Discover insights from our 2023 place branding survey and hear the perspective of our panel of place leaders as they share their thoughts on the research and give an insight into how they're developing their own strategies for the future.

Don't miss these five quick-fire presentations from places around the world as they share the out-of-the-box thinking that is putting their destinations on the map for tourism, investment, and talent attraction.

Martin Schipany, Head of Press and Information Services for the City of Vienna, discusses the strategy behind their 2019 rebrand and why it is needed, as well as the challenges and obstacles that the City of Vienna had to overcome throughout.

How can you engage audiences in the wonders of your destination? Samantha Adams and Alessio Nesi, BBC StoryWorks, divulge the guide to marketing a destination that appeals to audiences today and how to create wonderment and excitement for potential visitors. 

Smaller destinations can often be overshadowed by larger, more established competitors - so how can they leverage a strong brand narrative to punch above their weight? MMGY's Jonathan Sloan joins Julia Lumley, Destination Harrogate, and Tracy Vaughan, Visit Lauderdale, to learn more.

Ipsos's Jason McGrath dives into new research that sets out to understand what drives civic pride and how you can leverage your understanding of these self-perceptions of place to create citizen ambassadors for your place brand.

Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.

Understanding the perspectives of different target audiences is central to a successful place brand strategy. Join Brand Finance to discover how to use perceptions research to uncover what really matters and how that differs across audiences.

How can you think about your audience differently and tell a story that threads together business, travel, and culture? Matthew Renzulli and Craig Webb, The New York Times, share their insights to help you improve your understanding of your audience and tell better stories.