News & Moves
2nd December 2020
Go Vilnius, winner of the CNP Best Communication Strategy, has launched a Christmas update! READ MORE
12th November 2020
Congratulations to our 2020 Awards winners. SEE ALL THE WINNERS HERE.
3rd November 2020
What do you think are the emerging challenges and opportunities for place branding? TAKE OUR SURVEY
In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Ushering in the digital age of tourism
What does digital transformation actually look like in the destination marketing and investment promotion space? Emma Håkansson, Head of Destination Development for the City of Helsingborg, Sweden, explained how they transitioned from tourist information centres to a digital-first approach.
Embedding digital transformation into your investment promotion strategy
COVID-19 has accelerated the need for robust digital transformation, and investment promotion agencies around the world have been re-evaluating their strategies to ensure they’re still able to reach their investors – even if they’re still halfway around the world. We reached out to Muhammad Azmi Zulkifli, CEO at Invest Kuala Lumpur, to understand how the digital strategies they’d implemented have continued to adapt and evolve to meet the needs of this new pandemic world.
Building a flexible place marketing strategy with a strong brand platform
Between Brexit and the COVID-19 pandemic, how are international perceptions of Great Britain faring? We spoke with Dan Ramsay, the new director of the GREAT Britain campaign, to discover what the future is for the GREAT brand platform and what the key is to the campaign’s longevity.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
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How digital data can better inform your marketing strategy and adapt to a changing travel landscape
Tim Lawrence, iCrossing UK, shares tips for making destination marketing more measurable and accountable, and why utilising digital data and insight is more important now than ever.
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Amplifying the local voice in your marketing strategy
How do you leverage your community connections to encourage your locals to be your storytellers? Dan Holowack, Co-founder and CEO of CrowdRiff, discusses pivoting to a local focus for a more resilient future.
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How has COVID-19 impacted your brand? Understanding the strength and values of nation brands
Hear from David Haigh and Parul Soni, Brand Finance, as they launch the Brand Finance Nation Brands Index for 2020 and share an exclusive sneak peek at the next Global Soft Power Index.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Three critical factors for the new era of destination branding
Strong brands are more resilient during hard times and bounce back more quickly. In an ever-changing world, what are the three critical factors that will define success for destination brands as we look to the future?
Five ideas everyone should take away from the City Nation Place World Congress
Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us
Three key concepts as we rethink, retool, and reinvent
During this time of global crisis and uncertainty, Simpleview put the call out to industry thought leaders around the world to sit down and tell them, in their own words, what is going on and what is going to happen next in this vital global industry. Here's what they found...
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
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A guide to brand storytelling that will differentiate your marketing as the world emerges from lockdown
Jim Piercy, Group Creative Director for the Trust, WSJ, joins Leigh Dawber, CMO at Cape Town Tourism, and Claudia Valentini, Head of PR & Communication Foreign Services for Apt Servizi Emilia Romagna, share strategies for digging deeper into your brand storytelling and engaging your target audiences through storytelling.
The Utrecht Region: creating a collaborative design identity
Instead of collaborating together, the smaller municipalities tend to interpret the city of Utrecht as an authority. In order to make a change on the international playing field, the local marketing teams need to team up and form a strong alliance and form a cohesive design identity for the region.
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City to city collaboration: London & Paris
How do you collaborate with your competitors? Rose Wangen-Jones, London & Partners, and Alice Rampelberg, Paris CVB, outline how the two cities worked to join forces, rather than compete, to reach an audience of US millennials.
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