Harnessing citizen power to reboot your place brand strategy

Strategy Toolbox

How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.


Jeannette Hanna, Founder, Trajectory Brands

Suzanne Weirick, Commssioner & Arvis Dawson, Council Member, Elkhart County

Barry White, President & CEO, Chatanooga CVB

Colette Jones, CMO, Destination Cleveland

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