Ten reasons to attend City Nation Place Global in 2021
- Hear how place brand and marketing leaders around the world are planning for the future and adapting their strategies for building civic pride, attracting investment and talent, and re-building their tourism economies
- Learn from examples of how nations, cities, and places are leveraging a collaborative brand and marketing strategy to drive the recovery of place economies
- Improve your understanding of how nation, region, and city brands can work more effectively together
- Be inspired by case studies of digital development in place branding
- Hear how places are building sustainable development goals in to their brand strategy
- Network with place brand and marketing leaders from around the world – either virtually or in person
- Take part in round table discussions on key challenges – on zoom or in person
- Be the first to hear the first findings of the ground-breaking project to measure the impact of place brand strategies on place economies
- Meet and hear from leading solutions providers – across strategy, research, design, and media
- Recieve a complimentary copy of the 2021 City Nation Place Awards showcase, packed with place branding case studies from around the world
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Astrid is the Director of Marketing Drenthe, a destination marketing organization for Drenthe, a province in the North East of the Netherlands. She has more than 30 years of experience in tourism, marketing and communication, and public-private partnerships and has worked for several Dutch destination marketing organizations. She did this for both regions and cities in various positions in which she was responsible for marketing policy and strategic relationship management.
Clare is the founder and director of City Nation Place, the global forum for place branding and place marketing. City Nation Place creates connections and shares best practice between country brands, regional brands, and city brands around the world through articles, interviews, surveys, white papers, a membership group, and conferences.
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 saw the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
As president and CEO of VISIT PHILADELPHIA®, Jeff Guaracino is charged with building the region’s image, driving visitation and boosting the economy. In 2018, the Greater Philadelphia region welcomed 45 million people. These visitors injected $7.6 billion into our economy, supported 103,800 jobs and generated $980 million instate and local tax—leading to $12.2 billion in economic impact.
Burkhard Kieker has been Chief Executive Officer of Berlin Tourismus & Kongress GmbH, operating under the trade name visitBerlin, since 1 January 2009. He is responsible for marketing Berlin worldwide as tourism and congress destination as well as maintaining the brand Berlin.
In his career to date, he held positions in the German industry with Deutsche Lufthansa AG and headed the Aviation Marketing of Berlin Airports. As journalist, he worked for RIAS Berlin, the weekly newspaper DIE ZEIT in Hamburg, and the television channel Deutsche Welle. Burkhard Kieker completed the International Executive Program (IEP) at INSEAD Business School.
Liina Maria is the Director of the Estonian Tourist Board since March 2020 when the tourism as we knew it ended. Her previous background has been in different sectors - she was active in finance sector and building an Estonian bank for over a decade, few years in film industry kickstarting Tallinn Film Industry hub and recent years as Estonian digital society promoter managing e-Estonia Briefing Centre. Kick-starting new projects and rebuilding strategies, managing changes and innovation have been a recurring theme and exciting challenges. And something she believes Estonian tourism also needs in this moment of time.
Jaume Mata is the head of sustainable tourism at Visit València Foundation (the city’s destination management organization), where he coordinates the city’s strategy to become a sustainable destination. He has more than 25 years of experience in tourism planning, marketing and communication. He also has experience in large events organization as Marketing and Communication director, and director of the CEO’s office, of the public Consortium Valencia2007 (created to hold the 32nd America’s Cup).
He was the Deputy Director of Visit Valencia when the DMO was accredited in 2006 by UNWTO as SBest DMO, and awarded with the Ulysses Award for Innovation in Tourism Governance in 2008.
He holds two Master’s degrees: MSc in Tourism Management from the University of Surrey (UK), and master in Tourism Management from the Polythecnic University of Valencia (Spain), as well as a BSc degree in Economics and business administration (University of Valencia).
He is lecturer at the University of Valencia and the Open University of Catalonia. He collaborated in the UNWTO Handbook. Introduction to Tourism (UNWTO, 1998). He is the author for the chapter: Intelligence and Innovation for City Tourism Sustainability, The Future of Tourism (Springer, 2019)
Jason is a research, communications and reputation strategist with 15 years' global experience providing strategic council to public, private and non-profit clients regarding their reputation strategies, competitive positioning, stakeholder engagement, marketing and communications. Jason consults with clients on their reputation measurement and evaluation programs, and how they can optimise their marketing and communications programming for the greatest reputational impact.
Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Patricia Yates has been with VisitBritain/VisitEngland since 2005, becoming Strategy & Communications Director in 2007. She is responsible for research, tourism affairs and communications. Patricia started her career as a journalist including a long period editing Holiday Which? She also launched and edited the Which? Guide to Hotels for many years. Patricia is the Chair of TIER – the Tourism Industry Emergency Response group - which coordinates the tourism industry messaging at times of crisis - and a Fellow of the Tourism Society.