What would happen to your visitor economy if the natural systems it quietly relies on stopped working quite so well? Travel Forward's Ben Lynam explores what happens as your natural infrastructure becomes less reliable and how destinations can respond effectively.

Unearthing your place brand DNA is step one. Step two? It’s making sure your stakeholders are with you on your place brand journey. Brand Gold Coast's Antonio Moreira outlines how they're successfully engaging stakeholders in shaping and sharing the Gold Coast place brand narrative.

Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?

Who gets to tell the story of place? Caio Esteves, N/LF, identifies and challenges assumptions about whether the Global North has the exclusive right to own place brand theory and what is lost when the perspective of the Global South is sidelined. 

Funding is one of the perennial challenges facing place brand and marketing teams. What steps can place teams take to secure stronger funding sources to support their ongoing activities?

The Mayor of London announced a £7 million campaign to promote London and to fight back against the tide of disinformation. Rose Wangen-Jones, London & Partners, and Alexander Harlow, the Greater London Authority, sat down with us to explain how the city is adopting a collaborative, place-led approach to defending and strengthening London’s brand.