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FIND OUT MOREDOWNLOAD THE 2021 SURVEY
Find out how place brand strategies are evolving to meet new challenges
Find out moreIn the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Live, work, play: the story behind London’s latest restoration project
To many Londoners, Brent Cross is best known for its shopping centre. Now, though, there is an ambitious regeneration project underway. Nick Searl, Partner at Argent Related and the joint lead on the project, joined us for a conversation to share how the ambitious development will put the spotlight on sport, play, and community wellbeing.
Building a data-centric nation branding strategy
Creating a nation branding strategy is no small challenge. To be successful, it needs to be grounded in the everyday reality of that country, and to achieve that, you need data. Eglė Kudzmanienė, Chief Advisor at Brand Lithuania Unit, detailed how the nation created a data-centric approach to country branding that allowed them to react rapidly to changing perceptions of Lithuania.
How hosting COP26 is cementing Glasgow's green credentials
The spotlight is on Glasgow as the hosts of COP26. What role do cities play in addressing global challenges such as climate change? Susan Aitken, Council Leader for Glasgow City Council, shares how can cities can leverage their events to grow their international reputation, engage citizens in key areas, and generate equitable development.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
From resilient leadership to leadership for resilience
We talked last week about the importance of having reputational resilience as a place brand or marketing organisation, but of course, this is only one facet of the solution. You have to be able to secure the future of your own organisation to be able to continue delivering on your place brand and place marketing success.
Eight crucial success factors for a place looking to work smarter
What is the most important factor for a smart city project or organisation to be successful in the long-run?
How do you create a resilient place reputation?
The pandemic has sparked an entirely new vocabulary. And now the word “resilience” has continued to rise up the ranks to take centre stage. But what is resilience? What do we mean by it in relation to city or nation branding?
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Future-proof recovery strategies: auditing your planning for sustainability
City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review. Discover the learnings from that process, alongside Kevin Eshkawkogan, Indigenous Tourism Ontario, Andrew Grossmann, Colorado Tourism Office, Patricia Maher, Grenada Tourism Authority, and Kim Robertson, Scottish Enterprise.
Are smart cities the key to resilience?
The smartest response isn’t to just recreate the same processes as we were used to pre-pandemic, but to understand how we can refine and improve our everyday ‘normal’. The pandemic has exposed our weaknesses and now we need to ensure that we address these in order to be more resilient against future shocks.
Putting resilience at the heart of post-pandemic placemaking
"The future of the city is the future of us. It’s who we are," says Jonathan Woetzel, McKinsey Global Institute. The question, then, is what changes do we need to make to bring people back to the city? And how do we do this safely, equitably, and in a way that makes us more resilient to future shocks?
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
How to ensure your place branding and place marketing has a more authentic voice
Todd Babiak, CEO at Brand Tasmania, outlines tips for unearthing your brand DNA and creating an identity that resonates with your citizens.
Dive Into The Hague
Research shows that once a visitor does decide to come to The Hague they are positively surprised. It was this gap between image and actual experience that launched the international campaign 'Dive into The Hague'.
Dreaming of one day | Wesgro
How do you market a destination to people who are not allowed to visit and keep an industry alive when it is not allowed to operate? The answer: You get them to keep dreaming of the one day that they can. Discover more about the Western Cape's award-winning strategy here.
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