As a place brand or marketing professional, you will no doubt have been inundated with different rankings over your career. And while it’s always nice to be told you’re top of the leader board for any particular area, there are often many questions to be had.

What do the findings mean for your place? Which rankings are most valuable to your strategy? How do the methodologies differ? What was the ranking intending to demonstrate?

Place brand or other place attribute rankings can be helpful benchmarks for your strategy when used correctly. They can also help convince your local politicians about the value of your work. But to use them effectively, you have to understand how that ranking has been developed and what that really means for your city, nation, or region. So, we’re creating the ultimate guide to help you identify those rankings that are most relevant to your goals and ambitions and what you should be keeping an eye on going forwards.

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