Collaboration is the key to a success of your place brand vision. Bettina Garibaldi, Senior Vice President at Ketchum, shared some of her insights with us around how collaboration can be leveraged to maximise the impact of your communication strategy and ensures that you're able to make the best use of your resources.
As our understanding of the complexities of what we mean by “place branding” [vs “place marketing”] grows, so does our awareness of the challenges that place branding and place marketing must face. And as we head towards our fifth annual City Nation Place Awards, we hope to see an increase in strategies which can demonstrate a ‘sustainable approach’.
Identifying what makes your place unique can be a challenge. We spoke to Javier Cortés, Studio Director for Design at Gensler, to discover his thoughts on how place brands can overcome these challenges and create an unparalleled experience for their visitors.
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