After lockdown, Madeira Promotion Bureau took the opportunity to rethink their strategy and adapt their offer to the new and constantly evolving demands of a post-pandemic world. Discover how their place brand provided the foundation for the success of their strategy.

New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.

Costa Rica had a particular challenge: to transmit the essence and values of Costa Rica to every corner of the world, through the design of a new biometric passport. Discover how the team brought their nation brand strategy to life in their new passport design.

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2023 City Nation Place Awards, we wanted to some of our personal favourites from the Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!

Finland is recognised worldwide as a leader in education, equality, and democratic freedoms. But what factors contribute to the international renown of Finland's nation brand? And what can other nation brands learn from Finland's success?

It's difficult to get the attention of international tech talent - particularly when they may not have heard of your country. Discover how Copenhagen Capacity gathered companies with similar recruitment needs under one brand to realise the strength in working together to attract international talent.

By engaging with stakeholders from the local private sector, investment promotion efforts can orchestrate success and compose a prosperous future for the region. Switzerland Global Enterprise's Sirpa Tsimal shares what makes Switzerland's collaboration with their private sector so successful.