Book by 28th June and save up to £200
Join us for the 5th Annual City Nation Place Global conference in our new venue – we are moving to Shoreditch in East London, an area full of history that has become London’s “silicon roundabout” and a hub for creative and tech industries. City Nation Place brings together delegates from around the world to focus on place branding strategies. Hear from speakers representing cities, regions and nations on how to foster collaboration between place stakeholders, how to build and implement a vision for place development, and how to use your place brand story to build civic pride, and attract talent, tourism, and investment.
Just some of the topics to be covered at the 2019 conference:
- Opportunities for country-to-country and city-to-city collaboration
- The power of the symbolic action: public relations and place branding
- From “destination marketing” to “destination management”: sustainable strategies for tourism and economic development that deliver longer-term benefits
- Gaining a regional advantage: implementing collaborative approaches across a region to attract talent, tourism, and investment
- Working with the media: managing the messaging and storytelling strategies for the digital age
- Innovative solutions to fill the funding gap
- Leveraging events to change or elevate perceptions of your place on the world stage
- Getting started? How to move from short-term place marketing approaches to a place branding strategy for a longer-term vision
Schedule Overview
Wednesday 6 November
Morning: Place-making tour
Afternoon: Pre-conference Think Tank for peer-to-peer learning
Evening: Welcome Reception
Thursday 7 November
City Nation Place Conference
A full day of case studies and debate, including the announcement of the winners of the City Nation Place Awards 2019
Who should attend?
- Ministerial teams from tourism, trade, investment and foreign affairs departments
- Nation branding committees
- City mayors and their communication directors
- Directors and marketing directors of city marketing organisations
- Directors and marketing directors of tourism boards
- Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
- Directors of regional and neighborhood development boards
- Directors of property and real estate companies working with government clients on place making and place development projects
- Advisors, agencies and consultancies working with government clients and government funded organisations
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Partners
Media Partners
Simon Anholt
Policy Advisor and Founder
Good Country Index, Anholt-Ipsos Nation Brands Index and City Brands Index
Simon Anholt has advised the presidents, prime ministers and governments of 55 countries during the last 20 years, helping them to engage more imaginatively and effectively with the international community. He first coined the term ‘nation brand’ in 1998 and is widely acknowledged as the creator of the concept of place branding.
He publishes the Anholt-Ipsos Nation Brands Index and City Brands Index, two surveys which since 2005 have collected more than a billion data points tracking the images of cities and countries worldwide. He also publishes the Good Country Index, a survey that ranks countries on their contribution to humanity and the planet, and in 2016 launched the Global Vote, which enables anybody in the world to vote in the elections of other countries.
Simon’s TED talk launching the Good Country Index has received 5.7million views, and his more recent one launching the Global Vote, over a million.
He has written five books about countries, cultures and globalisation.
Colin Ferguson
President & CEO
Travel Manitoba
Colin Ferguson joined Travel Manitoba as President and CEO in early 2011. Since then, he’s had the opportunity to travel to all corners of the province experiencing all that makes Manitoba an ideal travel destination. Well known in Winnipeg’s advertising and marketing community, prior to joining Travel Manitoba, he was partner in Ferguson Walker Marketing Communications and earlier, Senior Partner and General Manager of Palmer Jarvis Advertising/Palmer Jarvis DDB, working with local, provincial and national clients. He has also been active in the not-for-profit sector, as one of the founding directors of Partners in the Park, now Assiniboine Park Conservancy; president of the Children’s Hospital Research Foundation; and strategic planning and marketing lead for Winnipeg’s hosting of the 1999 Pan Am Games.
He too is the Founder of the Canadian Women’s Bandy team headquartered in Winnipeg... currently ranked fourth in the World.
Peter Kentie
Managing Director
Eindhoven 365
In his daytime job Peter is managing director of Eindhoven Marketing, the organisation responsible for the place branding and marketing of Eindhoven region, named Eindhoven365. He also has a big passion for Estonia and decided as an early e-Resident to create value to support the country in marketing and promoting their ambitions to a greater and relevant global audience. He became overnight a superstar in Estonia thanks to his ESTonishing pro bono and open-source marketing concept which received strong public support and became formally accepted by the authorities.
Jason McGrath
SVP
IPSOS
Jason is a research, communications and reputation strategist with 15 years' global experience providing strategic council to public, private and non-profit clients regarding their reputation strategies, competitive positioning, stakeholder engagement, marketing and communications. Jason consults with clients on their reputation measurement and evaluation programs, and how they can optimise their marketing and communications programming for the greatest reputational impact.
Jose Torres
CEO
Bloom Consulting
Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Edith Wong
Chief Marketing Officer
Invest Hong Kong
Edith Wong is Chief Marketing Officer at Invest Hong Kong (InvestHK), a government department tasked to attract, facilitate and retain foreign direct investment into Hong Kong. The department works with companies of all sizes, from startups and SMEs to multinationals, and supports them in every stage from planning, setting up to promotion and expansion.
She joined InvestHK in 2005 and took up the CMO position in 2015. Her division oversees content marketing, events, public relations, social media, market intelligence and strategic research. Her teams work closely with 31 offices in key markets worldwide to reach out to potential investors and to strengthen and promote Hong Kong’s status as Asia’s premier business location. Recent campaigns launched and spearheaded by InvestHK include the StartmeupHK Festival and Hong Kong Fintech Week.
Prior to joining InvestHK, Edith worked with the Airport Authority Hong Kong and Hong Kong Productivity Council.