A new story is emerging for the Gold Coast, one which speaks of resilience, entrepreneurship, and being unafraid to challenge the norm. Mayor Tom Tate explores the how and why behind the creation of Brand Gold Coast and how they're strengthening the city's reputaiton beyond its nightlife and surfing credentials.

Trust is the bedrock of successful place branding. We sat down with New Orleans & Co’s Walt Leger III to explore how investing in stakeholder alignment activities has underpinned both their recent UNESCO City of Music designation as well as their crisis management and communication strategies.

Erik de Roos, CMO for the South Australian Tourism Commission, sat down with us to explain how they landed on ‘simple pleasures’ as the cornerstone for their place brand strategy, as well as how and why they partnered with local creatives to bring the approach to life.

How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

Every week, place marketing leaders across tourism and economic development ask the same questions: Does SEO still matter? How do we rank in the age of AI search? What metrics actually prove our impact? The digital landscape has shifted dramatically. In this article, Brianna Vetrano breaks down the 6 most common questions place brands are asking right now and how to adjust your digital strategy to stay visible in an AI-driven world.

Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?

What truly drives destination decisions in 2026? In this expert analysis, Danny Cohanpour shares exclusive insights from Trove’s latest Planner Survey and how destinations can make sure they're top of the list for event planners choosing their next location.

Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability. 

By aligning regenerative business models with shifting behaviours, destinations can spread tourism's benefits more fairly, retain more value locally, and strengthen climate resilience where it matters most. Here's how.

When is it valuable for a city, region, or nation to go one step further and launch their own event or festival to meet specific community needs? Four place branding experts highlighted cities who have invested in events that have put their community on the map and highlighted the unique ‘here-ness’ of their home.

To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.

WorldPride is a celebration and a protest - and the team bringing the event to Washington DC needed to align hundreds of moving parts, whilst navigating political tensions across the U.S. Joy Riot's Jessica McCarthy takes us behind the scenes of what it takes to plan and deliver such a major event.