Leading destination marketers, economic developers, property developers and city leaders from across the UK arrived in Birmingham on Tuesday for the first annual City Nation Place UK conference. From start to end, the one-day conference was packed with exciting and inspirational conversations, as place branders shared their experiences through case studies and discussions.
Given the scope and range of the debate, it’s a challenge to sum it all up in one article, but here are the seven key takeaways that stood out the most.
With the first City Nation Place UK conference right around the corner, we’ve collated the eight best quotes to give you a quick teaser for the conference on the 14th May – but they’re relevant to place all around the world. With conversations spanning from international perceptions right down to leveraging neighbourhoods to drive your place brand strategy, the debates at the conference promise to be trailblazing.
At City Nation Place, we talk about creating and implementing nation branding strategies that engage all stakeholders. The Brand Summit South Africa is a working example of an initiative to bring together all the key voices of a nation to focus on how to develop and promote the brand to the world. Ahead of the second Summit, taking place on 6 & 7 June in Johannesburg, we caught up with Solly Moeng, the convenor of the Summit, to find out more.
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