Cape Town Tourism is taking a comprehensive approach to understanding what's driving negative tourism sentiment in the city. Destination & Business Intelligence Manager, Roxanne Lombard, outlines their research strategy and how they're empowering residents to take a more active role in how tourism develops going forward.

One of the hardest questions for a city leader to answer is: 'What is our city brand actually worth?' Bloom Consulting's Jose Torres explores how they've solved this challenge and created a framework to demonstrate the economic activity driven by city brands in North America. 

Understanding which KPIs stakeholders care most about is the key to cutting through the data noise and proving the return on the investment in your activities. Here are eight key questions you should be asking of your data – as verified by place branding and marketing experts.

Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, outlines how they’ve joined the dots between tourism, investment, and talent attraction – whilst ensuring that the overarching city brand permeates every facet of their work.  

There’s a secondary game running parallel to the FIFA World Cup: destination marketing organisations competing for the world’s attention. Trove’s Hallie Milstein outlines the World Cup opportunity, which destinations are playing to win, and what separates the destinations who are winning from the rest.

Resilience should be at the top of the agenda for place brand leaders, but what does it actually take to build resilient communities? Here are seven different examples of how place leaders are taking steps to nurture stronger, more vibrant communities.