The KC Heartland Campaign

entered by the Kansas City Area Development Council

The Kansas City Area Development Council [KCADC] embarked on a project to reset the region’s image with a new brand – “KC Heartland” – to amplify the Kansas City area’s brand identity and as an introduction to a dynamic, thriving and creative region – ideal for corporate investment, starting a business and growing a career. Like many Midwestern markets, Kansas City often gets overlooked, and KCADC wanted Kansas City to become a “top-of-mind” destination and also aimed to change the misperception that many have of Kansas City as a “flyover region” or a “cow town” with little culture. 

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The Place Brand Portfolio is City Nation Place's searchable portfolio of Awards case studies from the past five years.