200 delegates from over 37 countries, including representatives from 84 global cities and towns attended City Nation Place Global 2019. The event took place in the heart of London’s hub for the creative and tech sector, the conference inspired delegates and provided them with actionable ideas. Delegates learnt from 33 speakers, all experienced place branding and marketing practitioners, discussing how to engage citizens, work in partnership with the private sector, and how to develop a strategic approach to attracting talent, tourism, and investment. View the Twitter summary of the event HERE.
Five key takeways from the City Nation Place Global conference:
- Public diplomacy connects private sector assets and a nation’s values as evidenced by policy and culture, to influence international opinion – no nation brand strategy is complete without an effective integration with public diplomacy
- Place marketing teams have a responsibility to put the citizen first: putting citizens first in all aspects of tourism and economic development protects and enhances quality of life, creating a virtuous circle
- Smart technology is improving our lives in cities across the world but is also leading to homogeneous, less defined, less memorable experiences – before you introduce smart technology, ask whether it will deliver a unique experience to support your brand vision
- Use all the data available to you to understand your assets, your reputation, and your opportunities
- Work together with other cities and nations, solve problems together – this will boost your place’s reputation like nothing else
Did you miss the event? Become a Digital Delegate
Sessions topics included:
- Place branding for the 2020s
- Collaboration: the key to effective place branding strategy
- Differentiating your place brand through a core identity
- Ensuring the long-term future for place: sustainable place management strategies
- Data-led place brand strategy
- Developing the (new) country brand strategy for Israel
- The China conundrum: how places can navigate the China relationship
- Stakeholder engagement – putting your place brand at the centre of economic development and regeneration
- Urban tech, quality of life and the connection with city brands
- Managing the messaging: working with the media
- Rebranding a place with residents, businesses and employees at the heart of the strategy
- How to move from short-term place marketing approaches to a place branding strategy for a longer-term vision
- Nation branding and soft power: a guide to best practice
- Securing the future for place branding strategies: innovative approaches to funding and stakeholder engagement
- Branding a good country
- The power of symbolic actions
Who attended
Who attended
- Ministerial teams from tourism, trade, investment and foreign affairs departments
- Nation branding committees
- City mayors and their communication directors
- Directors and marketing directors of city marketing organisations
- Directors and marketing directors of tourism boards
- Directors, business development and marketing directors of Investment Promotion Agencies and Economic Development Boards
- Directors of regional and neighborhood development boards
- Directors of property and real estate companies working with government clients on place making and place development projects
- Advisors, agencies and consultancies working with government clients and government funded organisations
Partners
Delegate Partners
Media Partners
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Malcolm Allan
President
Bloom Consulting
Malcolm has been a practicing place and destination brand strategy consultant since 2003. Prior to that he worked in the fields of town planning and economic development in the UK, in central and local government, as a consultant, and as a CEO of major economic development and training companies. Malcolm merged his Placematters consultancy with Bloom Consulting, where he is now President. Malcolm worked with Bloom through 2016 and 2017 on the brand strategy for Paraguay, on a 2017 project assessing the impact of the country brand of Costa Rica in the US, the UK and Europe, and on a nation branding project for Australia.
Simon Anholt
Policy Advisor and Founder
Good Country Index, Anholt-Ipsos Nation Brands Index and City Brands Index
Simon Anholt has advised the presidents, prime ministers and governments of 55 countries during the last 20 years, helping them to engage more imaginatively and effectively with the international community. He first coined the term ‘nation brand’ in 1998 and is widely acknowledged as the creator of the concept of place branding.
He publishes the Anholt-Ipsos Nation Brands Index and City Brands Index, two surveys which since 2005 have collected more than a billion data points tracking the images of cities and countries worldwide. He also publishes the Good Country Index, a survey that ranks countries on their contribution to humanity and the planet, and in 2016 launched the Global Vote, which enables anybody in the world to vote in the elections of other countries.
Simon’s TED talk launching the Good Country Index has received 5.7million views, and his more recent one launching the Global Vote, over a million.
He has written five books about countries, cultures and globalisation.
Rob Bates
PR Manager, UK & Ireland
Grenada Tourism Authority
Rob Bates is the UK-based PR Manager for Grenada Tourism Authority. He’s held his dream job of promoting travel to the paradise Caribbean islands of Grenada, Carriacou and Petite Martinique for over a decade during which time the media landscape has changed dramatically. Responsibilities include strategic and reactive communications, selection of media for hosted visits, coordination of consumer and trade media activity, and managing day-to-day press office issues. Rob started his career in TV production and has practised PR in-house and agency-side since 2000 working with brands including Virgin Hotels, Tourism Australia and Tourism Toronto.
