What Works
Hall of Fame: 23 of the best place marketing and place branding campaigns
Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2022 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the City Nation Place Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!
How Norwich became the City of Stories
People didn't have a perception of Norwich at all, and that needed to change in order for the city to compete with other UK honeypot destinations. Enter Norwich's place brand strategy to be the City of Stories.
Why Finland created emojis to share their nation brand
Emojis have revolutionized communications in a similar way that the text message did. Not forgetting that the text message was a Finnish invention – so why wouldn’t Finland be the first country to launch its own official emojis as well?
A walk and ride through Pittsburgh’s Research Triangle
Pittsburgh's Oakland district is the focal point of innovation, and the city is collaborating with its key stakeholders to develop the district further. Mark Thomas, President of the Pittsburgh Regional Alliance, walks us through Oakland to show how they're strengthening the area
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