City Nation Place UK 2024

Lichfield, Staffordshire


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Attend City Nation Place UK to connect with the leadership teams of local and regional authorities; place branding, destination marketing and economic development teams; and BIDs and to join the dots to build place attractiveness for citizens, visitors, and businesses.  

Book your place by June 30th to save £100 with the Super Early Bird discount...

You will have the opportunity to learn from a range of perspectives as we address the emerging challenges and opportunities for places during a time of continuing change in organisational structures and funding…

  • How to break down silos and build more effective place-led collaboration
  • Navigating “place layering” – harnessing the power of place branding to create simplicity from complexity 
  • Engaging your community in the vision for your place
  • Understanding how the UK brand is presented on the international stage

Wednesday 18th September

Choice of afternoon tour:

3pm: Join us for an afternoon tour of the city hosted by the city council leadership, sharing their developing place shaping and regeneration vision

3pm: Join this VIP tour of our conference venue, Lichfield Cathedral, to learn more about its history, the role it plays in the community, and – as the stunning venue for a range of events throughout the year, how it also contributes to the local economy

Arrive on Wednesday and you will also have the opportunity to sample the developing nighttime economy of Lichfield, a strong focus for the city leadership as they consider applying for purple flag status

Thursday 19th September

A full day conference agenda…

Learn from place leaders across the UK as they share their experience of structuring a collaborative approach to building and managing the brand reputation of their region, city or place

Be inspired by the strategic approach other places are taking to build civic pride, attract talent and investment, and build their visitor economy

Join round table discussions with your peers on topics of most specific interest to you


“Having attended and spoken at the City Nation Place UK conferences since We Are Staffordshire’s inception in 2021 we truly understand the value that bringing place leaders together to collaborate, learn and share best practice can achieve.

“We’re delighted to have the opportunity to partner with CNP to host the conference in the unique and special setting in Staffordshire, against the backdrop of one of the county’s greatest assets – Lichfield Cathedral – and look forward to welcoming our peers to our home county in September.”

Louisa Shaw, Place Brand Manager, We Are Staffordshire

2024 Partners