For the people and stories behind places


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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.


Place Branding: Solving the measurement challenge. How place brand and marketing teams are investing in data and research to shape their strategies, engage stakeholders, and stay ahead of the curve.






In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.

What Ukraine is fighting for

One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.

label_outline Citizen EngagementCrisis ManagementPlace BrandingReputation

A tale of two business improvement districts

The Brixton X Harlem festival reached across continents to celebrate shared stories and weave together the rich tapestries of two iconic neighbourhoods that are deeply rooted in the African and Caribbean diaspora. We sat down with Gianluca Rizzo, Managing Director, and Jessica Dyer, Cultural Manager at Brixton BID, to understand how they put community at the heart of this placemaking initiative and what it took to make the twinning partnership successful.

label_outline CollaborationPlace MakingPrivate Sector

How Vilnius leveraged global news coverage of mass layoffs from the tech giants into a successful talent attraction campaign

When the headlines broke that Meta and Twitter were laying off huge swathes of their staff, Go Vilnius launched an opportunistic, guerilla marketing campaign to tempt people into moving to the city. Pija Ona Indriūnaitė, Head of Marketing for Go Vilnius, shares what inspired the strategy and what it means for the future of Vilnius as a Tech Hub.

label_outline Economic Development Place BrandingTalent Attraction

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


What makes a healthy place?

Today, the buzzwords of ‘wellbeing’, ‘wellness’, ‘sustainability’, ‘eco’, and ‘regenerative’ lay heavily on the imperatives of developers and placemakers. Hunter Design's Crispin Reed explores five factors for how places around the world are rising to the challenge and building health – both personal and environmental – into the DNA of their designs.

label_outline Destination ManagementPlace MakingSustainability

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.