How do you collaborate with your competitors? Rose Wangen-Jones, London & Partners, and Alice Rampelberg, Paris CVB, outline how the two cities worked to join forces, rather than compete, to reach an audience of US millennials.
Metal isn’t a subculture in Finland; it’s mainstream, and Finland's goal was to provide the metal community with a way to engage in discussion with the global audience. The metal community is about inclusivity, and fosters a spirit of togetherness, mirroring the aspects of Finnish society that they wanted to showcase.
How do you create a promotional message that sparks interest in an over-saturated market? Discover how Iceland created a viral success by challenging people to the hardest karaoke song in the world - and how they educated visitors on being more responsible tourists at the same time.
Braga has a rich history - but it's entrepreneurial and innovative spirit was often overlooked. Enter a creative new strategy which invited locals and tourists to be time travellers in the city...
The 1992 Olympics were a turning point for Barcelona. 25 years on, the city wanted to identify a new value proposition. How did they leverage lessons from a successful Olympics to further transform the city's image?
How can innovation add value for citizens and your brand when it's used effectively? Jonas Schorr, Co-founder, Urban Impact, explores Berlin's journey as a smart city brand to understand what other destinations can learn from their experience.
The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.
Most of Denmark’s business regions have developed independent branding strategies to attract (the same) group of international companies and talent – and in the end, this is a zero-sum game with more losers than winners. To counter this, a new strategic branding adventure was embarked upon to support the ability of all of Denmark to attract international talent and companies.
Like many small communities, Waupaca, Wisconsin, needs to attract young talent, businesses and tourists, but also to preserve the values of the community and what has made it a great place to visit and live for decades. How did they reverse the brain drain with a new city brand identity?
Discover how the London Docks team overcame the challenges of working with multiple stakeholders whilst still engaging the hard-to-reach by creating space and forums for the wider community.
Over the years, we've been privileged to see some of the best and brightest of place marketing and place branding and place marketing campaigns from around the world, and as we gear up for the 2020 City Nation Place Awards, we wanted to share some of our personal favourites...
From inter-institutional collaboration to ambitious decarbonisation plans, discover how the Costa Rican nation brand became the core of the national consensus for the new century in their award -winning case study.
Oslo was named the 2019 European Green Capital - in large part due to their ambitious communication strategy. Discover how they created awareness and challenged stakeholders to align their messaging with this sustainable positioning.
How can you engage your private sector as ambassadors for your place brand? Rachel McQueen and Tony Attard, Marketing Lancashire, discuss how to put strategic place promotion at the heart of the economic development agenda.
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