logo Clare Dewhirst Founder and Director, City Nation Place

Place branding vs place marketing webinar script

Clare Dewhirst, Director of City  Nation Place, was fortunate to be invited to share what she has learned from our speakers, award entrants, and contributors around the key differences  between place branding and place marketing in a webinar session hosted by  Civitas, one of our Partners for the 2019 City Nation Place Americas  conference.  We’re happy to share the  script for that session here…

label_outline Tourism Place Branding Destination Marketing Design

Rethinking placebranding through the lens of design

David Aboulkheir is an expert in place branding and is currently in charge of attractiveness at Lille Metropolis development and urban planning agency (ADULM). This article draws on the learnings of a workshop organised for the 39th national meeting of French urban planning agencies, which focused on design and innovation. It took place in Lille and Dunkerque, November 2018.

label_outline Place Branding Design
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