Advocacy

Harnessing citizen power to reboot your place brand strategy

How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.

label_outline Citizen Engagement Advocacy Destination Management

How Swedish cities are betting on storytelling to make the transition to climate neutrality a reality

Getting stakeholders to understand your vision can be a challenge at the best of times. Sweden’s solution to engaging stakeholders in your sustainability strategy? Storytelling. Per Grankvist, Chief Storyteller for the government-funded initiative, Viable Cities, explained to us how they’re pioneering a new approach to driving more sustainable change and how a local-centric approach is key to successfully changing behaviour.

label_outline Advocacy Citizen Engagement Place Branding Sustainability

Place attractiveness for all: how should places, and place leaders, be responding to the national conversations around D&I and equitable development?

How can you adopt intentional D&I strategies that really make a difference? Al Hutchinson, Visit Baltimore, Kelly Brough, Denver Chamber of Commerce, and Kevin Eshkawkogan, Indigenous Tourism Ontario, outline ideas for improving diversity and inclusion across tourism and all sectors of economic development - and how you can put KPIs in place to measure more than just box-ticking.

label_outline Advocacy Citizen Engagement Cultural Heritage Destination Management Soft Power

Launching a place brand strategy amidst a pandemic

Fort McMurray Wood Buffalo was facing an unusual challenge in early 2020 – how to create and launch a place brand during a global pandemic. We reached out to Andrea Haley, Director of Brand and Corporate Services for Fort McMurray Wood Buffalo Economic Development & Tourism, to understand how they turned lockdown into an opportunity to build community support for the place brand strategy.

label_outline Advocacy Citizen Engagement Destination Marketing Place Branding
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