Investment promotion agencies have a huge role in shaping the future of their place. Instead of chasing growth for growth’s sake, economic development agencies can shape a more resilient and equitable future by targeting the businesses they attract and support. ApexBrasil's Ana Paula L. A. Repezza talked to us about how her team are making a clear commitment to gender parity, as well as steps they’re taking to develop a positive working environment within the organisation.
How do you prove the efficacy of your place brand and marketing strategy? City Nation Place has carried out a research study to help place brand and marketing teams benchmark how they are measuring and demonstrating the impact of their work.
After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.
In June 2023, Brussels launched their new international city brand to address the fragmentation of their international reputation. visit.brussels' Annemie Verschueren explains how they developed and launched a place brand that shows Brussels as perfectly imperfect and how they’re working with residents and stakeholders to tell the story of Brussels with one voice.
If you want to use an event to create a longer-lasting legacy, you have to be strategic. Tampere's Iina Ojala explores how they built on being named hosts of the 2022 IIHG Ice Hockey World Championship to build civic pride and engage the community in their place marketing and branding.
When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.
Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?
Accessibility is no longer a mere legal obligation – it’s a strategic imperative for destinations. Don’t miss this presentation from Richard Veal at Simpleview to understand how you can prioritise accessibility and tap into a larger market segment, whilst boosting growth and demonstrating your commitment to social responsibility.
Successful community-based tourism (CBT) marketing campaigns rely on the collaboration of the agency with local communities and trade partners. Trove's Hallie Milstein shares insights from their practised methodology for establishing working relationships, because tourism marketing entails building trust and the application of stakeholder groups.
Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.
It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.
Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.
The economic and tourism development team in New Orleans are collaborating to create a more balanced place economy. Discover what the secret is to their successful collaboration as GNO Inc's Josh Tatum and New Orleans & Co's Kevin Ferguson outline their strategy in more detail.
New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.
Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.