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- COVID-19 crisis: the impact on Nation Brands
- Place Branding for the 2020s: Survey results
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City Nation Place Americas 2022
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In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Sustainability, collaboration, and the future of cities
With COP 26 top of the agenda worldwide, we reached out to Dario Nardella, Mayor of Florence and President of Eurocities, to understand what role cities are taking on in the recovery and how collaboration and clear values are paving the path to success for cities around the world.
Creativity, opportunity, and optimism: how UNBOXED hopes to revitalise the UK
How is UNBOXED - formerly known as Festival UK - aiming to bring creativity and optimism to the forefront in the UK? Before he joins us at City Nation Place UK on November 3, we caught up with Phil Batty, Executive Director of UNBOXED, to understand what the festival hopes to achieve and what the opportunities are for cities, regions, and countries across the UK.
Creating a place brand strategy that works for all levels of place
How can you create a brand that works for your city and your region? And what's the key to leveraging a nation brand to work for all levels of place within a country? Ahead of his presentation at City Nation Place Global, we reached out to Cor Jansen, Director at Utrecht Marketing, to understand how they have worked to create a complementary place brand strategy that works for all levels.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Omicron, soft power, and managing the media’s narrative
What sells newspapers and subscriptions can be hugely damaging to the respective nation, or city, often blowing concerns vastly out of proportion and creating long-lasting reputational impacts that take months or even years to overcome. So how can places retake control of the narrative to tell a new story?
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Redefining community: finding the intersection of resident, stakeholder and visitor values
How can you find the common ground between what local residents, business owners, and elected officials value most and what it is that visitors are seeking from your place?
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Crumbling Cookies
Learn how to prepare for a future cookie-less world and the step changes you should be making to your digital marketing strategies today.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
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Post-Pandemic Priorities for City destinations: Perspectives of Londoners and Parisians
What are residents of major cities concerned about beyond the COVID-19 pandemic? And what lessons should other destinations take based on the perceptions of residents of London and Paris?
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What does a visitor want from a great destination?
Places need to 'do things differently,' but it can't just be about recovery. It has to be about the re-imagining of place as well. How can you focus on differentiation, widening leadership, and activating collaboration within your place?
The year is 2025. How has place branding evolved?
Imagine. The year is 2025. Take a moment to picture it, and then ask yourself – what will have changed? What trends will we see continuing to grow? How will place branding have continued to evolve?
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Actions not words: Finland's Hän Honours
Finland wants to be known for its dedication to equality. But just telling people ‘Finland is committed to equality’ won’t cut it. Actions are needed to get the message across and to make a difference – and making a difference is what the team was interested in.
Five cities that made a name for themselves in unexpected ways
By identifying a unique – and authentic – identity for your city, then it’s possible to make a real impact with your core audience regardless of your size or international renown. Here’s how second and third-tier cities around the world are making a name for themselves…
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Investment attraction for the new world of investment decision-making
What have we learned about how the investment decision making process is changing? How can you create a strong digital identity and stronger place storytelling to support your investment attraction strategy?
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