We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?
See what Maris Paula Saenz, Design Strategist, Gensler and Javier Cortes, Studio Director, Gensler have told our delegates about the core experiences to place branding.
Clare Dewhirst, Director of City Nation Place, was fortunate to be invited to share what she has learned from our speakers, award entrants, and contributors around the key differences between place branding and place marketing in a webinar session hosted by Civitas, one of our Partners for the 2019 City Nation Place Americas conference. We’re happy to share the script for that session here…
How do you go about analysing your assets and creating a strategic vision for your place? And once you have your vision, what tools and skills do you need to implement it?
David Aboulkheir is an expert in place branding and is currently in charge of attractiveness at Lille Metropolis development and urban planning agency (ADULM). This article draws on the learnings of a workshop organised for the 39th national meeting of French urban planning agencies, which focused on design and innovation. It took place in Lille and Dunkerque, November 2018.
We caught up with Caio Esteves, CEO at Places for us, to explore his thoughts on place branding, destination marketing and investment promotion campaigns.
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