In June 2023, Brussels launched their new international city brand to address the fragmentation of their international reputation. visit.brussels' Annemie Verschueren explains how they developed and launched a place brand that shows Brussels as perfectly imperfect and how they’re working with residents and stakeholders to tell the story of Brussels with one voice.

If you want to use an event to create a longer-lasting legacy, you have to be strategic. Tampere's Iina Ojala explores how they built on being named hosts of the 2022 IIHG Ice Hockey World Championship to build civic pride and engage the community in their place marketing and branding.

When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.

Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?

Successful community-based tourism (CBT) marketing campaigns rely on the collaboration of the agency with local communities and trade partners. Trove's Hallie Milstein shares insights from their practised methodology for establishing working relationships, because tourism marketing entails building trust and the application of stakeholder groups.

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.

New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.