Place Branding

Creating a place brand strategy that works for all levels of place

How can you create a brand that works for your city and your region? And what's the key to leveraging a nation brand to work for all levels of place within a country? Ahead of his presentation at City Nation Place Global, we reached out to Cor Jansen, Director at Utrecht Marketing, to understand how they have worked to create a complementary place brand strategy that works for all levels.

label_outline Collaboration Destination Marketing Place Branding Tourism

Launching Brand Scotland

Four years after the launch of Brand Scotland, they're leading the way in sustainable development. We're excited to have Claire Prentice, Head of Brand Scotland Marketing, at City Nation Place Global to share her experience of putting SDGs at the centre of their strategy and balancing the challenges of collaboration and competition. Get a sneak preview of where it all began here with their 2018 City Nation Place Awards entry.

label_outline Collaboration Place Branding Sustainability

Nine ideas to inspire your sustainable place branding strategy

With COP 26 on the horizon, sustainability is perhaps the biggest challenge for place brands. How can you ensure that your strategy delivers against your economic, social, and environmental sustainability ambitions? We reached out to our panel of Experts for their top tips for places looking to authentically embed sustainability at the heart of their place values and strategies…

label_outline Destination Management Place Branding Sustainability

How Greenville, South Carolina built its place attractiveness and reputation – and resilience through COVID

Mayor Knox White of the City of Greenville shares how Greenville's placemaking focus on mixed-use development, walkability, and green space promoted the city's resiliency during the pandemic, and how increased recognition in the value of developing your quality of life proposition drives investment.

label_outline Destination Management Economic Development Place Branding Place Making

Measuring the impact of place branding

What if we could conclusively demonstrate the link between place branding and the growth of your economy?

It’s the holy grail of place branding. Which is why we’re delighted to be partnering with Bloom Consulting on a ground-breaking research project to do just that – and we’re inviting place brand, destination marketing, and investment promotion organisations to join the study.

label_outline Data Place Branding Reputation

Collaboration is king: identifying the key opportunities for collaboration in place branding

Collaboration is key to success in place branding. If you’re able to find a common ground and a common way of working, you can increase the impact of your strategies significantly - and create a more resilient future for your place. But what should you be keeping in mind to promote better collaborative partnerships?

label_outline Collaboration Destination Marketing Investment Promotion Place Branding Soft Power

Keeping Austin weird in the face of huge success

Austin has seen phenomenal growth in recent decades, but what does this mean for the future of the city’s place brand proposition? We reached out to Tom Noonan, President & CEO at Visit Austin, to understand how they’ve been managing the momentum of their growth and what they’ve done to support their local residents and businesses as they recover from COVID-19.

label_outline Citizen Engagement Destination Management Destination Marketing Place Branding Reputation Tourism

Four thought-provoking themes from City Nation Place Americas 2021

Last week, we welcomed over 300 place branding leaders organisations across North America for two days of inspirational and thought-provoking discussions on how places can adapt and evolve to meet the new realities we’re facing. It was a challenge boiling the conference down to just a few key takeaways, but these are the four themes that resonated most for us throughout the conference...

label_outline Citizen Engagement Collaboration Destination Management Destination Marketing Economic Development Place Branding Place Making
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