Tourism for all: Six community engagement approaches to support your visitor economy
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
The Latest From City Nation Place
How public-private partnership is driving success for Staffordshire
Louisa Shaw, Head of Place Marketing at We Are Staffordshire, shares what has driven the region's success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the CNP Awards.
Beyond sight: How to appeal to all five senses in place branding
Engaging the senses makes a brand more memorable, builds a stronger connection with the audience, and even evokes nostalgia. But where do you start? Here are a few lessons on sensory branding from successful place brands around the world.
All residents should benefit from sharing their places with visitors. But do DMOs know how?
Whether or not residents are protesting, we see more regions, nations, and municipalities asking a simple but fundamental question: why do we want tourism? The Travel Foundation's Ben Lynam explores what new tools DMOs need to leverage to demonstrate tourism's added value for communities.
What Is The Elevation Effect?
Colorado has traditionally spent millions each year selling the state as a place to play – yet very little on promoting itself as a place to do business. Discover how a complex research initiative helped build a regional brand for Metro Denver.
Hall of Fame: 15 of the best place branding and place marketing examples
How can DMOs drive social & community wellbeing?
How to use online platforms to promote your MICE destination
From ‘Oh’ to ‘Ah’: Ottawa Tourism’s secrets for success
Five unlikely partnerships for city and nation brand teams to consider
Beyond sight: How to appeal to all five senses in place branding
All residents should benefit from sharing their places with visitors. But do DMOs know how?
In the Spotlight
Interviews with the place leaders, CEOs, Directors, CMOs, and heads of strategy for place marketing teams from around the world.
From ‘Oh’ to ‘Ah’: Ottawa Tourism’s secrets for success
Ottawa Tourism's Glenn Duncan shares the team's recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.
Destination management: How Alberta transitioned to a new model for tourism
We sat down with David Goldstein, CEO of Travel Alberta, to discover how their destination management strategy is supporting long-term economic, cultural, and social prosperity for communities across the province.
Boston’s roadmap for a more inclusive future
For years, Boston has had a reputation as America’s ‘most racist city’. However, renewed efforts from both city government and place marketing organisations are challenging those perceptions, and laying the foundations for a more inclusive Boston.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place marketing & branding
Five unlikely partnerships for city and nation brand teams to consider
Here are five ideas to help you identify new and unexpected avenues of collaboration to drive your city branding or nation branding strategy.
How to use online platforms to promote your MICE destination
Digital platforms have become crucial for travel inspiration and planning. Here are 5 solutions to help destinations raise awareness and generate leads from planners.
How can DMOs drive social & community wellbeing?
Tourism has the power to change the world, but the onus is now on DMOs to maximise their true contribution to their destinations. TOPOSOPHY's Chris Armstrong outlines practical steps DMOs can take to drive wellbeing in their communities.
Trends & Insights
Takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
UK cities and regions are rethinking their future. Here’s how.
In the face of a reshaping of the UK political landscape, there is a real opportunity for cities and regions across the UK to redefine the role they play in the development of our country. So, what can UK cities and regions do?
Learning Places: How cities are collaborating more effectively with their universities
Collaboration between places and centres of learning can unlock enormous potential. Trajectory's Jeannette Hanna explores how you can develop a systematic approach to listening and collaborating with your educational partners.
Keys to the success of cities now
Resonance's Chris Fair looks at why aligned civic identity is more important to attracting talent, businesses and visitors than ever before.
What Works
Success stories, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
What Is The Elevation Effect?
Colorado has traditionally spent millions each year selling the state as a place to play – yet very little on promoting itself as a place to do business. Discover how a complex research initiative helped build a regional brand for Metro Denver.
Checkout247: the grocery conveyor belt that promoted Finnish Independence
On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.
Hall of Fame: 15 of the best place branding and place marketing examples
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
City Nation Place Events
Join place leaders from around the world at one of our annual events. Learn more about each event below and register to attend.
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