How can you power your FDI sector marketing strategy? As we look to recovery after the COVID-19 pandemic, hear M&C Saatchi's top tips for driving sector-specific engagement.
5G has been in the pipeline since as early as 2008. Today, 5G is nearly in our grasp and 2020 will see the first roll out of commercially viable 5G in consumer devices. But what does it really mean for cities? For businesses? Will 5G herald the next wave of digital transformation or will we just be living in a faster version of our current society?
What happens when place branding becomes separated from the government? What changes when the private sector becomes the leading driver of a place brand strategy? Can it work? We looked to three contrasting examples of private sector-led place branding initiatives to understand some developing trends in private sector engagement.
Design has never been more beautiful. Video has never been cheaper to produce. But if you don't understand the DNA of your place, you can't land a successful place branding strategy. Todd Babiak, CEO at Brand Tasmania, shares his thoughts for ensuring success.
What is the true cost and value of tourism in your destination? And how can you find the optimum tourism mix to ensure that communities and environments benefit equally?
Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.
No one wants to imagine the worst will happen. But being prepared is key to managing a potential crisis. With Coronavirus creating an international emergency, we looked at what connects three examples of best practice in the face of overwhelming adversity.
How do you re-brand a city successfully? Thirty years on from the creation of their original brand, the City of Mississauga decided to relaunch their place brand strategy to bring their identity in line with the diverse population of the city. But how have they made this ambition a reality?
We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?
Geerte Udo, CEO at amsterdam&partners, joined us for a quick interview to share how Amsterdam have put their residents at the centre of their strategies, and why it's so key to ensure that everything adds value to their citizens - especially tourism.
Finland is currently ranked as the happiest nation in the world and number one on the Good Country Index - so where does it go from there? And what questions should those responsible for communicating place brands be asking themselves?
There have been many placemaking projects to reclaim disused areas and transform them into green public spaces, but none have the audacity of Raleigh’s 308-acre Dorothea Dix Park project. Sean Malone, President and CEO, of Dorothea Dix Park Conservancy to discover how citizen engagement and collaboration are at the core of their strategy.
How are perceptions of the UK created, and how are they changing? Hear from Conrad Bird, Director at the GREAT Britain Campaign, how can the brand architecture of Great Britain work best for all stakeholders?
Three years ago, City Nation Place conducted a survey to discover how the place branding teams for cities, regions, nations and places around the world viewed their opportunities and challenges, and what they were predicting for the future. These are some of the conclusions we drew from the survey in 2017 – but how have these changed as we head into the new decade?
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