Your diaspora can be a hugely positive force in how you build your reputation and amplify your values. We spoke with Diane Edwards, President of Jamaica Promotions Corporation [JAMPRO] and one of our 2022 City Nation Place Awards judges, to understand how they engage the Jamaican diaspora in the economic development of their home nation. 

Julie Coker, President & CEO of San Diego Tourism Authority, outlines how they're helping event organizers navigate the new normal post-COVID and what you can do to connect your visitors to the lifeblood of your city.

We’re delighted to have Liina Maria Lepik, Director of the Estonian Tourist Board, as one of our judges for the City Nation Place Awards. Ahead of the judging, we caught up with her to understand how Estonia’s place brand connects different stakeholders under a single brand vision, and how they’re talking about their sustainable values.

We talk a lot about internal collaboration between destination marketing organisations and economic development organisations in order to tell a more holistic story about your place. But how can you go above and beyond that? Here are some of our favourite outside-the-box approaches to collaboration to inspire your next partnership!

Measuring the success of your work is critical. However, as places increasingly look towards their quality of life, the KPIs we use need to evolve as well.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

It is easy to make a strong case for why DMOs must lead the charge for climate action in this decade and beyond. However, it’s fair to say that, aside from some notable front-runners, DMOs are still learning what it takes to demonstrate leadership and meaningful action in this space.

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

In 2017, Courmayeur launched a new brand design identity to capture the spirit of the town and its history. Discover the process behind the wordmark here.