City Nation Place UK


The SUPER EARLY BIRD offer is available 
to book until June 16th!

We are currently building the agenda and confirming new speakers – SIGN UP HERE to stay in touch with the developing program.  If you would like to suggest a speaker, please contact

  • 08:00

    Welcome breakfast and networking

  • 08:40


  • 09:00

    Welcome & Introduction to the day

    Martin McKervey Chairmain, Sheffield Property Association
  • 09:15
  • 09:40

    Evolutions in strategy, funding, and purpose for place brand and marketing organisations

    Hear how place leadership teams and place brand and marketing teams are thinking differently about collaboration, funding, purpose, and how to achieve their core objectives

    Sheona Southern
    Sheona Southern CEO, Marketing Manchester
  • 10:25

    Why your place needs a strong story to be successful

  • 11:00


  • 11:30

    Leveraging data to tell your place story more effectively

    How to identify, source, and manage the data that is available across all your place stakeholders to inform your strategy and feed into your place narrative more effectively

  • 11:50

    Panel: Place and the private sector

    How can place leadership teams, and place brand and marketing organisations, most effectively engage the private sector in the place vision?  How do private sector partners see their role in building the place economy through better place shaping, through investment, and through ambassadorship?

  • 12:30

    Eden Project North: Public private collaboration for place regeneration

  • 13:00


  • 14:00

    PANEL: Implementing strategies to deliver more sustainable place and tourism economies

    Learn from our panel the strategies and tactics that are delivering effective change and helping places to meet sustainable development goals

  • 14:30

    Choose your session (more details to follow)...

    • 14:30

      Join a Round Table discussions with fellow delegates and our experts to focus on challenges and opportunities for destination marketing organisations

    • 14:30

      Learn from a panel discussion how places across the UK are addressing the talent crisis

  • 15:15

    Choose your session (more details to follow)...

    • 15:15

      Join a Round Table discussions with fellow delegates and our experts to focus on challenges and opportunities for teams driving investment attraction, economic development and place shaping

    • 15:15

      Opening visitors’ eyes to new travel opportunities with place-to-place collaboration

      • Learn how the teams at London & Partners and Visit Scotland launched a dual destination tourism campaign to encourage tourists to visit both London and Scotland during their trip
      • Discover the tools you need to make a place-to-place collaboration work successfully
      • Adopting a rigorous test-and-learn approach to ensure that the strategy meets the needs of all partners
  • 16:00


  • 16:20

    Passing the baton: Engaging the next generation in your place brand strategy

    • How and why Burnley are working to share the passion for Burnley with Millennials, Gen Z, and beyond
    • Creating a sister-brand that is specifically tailored to younger generations
    • Developing new opportunities to upskill your young people and secure a pipeline of future ambassadors
    Rachel Bayley
    Rachel Bayley Burnley Place Brand Manager, Burnley Borough Council
  • 16:50

    Fostering stakeholder collaboration to build your cultural attractiveness

  • 17:10

    When Hollywood comes calling: destination management under the spotlight in Wrexham

    • How the success of Wrexham FC and the involvement of Hollywood royalty has come at the right time in the city’s development of its destination management strategy
    • Managing the challenges and opportunities created
    • Building on civic pride 
    Joe Bickerton Destination Manager, Wrexham County Borough Council
  • 17:30

    Closing drinks reception

  • 10AM - 3PM | Place making in The Outdoor City: A tale of two regenerations

    This will be a unique opportunity to experience first-hand how the very identity of Sheffield has been shaped through built environment, culture and partnerships.

    Led by the city’s place brand and marketing manager, Mark Mobbs, you will be escorted through the following:

    • The Heart of the City redevelopment, which is a huge £500m local authority backed scheme
    • Fargate and Castlegate, which are recipients of Future High Streets Fund and Levelling Up Fund monies respectively
    • West Bar, which is a key £300m mixed use Legal & General backed regeneration site
    • Kelham Island (recently named as one of the 51 coolest neighbourhoods in the world by TimeOut magazine) which has been a predominantly private sector led regeneration but with a fiercely independent community focus.

    Essentially you will see and hear the past, present and future of these projects, what it means for the city’s residents as well as tourism and talent attraction, and how two completely different approaches (public sector and private sector) are able to co-exist to mutual benefit. Key figureheads will be present along the journey who will meet you on site and describe their experiences and vision, and take any questions.