 | Clare DewhirstAs Founder & Director of City Nation Place, Clare sits at the heart of international place branding best practice. Clare's initial interest in the complex field of place branding was sparked by working on a series of Nation Branding Masterclass events alongside Simon Anholt. Recognising the importance of sharing best practice and forging connections between international place leaders, Clare launched the first City Nation Place event in 2015 to act as a meeting and shared learning space for place practitioners.Since those early beginnings, City Nation Place has grown into a global network of place leaders and one of the leading voices championing the importance of a holistic place brand strategy that joins the dots between tourism, economic development, placemaking, policy, and civic pride. As Director of City Nation Place, Clare is in the unique position to understand how place branding is evolving, identifying emerging patterns and synergies around the world. |
Here's a quick overview of Clare's expertise:
If you're asking, "What is place branding really?", then this is the session for you.
Discover how place branding differs from destination marketing and investment promotion, and why having an overarching place vision is essential to honing your competitive edge.
This session is an essential overview of what gold star place branding looks like.
Clare will draw from case studies from around the world to showcase how cities, regions, and nations are thinking creatively about engaging citizens, communicating their values, and uniting stakeholders behind a single narrative for their place.
Misinformation is no longer just a challenge for nation brand teams. And the first point of contact someone has with your place might be powered by a bot.
This session unpacks how place teams should evolve their role to lead their city, region, or nation through the AI disruption and why the business case for place branding is stronger than ever.
A sample of Clare's thought leadership on key place branding and place marketing topics
We need to stop thinking of place branding as an initiative or project, but as an institution or essential piece of good place governance. Here's how.
Misinformation is one of the biggest challenges facing place branding teams. CNP's Director, Clare Dewhirst explores why place branding is essential to meeting the challenges of AI head-on - and why knowing your "why here" is the key to discoverability.
It’s time to be bolder, to be more confident about the contribution of place branding work, to ask the difficult questions, and to provide stakeholders with a better understanding of impact. City Nation Place's Director, Clare Dewhirst, explores why place brand and marketing teams should stop relying on marketing performance indicators to demonstrate the value of their work.
Get in touch to schedule Clare for your conference, board meeting, or virtual training programme.
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