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What Works
The relationship between destinations and icons: how to create an iconic building?
All buildings are part of the physical environment, stirring the city image, living conditions, social wellbeing, and economic profile. So, how does one become an iconic site for locals and tourists? Find out how to amplify the relationship between master plan developments and iconic components within cities and turn an icon into the lynchpin of a destination.
Actions not words: Finland's Hän Honours
Finland wants to be known for its dedication to equality. But just telling people ‘Finland is committed to equality’ won’t cut it. Actions are needed to get the message across and to make a difference – and making a difference is what the team was interested in.
Five cities that made a name for themselves in unexpected ways
By identifying a unique – and authentic – identity for your city, then it’s possible to make a real impact with your core audience regardless of your size or international renown. Here’s how second and third-tier cities around the world are making a name for themselves…
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Investment attraction for the new world of investment decision-making
What have we learned about how the investment decision making process is changing? How can you create a strong digital identity and stronger place storytelling to support your investment attraction strategy?
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