Measuring the impact of place branding on place economies
Join this free webinar to identify the factors that build perceptions of nation brands
REGISTER HEREListen in to place branding conversations from around the world, with the Place2Place podcast.
In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Tech, talent, and sustainable futures
Shelley Watson, Head of Marketing for Tātaki Auckland Unlimited, spoke with Asbjørn Overgaard Christiansen, CEO at Copenhagen Capacity, to understand Copenhagen’s success at attracting top talent and how Copenhagen’s sustainable values have proven such an asset.
Managing Ukraine’s nation brand during a war
Maria Lypiatska, Head of BRAND UKRAINE and Strategic Communications Advisor for the MFA, outlines how they’re telling Ukraine’s story to the world during a war and shares lessons from crisis communications that hopefully you’ll never need to use.
Why North Dakota put Community Champions at the centre of their talent attraction campaign
Talent attraction is the global challenge right now. Katie Ralston Howe, the Director of the Workforce Division at North Dakota Department of Commerce, joined us to explore how they’re engaging their community in a strategy to attract new residents to the state.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Nine innovative approaches to private sector engagement
Your private sector is a core part of the make-up of your place. More than that, they can often be those with the most to gain from your strategy to grow tourism or attract new talent, and of course they can also be an important source of funding for place brand and marketing initiatives. So how can you engage them more effectively in your strategy?
Making your KPIs work harder for your organisation
How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.
The rise of sustainable travel and the role for Destination Management Organisations
Today’s traveller is focused on planning more personalised and meaningful travel experiences than ever before. For Destination Management Organisations, this presents an opportunity to grow their demand in this area by utilising comprehensive, timely and regular insights to better understand the needs and dynamics of their visitors and to get a sense of how their destination is doing in relation to their competitive set.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
New research from City Nation Place highlights emerging priorities for place brand and marketing organisations
Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…
Ukraine, sustainability, and the impact of soft power
Last week, Brand Finance launched their 2023 Global Soft Power Index. Against a backdrop of uncertainty and instability, it seemed particularly relevant to pause and take stock of how soft power was impacting – and being impacted by – world events. Discover which nations are leading the way and how smaller to mid-sized countries are creating an impact on the global stage.
Current trends and future priorities for place brand and marketing
Discover insights from our 2023 place branding survey and hear the perspective of our panel of place leaders as they share their thoughts on the research and give an insight into how they're developing their own strategies for the future.
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
FOMO and the return to city life
Even as the pandemic restrictions lifted, many workers who could work from home chose not to return to commuting to Washington DC. The challenge: How to encourage people to return to their DC office, and return to participating in all the aspects of city life they used to love in DC?
Inspiration station: how are places putting themselves back on the map with innovative, creative & inspiring marketing strategies?
Don't miss these five quick-fire presentations from places around the world as they share the out-of-the-box thinking that is putting their destinations on the map for tourism, investment, and talent attraction.
Moldova for Peace
On the 24th of February 2022, the war in Ukraine started, forcing hundreds of thousands of Ukrainians to leave their home country. As a multinational country, many of whose citizens had previously expressed pro-Russian views, Moldova faced a communication crisis. Discover how Invest Moldova launched a campaign to unite the nation.
Confirm cancellation
An error occurred trying to play the stream. Please reload the page and try again.
Close