Talent Attraction

Sheffield just launched a ground-breaking student attraction campaign. Here’s how it works.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

label_outline Collaboration Place Branding Reputation Talent Attraction

Annual Survey Report | Planning for the future

The City Nation Place annual survey aims to take the pulse on the priorities of nation branding teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies, and economic development boards – where do they see the challenges and opportunities, and what strategies and tactics are they pursuing to deliver on their key objectives?

label_outline Citizen Engagement Collaboration Data Destination Management Destination Marketing Economic Development Funding Investment Promotion Place Branding Sustainability Talent Attraction Tourism

The story behind Cardiff’s bid for equality

Hot on the heels of being voted in for a second term, Cardiff’s BID is aiming to position the Welsh Capital as the UK’s first Equality City. Before she joins us at City Nation Place UK this November, Carolyn Brownell, Head of Marketing and Communications at FOR Cardiff, explains how the city has taken it’s first steps towards realising this ambitious vision.

label_outline Economic Development Private Sector Reputation Talent Attraction
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