Place Branding

UK place brand and marketing leaders call for cities and regions to be bold, brave, and passionate

At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

label_outline Citizen EngagementCollaborationDataDestination MarketingEconomic Development Investment PromotionPlace BrandingPrivate SectorTourism

The story behind Brussels’ daring new place brand strategy

In June 2023, Brussels launched their new international city brand to address the fragmentation of their international reputation. visit.brussels' Annemie Verschueren explains how they developed and launched a place brand that shows Brussels as perfectly imperfect and how they’re working with residents and stakeholders to tell the story of Brussels with one voice.

label_outline Citizen EngagementCollaborationPlace BrandingPrivate SectorReputation

Collaboration in action: Sheffield’s place branding journey

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.

label_outline CollaborationEconomic Development Place BrandingPrivate SectorTourism

Hall of Fame: 21 of the best place branding and place marketing examples

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2023 City Nation Place Awards, we wanted to some of our personal favourites from the Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!


label_outline Citizen EngagementDesignEconomic Development Place BrandingSocial MediaTourism

The role of nation branding in fostering peace and unity

When Russia invaded Ukraine in February 2022, Moldova saw thousands of Ukrainian refugees fleeing across their border. As a former Soviet republic, the country was facing a communication crisis. Invest Moldova's Irina Tolstousov explains how they launched the 'Moldova for Peace' campaign and what this means for their citizen engagement and soft power one year on.

label_outline Citizen EngagementCrisis ManagementPlace BrandingSoft Power

‘People saw themselves reflected in the story’: Behind Brand Tasmania’s place branding success

Brand Tasmania’s mission is to inspire and encourage Tasmanians in their quiet pursuit of the extraordinary – a mission that the team have seen huge success with. Jess Radford, Director of Place Branding at Brand Tasmania and one of our 2023 CNP Awards jurors, outlined what it is that contributed to the success of their place brand strategy.

label_outline Citizen EngagementCultural HeritagePlace Branding

Putting residents at the centre of your place marketing

Cleveland, Ohio, has the same challenge as many places – they want more people to love Cleveland the way that their residents do. Before she joins us as a judge at the CNP Awards this year, Hannah Belsito, Chief Experience Officer for Destination Cleveland, caught us up on how they’re providing residents with a platform to showcase their passion for Cleveland.

label_outline Citizen EngagementPlace BrandingTalent Attraction

Awards Masterclass

What does it take to be a winner at the City Nation Place Awards? And what can we learn from previous year’s finalist and winner case studies about the key ingredients of a successful nation, city, or place brand and marketing strategy? Join this global tour of the very best work being implemented by nation branding teams, city marketing boards, destination marketing, and economic development organisations around the world.

label_outline Citizen EngagementDataDesignDestination MarketingInvestment PromotionPlace Branding

From place brand campaign to true place brand strategy

So often the focus of a place branding project is on communicating the brand's central idea externally, and the most important part of a place – its built environment – can be forgotten or overshadowed. CivicBrand's Brisa Byford and Layne Ferguson explore how you can infuse your brand's story into the built environment - told through the lens of a place branding project in High Point, North Carolina.

label_outline Place BrandingPlace Making
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