Marcel Tabbers, Director of Venlo Partners, and Inge van Roij, Project Lead Citybranding, sat down with us to explain how a thorough citizen engagement strategy uncovered the place brand values that will now guiding the city’s development – and why they’ve chosen to open-source their new identity.

Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.

Once you've done the research to develop your place brand, how do you bring it to life in your branding? Joy Riot's John Armstrong explores the questions you should be asking to get the most out of your re-brand.

Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?

Explore Seattle Southside’s new visual identity is a testament to the power that a creative design can have in shaping perceptions of your place. Bringing together three distinct cities under one brand narrative, this new strategy celebrates micro-adventures and the quirkiness you can find under the surface of the most unexpected of places. To understand what the secret was to Seattle Southside’s success, we sat down with CEO Mark Everton to find out how they breathed new life into the region’s tourism marketing.

Fiji’s stunning landscape has never been in question – but you need more than beautiful beaches to stand out from the crowd in an era of overwhelming competition for attention. Recognising that tourists were looking for more authentic travel experiences and that the Fijian need for storytelling was deeply rooted in their culture, Tourism Fiji set out to overhaul their strategy – and in the process, were named winners at the City Nation Place Awards for their efforts.

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

A place brand is far more than a logo. But at the same time, having a clear, consistent visual identity is a key component to unifying the different facets of our place as one voice. However, it’s also very easy to get wrong. After all, how do you capture something as multidimensionally complex as a city or nation on paper without being reductive? And what can you do to avoid your community critiquing the cost of the re-design?

Costa Rica had a particular challenge: to transmit the essence and values of Costa Rica to every corner of the world, through the design of a new biometric passport. Discover how the team brought their nation brand strategy to life in their new passport design.

Medway in Kent was one of 25 areas in England awarded a share of £3 million to help them set their own standards for design locally. We asked Virginie Giles, Place Manager & Director for We Are Medway CIC, to explain more about the impact placemaking is having on the area, including the importance of bringing Medway’s diverse communities together to deliver positive change.

In 2017, Courmayeur launched a new brand design identity to capture the spirit of the town and its history. Discover the process behind the wordmark here.

Discover how the Kansas City Area Development Council embarked on a project to reset the region's image with a new brand - 'KC Heartland' - and how they encouraged their community to embrace the new strategy.

All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.