Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.
What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.
Achieving cut-through and investment in a crowded and competitive global marketplace requires delivering complex narratives in a compelling way.Citizens of Manchester achieves that by providing a powerful platform for The People Who Make Manchester The Place That Shapes The World.
It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.
What can we learn from New York City, the cultural melting pot of the world? Nancy Mammana, Chief Marketing Officer for NYC & Company joined us to share how they’re giving a platform to marginalised voices and ensuring that the recovery is equitable.
For this International Women’s Day, we wanted to put the spotlight on just a few of the incredible women who are rethinking what’s possible and paving the road to a more resilient, sustainable future for theair places and their organisations…
Whether this new visitor economy will be “better” – more resilient, more equitable and creating more value for communities - will depend on how we recover. Here are some of the common challenges facing destinations in recovery, and some of the opportunities it creates to build back better.
How can you reduce costs while increasing the efficiency of your strategies? Pedro Jose Fernandez Ayala outlines how Colombia have engaged their diaspora to support their strategy and gain market research.
Will the opportunities to share resources and market the bigger picture as a regional organisation provide greater support for recovery planning post-Corona? What are the challenges and the benefits: what lessons can we learn from places doing it well?
Last week, Brand Finance's 2021 Global Soft Power Summit was hosted virtually and questions of public health and COVID governance dominated both the discussions and the results of the 2021 Global Soft Power Index. “ But what can we learn from the impact felt on nations’ soft power approaches as we prepare for recovery?
City Nation Place has been delighted to partner with The Travel Foundation to offer destinations the opportunity of a recovery plan review. Discover the learnings from that process, alongside Kevin Eshkawkogan, Indigenous Tourism Ontario, Andrew Grossmann, Colorado Tourism Office, Patricia Maher, Grenada Tourism Authority, and Kim Robertson, Scottish Enterprise.
Mayor of Bristol, Marvin Rees, discusses how the city has put their brand values at the core of their policy and recovery, and how they’re working to ensure that they engage all their citizens in the discussion and building of civic pride.
Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?