Fort McMurray Wood Buffalo was facing an unusual challenge in early 2020 – how to create and launch a place brand during a global pandemic. We reached out to Andrea Haley, Director of Brand and Corporate Services for Fort McMurray Wood Buffalo Economic Development & Tourism, to understand how they turned lockdown into an opportunity to build community support for the place brand strategy.
Why is it important for your citizens to feel involved from the start - and what strategies and tactics can you use to research and communicate with citizen stakeholders in your place branding strategy?
The pandemic has altered the way that we live and work – perhaps irrevocably – and with it, cities, regions, and nations need to re-think what it is that makes their place attractive. How can places adapt and evolve their strategies to respond to these changes?
Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2021 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the Awards archive and to update it with the campaigns from 2020 that we just can’t stop thinking about!
Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.
It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.
What can we learn from New York City, the cultural melting pot of the world? Nancy Mammana, Chief Marketing Officer for NYC & Company joined us to share how they’re giving a platform to marginalised voices and ensuring that the recovery is equitable.
Promoting a place is a hugely complex task, and collaborating with the other local players creates much firmer foundation for your place brand strategy. But what do you need to do to ensure that you’re collaborating effectively?
As we look to the future, destination brands must develop stories that withhold the test of time and can be adapted in a crisis. This presentation will share practical advice for place brand practitioners looking to stand out from the crowd using the creative power of storytelling.
Edith Wong, Invest Hong Kong, and Lynette Pang, Singapore Tourism Board, discuss ways to optimise your digital presence and transform your organisation for the virtual world as you prepare for recovery.
What's been learned from the current crisis that will strengthen your approach to investment promotion and economic development? Hear from Sarah Russis, Global Head of Sales for FDI Intelligence, Manuel Laboy, Secretary of Economic Development & Commerce for Puerto Rico, Khaled Tash, Deputy for Marketing & Communication for Saudi Arabia's MISA, and Sirpa Tsimal, Director of Investment Promotion for Switzerland Global Enterprise.
Will the opportunities to share resources and market the bigger picture as a regional organisation provide greater support for recovery planning post-Corona? What are the challenges and the benefits: what lessons can we learn from places doing it well?
The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.
Achieving cut-through and investment in a crowded and competitive global marketplace requires delivering complex narratives in a compelling way.Citizens of Manchester achieves that by providing a powerful platform for The People Who Make Manchester The Place That Shapes The World.
Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.