What Works

How Fort McMurray Wood Buffalo engaged their community in their regional identity

For the past 20 years, Fort McMurray Wood Buffalo’s reputation has been dictated by outsiders, with locals left saying, ‘that’s not us!’ The region needed to start proudly sharing what they were instead of what they weren’t, and so the team at Fort McMurray Wood Buffalo [FMWB] started on the region’s first attempt to proactively manage the region’s identity and reputation.

label_outline Citizen Engagement Place Branding Reputation

Hall of Fame: 23 of the best place marketing and place branding campaigns

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2022 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the City Nation Place Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!

label_outline Citizen Engagement Design Economic Development Place Branding Social Media Tourism

Six places that are living their sustainable values

People are getting more savvy and are quick to call out organisations who aren’t walking the talk. However, if you can embed your sustainable values throughout your organisation and ensure that your strategy is reflective of your community, it’s possible to make real impact with your approach. Here are some top examples of how cities and nations around the world are making sure that they’re living their sustainable values to lay the path for a more resilient future.

label_outline Citizen Engagement Sustainability
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