Advocacy

Eight quotes that will change your thinking about destination marketing in LatAm & the Caribbean

With just two weeks until our inaugural City Nation Place Latin America & Caribbean conference and with a line-up of place branding leaders set to share their expertise, we’ve gathered eight of the best quotes to give you a quick sneak preview of the ground-breaking discussion planned for Costa Rica. Of course, many of the issues they raise will be relevant around the world….

label_outline Social Media Place Branding Destination Marketing Citizen Engagement Advocacy

Local love, global love – the key to successful place branding in Latin America?

At first, Latin America seems enticing with its sunny weather, low cost of living, beautiful beaches, and incredible history. And without surprise, these features are frequently promoted in international travel and lifestyle media. 

But are these reasons enough to get a traveler or business motivated to seek out Latin America as their next destination?  Are the rich Latin culture, weather, and affordable cost what it takes to make its vibrant cities a top destination to work, live, and do business in?

label_outline Tourism Investment Promotion Data Advocacy

Five key learnings from City Nation Place Americas 2019

June 6th saw nearly 200 dedicated place branders arriving in West Hollywood for the third annual City Nation Place Americas conference. As always, the debates were honest, the conversations cutting-edge, and it was an insightful and inspiring experience to exchange ideas with the top minds in destination marketing and economic development. However, in a day packed with perceptive commentary, there were five key ideas that particularly stood out to us.

label_outline Tourism Talent Attraction Social Media Investment Promotion Economic Development Destination Marketing Citizen Engagement Advocacy

Advocating for your place brand strategy and its impact on your community: and why that’s so important

Victor Hoskins, Director Economic Development, Arlington,  Virginia
Kristian Sonnier, VP President Communications & PR,  New Orleans Convention & Visitors Bureau

To download Victor Hoskins' PDF presentation 

To download Kristian Sonnier's presentation 

label_outline Advocacy Tourism Talent Attraction Investment Promotion Economic Development Citizen Engagement

Ten tips to drive an authentic place brand strategy

We’ve been lucky enough to secure some of the most innovative, creative and strategic minds in place branding and economic development for the third annual City Nation Place Americas conference, and with just one week to go until the conference, we wanted to share some of our speakers’ best quotes to help inspire your own place brand vision.

label_outline Advocacy Sustainability Reputation Economic Development Destination Marketing Citizen Engagement
logo Solly Moeng Convenor, South Africa Brand Summit & Awards

Interview with Solly Moeng, Convenor, Brand Summit South Africa

At City Nation Place, we talk about creating and implementing nation branding strategies that engage all stakeholders. The Brand Summit South Africa is a working example of an initiative to bring together all the key voices of a nation to focus on how to develop and promote the brand to the world. Ahead of the second Summit, taking place on 6 & 7 June in Johannesburg, we caught up with Solly Moeng, the convenor of the Summit, to find out more.

label_outline Crisis Management Citizen Engagement Advocacy Talent Attraction Reputation Private Sector Place Branding Digital Reputation
logo John Lambeth Founder & CEO, Civitas

Interview with John Lambeth, Founder & CEO, Civitas

Is the USA ahead of the UK when it comes to integrating destination marketing and economic development, and securing funding? Politicians and the private sector can be more supportive of economic development over tourism with funding – integrating tourism and economic strategies more effectively can secure longer-term financial security. John Lambeth, CEO and Founder of Civitas, shared his insight into the challenges DMOs face to secure funding and how collaboration is the key to long-term success.

label_outline Private Sector Place Branding Funding Advocacy Sustainability

Neighbourhoods – place branding’s greatest asset?

A year ago, a report by the Center for an Urban Future highlighted a record increase in tourism to New York City over the past two decades and outlined the economic benefits that this had delivered for thousands of Brooklyn residents.  Brooklyn has no doubt benefitted from NYC & Co’s strategy of promoting the outer boroughs and lesser-known neighbourhoods.  Fred Dixon, CEO of NYC & Co discussed this at the first City Nation Place Americas conference in 2017, which also included a presentation from Franz van der Avert, head of Amsterdam Marketing, outlining a similar policy of sharing the load of over-tourism to create a broader distribution of economic benefits by encouraging visitors to explore further afield than the centre of the City – taking in neighbourhoods that, technically, were even outside the city.

label_outline Tourism Reputation Place Branding Economic Development Citizen Engagement Advocacy
logo Kian Kamas Chief of Economic Development, Office of the Mayor at City of Tulsa

Interview with Kian Kamas, Chief of Economic Development, Office of the Mayor, City of Tulsa

We were lucky enough to be able to catch up with Kian Kamas, Chief of Economic Development at the Mayor's Office in the City of Tulsa to discuss her views on the latest trends impacting on the landscape of economic development in Canada and the USA.

label_outline Advocacy Talent Attraction Reputation Economic Development Citizen Engagement

Advocacy: the missing link in place branding?

It’s sometimes possible that, when you are convinced of the value of what your organisation is achieving, you neglect the task of helping others to share the same vision.  At City Nation Place events we’ve often talked about engaging citizens, politicians, and the private sector in the process of place branding – working together to understand your place’s assets, creating a plan to grow and leverage your assets, and implementing that strategy with the consensus and contribution of all stakeholders.  However, in our research for future agendas, a new word is appearing in the conversations we are having with place branding practitioners around the world: “advocacy”.  There’s a growing recognition of the need to advocate for the beneficial impact of your place branding strategy – as Victor Hoskins, Director of Arlington Economic Development in Virginia USA  [one of the winning places in the race to host the new headquarters for Amazon] commented, ironically it can be when you are most successful that you need to advocate the most.

label_outline Economic Development Crisis Management Advocacy Tourism Private Sector Place Making Funding

Signs of excellence in place branding

In the lead up to the City Nation Place Awards 2018, we asked our judges to outline what they believe is essential to a good place branding strategy. Their insights should be invaluable to anyone involved in place branding and, throughout their responses, there were key ideas that continued to resurface: community engagement, authenticity, creativity and demonstrable results.

label_outline Citizen Engagement Advocacy Social Media Place Branding
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