We need to stop thinking of place branding as an initiative or project, but as an institution or essential piece of good place governance. Here's how.

Stakeholder engagement and management is crucial to a successful place brand strategy. Discover tips and strategies to convert your stakeholders into long-term champions of your place vision.

We talk about the importance of building your place brand in partnership with your community and your stakeholders, but what happens when someone disagrees with your direction? Here are twelve pieces of advice to help you respond effectively.

What does measurement look like in this new age of more purposeful place branding? Place leaders share their thoughts on how you can deliver meaningful measurements that demonstrate the true impact of your place brand strategy.

Measuring the impact of place branding or place marketing requires a nuanced approach. We reached out to our Expert partners to discover what you should be considering in order to measure the true value that you add to your place.

There is no silver bullet in place branding; it takes sustainable commitment, over multiple years to begin to shift the needle. Here's how you can advocate for your work to convince budget holders of the importance of investing in a strong place brand and marketing strategy.

Louisa Shaw, Head of Place Marketing at We Are Staffordshire, shares what has driven the region's success, how they’re engaging the private sector as ambassadors, and what she’ll be looking for in a winning entry at the CNP Awards.

A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.

How do you prove the efficacy of your place brand and marketing strategy? City Nation Place has carried out a research study to help place brand and marketing teams benchmark how they are measuring and demonstrating the impact of their work.

What can you do to demonstrate the impact that place marketing has on the bottom-line for your organisation? Mohamed Ashoor, Head of Digital Marketing at the, Bahrain Economic Development Board [EDB], talks to us about how they developed a marketing attribution model to show the impact that marketing has on delivering investments into the Kingdom.

Canberra is the capital city of Australia. But it’s not Australia’s most famous city. To tackle misconceptions about the city, the team at Canberra are unearthing the city’s DNA to position the city in a way that reflects their everyday reality and showcases Canberra’s strengths to a domestic and international audience. Isaac Mizrachi, Senior Director – Marketing for VisitCanberra, caught up with us to outline the strategy and vision for the city, as well as his top tip for other destinations looking to grow awareness of their place.  

How can we build attractive communities where people want to live, work, visit and invest? And what does it take to engage your community in creating a vibrant place?