Sage Brennan
Co-Founder
China Luxury Advisors
Sage first visited China in 1987, and has been studying and speaking the language and culture ever since. He has worked in China as a researcher, investor, entrepreneur, journalist and advisor, with a specialization in travel, digital, mobile and strategy. Sage co-founded China Luxury Advisors to assist luxury brands and retailers in developing China-related strategies, ranging from market entry, to social media, to attracting, converting, and retaining Chinese tourists. Sage contributed the weekly “Sage Brennan’s This Week in China” column to Dow Jones’ MarketWatch for two years, and remains a frequent commentator on China-related media and technology issues in print media and on programs such as CNBC’s Asia Squawk Box, Wall Street Journal, Women’s Wear Daily and others. Sage is a founder and curator of the Shanghai chapter of MobileMonday, with over 3,000 participants, and co-founded the TEDxShanghai chapter. He is also a regular speaker on China at conferences such as SouthXSouthwest, AdTech and others. A native of Boston, Sage holds both an MBA and an undergraduate degree in International Studies from the University of North Carolina at Chapel Hill, and harbors a lifelong passion for Mandarin and China.
Dan Bridge
Programme Director
The Royal Docks Team
Dan leads the team responsible for delivering the regeneration of the Royal Docks a joint initiative between the Mayor of London and the Mayor of Newham. The project is the Mayor of London’s largest land-led regeneration project and a designated Enterprise Zone. Dan is accountable for the delivery of a portfolio of major mixed-use development projects and a comprehensive programme of cultural placemaking, promotional and investment activity.
Lisa Caldwell
Head of Marketing and Corporate Communications
Belfast City Council
With 15 years’ experience in the marketing and PR industry across the private, voluntary and public sectors, Lisa currently leads marketing and communications at Belfast City Council. Prior to this, she led the communications and marketing strategy for the Social Security Agency and Department for Communities in Northern Ireland. She has also worked as an advisor to build communication and marketing capacity for the Greek Government, as they created a social security entity as part of their memorandum with the European Union. She is a Fellow of the CIPR, and, in 2016, was the recipient of a Fulbright Scholarship in the US.
Jules Chappell OBE
Managing Director Business
London and Partners
Jules is MD, Business at London & Partners, the official promotional agency for London. Jules is responsible for the teams that attract and retain foreign direct investment; that bring major business events to London and capital into regeneration projects; and that support London’s scaling business to expand internationally. Prior to L&P, Jules helped to scale a communications company, working with clients across financial services, TMT, energy and infrastructure. Before this, she spent 15 years with the Foreign Office, based in Jordan, Iraq, the US, Ethiopia and Guatemala, where she was UK Ambassador. She supported the National Security Council’s work to strengthen UK relations with countries such as India and China and helped to expand the GREAT Britain Campaign to 250 cities around the world, promoting the UK as a place to study, visit and do business.
LinkedIn: https://uk.linkedin.com/in/juleschappell
Twitter: @juleschappellUK
Colin Ferguson
President & CEO
Travel Manitoba
Colin Ferguson joined Travel Manitoba as President and CEO in early 2011. Since then, he’s had the opportunity to travel to all corners of the province experiencing all that makes Manitoba an ideal travel destination. Well known in Winnipeg’s advertising and marketing community, prior to joining Travel Manitoba, he was partner in Ferguson Walker Marketing Communications and earlier, Senior Partner and General Manager of Palmer Jarvis Advertising/Palmer Jarvis DDB, working with local, provincial and national clients. He has also been active in the not-for-profit sector, as one of the founding directors of Partners in the Park, now Assiniboine Park Conservancy; president of the Children’s Hospital Research Foundation; and strategic planning and marketing lead for Winnipeg’s hosting of the 1999 Pan Am Games.
He too is the Founder of the Canadian Women’s Bandy team headquartered in Winnipeg... currently ranked fourth in the World.
David Haigh
CEO
Brand Finance
David is the CEO and founder of Brand Finance Plc, the leading independent brand valuation consultancy. David qualified as a Chartered Accountant with Price Waterhouse in London. He has worked in the area of branded business, brand and intangible asset valuation since 1991 and since January 1995 has specialised entirely in this area. David has represented the British Standards Institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose standard (ISO 10668) was published in early 2010. David is a passionate writer and has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications.
