News & Moves
13th April 2022
UK cities call for new ‘health first’ approach to urban planning
30th March 2022
Breaking Travel News interview: Chris Foy, chief executive, VisitAberdeenshire
28th March 2022
Join us on 20th April to discuss, How responses to the Russia-Ukraine War are impacting nation brands FIND OUT MORE
In the Spotlight
Interviews with the place leaders and CEOs, Directors, CMOs and heads of strategy for place branding teams from around the world.
How San Diego is supporting the event industry post-COVID
Julie Coker, President & CEO of San Diego Tourism Authority, outlines how they're helping event organizers navigate the new normal post-COVID and what you can do to connect your visitors to the lifeblood of your city.
Connecting Estonia’s brand story across multiple objectives
We’re delighted to have Liina Maria Lepik, Director of the Estonian Tourist Board, as one of our judges for the City Nation Place Awards. Ahead of the judging, we caught up with her to understand how Estonia’s place brand connects different stakeholders under a single brand vision, and how they’re talking about their sustainable values.
Creating a campaign to wow the world
From a viral karaoke song to a tongue-in-cheek take on the Metaverse, Iceland’s campaigns regularly catch the attention of the world. But what happens behind the scenes to create this success? Sveinn Birkir Björnsson, Director of Global Marketing Communications at Business Iceland, shares his expertise – and gives an insight into what he’d be looking for as a member of our 2022 City Nation Place Awards jury.
Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
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Activating your place assets to enhance your community for residents and visitors
How can you leverage cultural, recreational, and main street assets to build a strong social fabric for your place?
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Growing and communicating the positive impact of convention centers on the place economy
State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?
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Purposeful development
How can you work with developers to ensure better development solutions for your communities and your place attractiveness? Rob Hunden of Hunden Strategic Partners & Craig Davis of Visit Dallas share their expertise.
Trends & Insights
Blog posts bringing together takeaways from events, interviews, and our conversations with place branding practitioners around the world that suggest important trends, or provide inspiring ideas.
Making airport cities and regions more attractive
Airports have always been key selling points in tourist and economic attractiveness strategies. Which country, city or region has never boasted itself of having air access? Yet, the global crises and their persistent effects on air travelling have called into question the role of these major infrastructures. As we rebuild, can airports become essential assets in the attractiveness and branding of destinations?
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Creating the ideal place attractiveness proposition
Ipsos's Mark Blutstein shares latest research on the key drivers encouraging people across the USA & Canada to visit and relocate, and explores what the ideal place proposition would look like.
WEF Travel & Tourism Development Index (TTDI) published today
The findings of the Travel & Tourism Development Index (TTDI) which measures 117 economies on a range of tourism and travel related indicators and policies, has been published by the World Economic Forum today. What does it mean for how the tourism and travel sector can recover?
What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
How Norwich became the City of Stories
People didn't have a perception of Norwich at all, and that needed to change in order for the city to compete with other UK honeypot destinations. Enter Norwich's place brand strategy to be the City of Stories.
Why Finland created emojis to share their nation brand
Emojis have revolutionized communications in a similar way that the text message did. Not forgetting that the text message was a Finnish invention – so why wouldn’t Finland be the first country to launch its own official emojis as well?
A walk and ride through Pittsburgh’s Research Triangle
Pittsburgh's Oakland district is the focal point of innovation, and the city is collaborating with its key stakeholders to develop the district further. Mark Thomas, President of the Pittsburgh Regional Alliance, walks us through Oakland to show how they're strengthening the area
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