There’s a saying in marketing: “The riches are in the niches.” It suggests there’s more worth in marketing a specific product or service to a specific audience. Not one size fits all—fit just for them. It’s about resonance. Alphabet's Cathy Kirkpatrick looks into how this applies to place marketing.

What can places do to ensure their business attraction strategy strengthens their place brand proposition and delivers longer-tail benefits that extend beyond the event dates themselves? Five of our expert place branding partners shared their insights to help you refine your strategy.

Cleveland, Ohio, has the same challenge as many places – they want more people to love Cleveland the way that their residents do. Before she joins us as a judge at the CNP Awards this year, Hannah Belsito, Chief Experience Officer for Destination Cleveland, caught us up on how they’re providing residents with a platform to showcase their passion for Cleveland.

It's difficult to get the attention of international tech talent - particularly when they may not have heard of your country. Discover how Copenhagen Capacity gathered companies with similar recruitment needs under one brand to realise the strength in working together to attract international talent.

Lithuania’s capital could easily employ at least 8,000 more IT specialists to sustain the ecosystem’s growth and similar numbers across Fintech, Biotechnology, and Lasers. International House Vilnius was set up to accommodate this need and make the city increasingly attractive for foreign talent.

Shelley Watson, Head of Marketing for Tātaki Auckland Unlimited, spoke with Asbjørn Overgaard Christiansen, CEO at Copenhagen Capacity, to understand Copenhagen’s success at attracting top talent and how Copenhagen’s sustainable values have proven such an asset.

Talent attraction is the global challenge right now. Katie Ralston Howe, the Director of the Workforce Division at North Dakota Department of Commerce, joined us to explore how they’re engaging their community in a strategy to attract new residents to the state.

Which trends will be making the biggest impact on place brand and place marketing strategies over the next twelve months? From sustainability to data to managing decreased spending budgets, five of our expert partners shared their insights to help you keep your finger on the pulse as you head into 2023.

Here are five of our top takeaways from the conversation at City Nation Place Global and UK, providing a top-line summary of the leading trends shaping place branding, destination marketing, and economic development around the world.

How can you tell the best story about your place in the best way? We caught up with Alessio Nesi, Creative Director of BBC StoryWorks, and Samantha Adams, VP of Advertising Sales, to talk about what it takes to market a destination in 2022, ahead of their talk at City Nation Place Global on 10^th November.

Barcelona has a long history of successfully leveraging events to develop sectoral strengths. As the newly confirmed hosts of the America’s Cup, we talked to Pau Solanilla, Commissioner for City Promotion for Barcelona City Council, to discover how the event forms part of their blue economy proposition and what they’ve learned in the process.