The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?
How can innovation add value for citizens and your brand when it's used effectively? Jonas Schorr, Co-founder, Urban Impact, explores Berlin's journey as a smart city brand to understand what other destinations can learn from their experience.
The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.
Most of Denmark’s business regions have developed independent branding strategies to attract (the same) group of international companies and talent – and in the end, this is a zero-sum game with more losers than winners. To counter this, a new strategic branding adventure was embarked upon to support the ability of all of Denmark to attract international talent and companies.
Like many small communities, Waupaca, Wisconsin, needs to attract young talent, businesses and tourists, but also to preserve the values of the community and what has made it a great place to visit and live for decades. How did they reverse the brain drain with a new city brand identity?
Discover how the London Docks team overcame the challenges of working with multiple stakeholders whilst still engaging the hard-to-reach by creating space and forums for the wider community.
Over the years, we've been privileged to see some of the best and brightest of place marketing and place branding and place marketing campaigns from around the world, and as we gear up for the 2020 City Nation Place Awards, we wanted to share some of our personal favourites...
From inter-institutional collaboration to ambitious decarbonisation plans, discover how the Costa Rican nation brand became the core of the national consensus for the new century in their award -winning case study.
Oslo was named the 2019 European Green Capital - in large part due to their ambitious communication strategy. Discover how they created awareness and challenged stakeholders to align their messaging with this sustainable positioning.
How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.
New Delhi has over 1100 archaeological monuments - but most of the locals were unaware of their cultural importance. Discover how India City Walks set out to create authentic local tours for visitors - all while engaging their community in their cultural identity
Don't ask what citizens can do to support tourism - ask what your tourism strategy will do for your citizens. Geerte Udo, CEO at amsterdam&partners, shared how to ensure data and insight are central to your planning and implementation, as well as creating a future-proofed strategy.
As we prepare for recovery after COVID-19, building collaborative relationships could be key to stretching limited resources further. Edith Wong, CMO at Invest Hong Kong, shared how the nine cities of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) are being promoted collaboratively, whilst retaining their unique positioning.
For a generation, Edmonton had the worst reputation in Canada - despite the fact that the locals loved the city. They just had no way of articulating their story. But with a comprehensive place brand strategy, the city was able to turn its fortunes around.
In 2017, challenges facing South Africa's economy made global news, and the investment brand was severely damaged. To combat this, the Western Cape Government launched a campaign to increase investor confidence and to position the region as 'more' than just tourism.
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