Simon Anholt has advised the presidents, prime ministers and governments of 55 countries during the last 20 years, helping them to engage more imaginatively and effectively with the international community. He first coined the term ‘nation brand’ in 1998 and is widely acknowledged as the creator of the concept of place branding.
He publishes the Anholt-Ipsos Nation Brands Index and City Brands Index, two surveys which since 2005 have collected more than a billion data points tracking the images of cities and countries worldwide. He also publishes the Good Country Index, a survey that ranks countries on their contribution to humanity and the planet, and in 2016 launched the Global Vote, which enables anybody in the world to vote in the elections of other countries.
He has written five books about countries, cultures and globalisation.
Colin Ferguson joined Travel Manitoba as President and CEO in early 2011. Since then, he’s had the opportunity to travel to all corners of the province experiencing all that makes Manitoba an ideal travel destination. Well known in Winnipeg’s advertising and marketing community, prior to joining Travel Manitoba, he was partner in Ferguson Walker Marketing Communications and earlier, Senior Partner and General Manager of Palmer Jarvis Advertising/Palmer Jarvis DDB, working with local, provincial and national clients. He has also been active in the not-for-profit sector, as one of the founding directors of Partners in the Park, now Assiniboine Park Conservancy; president of the Children’s Hospital Research Foundation; and strategic planning and marketing lead for Winnipeg’s hosting of the 1999 Pan Am Games.
He too is the Founder of the Canadian Women’s Bandy team headquartered in Winnipeg... currently ranked fourth in the World.
In his daytime job Peter is managing director of Eindhoven Marketing, the organisation responsible for the place branding and marketing of Eindhoven region, named Eindhoven365. He also has a big passion for Estonia and decided as an early e-Resident to create value to support the country in marketing and promoting their ambitions to a greater and relevant global audience. He became overnight a superstar in Estonia thanks to his ESTonishing pro bono and open-source marketing concept which received strong public support and became formally accepted by the authorities.
Jason is a research, communications and reputation strategist with 15 years' global experience providing strategic council to public, private and non-profit clients regarding their reputation strategies, competitive positioning, stakeholder engagement, marketing and communications. Jason consults with clients on their reputation measurement and evaluation programs, and how they can optimise their marketing and communications programming for the greatest reputational impact.
Bloom Consulting CEO
Since 2003 Mr. Torres has been advising Countries in the field of Nation Branding and City Branding, working directly with heads of state, directors of National Tourism Organizations and Investment Promotion Agencies.
His clients include Countries, Regions and Cities such as Australia, Costa Rica, Israel, Jamaica, Poland, Sweden, Stockholm and many others spread across all five continents.
Mr. Torres collaborates directly with the World Economic Forum in the matters of Nation Branding and is a guest speaker in some of the most prestigious universities in USA and Europe, such as HARVARD, the London Business School, Stockholm School of Economics and many others, being interviewed by The Economist, BBC, Guardian and CNN.
Since 2011 his company performs a global research project called the Bloom Consulting Country Brand Ranking and most recently the Digital Country Index and the Digital City Index
Edith Wong is Chief Marketing Officer at Invest Hong Kong (InvestHK), a government department tasked to attract, facilitate and retain foreign direct investment into Hong Kong. The department works with companies of all sizes, from startups and SMEs to multinationals, and supports them in every stage from planning, setting up to promotion and expansion.
She joined InvestHK in 2005 and took up the CMO position in 2015. Her division oversees content marketing, events, public relations, social media, market intelligence and strategic research. Her teams work closely with 31 offices in key markets worldwide to reach out to potential investors and to strengthen and promote Hong Kong’s status as Asia’s premier business location. Recent campaigns launched and spearheaded by InvestHK include the StartmeupHK Festival and Hong Kong Fintech Week.
Prior to joining InvestHK, Edith worked with the Airport Authority Hong Kong and Hong Kong Productivity Council.