People didn't have a perception of Norwich at all, and that needed to change in order for the city to compete with other UK honeypot destinations. Enter Norwich's place brand strategy to be the City of Stories.

Emojis have revolutionized communications in a similar way that the text message did. Not forgetting that the text message was a Finnish invention – so why wouldn’t Finland be the first country to launch its own official emojis as well?

Pittsburgh's Oakland district is the focal point of innovation, and the city is collaborating with its key stakeholders to develop the district further. Mark Thomas, President of the Pittsburgh Regional Alliance, walks us through Oakland to show how they're strengthening the area

People are getting more savvy and are quick to call out organisations who aren’t walking the talk. However, if you can embed your sustainable values throughout your organisation and ensure that your strategy is reflective of your community, it’s possible to make real impact with your approach. Here are some top examples of how cities and nations around the world are making sure that they’re living their sustainable values to lay the path for a more resilient future.

Greater Copenhagen wanted to showcase the region as an attractive career destination for international talent from the LGBT+ community. And they came up with... a (fictional) dating app!

Cape Town and the Western Cape has space – lots of it. But they offer more than just beautiful wide-open spaces. There’s the experience of what it feels like to be here. Find out how they worked with Neverending Tourists to share the best of the region with the world.

What does an exploding whale have to do with COVID safety measures? Find out how Doncaster Council went viral with their history lessons on Twitter.

The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.

Discover how the Kansas City Area Development Council embarked on a project to reset the region's image with a new brand - 'KC Heartland' - and how they encouraged their community to embrace the new strategy.

Digital nomads stay longer, explore deeper, and spend more than a more traditional tourist, sitting perfectly at the intersection between visitor and resident. Here are six ways that places put the focus on digital nomads over the past two years, and what makes their campaign stand out from the crowd…

As a small country at the bottom edge of the world, the challenge for Chile is to make itself known, individualise itself from the region, and generate opportunities for its people. And to do that, they needed a solid foundation of data...

All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.

Finland wants to be known for its dedication to equality. But just telling people ‘Finland is committed to equality’ won’t cut it. Actions are needed to get the message across and to make a difference – and making a difference is what the team was interested in.

By identifying a unique – and authentic – identity for your city, then it’s possible to make a real impact with your core audience regardless of your size or international renown. Here’s how second and third-tier cities around the world are making a name for themselves…