What Works

Launching Brand Scotland

Four years after the launch of Brand Scotland, they're leading the way in sustainable development. We're excited to have Claire Prentice, Head of Brand Scotland Marketing, at City Nation Place Global to share her experience of putting SDGs at the centre of their strategy and balancing the challenges of collaboration and competition. Get a sneak preview of where it all began here with their 2018 City Nation Place Awards entry.

label_outline Collaboration Place Branding Sustainability

How Greenville, South Carolina built its place attractiveness and reputation – and resilience through COVID

Mayor Knox White of the City of Greenville shares how Greenville's placemaking focus on mixed-use development, walkability, and green space promoted the city's resiliency during the pandemic, and how increased recognition in the value of developing your quality of life proposition drives investment.

label_outline Destination Management Economic Development Place Branding Place Making

Hall of Fame: 20 of the best place marketing and place branding campaigns

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2021 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the Awards archive and to update it with the campaigns from 2020 that we just can’t stop thinking about!

label_outline Citizen Engagement Design Economic Development Place Branding Social Media Tourism
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