Place Branding

Collaboration is king: identifying the key opportunities for collaboration in place branding

Collaboration is key to success in place branding. If you’re able to find a common ground and a common way of working, you can increase the impact of your strategies significantly - and create a more resilient future for your place. But what should you be keeping in mind to promote better collaborative partnerships?

label_outline Collaboration Destination Marketing Investment Promotion Place Branding Soft Power

Keeping Austin weird in the face of huge success

Austin has seen phenomenal growth in recent decades, but what does this mean for the future of the city’s place brand proposition? We reached out to Tom Noonan, President & CEO at Visit Austin, to understand how they’ve been managing the momentum of their growth and what they’ve done to support their local residents and businesses as they recover from COVID-19.

label_outline Citizen Engagement Destination Management Destination Marketing Place Branding Reputation Tourism

Four thought-provoking themes from City Nation Place Americas 2021

Last week, we welcomed over 300 place branding leaders organisations across North America for two days of inspirational and thought-provoking discussions on how places can adapt and evolve to meet the new realities we’re facing. It was a challenge boiling the conference down to just a few key takeaways, but these are the four themes that resonated most for us throughout the conference...

label_outline Citizen Engagement Collaboration Destination Management Destination Marketing Economic Development Place Branding Place Making

How can you evolve key performance indicators for the realities of 2021

As we recover from COVID, there will be lessons from this that continue to affect and shape longer-term strategies going forwards. But what does this mean for the KPIs that we use to measure success? We reached out to Kelly Brough, President & CEO at Denver Metro Chamber of Commerce, to understand how they’re evolving KPIs to match new success-criteria and what this means for the future of economic development.

label_outline Data Economic Development Place Branding Reputation

Restarting business events to deliver longer-term positive returns

Restarting business events is critical to recovery for many places; they bring visitor spend to the city, facilitate trade deals, and attract media attention. However, we can’t simply hit re-start on the sector and expect it to resume in exactly the same manner. How can you evolve your value proposition to meet new behaviours and expectations?

label_outline Collaboration Destination Management Economic Development Place Branding Soft Power

Hall of Fame: 20 of the best place marketing and place branding campaigns

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2021 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the Awards archive and to update it with the campaigns from 2020 that we just can’t stop thinking about!

label_outline Citizen Engagement Design Economic Development Place Branding Social Media Tourism

Launching a place brand strategy amidst a pandemic

Fort McMurray Wood Buffalo was facing an unusual challenge in early 2020 – how to create and launch a place brand during a global pandemic. We reached out to Andrea Haley, Director of Brand and Corporate Services for Fort McMurray Wood Buffalo Economic Development & Tourism, to understand how they turned lockdown into an opportunity to build community support for the place brand strategy.

label_outline Advocacy Citizen Engagement Destination Marketing Place Branding
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