City Nation Place Americas
June 16 & 17
Book now and join us for the 5th annual CNP Americas conference
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Join a research study to determine the direct impact of place brands.
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News & Moves
14th May 2021
Join IECF for their webinar Study Destination Marketing: Promote your city, region or country on May 20th SIGN UP HERE
12th May 2021
Australians asked to spend more on domestic holidays in $9m campaign READ HERE
5th May 2021
Vancouver puts citizens' views at the centre of its future planning vision READ HERE
CONNECT / COLLABORATE / LEARN
Join our FREE Connections membership hub for more networking and peer-to-peer learning.
FIND OUT MOREIn the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
Berlin’s Culture Project: plans for recovery after a year in lockdown
Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.
Putting Baltimore on the map as one of America's most inclusive destinations
It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.
How you can give a voice to marginalised communities in your place brand strategy
What can we learn from New York City, the cultural melting pot of the world? Nancy Mammana, Chief Marketing Officer for NYC & Company joined us to share how they’re giving a platform to marginalised voices and ensuring that the recovery is equitable.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
How can you foster better collaboration between place stakeholders?
Promoting a place is a hugely complex task, and collaborating with the other local players creates much firmer foundation for your place brand strategy. But what do you need to do to ensure that you’re collaborating effectively?
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How destination brands can stand out through great storytelling
As we look to the future, destination brands must develop stories that withhold the test of time and can be adapted in a crisis. This presentation will share practical advice for place brand practitioners looking to stand out from the crowd using the creative power of storytelling.
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Creative strategies for recovery
Edith Wong, Invest Hong Kong, and Lynette Pang, Singapore Tourism Board, discuss ways to optimise your digital presence and transform your organisation for the virtual world as you prepare for recovery.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
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Beyond buzzwords: revamping nation branding
Senator Claudia Ruiz Massieu outlines how place branding can be adapted to fit our post-pandemic reality and create the path for a more sustainable future.
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Responsive investment promotion and economic development strategies
What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.
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City vs region: how cities and communities within regions can collaborate rather than compete in the recovery?
Will the opportunities to share resources and market the bigger picture as a regional organisation provide greater support for recovery planning post-Corona? What are the challenges and the benefits: what lessons can we learn from places doing it well?
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
#VappuAtHome: Celebrating a virtual May Day
The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.
Citizens of Manchester
Achieving cut-through and investment in a crowded and competitive global marketplace requires delivering complex narratives in a compelling way. Citizens of Manchester achieves that by providing a powerful platform for The People Who Make Manchester The Place That Shapes The World.
So Sri Lanka Through The Eyes Of A Native
Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.
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