From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.

Colorado has traditionally spent millions each year selling the state as a place to play – yet very little on promoting itself as a place to do business. Discover how a complex research initiative helped build a regional brand for Metro Denver.

On the eve of Finland’s independence centenary in December 2017, the goal was to create a moment of togetherness - a low-threshold way for Finns to join in and tell the narrative of Finland - using the simple medium of a grocery conveyor belt.

Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.

People are getting more savvy and are quick to call out organisations who aren’t walking the talk. However, if you can embed your sustainable values throughout your organisation and ensure that your strategy is reflective of your community, it’s possible to make real impact with your approach. Here are some top examples of how cities and nations around the world are making sure that they’re living their sustainable values to lay the path for a more resilient future.

Zuidoost is the youngest district of Amsterdam, and residents have roots all over the world. All those cultures together in one neighbourhood ensures Zuidoost has become its own city with its own stories - so any place brand design and strategy needed to be able to embrace the diverse character of the community.

Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.

Learn about Iceland's Award entry for Best Communication Strategy: Tourism

The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?

Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.

After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.

New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.