Oslo was named the 2019 European Green Capital - in large part due to their ambitious communication strategy. Discover how they created awareness and challenged stakeholders to align their messaging with this sustainable positioning.
How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.
New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity
Don't ask what citizens can do to support tourism - ask what your tourism strategy will do for your citizens. Geerte Udo, CEO at amsterdam&partners, shared how to ensure data and insight are central to your planning and implementation, as well as creating a future-proofed strategy.
As we prepare for recovery after COVID-19, building collaborative relationships could be key to stretching limited resources further. Edith Wong, CMO at Invest Hong Kong, shared how the nine cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are being promoted collaboratively, whilst retaining their unique positioning.
For a generation, Edmonton had the worst reputation in Canada - despite the fact that the locals loved the city. They just had no way of articulating their story. But with a comprehensive place brand strategy, the city was able to turn its fortunes around.
In 2017, challenges facing South Africa's economy made global news, and the investment brand was severely damaged. To combat this, the Western Cape Government launched a campaign to increase investor confidence and to position the region as 'more' than just tourism.
Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.
Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.
Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?
We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?
Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.