Advocacy

Ten ways to prove the value of place branding and place marketing

A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.

label_outline AdvocacyFundingPlace Branding

Using data and insights to advocate for the positive impact your organisation is having on your place economy

Learn how to take insights and data to tell a fantastic story to your key stakeholders about the outcome and possibilities of place branding and marketing, as Zartico's Ted Sullivan shares the tools you need to end the disconnect between research, insights, and the decision makers in your place.

label_outline AdvocacyDataPlace Branding

Attributing foreign investment to place marketing efforts

What can you do to demonstrate the impact that place marketing has on the bottom-line for your organisation? Mohamed Ashoor, Head of Digital Marketing at the, Bahrain Economic Development Board [EDB], talks to us about how they developed a marketing attribution model to show the impact that marketing has on delivering investments into the Kingdom.

label_outline AdvocacyDataEconomic Development Investment Promotion

Stepping out into the sun: Canberra’s new brand positioning aims to sway hearts and minds

Canberra is the capital city of Australia. But it’s not Australia’s most famous city. To tackle misconceptions about the city, the team at Canberra are unearthing the city’s DNA to position the city in a way that reflects their everyday reality and showcases Canberra’s strengths to a domestic and international audience. Isaac Mizrachi, Senior Director – Marketing for VisitCanberra, caught up with us to outline the strategy and vision for the city, as well as his top tip for other destinations looking to grow awareness of their place.  

label_outline AdvocacyCitizen EngagementDestination MarketingReputation

Nordic Talks: Inspire to act, act to inspire

The eight countries in the Nordics might look similar, but they’re pretty different in terms of size, nature, export markets and finally, nation branding. Still, they have a few crucial things in common. Find out how 'Nordic Talks,' a joint branding initiative, worked to enhance the Nordic Commonality and share their core values.

label_outline AdvocacyPlace BrandingSoft Power

Harnessing citizen power to reboot your place brand strategy

How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.

label_outline AdvocacyCitizen EngagementDestination Management

How Swedish cities are betting on storytelling to make the transition to climate neutrality a reality

Getting stakeholders to understand your vision can be a challenge at the best of times. Sweden’s solution to engaging stakeholders in your sustainability strategy? Storytelling. Per Grankvist, Chief Storyteller for the government-funded initiative, Viable Cities, explained to us how they’re pioneering a new approach to driving more sustainable change and how a local-centric approach is key to successfully changing behaviour.

label_outline AdvocacyCitizen EngagementPlace BrandingSustainability
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