Regional places may not have the population or funding of capital cities, but they are uniquely well placed to compete on story, authenticity, and identity. Mel Garibaldi explores how place branding is levelling the playing field for Kimba and what they learned from the process.

Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.

Whoever controls the narrative of a place’s pasts also controls the futures that place is capable of imagining for itself. Increasingly, though, the ‘past’ is being defined by LLMs, input from the communities themselves – and this risks replicating global bias and erasing local narratives and voices. N/LF’s Caio Esteves outlines why we shouldn’t be aiming to rank better in AI results but instead challenging the very worldview that defines these structures.

How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?

Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability. 

Last month, Oslo’s business development agency announced that they were relaunching themselves to reflect their broader remit. We sat down with CEO Siw Andersen to understand what prompted the shift in organisational branding and what the newly minted Oslo&Co team intends to do next. 

We’ve often said that a place brand should provide a unifying narrative for a community, but how can you achieve this if your community doesn’t feel united? While there is no silver bullet to this, six expert place practitioners shared their insight into how place brand and marketing teams can navigate political division within their community.