‘Hear, here’: the sound of place branding and marketing
What role does sound play in recreating the experience of another location? How are places leveraging the uniqueness of their soundscapes to drive their place marketing and place branding?
What role does sound play in recreating the experience of another location? How are places leveraging the uniqueness of their soundscapes to drive their place marketing and place branding?
Vilnius caught the attention of the world with their innovative strategies to support their citizens and businesses throughout the pandemic. We reached out to the Director of Go Vilnius, Inga Romanovskiene, to understand more about their place branding strategy - and to discover the secret to using humour successfully in your marketing.
International relations are at a crossroad. With so much upheaval comes an intense international scrutiny on how countries are managing their reputations.
The downward trend of nearly all the world’s most valuable nation brands is not entirely surprising. With COVID-19 contributing to the rise of protectionism, we may see a reversal of the economic growth brought about by globalisation. Nevertheless, with analysts’ forecasts looking less dire than initially predicted, and with a working vaccine in place, the future is certainly looking brighter.
George Stone, Executive Editor and VP for National Geographic Travel, Laura Aalto, CEO at Helsinki Marketing, and Daniel Valverde, Costa Rica's Country Brand Director, discuss how global values and sustainability can be core drivers for your place brand identity.
Jose Torres, CEO of Bloom Consulting, explores why taking the longer-term view of place brands supports place economies more effectively, and outlining what Australia has learned from their new nation branding process.
Chris Fair, CEO of Resonance Consultancy, explores the post-pandemic identity crisis for global cities and the emerging opportunities for tier 2 cities.
While 'brand New Zealand' resonates globally, Auckland - the country's largest city - is less well known. Discover how they created a brand strategy that became the focal point of their recovery strategy and won them the 2020 Place Brand of the Year award.
Hear from David Haigh and Parul Soni, Brand Finance, as they launch the Brand Finance Nation Brands Index for 2020 and share an exclusive sneak peek at the next Global Soft Power Index.
John Till, Director of thinkingplace, Wallace Sampson OBE, Chief Executive of Harrogate Borough Council, and Mark Roberts, Board Director of Leeds City Region LEP, discuss how Harrogate Borough Council are using their place brand to build a more resilient future.
Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us
Nation Branding architects face great adversity in getting the ball rolling and even more so as they fight an uphill battle. It is our hope that this guide will be used as a supportive reference for brand builders throughout the long and arduous process of strategizing a resilient nation brand.
Between Brexit and the COVID-19 pandemic, how are international perceptions of Great Britain faring? We spoke with Dan Ramsay, the new director of the GREAT Britain campaign, to discover what the future is for the GREAT brand platform and what the key is to the campaign’s longevity.
To put it simply, if a country wants to do well, it must do good. Simon Anholt, founder of the Good Country Index, shares his thoughts on how nations can make a real impact on the global stage and create genuine, lasting positive perceptions.
Metal isn’t a subculture in Finland; it’s mainstream, and Finland's goal was to provide the metal community with a way to engage in discussion with the global audience. The metal community is about inclusivity, and fosters a spirit of togetherness, mirroring the aspects of Finnish society that they wanted to showcase.
No more items to load
Load moreAn error occurred trying to play the stream. Please reload the page and try again.
Close