When you’re exploring a city, the best discovery is one that totally reframes your experience and connects with you on a very personal level. It’s these little moments of transformative joy that Ottawa Tourism is putting in the spotlight with their latest campaign, “Oh to Ah” – which also puns on the city’s name itself.

We caught up with Glenn Duncan, Executive Vice President & Chief Marketing Officer of Ottawa Tourism, to understand what the team’s recipe for success is, how they’re surfacing hidden gems in the city, and why collaborative partnerships are so important for the city’s future.

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