We are currently building the agenda and confirming new speakers – SIGN UP HERE to stay in touch with the developing program. If you would like to suggest a speaker, please contact clare@citynationplace.com
-
08:00
Welcome breakfast and networking
-
08:40
Registration
-
09:00
-
09:15
-
09:40
-
10:25
-
11:00
Refreshments
-
11:30
-
11:50
Panel: Place and the private sector
How can place leadership teams, and place brand and marketing organisations, most effectively engage the private sector in the place vision? How do private sector partners see their role in building the place economy through better place shaping, through investment, and through ambassadorship?
-
12:30
-
13:00
Lunch
-
14:00
-
14:30
Choose your session (more details to follow)...
-
14:30
Join a Round Table discussions with fellow delegates and our experts to focus on challenges and opportunities for destination marketing organisations
-
14:30
Learn from a panel discussion how places across the UK are addressing the talent crisis
-
-
15:15
Choose your session (more details to follow)...
-
15:15
Join a Round Table discussions with fellow delegates and our experts to focus on challenges and opportunities for teams driving investment attraction, economic development and place shaping
-
15:15
Opening visitors’ eyes to new travel opportunities with place-to-place collaboration
- Learn how the teams at London & Partners and Visit Scotland launched a dual destination tourism campaign to encourage tourists to visit both London and Scotland during their trip
- Discover the tools you need to make a place-to-place collaboration work successfully
- Adopting a rigorous test-and-learn approach to ensure that the strategy meets the needs of all partners
-
-
16:00
Refreshments
-
16:20
Passing the baton: Engaging the next generation in your place brand strategy
- How and why Burnley are working to share the passion for Burnley with Millennials, Gen Z, and beyond
- Creating a sister-brand that is specifically tailored to younger generations
- Developing new opportunities to upskill your young people and secure a pipeline of future ambassadors
-
16:50
Fostering stakeholder collaboration to build your cultural attractiveness
-
17:10
When Hollywood comes calling: destination management under the spotlight in Wrexham
- How the success of Wrexham FC and the involvement of Hollywood royalty has come at the right time in the city’s development of its destination management strategy
- Managing the challenges and opportunities created
- Building on civic pride
-
17:30
Closing drinks reception
-
10AM - 3PM | Place making in The Outdoor City: A tale of two regenerations
This will be a unique opportunity to experience first-hand how the very identity of Sheffield has been shaped through built environment, culture and partnerships.
Led by the city’s place brand and marketing manager, Mark Mobbs, you will be escorted through the following:- The Heart of the City redevelopment, which is a huge £500m local authority backed scheme
- Fargate and Castlegate, which are recipients of Future High Streets Fund and Levelling Up Fund monies respectively
- West Bar, which is a key £300m mixed use Legal & General backed regeneration site
- Kelham Island (recently named as one of the 51 coolest neighbourhoods in the world by TimeOut magazine) which has been a predominantly private sector led regeneration but with a fiercely independent community focus.
Essentially you will see and hear the past, present and future of these projects, what it means for the city’s residents as well as tourism and talent attraction, and how two completely different approaches (public sector and private sector) are able to co-exist to mutual benefit. Key figureheads will be present along the journey who will meet you on site and describe their experiences and vision, and take any questions.
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. As Global Conference Director for The International Herald Tribune, now the New York Times, Clare also saw growth in advertising and storytelling around tourism and investment promotion strategy. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 has seen the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Kate Josephs CB joined Sheffield City Council as Chief Executive in January 2021, having spent 20 years in national government in the UK and United States.
Since arriving in Sheffield Kate has overseen the creation of an ambitious, outcome focussed one-year plan to guide the city’s recovery from COVID; initiated a wide-ranging programme of self-reflection and culture change in the Council; and partnered with the Joseph Rowntree Foundation to support an innovative project to reimagine Sheffield’s future, engaging a diverse range of citizens. Following the May 2021 elections, she has supported the city’s new Labour-Green Cooperative Executive administration to deliver on their shared priorities alongside preparing the ground for the shift to a committee system of council governance from May 2022. Kate is an active member of core cities taking a lead role on CCUK work on climate change and net zero, specifically the UK cities climate investment commission.
Kate’s career as a senior leader in the UK civil service included positions in HM Treasury; the Prime Minister’s Delivery Unit; and the Department for Education (DfE). Kate joined Sheffield from the Cabinet Office’s COVID 19 Taskforce where she was Director General; in June 2021 she was awarded Companion status, The Most Honourable Order of the Bath, in the Queen’s birthday honours in recognition of exemplary public service during her civil service career.
Kate also spent time living in Washington D.C. working for the US Federal Government during the Obama Administration, including as Executive Director of the White House Performance Improvement Council, working across US Government Agencies – on priorities from veterans’ affairs to STEM education – with a mission to advance and expand the practice of performance analytics and improvement.
Kate grew up and went to comprehensive school in Doncaster, was educated at Oxford University and the London School of Economics, and lives in Sheffield with her husband and two young children.
Sarah was appointed CEO of NewcastleGateshead Initiative (NGI) in 2020. Sarah oversees all aspects of NGI, the destination and inward investment agency that delivers for Newcastle, Gateshead, and the wider region.
Prior to NGI, Sarah was the Director of Regions and Nations at CBI. She qualified as a lawyer with Clifford Chance working Hong Kong, London and Shanghai and has a MSc in Urban Regeneration and an MBA. Sarah is also currently completing a PhD scholarship at Durham University, studying the social impact of small businesses on the rural economy.
With a passion for improving the visitor economy, advocate for social mobility and enabler of economic growth in the North East, she sits on the Tourism Industry Council, is an Independent Advisory Board member at Tyne & Wear Archives & Museums (TWAM), a council member at the National Trust and a non-executive director at Ryder Architecture.
