City Nation Place Awards 2020

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Place Branding for the 2020s

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In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Sustainable tourism in a post-COVID-19 world

DMOs in every continent are pulling campaigns, re-evaluating their role in their community and creating strategies to support the tourism sector when travel bans are lifted. But how can we ensure that sustainability is still a key to our thinking? Nanna Thusgaard, Senior Manager for Sustainable Tourism Development at Wonderful Copenhagen, shared how they are embedding sustainable goals at the core of their strategy.

label_outline Tourism Crisis Management Sustainability Citizen Engagement

Leveraging your place brand to create a framework for recovery

A clear place brand strategy is more than a nice accessory - it creates a framework for how your destinations should respond to unexpected challenges. Clare Barnett, Director of Economic Development & Culture for the City of Brampton, explains how they have centred their place brand identity at the heart of their COVID-19 response, and how a clear communication strategy and policy advocacy is enabling them to support their private sector through the crisis.

label_outline Place Branding Economic Development Investment Promotion Crisis Management

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


Destination branding in a time of lockdown

What does it mean to be a destination when visitors can no longer travel? Far from obstacle or paralysis, COVID-19 should be a call-out for innovators to create new and timely solutions. How can you utilise this time to make your destination seem so desirable that it's the first place people want to visit when the travel restrictions are lifted?

label_outline Destination Marketing Social Media Digital Reputation Place Branding

Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


Tackling common challenges in place branding: six key themes from City Nation Place Americas

What was apparent during last week's Americas conference is that places across the USA and Canada are rising to the challenges created by COVID-19. Here are six of the most common challenges faced by place branders in North America, and how cities, states and regions are pivoting to tackle these challenges.

label_outline Destination Marketing Collaboration Economic Development Crisis Management Citizen Engagement
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Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

label_outline Investment Promotion Destination Marketing Place Branding Funding Data
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    Clare Dewhirst Founder and Director, City Nation Place
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    Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
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    Cat Leaver Director, Brand Scotland
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    Rose Wangen-Jones Managing Director, Marketing, London & Partners
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    Geerte Udo CEO, amsterdam&partners

Now is the time to rethink our communities

In our recent survey looking at Place Branding for the 2020s, we asked our respondents whether their storytelling was rooted in place values or focused primarily on place assets – the answers suggested a slightly stronger focus on assets. The COVID-19 pandemic has given us an opportunity to pause and think about whether we want to continue on the same tracks we've been running along for the last five decades or if there's time for real change in the way that we think about what we are doing, and what our places stand for.

label_outline Tourism Reputation Sustainability Place Branding

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.