Place brand strategies for a more resilient future
Join us for this half day conference to explore ideas and solutions for rebuilding confidence in Brand Britain, from the inside out. Our panel of place, tourism, and economic development leaders will share their thoughts and experiences of post-COVID recovery planning and our Think Tank Roundtable sessions will give you the opportunity to explore more solutions in small groups of your peers – ensuring that you take away actionable ideas and new contacts.
Agenda topics:
- Brand Britain on the world stage: when and how should places be preparing their international marketing strategies?
- Strategies for rebuilding pride in place and confidence in our citizens
- Leveraging our creative and cultural sector to rebuild place economies
- Harnessing the data to improve strategic effectiveness
- Taking a scalpel vs sledgehammer approach to marketing budgets to achieve more with less
- Creating more effective collaborations between place marketing teams and with private sector and education partners to attract talent, investment, and tourism
Premium Partners
Who should attend?
- CEOS and local authority leadership teams
- CMOs, and other senior team members from destination marketing organisations, BID teams, and investment attraction agencies
- Mayoral teams
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Clare Dewhirst
Founder and Director
City Nation Place
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. As Global Conference Director for The International Herald Tribune, now the New York Times, Clare also saw growth in advertising and storytelling around tourism and investment promotion strategy. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 has seen the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Martin Reeves
CEO
Coventry City Council
Martin has been Chief Executive of Coventry City Council since April 2009. He was the Chief Executive and the Head of Paid Service of the West Midlands Combined Authority from March 2016 to September 2017. He had previously been with Bedfordshire County Council for three and a half years as Assistant Chief Executive and Chief Executive.
Martin spent much of his early career as a lecturer and researcher, and has a PhD in applied economics.
In 2018 Martin was once again included in the top 50 of the Local Government Chronicle’s list of most influential people in local government.