
The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.

Place Branding: Solving the measurement challenge. How place brand and marketing teams are investing in data and research to shape their strategies, engage stakeholders, and stay ahead of the curve.
In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
The story behind Brussels’ daring new place brand strategy
In June 2023, Brussels launched their new international city brand to address the fragmentation of their international reputation. visit.brussels' Annemie Verschueren explains how they developed and launched a place brand that shows Brussels as perfectly imperfect and how they’re working with residents and stakeholders to tell the story of Brussels with one voice.
How Tampere used international sports events to build civic pride
If you want to use an event to create a longer-lasting legacy, you have to be strategic. Tampere's Iina Ojala explores how they built on being named hosts of the 2022 IIHG Ice Hockey World Championship to build civic pride and engage the community in their place marketing and branding.
The role of nation branding in fostering peace and unity
When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
How will your destination fare in the climate change transition?
Climate change will affect every destination and community, but it will do so unequally. Some will be better placed to adapt than others. What are the implications of this and how can we take steps to ensure no destination is left behind?
The importance of being accessible
Accessibility is no longer a mere legal obligation – it’s a strategic imperative for destinations. Don’t miss this presentation from Richard Veal at Simpleview to understand how you can prioritise accessibility and tap into a larger market segment, whilst boosting growth and demonstrating your commitment to social responsibility.
Five secrets to local involvement in tourism marketing
Successful community-based tourism (CBT) marketing campaigns rely on the collaboration of the agency with local communities and trade partners. Trove's Hallie Milstein shares insights from their practised methodology for establishing working relationships, because tourism marketing entails building trust and the application of stakeholder groups.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
The role of sustainability in building nation brands + integrating digital signals and perception research to measure and manage performance
Ipsos’s Jason McGrath reviews the findings from the 2023 Ipsos-Anholt Nation Brand Index to uncover emerging trends and what it is that drives the performance of the strongest nation brands. Listen in to discover the role sustainability performance plays and what tools nation brand leaders can and should be leveraging to proactively manage their nation brand performance.
Re-defining the future of places at City Nation Place Global 2023
It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.
Japan ranks first on Anholt-Ipsos Nation Brands Index – but Sweden wins in sustainability.
Understanding how perceptions of your nation measure up against the rest of the world, therefore, is an invaluable element in identifying both your strengths and the areas you wish to focus on. Discover findings from the 2023 Anholt-Ipsos Nation Brands Index and how sustainability is impacting perceptions of your nation.
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Why New Orleans is looking to grow and reduce tourism at the same time
The economic and tourism development team in New Orleans are collaborating to create a more balanced place economy. Discover what the secret is to their successful collaboration as GNO Inc's Josh Tatum and New Orleans & Co's Kevin Ferguson outline their strategy in more detail.
The Sound of Eindhoven
New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.
Collaboration in action: Sheffield’s place branding journey
Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.
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