In The Spotlight

From placemaking to stakeholder engagement: Mayor John Taylor shares the first steps of Newmarket’s place brand journey

Place branding can seem like a daunting challenge. It encompasses a huge number of different sectors and partners, and it can be several years before you start seeing real shifts in perceptions of your place. But every strategy has to start somewhere. We caught up with Mayor John Taylor of Newmarket, Ontario, to understand how they’re starting their place brand journey and what advice they have for others preparing to take their first steps.

label_outline Citizen Engagement Place Branding Sustainability
What Works

Growing Indigenous tourism in Canada: Case Study

Supporting Indigenous businesses can have a positive ripple effect on the local economy. Learn how Indigenous tourism operators and destination marketers are collaborating on product development and capacity building as Alphabet's Cathy Kirkpatrick shares expertise from three tourism stakeholders moving the needle on Indigenous tourism growth.

label_outline Collaboration Cultural Heritage Destination Management Destination Marketing Private Sector
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Measuring the impact of place branding on place economies

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Listen in to place branding conversations from around the world, with the Place2Place podcast.


In the Spotlight

Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.


Place branders share their expertise ahead of CNP Americas 2023

In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8th!

label_outline Citizen Engagement Data Economic Development Place Branding Reputation Sustainability Tourism Product Development

Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.


Say bye to surveys and hello to online sentiment analysis: A guide for tourism boards

In today’s digital world, sentiment analysis and online listening have become powerful tools for tourism boards to gain deeper insights into travellers’ opinions and experiences. Trove's Charlotte Slater outlines why tourism boards should move away from surveys and gives you all the information you need to start integrating social listening and sentiment analysis into your strategic planning.

label_outline Data Destination Marketing Digital Reputation Social Media Tourism

Trends & Insights

Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.


What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.


Cosa Rica: Leveraging and building place brand strategies as a unifying narrative

Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence. Discover how Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.

label_outline Economic Development Investment Promotion Sustainability