City Nation Place Global 2024

Celebrating our 10th year of bringing the world of place branding together

Join us for the 10th annual City Nation Place Global conference, where we’ll be reflecting on a decade of learnings and looking forward to how place brand and marketing teams should be preparing for future challenges and opportunities.

We will be opening for registrations from May 2024 and are currently researching and planning a compelling conference agenda.  Guided by our Advisory Group and our community of nation, city, and place branding leaders, the agenda will focus on topics such as…

  • Building the right foundation – exploring optimum structures and governance for place branding and marketing 
  • The private sector perspective – revealing new research that provides an improved understanding of what motivates private sector leaders to participate in place promotion via ambassador or place of origin programmes
  • Collaboration vs competition – how places are working together at national, regional, and city level to share learnings and build reputation
  • Balancing longer-term strategic KPIs and shorter-term requirements to demonstrate the value of place branding and marketing investment

How can this conference add genuine value to your work? 

 We’d love to hear from you if you would be interested in sharing 30 minutes with us to share your priorities and challenges.


We’re working to identify the thought-leaders and impactful case studies that will breathe life into this year’s agenda.  We’d love to hear from you if you would like to suggest a speaker.


We welcome a limited number of expert partners to the agenda  – organisations providing research, consultancy, and solutions to place brand and marketing teams.  If you’re interested in finding out more about how this event can raise your company’s profile and generate new business relationships, contact

City Nation Place Global was incredibly rewarding. I’m coming back with fresh ideas and exciting new connections – some that I’ve been looking forward to for a while and others that were wonderful surprises. The sense of community you’ve cultivated with City Nation Place is truly exceptional, and I’m eager to stay involved. I’m looking forward to what the future holds for this vibrant community.

Meaghan Ferrigno, Senior Vice President, CFO & Chief Data & Analytics Officer, Destination Canada