Renee Hartmann
Co-Founder
China Luxury Advisors
Renee has been focused on the China market since 2000, with a specialty in understanding and selling to the Chinese consumer. She has worked as a brand owner, retail operator, consumer researcher, public relations specialist and market entry strategist in China
Renee Hartmann is co-founder of China Luxury Advisors, a boutique consultancy that helps brands develop China-related strategies, ranging from market entry to social media to attracting, converting, and retaining Chinese tourists. CLA has advised brands such as Bergdorf Goodman, El Corte Ingles, Taubman Centers, Ermenegildo Zegna, TUMI and others on their global Chinese consumer strategy to attract, retain and convert Chinese tourists.
Renee holds a BBA from Emory University’s Goizueta School of Business, and an MBA from Duke University’s Fuqua School of Business and sits on Fuqua’s East Asia Advisory Board. She holds the Chartered Financial Analyst designation, and was named one of CNN’s “Top 20 People to Watch in Shanghai” in 2010. Renee has operated and lived in China for more than twelve years and speaks Mandarin.
Kim Heinen
International Press Officer
Rotterdam Partners
"Rotterdam may be Europe's new capital of cool." These kinds of quotes from CNN,Lonely Planet, the New York Times etc., have made Rotterdam very popular in recent years. Through a goal orientated international media strategy Rotterdam managed to change its image for the better. Kim Heinen is the International Press Officer with Rotterdam Partners since 2010. What has she learned from working with the media? How do you build media relations that last and how can you generate awareness and create momentum for your destination?
Ray Hoyt
President
Tulsa Regional Chamber
Ray Hoyt joined the Tulsa Sports Commission in September of 2010 as the Executive Director but quickly assumed senior leadership with the Tulsa Regional Chamber as the Senior Vice President of both Visit Tulsa and the Tulsa Sports Commission. Within his first year in this expanded role, Ray succeeded in raising over $3.5 million in private monies, under a campaign known as “VisitTulsa 1.0.” That campaign’s success led to VisitTulsa 2.0, in which investors “doubled-down” an additional $6.4 million for an event closing fund. In late 2014 Ray worked with the VisitTulsa and Tulsa Sports Commission Boards to consolidate into one Regional Tourism Board. Now President of Regional Tourism, Ray recently led the Board to secure $1.2 million in additional lodging tax annually through a change in a city ordinance.
Prior to his arrival in Tulsa, Ray served as the Director of National Games for the National Senior Games Association, an organization with whom he had been associated since serving as inaugural Executive Director for the Tucson Sports Commission 1994-1997.
The convention and tourism leader, the Walt Disney Company, recognized Ray’s success in Tucson.Subsequently, he joined the Disney’s Wide World of Sports team in 1997 ultimately leading the event management team, which ran over 40 AAU National Championships, the USTA National Clay Court Championships, Disney’s Indy 200, the Walt Disney World Marathon, POP Warner Super Bowl Championships and more - totaling to over 200 separate events annually. Ray’s impact led to more profitable events as defined by higher per-athlete spending and increased room nights sold per event.
Ray graduated from Illinois State University, with a BS degree in Parks and Recreation Administration and is an active member of both the National Association of Sports Commissions and Destination Marketing Association International, among other organizations.
Away from the office, Ray enjoys golf, cycling, and spending time with his family. Ray lives with his wife Tricia and their two children, Riley and Regan; Ray’s elder daughter, Alyssa, resides in Tucson, Arizona with her husband.
Tessa Jacques
Director General
Center for Facilitation of Investments in Haiti (CFI)
Tessa was appointed Director General of Haiti’s national investment promotion agency, the Center for the Facilitation of Investments (CFI) in April 2017. She implements the policies set forth for the CFI and works to attract investments that contribute to the development of the country, diversify the economy, strengthen supply chains, and generate jobs.
CFI´s main mandate is to promote investments and help potential local and foreign investors find and take advantage of opportunities in Haiti.
Tessa brings to CFI an excellent understanding of the business environment in Haiti as well as of other parts of the world. Her willingness to work in coordination with the different parties involved in the entrepreneurial ecosystem, to attract more investors in the country is a valuable asset to the vision of the government for an inclusive and diverse investment climate.
In early 2019, Tessa worked alongside multiple public and private sector stakeholders to successfully launch the new Haiti country brand.
