Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?
We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?
Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
Sometimes at City Nation Place HQ, it feels that we spend a lot of time focussing on the ever-evolving challenges that place branding faces – the problems that have us banging our heads on the wall in frustration. But it’s important to remember that there’s also a great opportunity to be creative and over the years, we’ve seen some truly innovative tourism and investment promotion campaigns. Here are just a few of the most imaginative and unusual place marketing campaigns that make our job, as collectors of place branding stories, so interesting.
Moderator: Andrew Nelson, Director of Editorial Projects, National Geographic Traveler KarynGruenburg, SVP, Partner & Strategic Alliances, Brand USA Doug Warner, Director of Media Relations, Explore Charleston Kerri Verbeke Kapich, COO, San Diego Tourism Authority