City Nation Place Global

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City Nation Place Awards 2022

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Trends & Ideas Expert Article

Bitesize branding and marketing insights for the busy place leader

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

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City Nation Place Americas 2022

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In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Creating a campaign to wow the world

From a viral karaoke song to a tongue-in-cheek take on the Metaverse, Iceland’s campaigns regularly catch the attention of the world. But what happens behind the scenes to create this success? Sveinn Birkir Björnsson, Director of Global Marketing Communications at Business Iceland, shares his expertise – and gives an insight into what he’d be looking for as a member of our 2022 City Nation Place Awards jury.

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Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


Growing and communicating the positive impact of convention centers on the place economy

State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?

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Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


Making airport cities and regions more attractive

Airports have always been key selling points in tourist and economic attractiveness strategies. Which country, city or region has never boasted itself of having air access? Yet, the global crises and their persistent effects on air travelling have called into question the role of these major infrastructures. As we rebuild, can airports become essential assets in the attractiveness and branding of destinations?

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What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.