Tessa currently serves as the President of the Caribbean Association of Investment Promotion agencies (CAIPA).
Her strong work ethic, dynamism, leadership and approachability have made Tessa an exceptional and reputable corner stone in the investment sector of Haiti.
Laura Kamras
Director for Public Diplomacy
Ministry for Foreign Affairs of Finland
Laura Kamras is Director for Public Diplomacy at the Ministry for Foreign Affairs of Finland, a position she has held since September 2018. Finland’s country image work is run by the Finland Promotion Board, whose members include representatives from the public and private sectors. Kamras is Secretary-General of the Board, whose operational work happens at the Unit for Public Diplomacy. The Ministry for Foreign Affairs heads Finland’s network of diplomatic missions; coordinates major projects and resources; organises visits by journalists and opinion leaders; and works with key partners and stakeholders. The key factors of Finnish country image work include unified key messages, a shared storyline, and putting into practice the necessary broad cooperation network with stakeholders.
Jason Kemp
President
Skylight Intelligence Corp.
Jason is the founder and president of the multi-disciplinary management consulting firm, Skylight Intelligence (www.skylightintel.com). Founded in 2015, Skylight provides analytics, strategy and implementation consulting services to leading organizations. Currently, Skylight is serving two main industries – Healthcare and Tourism.
In the healthcare sector, Jason overseas a team of eight employees who are advising and supporting the corporate brand, purpose and marketing initiatives for one of the world’s largest healthcare companies (Johnson & Johnson). He is also currently supporting Deloitte with their Johnson & Johnson corporate purpose and strategy work. In the tourism sector, Jason overseas projects advising clients as it relates to their tourism, economic development and place branding/reputation strategies. Skylight’s work in this sector includes ongoing client engagements in North America and throughout Europe and the Middle East.
Prior to focusing solely on Skylight, Jason also served as a Senior Executive Advisor to the world’s third largest market research firm, Ipsos. His responsibilities included helping lead business strategy, organizational design and transformation efforts related to the company’s corporate reputation, political risk, economic development practices.
Previously,Jason served as a Principal within the commercial and international markets for Booz Allen Hamilton. In his last role before starting Skylight, he served as the leader of the firm’s commercial strategy and analytics practice, where he supported a wide-range of clients across several industries with a primary focus on healthcare and life sciences. Within the healthcare space, he led a business with annual revenue of ~$12 million that included several teams helping companies identify and manage reputational risk, understand and advance the equities of their brand, improve their ability to collect key business intelligence signals utilizing multi-layered digital analytics platforms, and develop more precise and effective marketing initiatives targeting multiple organizational stakeholders.
Peter Kentie
Managing Director
Eindhoven 365
In his daytime job Peter is managing director of Eindhoven Marketing, the organisation responsible for the place branding and marketing of Eindhoven region, named Eindhoven365. He also has a big passion for Estonia and decided as an early e-Resident to create value to support the country in marketing and promoting their ambitions to a greater and relevant global audience. He became overnight a superstar in Estonia thanks to his ESTonishing pro bono and open-source marketing concept which received strong public support and became formally accepted by the authorities.
Peter Kjeldbjerg
Manager
Struer City of Sound
Peter Kjeldbjerg has a strong experience in storytelling and entrepreneurship.
Peter started his career as a journalist and worked in his first years as an editor and host in various Danish broadcast stations.
But for the last 20 years his professional focus has been local development in the north western part of Denmark. In 2003 he became head of a brand new business park and incubator in Holstebro, Nupark.
During his time as CEO at Nupark he raised 100 mill. DKK for new venture funds aiming at seed startups in the region.
Storytelling and an intense focus on communicating Nuparks progress, made the business park grow from 14 tenants to more than 100 in the year 2014. After the succes Peter left Nupark for a new position as Editor in Chief at a local newspaper.
In January 2018 he joined the “City of Sound” project in Struer and became head of a new team and a new (city development) strategy.
Chris Knight
SVP North America and UK
FDI Intelligence
Chris Knight is the Global Commercial Director for fDi Intelligence. Chris has been working in the
field of foreign direct investment and advising governments for over 10 years. Chris is an expert in
the benchmarking of locations, analysing and interpreting FDI trends worldwide and how best to
market and promote your location.
Chris has worked with over 80 economic development organisations worldwide in all aspects of
foreign direct investment including: lead generation, event organisation and management, best
practice, investment promotion and location benchmarking propositions. Chris has extensive
experience working in global markets including Asia, Europe, North America, South America,
Africa and Middle East.
