lichfield is a city with a cultural heritage story to share, combined with a place shaping and economic development ambition that promises to bring real change. Our conference programme will reflect and provide opportunities for other places to learn from the Lichfield story, as well as providing a broader perspective of how the regions, cities, and towns of the UK are responding to emerging challenges and opportunities.

Wednesday 18th September

3pm: Join us for an afternoon tour of the city hosted by the city council leadership, sharing their developing place shaping and regeneration vision

5pm: Join us afterwards for a VIP tour of our conference venue, Lichfield Cathedral, to learn more about its history, the role it plays in the community, and – as the stunning venue for a range of events throughout the year, how it also contributes to the local economy

Arrive on Wednesday and you will also have the opportunity to sample the developing nighttime economy of Lichfield, a strong focus for the city leadership as they consider applying for purple flag status

Thursday 19th September

A full day conference agenda…

Learn from place leaders across the UK as they share their experience of structuring a collaborative approach to building and managing the brand reputation of their region, city or place

Be inspired by the strategic approach other places are taking to build civic pride, attract talent and investment, and build their visitor economy

Join round table discussions with your peers on topics of most specific interest to you


If you have a great story to share with our audience of place leaders, please get in touch


“Having attended and spoken at the City Nation Place UK conferences since We Are Staffordshire’s inception in 2021 we truly understand the value that bringing place leaders together to collaborate, learn and share best practice can achieve.

“We’re delighted to have the opportunity to partner with CNP to host the conference in the unique and special setting in Staffordshire, against the backdrop of one of the county’s greatest assets – Lichfield Cathedral – and look forward to welcoming our peers to our home county in September.”

Louisa Shaw, Place Brand Manager, We Are Staffordshire

2024 Partners