If your stakeholders don't understand place branding, they can't defend your work when the going gets tough. Here are eleven high-impact activities to ensure that your investment in stakeholder engagement pays off.
City Nation Place's Clare Dewhirst shares an inside look at new research into understanding how place leaders are tracking perceptions of your place – as well as a warning about the risks of overrelying on LLMs to understand your place's reputation.
As ChatGPT expands its advertising capabilities, place marketers have another paid media channel to consider. But how does it compare to established platforms like Google, Meta, and LinkedIn? And is it worth setting aside some budget to test it?
In an era of AI and post-truth, how can place branding teams build genuine trust? Explore nine expert insights on establishing long-term credibility.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
Dive into the latest articles on best practice in place branding and place marketing. From interviews with leading place practitioners to latest trends to how-to articles, don’t miss out on discovering your next great idea or impactful strategy.
As ChatGPT expands its advertising capabilities, place marketers have another paid media channel to consider. But how does it compare to established platforms like Google, Meta, and LinkedIn? And is it worth setting aside some budget to test it?
In an era of AI and post-truth, how can place branding teams build genuine trust? Explore nine expert insights on establishing long-term credibility.
Understanding what drives pride in your community is foundational to building a strong place brand strategy. We’ve collected six examples of pride-building initiatives to understand what makes each approach impactful.
What would happen to your visitor economy if the natural systems it quietly relies on stopped working quite so well? Travel Forward's Ben Lynam explores what happens as your natural infrastructure becomes less reliable and how destinations can respond effectively.
Unearthing your place brand DNA is step one. Step two? It’s making sure your stakeholders are with you on your place brand journey. Brand Gold Coast's Antonio Moreira outlines how they're successfully engaging stakeholders in shaping and sharing the Gold Coast place brand narrative.
Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?
Still looking for inspiration? Try searching one of our specific tags:
Discover reports, research, and toolkits to support industry leaders in tackling their biggest challenges and opportunities
Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions.
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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