Keys to the success of cities now
Resonance's Chris Fair looks at why aligned civic identity is more important to attracting talent, businesses and visitors than ever before.
Resonance's Chris Fair looks at why aligned civic identity is more important to attracting talent, businesses and visitors than ever before.
Destinations around the world are leaning into the power of place branding to unite their stakeholders behind a single vision for their place. Place leaders from the USA & Canada shared their practical advice they had for organisations looking to engage their stakeholders and ensure that everyone is singing from the same hymn sheet.
Discover how neighbouring cities, regions, or countries could join forces to enhance the overall appeal of their respective places.
What impact does sustainability have on the reputation of your nation brand? Natalia Arenzana and Fernando Prado of Reputation Lab share learnings from the 2023 RepCore® Nations study.
Joy Riot's Jessica McCarthy explores how to effectively invest in primary research in order to ensure your place brand strategy is informed by data, insights, and hard evidence.
One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.
The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?
Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.
When the headlines broke that Meta and Twitter were laying off huge swathes of their staff, Go Vilnius launched an opportunistic, guerilla marketing campaign to tempt people into moving to the city. Pija Ona Indriūnaitė, Head of Marketing for Go Vilnius, shares what inspired the strategy and what it means for the future of Vilnius as a Tech Hub.
Explore Seattle Southside’s new visual identity is a testament to the power that a creative design can have in shaping perceptions of your place. Bringing together three distinct cities under one brand narrative, this new strategy celebrates micro-adventures and the quirkiness you can find under the surface of the most unexpected of places. To understand what the secret was to Seattle Southside’s success, we sat down with CEO Mark Everton to find out how they breathed new life into the region’s tourism marketing.
Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.
The Dutch city of Leiden is steeped in history – and is home to the country’s oldest university, founded in 1574. Fast forward some five hundred years, the city is leaning into its long heritage of scientific innovation to create an impactful place brand strategy that is engaging residents, businesses, and government alike in celebrating their proud history.
Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.
How can you break away from the monotony of investment attraction communication with your own strategy? Dr Natasha Grand Norman, INSTID, joins Mary Harris, M&C Saatchi, to explore a different set of connection points to help you attract and retain investment to your place.
Your place brand should set the vision for the entire community. Join experts from CivicBrand as they explore the nuance between a well-executed campaign and a true place brand strategy, and how you can ensure your brand informs every decision your place makes.
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