Place Branding

Berlin’s Culture Project: plans for recovery after a year in lockdown

Berlin is arguably one of the cultural powerhouses of the world. With the global cultural sector devastated after a year of lockdown, we reached out to Burkhard Kieker, CEO of Visit Berlin, to discover what the city’s plans were for recovery, and how they have reframed their approach from ‘attracting tourists’ to ‘having guests’.

label_outline Reputation Destination Marketing Tourism Place Branding

Putting Baltimore on the map as one of America's most inclusive destinations

It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they put community voices in the spotlight with their messaging.

label_outline Tourism Place Branding Cultural Heritage Reputation Design Citizen Engagement

Building a data-centric nation branding strategy

Creating a nation branding strategy is no small challenge. To be successful, it needs to be grounded in the everyday reality of that country, and to achieve that, you need data. Eglė Kudzmanienė, Chief Advisor at Brand Lithuania Unit, detailed how the nation created a data-centric approach to country branding that allowed them to react rapidly to changing perceptions of Lithuania.

label_outline Reputation Data Digital Reputation Citizen Engagement Place Branding

How hosting COP26 is cementing Glasgow's green credentials

The spotlight is on Glasgow as the hosts of COP26. What role do cities play in addressing global challenges such as climate change? Susan Aitken, Council Leader for Glasgow City Council, shares how can cities can leverage their events to grow their international reputation, engage citizens in key areas, and generate equitable development.

label_outline Place Branding Destination Management Place Making Economic Development Citizen Engagement

Four findings from the 2021 place branding survey

Whilst the impact of the pandemic is ongoing, the 2021 Survey has been able to look back on the past year and forward to the next, to explore the longer-term changes this is bringing to the practice of place branding and marketing for cities, regions, and nations around the world. There are a few key issues that places were grappling with that we’d like to highlight and explore…

label_outline Place Branding Data Citizen Engagement Sustainability Funding Collaboration

The Vilnius Model: How to keep people smiling

Vilnius caught the attention of the world with their innovative strategies to support their citizens and businesses throughout the pandemic. We reached out to the Director of Go Vilnius, Inga Romanovskiene, to understand more about their place branding strategy - and to discover the secret to using humour successfully in your marketing.

label_outline Place Branding Crisis Management Tourism Destination Marketing Citizen Engagement
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