Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?
Who gets to tell the story of place? Caio Esteves, N/LF, identifies and challenges assumptions about whether the Global North has the exclusive right to own place brand theory and what is lost when the perspective of the Global South is sidelined.
Funding is one of the perennial challenges facing place brand and marketing teams. What steps can place teams take to secure stronger funding sources to support their ongoing activities?
The Mayor of London announced a £7 million campaign to promote London and to fight back against the tide of disinformation. Rose Wangen-Jones, London & Partners, and Alexander Harlow, the Greater London Authority, sat down with us to explain how the city is adopting a collaborative, place-led approach to defending and strengthening London’s brand.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
Dive into the latest articles on best practice in place branding and place marketing. From interviews with leading place practitioners to latest trends to how-to articles, don’t miss out on discovering your next great idea or impactful strategy.
Funding is one of the perennial challenges facing place brand and marketing teams. What steps can place teams take to secure stronger funding sources to support their ongoing activities?
The Mayor of London announced a £7 million campaign to promote London and to fight back against the tide of disinformation. Rose Wangen-Jones, London & Partners, and Alexander Harlow, the Greater London Authority, sat down with us to explain how the city is adopting a collaborative, place-led approach to defending and strengthening London’s brand.
Mobilising a community to take charge of its destiny is tough, demanding work. Discover the impressive turnaround in Congress Heights and how Monica Ray is translating development into tangible benefits for locals.
The Government of Thailand has a new vision for the next wave of the nation’s growth: the creative economy. Pichit Virankabutra, Deputy Executive Director for the Creative Economy Agency, shares how Thailand is strengthening its creative sector and using it as a platform to launch the nation's economic future.
At City Nation Place Americas in Vancouver, Propulso shared what a year of mobility data revealed about one of North America's most loved small destinations. The pattern they found is almost certainly hiding in yours too.
If we take a closer look at most communities, it becomes clear that their biggest challenge is rarely the absence of a brand or a marketing strategy. Much more often, it is the absence of a shared vision for the future. Kyiv School of Economics' Ihor Chava outlines what he sees as the real purpose of place branding.
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Discover reports, research, and toolkits to support industry leaders in tackling their biggest challenges and opportunities
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions.
If you're a supplier, consultant, or advisor to place brand and place marketing teams, we'd love to work with you. Find out how you can partner with us at events or through our website here.
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