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Join us for the 5th Annual City Nation Place Global forum in November to network and learn with the world’s leading practitioners of place branding and place marketing. In our new venue of Shoreditch, at the heart of London’s core hub for creative and tech industries, the conference agenda provides the opportunity to be inspired by and learn from cities, regions, and nations which are successfully building their reputation on the global stage by engaging their citizens, working in partnership with the private sector, and developing a strategic, collaborative approach to place brand management.


Schedule Overview


Wednesday 6 November

Morning: Join optional place-making tours of Shoreditch – choose between a guided tour of the organic growth of this world-leading hub of tech talent and entrepreneurship, or a guided tour of the street art and cultural life which makes Shoreditch a great place to live, work, and visit. MORE INFO

Afternoon: Book to join this optional “warm-up” session to the core conference. The 2019 Think Tank session will focus on Digital Transformation for Place Branding. MORE INFO

Evening: All delegates are invited to join us for a Welcome Reception to meet your fellow place branding practitioners from around the world – the swapping of your place’s branded “bling” is much encouraged as a way to break the ice!

Thursday 7 November

City Nation Place Conference

The full day conference – build your own personalised agenda of plenary sessions, your choice of breakout sessions, and one-to-one meetings. SEE FULL AGENDA.


Ten reasons why you should book your place to join us

  1. Prepare for the future - hear from leading place branding practitioners what they view to be the necessary objectives and strategies for place branding and marketing in the 2020s
  2. Learn from practical examples of collaboration – between London and Paris on visitor attraction, and from the Guangdong-Hong Kong-Macao Greater Bay Area on a regional collaboration to attract talent and investment
  3. Be inspired by the innovative and creative approaches to place branding and place marketing shared by cities, regions and nations around the world – including Billund [Capital of Children], Eindhoven, Grenada, Haiti, Iceland, Israel, Kaunas [Lithuania], Manitoba, Rotterdam, The Netherlands, Scotland, Struer [City of Sound], Vienna
  4. Understand how to build sustainability planning in to your place management and brand strategy to achieve longer-term economic benefits
  5. Hear from leading advisers and consultants sharing information on strategic building blocks and using data to drive your strategic decision-making, including Bloom Consulting, FutureBrand, and Ipsos
  6. Find out how new approaches to funding place branding and engaging with stakeholders are enabling places to deliver a longer-term vision
  7. Be challenged by Simon Anholt - policy advisor, economist, the founder of the Good Country Index – to understand the power of the symbolic action
  8. Understand the opportunities and challenges for digital transformation of your organisation and your approach to place branding by joining the optional extra Think Tank session, the day before the main conference
  9. Make the most of your time at the conference to see a new side of London: join a choice of place-making tours of Shoreditch to understand how art and culture has driven the regeneration of the area, or to learn from the history of the development of the area as a world-leading tech hub
  10. Network, learn with, and explore collaborative opportunities with CEOs, CMOs, and heads of strategy for place branding teams, destination marketing organisations, investment promotion boards, and economic development teams from places of all sizes and possibilities around the world

“I found the event very stimulating, met a lot of great new people and learnt a lot of new ideas”

Chris Brown, Director, Marketing Liverpool


Who should attend?

  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees
  • City mayors and their communication directors
  • Directors and marketing directors of city marketing organisations
  • Directors and marketing directors of tourism boards
  • Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
  • Directors of regional and neighborhood development boards
  • Directors of property and real estate companies working with government clients on place making and place development projects
  • Advisors, agencies and consultancies working with government clients and government funded organisations

“Love the conference, enjoy the global perspective  good speakers and panels. Great location.”  

Colin Ferguson, President & CEO, Travel Manitoba


“I think this was an excellent conference and opportunity to connect with talented brand professionals as well as celebrate great work out there. I will definitely recommend this to my CEO to attend.”  

Amanda Calvo, Strategist, Saffron Brand Consultants

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