200 delegates from over 37 countries, including representatives from 84 global cities and towns attended City Nation Place Global 2019. The event took place in the heart of London’s hub for the creative and tech sector, the conference inspired delegates and provided them with actionable ideas. Delegates learnt from 33 speakers, all experienced place branding and marketing practitioners, discussing how to engage citizens, work in partnership with the private sector, and how to develop a strategic approach to attracting talent, tourism, and investment. View the Twitter summary of the event HERE.

We look forward to moving the discussion on in 2020 – if you’d like to be involved, please contact us on info@citynationplace.com!

Five key takeways from the City Nation Place Global conference:

  • Public diplomacy connects private sector assets and a nation’s values as evidenced by policy and culture, to influence international opinion – no nation brand strategy is complete without an effective integration with public diplomacy
  • Place marketing teams have a responsibility to put the citizen first: putting citizens first in all aspects of tourism and economic development protects and enhances quality of life, creating a virtuous circle
  • Smart technology is improving our lives in cities across the world but is also leading to homogeneous, less defined, less memorable experiences – before you introduce smart technology, ask whether it will deliver a unique experience to support your brand vision
  • Use all the data available to you to understand your assets, your reputation, and your opportunities
  • Work together with other cities and nations, solve problems together – this will boost your place’s reputation like nothing else

Did you miss the event? Become a Digital Delegate

It’s not too late to benefit from the experience and expertise shared on the conference platform. Become a “digital delegate” and you will have full access to all speaker presentations, videos of every session, and a hard copy of the Awards Showcase book, which includes the case studies of all 31 finalists in the 2019 City Nation Place Awards. FIND OUT MORE.

Sessions topics included:

  • Place branding for the 2020s
  • Collaboration: the key to effective place branding strategy
  • Differentiating your place brand through a core identity
  • Ensuring the long-term future for place: sustainable place management strategies
  • Data-led place brand strategy
  • Developing the (new) country brand strategy for Israel
  • The China conundrum: how places can navigate the China relationship
  • Stakeholder engagement – putting your place brand at the centre of economic development and regeneration
  • Urban tech, quality of life and the connection with city brands
  • Managing the messaging: working with the media
  • Rebranding a place with residents, businesses and employees at the heart of the strategy
  • How to move from short-term place marketing approaches to a place branding strategy for a longer-term vision
  • Nation branding and soft power: a guide to best practice
  • Securing the future for place branding strategies: innovative approaches to funding and stakeholder engagement
  • Branding a good country
  • The power of symbolic actions

SEE FULL AGENDA.


Who attended


Aegean AIRLINES * amsterdam&partners * Ardmore Advertising * Arnawa * ARWEB * Auckland Tourism Events and Economic Development * Azerbaijan Tourism Board * Barcelona City Council * BAUM * Belfast City Council * Bermuda Tourism Authority * Bizkaia Talent * Bloom Consulting * Brand Dialogue * Brand Finance * Brand Lithuania Unit, Office of the Government of the Republic of Lithuania * Brand Scotland * Business Region Aarhus * Cannonball * Cape Town Tourism * Capital of Children * Center for Facilitation of Investments (Haiti) * Center for Research and intercommunication Knowledge (CRIK) * China Insight * China Luxury Advisors * CINDE * Cities Today * City of Burlington - Economic Development * City of Cape Town * City of Ghent * City of Helsinki * City of Lodz * City of Maastricht * City of Oslo * City of Sound * CivicBrand * CNBC * CNER - French Development Agencies * Copenhagen Capacity * Coventry City Council *Croatia National Tourist Office * Destination Canada * Discover Dominica Authority * Durham County Council * Economic Board Utrecht * EDC of Florida's Space Coast * Edmonton Tourism * Eindhoven365 * Enterprise Estonia * Erhverv Aarhus / City of Aarhus * essential COSTA RICA * euronews * Flanders Investment & Trade * FutureBrand * Go Vilnius * Good Country * Government of South Australia * GREAT Britain Campaign * Grenada Tourism Authority * Helsinki Marketing * Hunter Design * ING Media * INSTID * Ipsos MORI * Kaunas IN * Landor * Lantern * Lendlease Europe * Llubljana Government Communication Office * London & Partners * Luxembourg Ministry for Foreign and European Affairs * Marca Chile * Marketing Sheffield * Masheed * message Marketing * Middlesex University * Ministry for Foreign Affairs of Finland * Missouri Partnership * Municipality of Vila Nova de Gaia (PORTUGAL) * Nantes Saint-Nazaire Développement * National Geographic * NBTC Holland Marketing * New Zealand Story * Novi Sad Serbia * Ottawa Tourism * Paris Convention & Visitors Bureau * Places for Us * Press and Information Services, City of Vienna * Promote Iceland * Public Investment Fund * Push The Horizon * Qatar Supreme Committee for Delivery & Legacy * Regional Economic Agency of Burgundy Franche Comté * Republic of Slovenia, Government Communication Office * Rotterdam Partners * Royal Docks * Saffron Brand Consultants * Saint-Petersburg State University (SPbSU) * Saudi Arabia General Investment Authority * Saudi Arabia Public Investment Fund * Scottish Enterprise * SCTH * Simpleview * Skylight Intelligence Corp * Sojern * South Australian Tourism Commission * Struer City of Sound * The City of Vilnius * The Place Brand Observer * Today branding * Tourismus NRW * Travel Alberta * Travel Foundation * Travel Manitoba * Travel PR * University of Belgrade, Faculty of Organizational Sciences * University of East London * University of Lodz, Poland * Urban Impact * Vibe Israel * Vision Network * Visit Britain * Visit Derry * Visit Finland @ Business Finland * Visit Oakland * Visit Tulsa * Visit Virginia's Blue Ridge * VisitWiltshire / Great West Way * VšĮ Keliauk Lietuvoje * Welsh Government * West Hollywood Travel + Tourism Board * what3words

Speakers included


Who attended

  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees
  • City mayors and their communication directors
  • Directors and marketing directors of city marketing organisations
  • Directors and marketing directors of tourism boards
  • Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
  • Directors of regional and neighborhood development boards
  • Directors of property and real estate companies working with government clients on place making and place development projects
  • Advisors, agencies and consultancies working with government clients and government funded organisations

Partners

Delegate Partners

Media Partners


“Love the conference, enjoy the global perspective  good speakers and panels. Great location.”  

Colin Ferguson, President & CEO, Travel Manitoba


“I think this was an excellent conference and opportunity to connect with talented brand professionals as well as celebrate great work out there. I will definitely recommend this to my CEO to attend.”  

Amanda Calvo, Strategist, Saffron Brand Consultants