Sam is the Business Improvement District (BID) Manager for Our Colchester BID and has overseen the organisation since its formation in 2018. Prior to this spending his career in leisure and hospitality sectors in the UK and Australia. Since taking on his role as BID Manager at Colchester, Sam has overseen the development of innovative and forward-driven visions and strategy to elevate Colchester's position in East Anglia and further. Through the development of new City Centre brand, InColchester through to chairing Colchester Place Marketing Board, Colchester is placed for high levels of growth with the BID at the forefront ensuring a business-led vision.
As founding Director of thinkingplace, John has directed the development of over 80 place brands over the last 16 years across the UK. He is active in promoting and implementing this best practice approach of creating a shared place story, widening place leadership and creating active collaboration as a key part of growing a place’s economy and promoting local pride. He has led projects for places as diverse as Hampshire, Nottingham, Torbay, Harrogate, North Cambridgeshire, Newhaven, Medway, Lancashire, Staffordshire, Harrogate, Perth and all three UK Cities of Culture.
John has also been working with places to help them develop their response to the Towns Deal, Future High Streets Fund, Levelling Up Funding and Shared Prosperity Fund and is a Mentor to the High Streets Task Force helping to support local authorities and communities to transform their places.
Gavin Smyth is City Marketing Manager for Invest Glasgow, the Investment Promotion Agency for Glasgow City Region.
Working together with public, academic and private sector leadership, his primary role is to develop a place brand narrative that elevates Glasgow's international profile and reputation to the global business, investment and talent communities.
A creative brand-building specialist with over 24 years of international marketing experience in both private and public sectors, Gavin has worked with premium brands to build awareness, grow equity and increase profitability through leadership roles in drinks, media, arts, technology and government sectors.
Freddie leads our commercial and operational functions. He’s started Patch to increase access to opportunity for people based on who they are, not just where they live. With a background in startups, he’s excited about the potential for technology to bring people together.
Kazadi is an experienced economic development professional who has worked for boroughs and county councils across London, Essex and now Surrey. His current role focuses on taking forward economic programmes and priorities, ranging from innovation, business support, the skills agenda, and the localities and economic infrastructure programme.
Kazadi brings expertise to various challenges local authorities, BIDs, property developers, and small businesses face. In his spare time, he volunteers at his local club, teaching young people martial arts. Before beginning his career in local government, Kazadi was a professional kickboxer competing worldwide.
Vikki joined Marketing Lancashire in 2018 as Marketing and Partnerships Director, to provide collaborative partnering and marketing strategy development. Vikki prides herself on delivering successful, unique and memorable experiences and award-winning marketing campaigns.
Her previous work at Manchester United, where she was responsible for venue marketing and planning activities, included the strategy and planning of all major events at the Old Trafford stadium, as well as sell-out live music concerts, and match day entertainment, ticketing, membership, hospitality and stadium tours. Prior to this she worked as Head of Marketing at tourism agency Welcome to Yorkshire, where her team won numerous accolades. There, Vikki played a key role in the bid to bring the Grand Départ of the Tour de France to Yorkshire and was instrumental in the delivery of the event itself. Before working in Yorkshire, Vikki worked in Oman launching the nation’s airline into several key European cities.
With over 25 years’ experience in the Tourism, Travel, Tour Operator, Destination Marketing, Visitor Economy, Maritime and Charitable sectors in the UK and Europe with market leading organisations in both B2B & B2C areas
It all started in 1994 at Ripley Castle Estate near Harrogate as Marketing Coordinator for 2 years followed by 5-year tenure as Travel Trade Marketing Manager for Yorkshire Tourist Board in York.
P&O Ferries based in Hull was the next port of call commencing as B2B Marketing Manager for ex-UK business then developing to Destination Manager for the North Sea routes to The Netherlands and Belgium, then as On-Board Marketing Controller for all P&O Ferries routes in the UK.
A new challenge with Vaconsoleil, Europe’s leading mobile home and camping tour operator as UK Sales & Marketing Manager.
A directional change for 4 years at UKSA, the UK’s leading maritime training charity based in Cowes as Head of Sales & Marketing which led to a family move to the Isle of Wight.
His current position as Managing Director of Visit Isle of Wight, the island’s DMO has allowed him to put all his extensive skill set into play whilst marketing and promoting the UK’s leading Island Holiday Destination.
Fiona is Senior Brand Marketing Manager within the Global Marketing team at VisitScotland, responsible for delivering global campaign activity including partnership collaborations.
With a strategic focus on inclusive and sustainable growth, the Global Marketing team use a data and insight-led approach to ensure Scotland is discoverable in key markets and in the channels visitors are using for travel inspiration, planning and booking.
Having worked at VisitScotland for 10 years, Fiona has held various roles giving her a rounded knowledge of both marketing and the tourism industry.
Mark has a BA in Philosophy and MA in Film, and has worked on everything from film scripts to vineyards, and he’s even been a Ranger for the Department of Conservation in New Zealand.
His career in brand and communications has included some of the world’s most renowned agencies on award winning work across all sectors – from re-branding Legal & General to overhauling Warburtons.
Having worked agency side on creating a new brand for his home city in 2018, he jumped ship from agency to client side to drive Sheffield forwards and re-position the city in a way that will change perceptions.
In 2019 Sheffield was shortlisted as CNPs Place Brand of the Year, and was finalist for the Academy of Urbanism’s European City of the Year. In 2020 there was another shortlisting for CNP’s Campaign of the Year, and in 2021 Sheffield was declared the UK’s greenest city by a NatWest report.