What’s the key to creating a successful data strategy that measures the impact of your communications and allows you to refine your long-term strategic plan? We reached out to Constanza Cea, CEO, & Guadalupe Zegers, Head of Research at Imagen de Chile, to get the behind-the-scenes information on the strategy that won our 2021 Best Use of Data Award.

For a smaller city or region, it can be hard to make an impact on the international stage. You need to identify a really strong, authentic impetus for your place brand strategy to stand out from the crowd. John Fogde, Head of the Struer City of Sound Department, explains how they developed the positioning for the Danish city and how being known as the City of Sound gives them the edge in their activities.

Getting stakeholders to understand your vision can be a challenge at the best of times. Sweden’s solution to engaging stakeholders in your sustainability strategy? Storytelling. Per Grankvist, Chief Storyteller for the government-funded initiative, Viable Cities, explained to us how they’re pioneering a new approach to driving more sustainable change and how a local-centric approach is key to successfully changing behaviour.

Clear communication is essential to any successful partnership – even more so when you’re working with external parties. Four of our expert partners shared their thoughts on how you could write a good brief to explain the challenge or project you want to tackle, putting you on the best footing for a partnership with an agency or consultancy.

With so many stakeholders involved – and with most DMOs not owning any of their assets – is true destination management just a pipe dream? And how do you evolve a destination management mindset to one of destination stewardship?

Many DMOs are searching for a new model as they emerge from the COVID rubble and start to think of building back for the longer term. Some leaders in our sector have brought out strategies announcing a “stewardship” approach but are now realising more fundamental change is needed to enable their destinations to thrive in the 21^st Century.

After everything that’s happened over the last few years, we began to ask ourselves – what is actually driving people to choose a city or region to visit or live in? Have the motivators for travel and relocation changed at all? Ipsos have been researching which factors matter most to Americans and Canadians in 2022 when selecting one location from another.

Pittsburgh's Oakland district is the focal point of innovation, and the city is collaborating with its key stakeholders to develop the district further. Mark Thomas, President of the Pittsburgh Regional Alliance, walks us through Oakland to show how they're strengthening the area

People are getting more savvy and are quick to call out organisations who aren’t walking the talk. However, if you can embed your sustainable values throughout your organisation and ensure that your strategy is reflective of your community, it’s possible to make real impact with your approach. Here are some top examples of how cities and nations around the world are making sure that they’re living their sustainable values to lay the path for a more resilient future.

Greater Copenhagen wanted to showcase the region as an attractive career destination for international talent from the LGBT+ community. And they came up with... a (fictional) dating app!