Previously Chris worked as a senior analyst for OCO Global in Belfast where he worked with
many different projects including economic development strategy and lead generation, with many
of the largest investment promotional agencies throughout the world.
Over the past few years, Chris has started to run training workshops on best practice in FDI.
These have been in Poland, Brazil, Johannesburg and UK.
Speaker Topics
Global FDI trends on inward and outward investment projects
Impact of Brexit and current world affairs on FDI
How locations can attract international inward investment and strengthen their brand
Best practices in lead generation, aftercare and account management
How best to market your location
Plotting big data against properties to see the competitiveness of a region
Key Industry Events
IEDC, WAIPA, EDCO and AIM Congress.
Aileen Lamb
Tourism Manager
Scottish Enterprise
Aileen leads the team responsible for Scottish Enterprise's strategic support to the tourism industry focusing on place development, SMART tourism and the Creative Economy. She works with partners including the Scottish Tourism Alliance and Scottish Government to help create a positive environment for sustainable growth in the Scottish economy.
Aileen is non-executive Director at National Museums Scotland Enterprises Ltd helping Scotland’s top free visitor attraction build its commercial success year on year. Due to her passion for supporting women across the industry, Aileen is a founding Board member of Women in Tourism, promoting female leadership and progression through mentoring and networks.
Aileen jointly developed the UK's first dedicated qualification focused on tourism place leadership. The award-winning Destination Leaders Programme is now in its sixth year and remains a unique professional development programme for sustainable tourism professionals.
Joanna Landau
Founder & CEO
VIBE Israel
Joanna Landau is a British-born marketing professional living in Israel. She served as a paramedic in the Israel Defense Forces and read law at Cambridge University. Joanna also holds an MBA, cum laude, with a specialization in marketing. In 2009, Joanna founded Vibe Israel, a nonprofit organisation with a mission to dramatically transform global perceptions of Israel using country branding techniques. She is a Director of Tel Aviv Global & Tourism and was listed by Forbes as one of the 50 most influential women in Israel.
Ben Lynam
Head of Communications
The Travel Foundation
Ben is Head of Communications at the Travel Foundation,a sustainable tourism charity based in the UK, which works with tourism businesses and destinations across the globe to improve tourism’s impacts. The Travel Foundation’s recent report “Destinations at Risk: The Invisible Burden of Tourism” highlights that failing to uncover and manage the full range of costs associated with tourism is putting ecosystems, cultural wonders and community life at risk.
Jason McGrath
Senior Vice President
IPSOS Global Reputation Centre
Jason is a research, communications and reputation strategist with 15 years' global experience providing strategic council to public, private and non-profit clients regarding their reputation strategies, competitive positioning, stakeholder engagement, marketing and communications. Jason consults with clients on their reputation measurement and evaluation programs, and how they can optimise their marketing and communications programming for the greatest reputational impact.
Thordur Oskarsson
Ambassador
Ministry for Foreign Affairs of Iceland
Ambassador Óskarsson is roving Ambassador of Iceland to Nigeria, Israel, Argentina, Brazil and Chile and with special responsibility for nation branding/seafood and arms control and disarmament issues. Previously he served as ambassador to the United Kingdom, Ireland and Portugal. Joining the foreign service in 1988, he has held several posts, including: Head of NATO Affairs and Security Policy Division at the MFA; Director for Defence and Security; Permanent Representative to OSCE; Ambassador of Iceland to Japan, Canada and Austria. He also served one year as Director for Policy at the Office of the NATO Special Representative in Afghanistan.
Alice Rampelberg
Marketing B2C and E-Commerce Director
Paris Convention and Visitors Bureau
After graduating at the Paris School of Political Sciences, Alice worked as a journalist for several cultural magazines and turned to digital communication. She worked for various websites as an expert on the Paris destination. Her knowledge and passion of the destination made her join the Paris Tourism and Convention Bureau in 2009. She worked as the Chef Editor of Parisinfo.com (1,4 M UV per month) before taking the role of Head of B2C Marketing in 2016. She has been leading the campaigns team since then, promoting Paris as a leading destination for leisure visitors.
Since January 2019, she is also in charge of the e-commerce business, including the new service of B2B Official Conciergerie of Paris. She is a regular speaker at destination marketing events.
