What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

More from What Works

What Works

The state of Denmark

Most of Denmark’s business regions have developed independent branding strategies to attract (the same) group of international companies and talent – and in the end, this is a zero-sum game with more losers than winners. To counter this, a new strategic branding adventure was embarked upon to support the ability of all of Denmark to attract international talent and companies.

label_outline Place Branding Talent Attraction Collaboration