Define your destination's differenceStrategy Toolbox
Place marketers are crying out for an all-in-one strategy to attract visitors, investment, and talent to their countries and cities - but how do you stand out from the crowd? Expert storytellers at BBC StoryWorks explore how countries and cities can pin their narrative and reach the right people, at the right time.
Caroline Boccarosse, Director, Advertising Sales, Western Europe, BBC Studios
Alex Beard, Content Strategist, BBC Studios