As ChatGPT expands its advertising capabilities, place marketers have another paid media channel to consider. But how does it compare to established platforms like Google, Meta, and LinkedIn? And is it worth setting aside some budget to test it?
In an era of AI and post-truth, how can place branding teams build genuine trust? Explore nine expert insights on establishing long-term credibility.
Understanding what drives pride in your community is foundational to building a strong place brand strategy. We’ve collected six examples of pride-building initiatives to understand what makes each approach impactful.
What would happen to your visitor economy if the natural systems it quietly relies on stopped working quite so well? Travel Forward's Ben Lynam explores what happens as your natural infrastructure becomes less reliable and how destinations can respond effectively.
At City Nation Place, we exist to support, connect, celebrate and inspire the people behind places. Our mission is to help you grow your place economies and provide a better quality of life for your communities. Here are some of the ways you can utilize City Nation Place to support your team:
Dive into the latest articles on best practice in place branding and place marketing. From interviews with leading place practitioners to latest trends to how-to articles, don’t miss out on discovering your next great idea or impactful strategy.
Understanding what drives pride in your community is foundational to building a strong place brand strategy. We’ve collected six examples of pride-building initiatives to understand what makes each approach impactful.
What would happen to your visitor economy if the natural systems it quietly relies on stopped working quite so well? Travel Forward's Ben Lynam explores what happens as your natural infrastructure becomes less reliable and how destinations can respond effectively.
Unearthing your place brand DNA is step one. Step two? It’s making sure your stakeholders are with you on your place brand journey. Brand Gold Coast's Antonio Moreira outlines how they're successfully engaging stakeholders in shaping and sharing the Gold Coast place brand narrative.
Measuring what impact your place brand is having remains one of the perennial challenges in place branding. What does success look like? And are you measuring what actually matters – or just what’s easy to measure?
Who gets to tell the story of place? Caio Esteves, N/LF, identifies and challenges assumptions about whether the Global North has the exclusive right to own place brand theory and what is lost when the perspective of the Global South is sidelined.
Funding is one of the perennial challenges facing place brand and marketing teams. What steps can place teams take to secure stronger funding sources to support their ongoing activities?
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