Martin Schipany
Head of department
Press and Information Services, City of Vienna
Martin Schipany has been working for the City of Vienna in the field of communications for over 10 years. After two years as media officer of the City Councillor for Urban Development, Traffic and Transport, he joined the City of Vienna Press and Information Services to serve as Head of Urban Communications and Media Planning. At the Press and Information Services, he was Deputy Head of Department for one year before being promoted to Head of Department in 2019.
Kristine Schmidt
VP, Strategic & Marketing
Capital of Children
Since 2000, Kristine has worked for Danish market leaders across sectors with focus on children. She has 20 years of experience within the private sector and has been responsible for developing and executing product and marketing strategies for 20+ countries.
She is experienced at working on corporate turnarounds and at leapfrogging company growth with innovation, streamlining processes and portfolios.
In 2017, Kristine joined Capital of Children in Denmark where she is in the process of turning the brand Capital of Children in a place brand. Capital of Children was executed as an organisational brand since its origin in 2019. Capital of Children is the strategic position and the brand for Billund in Denmark. Children play an important role in the Capital of Children since it is also the home town of the LEGO company.
Kristine holds a Master of Business Administration and an MBA in Innovation in Complex Systems. She has won several product innovation and design awards for the companies she has worked for.
Jonas Schorr
Co-founder
Urban Impact
Jonas Schorr is Co-Founder of Urban Impact, a Berlin-based agency that helps urban tech start-ups to grow their impact faster and better across Europe. Jonas spent the last ten years working on international projects in the field of sustainable cities, including LSE Cities, the European Commission, Climate-KIC and the City of Berlin. Since 2013 he’s been deeply involved in Berlin's emerging Smart City scene. He researched the effects of Germany’s largest nation branding campaign in China.
Parul Soni
Senior Consultant
Brand Finance
Parul leads Brand Finance’s Annual Nation Brand Study and also heads the preparation of Brand Finance’s Brand League Tables.
Parul has a wealth of experience in Business and Brand Valuation working across sectors, specialising in Nation Branding, Food & Drinks, and Utilities.
She has worked with a variety of with clients such as the GREAT Campaign, Centrica, Almarai, Engie, and LafargeHolcim.
Parul has a BSc in Economics and Economic History from the London School of Economics and is currently qualifying as a Chartered Global Management Accountant.
Tadas Stankevičius
Director
Kaunas IN
Investment promotion and city branding specialist with professional background in management consulting. In recent years he has been working with various initiatives aimed at enhancing city‘s competitiveness and image respectively. During this period Kaunas has become the fastest growing Lithuanian city, leading in the country in respect to investments, new jobs creation and salary growth benchmarks. Moreover in 2018 Kaunas improved its inbound tourists’ number record.
Jon Tipple
Global Chief Strategy Officer
FutureBrand
Jon is a brand strategist with international experience across a variety of creative businesses. He joined the Ogilvy & Mather graduate scheme from university and has worked with some of the world’s leading brands and businesses to drive growth through direct marketing, advertising, innovation and brand experience design.
Prior to joining FutureBrand in 2012, his agency experience included Saatchi & Saatchi, FCB, Rainey Kelly Campbell Roalfe (RKCR/Y&R) and McCann. His brand experience includes the London Olympic Games, Red Bull, Microsoft, Nestle, Danone, Virgin, AB InBev, Bacardi and the BBC and his creative industry awards include a D&AD Yellow Pencil, EPICA Effectiveness Agency of the Year and Grand Prix, IPA Effectiveness and the APG Grand Prix.
Jon is responsible for strategy, corporate development and FutureBrand’s global methodologies. He is passionate about bringing category-redefining creativity to the world’s most significant brands and businesses.
Jon regularly appears in the trade and mainstream media commenting on brand issues. He is the host of FutureBrand's podcast and an engaging, thought provoking public speaker.
Jose Torres
CEO
Bloom Consulting
Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Geerte Udo
CEO
amsterdam&partners
Geerte Udo has been appointed CEO of amsterdam&partners effective March 2019. She is known as being a decisive connector with vision and a creative spirit.
Together with the amsterdam&partners team, Geerte focusses on one mayor goal: to ensure that the Amsterdam Area remains liveable and prosperous for all the stakeholders.
We do this by seizing opportunities and solving problems, with residents being the focal point of these efforts. Visitors and companies that add value to the Amsterdam Area are also guaranteed a warm welcome. amsterdam&partners focuses on quality rather quantity when it comes to the visitor economy and attracting businesses, conferences, and talent to the region.
