Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?
Rose Wangen-Jones and Alice Rampelberg explore how the collaboration of two cities drove unprecedented success, despite their competitive relationship.
Sometimes at City Nation Place HQ, it feels that we spend a lot of time focussing on the ever-evolving challenges that place branding faces – the problems that have us banging our heads on the wall in frustration. But it’s important to remember that there’s also a great opportunity to be creative and over the years, we’ve seen some truly innovative tourism and investment promotion campaigns. Here are just a few of the most imaginative and unusual place marketing campaigns that make our job, as collectors of place branding stories, so interesting.
Moderator: Andrew Nelson, Director of Editorial Projects, National Geographic Traveler KarynGruenburg, SVP, Partner & Strategic Alliances, Brand USA Doug Warner, Director of Media Relations, Explore Charleston Kerri Verbeke Kapich, COO, San Diego Tourism Authority
Learn from the experience of Hull, European city of Culture for 2017, and hear how Waltham Forest, London Borough of Culture for 2019, plans to create benefits from its status.
Stephen Cochrane, Partnership Director at Oxford Road Corridor, Manchester's Innovation District, explores the importance if leadership and governance in creating an innovation district.
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