Pittsburgh is revolutionising their talent attraction strategy – and having the hard conversations about racism and inequality. Alison Treaster, Senior Director of Talent, at the Allegheny Conference on Community Development, shared how the Pittsburgh Passport initiative is connecting to talented individuals around the world and helping the region move towards a more equitable future.
With our economic future uncertain, many DMOs and EDOs will be tightening their belts right about now. We’ve spoken before about the importance of continuing to advertise during a crisis, but when every dollar matters, ensuring that you maximise the return on that dollar’s investment is crucial.
How do you create a promotional message that sparks interest in an over-saturated market? Discover how Iceland created a viral success by challenging people to the hardest karaoke song in the world - and how they educated visitors on being more responsible tourists at the same time.
In many ways, cities are living, breathing entities – and they’re evolving just as we are. We reached out to Jonathan Woetzel, Director of the McKinsey Global Institute, to understand how the crises of the 21st century are shaping the development of our cities.
One of many unexpected aspects of 2020 has been the urgency of creating a solid foundation of domestic tourism. We reached out to Olga Gončarova, Head of the Domestic & Inbound Tourism Department at Lithuania Travel, to understand how they’ve pivoted their strategy to suit the pandemic-era.
Around the world, destinations have shifted to hyper-local focus as they plan for recovery. We spoke to Lisa LaVecchia, CEO at Destination Ontario, to understand how she anticipates the tourism industry evolving and what they're doing to prepare.
Recovery will have to be a joint effort with your citizens, your government, your local businesses, your key stakeholders. To make real change, everyone must be on board with your strategy. What can you do practically as a place marketing or management organisation to help take those first steps?
Access to - and management of - public space has never been so essential. Learn from the successful revitalisation of Calgary’s East Village and Rivers District and the largest public park development project in the USA to discover how to leverage your own public spaces.
If you’re reliant on government funding, getting your local politicians on board with your strategies is essential. As places re-evaluate their budgets following the pandemic, how can you ensure that you’re speaking your government’s language?
Understanding how we can build on community goodwill will be critical for authentic and resilient recovery. Power to Change, an independent trust that supports community businesses in England, shares lessons from some of England’s most innovative community leaders to understand how places around the world can work more effectively with their community as we rebuild.
COVID-19 has encouraged us all to find new ways of working, but can we ever lose the personal touch in investment promotion? Sirpa Tsimal, Director of Investment Promotion at Switzerland Global Enterprise, shares her insights on the digital vs the human approach to investment attraction.
Thordur Oskarsson, Amabassador for Iceland, explores how you can put your values at the heart of your place brand strategy - and how Iceland have made the link between public diplomacy, place branding, and sustainable development goals.
The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?
How can innovation add value for citizens and your brand when it's used effectively? Jonas Schorr, Co-founder, Urban Impact, explores Berlin's journey as a smart city brand to understand what other destinations can learn from their experience.