Udo looks not only at the issues of today, but also those of tomorrow. How do we ensure that the Amsterdam Area will continue to be a great place to live, work, and study for everyone in the future? A place known for its open and diverse culture, where people have respect for each other and the environment.
The company uses data, new technologies such as artificial intelligence, and storytelling to build on the sustainable reputation of Amsterdam Area. They guide residents, companies, and conferences to familiar and less familiar places and contributes to ways of reducing nuisance.
Udo is a born networker, visionary and connector. But most of all she is a source of inspiration. Creating connections between partners in government, the business community, knowledge institutions, and cultural organizations makes it possible to take up challenges and seize opportunities.
Geerte studied Public Administration at Leiden University. After graduating, she joined the consultancy firm Twijnstra Gudde in 2000 as a consultant. There she worked on issues largely related to alliances and change management in the public sector. In 2006, she moved to Amsterdam Partners and in 2013 she joined the management team of what was then Amsterdam Marketing, now amsterdam&partners. Udo discovered her love for art, culture, and good food at an early age. She has lived in Amsterdam for 20 years.
Jos Vranken
Managing Director
NBTC Holland Marketing
Jos Vranken (1967) has been NBTC Holland Marketing’s Managing Director since 1 September 2007. NBTC Holland Marketing is responsible for the development, branding and marketing of ‘Holland’ as a destination.
After graduating from the Breda University of Applied Sciences, Jos Vranken started his professional career in 1990 at NBTC’s predecessor, the Netherlands Board of Tourism (NBT). In 1996, having held various positions, he joined Stayokay, the Dutch hostel chain, as its Sales & Marketing Manager and member of the Management Team.
In 1999, he moved to London to head up NBTC’s UK & Ireland office. Soon after, his role was extended to Regional director for the Nordic countries. Following a five-year tenure in London, Jos Vranken returned to NBTC head office to take on the role of International Marketing Director and join the Management Team.
In 2005, Jos Vranken accepted a new challenge at the contract catering company Avenance Nederland (which has since become part of Compass Group), where he fulfilled the position of Commercial Director and was a member of the Board.
On 1 September 2007, Jos Vranken re-joined NBTC as its Managing Director.
He holds various board memberships as well as supervisory roles, among which a non-executive role at the Dutch Football Association.
Rose Wangen-Jones
Managing Director, Marketing
London & Partners
Rose Wangen-Jones is the Managing Director, Marketing at London & Partners, the official promotional agency for London. Working with the Mayor of London and a network of partners, she promotes London as a leading world city in which to study, invest, work, and visit. Previously, she was the CEO of The Writer, a global brand language consultancy. Before joining The Writer, she was Global Business Director at WPP, responsible for the communications and marketing of one of the group’s largest global accounts. She has spent most of her career in the private sector, leading the development of marketing communications for top national and multi-national brands in the US, Latin America and Europe. Rose holds a BA in Economics and an MBA (Marketing).
Linsey Wooldridge
General Manager of Marketing
Lendlease Europe
Linsey Wooldridge is General Manager of Marketing for Lendlease Europe. She has over 25 years’ experience in marketing, branding and communications across retail, media, FMCG and property sectors.
She has worked in the retail property industry for 16 years, with Marketing Director roles at McArthurGlen, Westfield and British Land.
Her experience gives her both a broad and deep insight into a wide cross section of customers, asset types and business models.
Prior to her work in the property industry, Linsey held senior marketing, media and PR roles at Harrods, the FT and Revlon.
James Wright
CNBC Marketing Media Money
James Wright is Producer and Presenter of CNBC International popular feature show Marketing|Media|Money, a series that navigates the global advertising industry through the eyes of the senior marketers who are driving its evolution.
In this role, James has spoken to senior marketers and thought leaders from brands such as Lanson, Accenture, Spotify, Formula One and Mars Inc. James fronts CNBC’s coverage of the annual Cannes Lions Festival of Creativity live from the shores of the South of France.
Prior to managing the production of Marketing|Media|Money, James fronted CNBC’s award-winning environmental business show, Sustainable Energy. The series saw James speak to the key people shaping the energy landscape, examining sectors such as transport, agriculture and construction.
James is also an experienced weather presenter, having first joined ITV Weather in 2002.
James holds a BSc in Business from Cardiff University and has extensive media training experience.
Follow James on Twitter @JamesWrightTV.