Define your destination's difference

Strategy Toolbox

Place marketers are crying out for an all-in-one strategy to attract visitors, investment, and talent to their countries and cities - but how do you stand out from the crowd? Expert storytellers at BBC StoryWorks explore how countries and cities can pin their narrative and reach the right people, at the right time. 

Caroline Boccarosse, Director, Advertising Sales, Western Europe, BBC Studios

Alex Beard, Content Strategist, BBC Studios

Want to learn more? You can access all the recorded presentations from City Nation Place Global for just £195 here.