City Nation Place Global

6th Annual Conference


2020 has been a year of unprecedented challenges for place brand and marketing leaders around the world. The City Nation Place Global conference, now in its sixth year, took place as a virtual event, as part of our World Congress, bringing together perspectives on recovery strategiesfrom around the world.

If you missed the conference, it’s not too late to benefit from the ideas and learnings shared by our speakers. PURCHASE a Congress Content Package for just £95 to access all the content for the City Nation Place Congress - 48 recorded sessions focusing on recovery strategies for tourism, investment promotion, and economic development; nation, region, and city branding; and marketing, PR, and design for place brands.

Nine key takeways from the City Nation Place LatAm & Caribbean conference:

  • The 2020 crisis could have awakened government understanding that having a strong nation brand is a major asset: now is the time to harness that understanding
  • Don’t “launch” a brand – develop a strategy
  • There’s a need to move beyond gestures on sustainability [such as banning plastic straws etc] and to weave it into the design of the tourism product
  • Organisations involved in place branding are going to have to continue to be flexible and adaptable
  • The “desire to live and work” is the most likely reputational asset to be impacted by changing perceptions of a place in terms of how well it’s managed the pandemic
  • Economic development teams and the private sector have always collaborated on talent attraction, but now it’s more important than ever that the place brand story and the corporates brand story aligns –around issues like sustainability and social good – in order to attract young talent
  • Cities should prioritise bringing back business events as they can be part of the solution - not just in terms of the traditional measures of room nights and F&B spend, but allied to economic development objectives by generating knowledge sharing, and showcasing a city’s strengths
  • Place brand storytelling rooted in authenticity will provide a point of difference in a crowded advertising market as tourism re-opens – be more data-led in your approach as audiences are consuming media in new ways
  • “Build back better” is a platitude unless we redefine what success looks like

Speakers include

It was a great event! Both the content and speakers were very interesting. The round tables and meeting rooms made interactions very accessible. The online platform was interactive and easy to navigate. 

Ariela Valverde, Architect & Urban Planner, Urbanalytica


Media Partners