Brand Scotland's collaborative approach sets it apart from many other place brand organisations. With six different agencies involved, Cat Leaver, Brand Scotland's director, shares how stakeholder management is key to the success of the collaboration.
Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?
Faced with an ageing and declining population, many rural communities today are having to fight to preserve their economies. But rather than competing against major cities on an unfair playing field, rural areas are recognising that there is an opportunity to capitalise on their own assets.
How can rural destinations differentiate themselves with a clear place branding strategy? Andrew Redden, Hastings County's manager for tourism and economic development, outlines the challenges they face and how collaboration can unlock new opportunities.
The City Nation Place Awards set the benchmark for quality place brand and communication strategies around the world – what lessons can we learn from the winning case studies of 2019?
Geerte Udo, CEO at amsterdam&partners, joined us for a quick interview to share how Amsterdam have put their residents at the centre of their strategies, and why it's so key to ensure that everything adds value to their citizens - especially tourism.
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