Todd Babiak is the co-founder of Story Engine, a consultancy based in Vancouver that uses narrative to solve business problems and build brands. In 2011, one of his clients, the Edmonton Economic Development Corporation, changed his life because he fell in love with place-branding. Many clients later, his strategy work for Tasmania turned into a job, which led to another job, possibly the best job in the world: CEO of Brand Gold Coast.

As Embratur’s Business Development Manager for Europe, Lilas Nascimento drives strategic growth across 9 priority markets on the continent, specialising in unlocking high-value opportunities and connecting European business networks, investors, and partners to Brazil’s dynamic commercial and tourism ecosystem. Having successfully led Embratur’s UK office for 5 years, she has developed solid market intelligence and established deep ties with key British stakeholders. Today, Lilas bridges her local and continental expertise with the innovative national management team, celebrated for breaking the global growth record for international tourist arrivals in 2025. Operating under the strategic framework of the Plano Brasis (2025-2028), her work focuses on market expansion, multi-regional brand governance, and strategic decentralisation — offering practical benchmarks on how national organisations navigate global competitiveness, balance macro-destination brands with local micro-identities, and transform complex assets, such as the multi-state Amazon brand, into powerful, authentic travel products for discerning travellers.

Richard Wike is Director of Global Attitudes Research at Pew Research Center in Washington, DC. He manages the Center’s international survey research and writes about public opinion around the world on a variety of topics, such as democracy, international cooperation, technology, and attitudes toward the United States and China.

He is an author of numerous Pew Research Center reports and has written for Foreign Affairs, Foreign Policy, The Atlantic, The Financial Times, The Guardian, Nikkei Asia, Politico, Journal of Democracy, Journal of Politics and other publications. Wike has been interviewed by a variety of U.S. and non-U.S. news organizations.

Prior to joining Pew Research, Wike was a Senior Associate for international and corporate clients at Greenberg Quinlan Rosner Research. Wike got his start in public opinion research with Schapiro Research Group, an Atlanta-based polling firm. He received his PhD in Political Science from Emory University.