Place Branding

The power of ‘we’: Building a place brand strategy with your community

Community sits at the heart of place branding, particularly at the local level. With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.


label_outline Citizen EngagementDestination MarketingEconomic Development Place Branding

Tackling fragmentation: Uniting your stakeholders through shared storytelling

Destinations around the world are leaning into the power of place branding to unite their stakeholders behind a single vision for their place. Place leaders from the USA & Canada shared their practical advice they had for organisations looking to engage their stakeholders and ensure that everyone is singing from the same hymn sheet.

label_outline CollaborationDestination MarketingEconomic Development Place Branding

What Ukraine is fighting for

One year after the invasion began, Brand Ukraine launched a new campaign - #WhatWeAreFightingFor – which gave Ukrainian citizens the opportunity to share the reasons they kept fighting for their homeland. We reached out to Maria Lypiatska, Head of Brand Ukraine, to discover how the team are leveraging strong, authentic communication in the face of adversity, and how they’re giving a voice to more than 40 million Ukrainians.

label_outline Citizen EngagementCrisis ManagementPlace BrandingReputation

How Vilnius leveraged global news coverage of mass layoffs from the tech giants into a successful talent attraction campaign

When the headlines broke that Meta and Twitter were laying off huge swathes of their staff, Go Vilnius launched an opportunistic, guerilla marketing campaign to tempt people into moving to the city. Pija Ona Indriūnaitė, Head of Marketing for Go Vilnius, shares what inspired the strategy and what it means for the future of Vilnius as a Tech Hub.

label_outline Economic Development Place BrandingTalent Attraction

Micro-adventures with major impact: Crafting a visual story for the Seattle Southside region

Explore Seattle Southside’s new visual identity is a testament to the power that a creative design can have in shaping perceptions of your place. Bringing together three distinct cities under one brand narrative, this new strategy celebrates micro-adventures and the quirkiness you can find under the surface of the most unexpected of places. To understand what the secret was to Seattle Southside’s success, we sat down with CEO Mark Everton to find out how they breathed new life into the region’s tourism marketing.

label_outline CollaborationDesignPlace Branding

The Leiden Equation: Unpacking the city’s successful formula for place branding

The Dutch city of Leiden is steeped in history – and is home to the country’s oldest university, founded in 1574. Fast forward some five hundred years, the city is leaning into its long heritage of scientific innovation to create an impactful place brand strategy that is engaging residents, businesses, and government alike in celebrating their proud history.

label_outline Citizen EngagementPlace BrandingPrivate Sector

Inside Fiji's award-winning place marketing campaign, ‘Where Happiness Comes Naturally’

Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.

label_outline Citizen EngagementDesignPlace BrandingReputationTourism
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