What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

Collaboration in action: Sheffield’s place branding journey

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.

label_outline CollaborationEconomic Development Place BrandingPrivate SectorTourism

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What Works

Hall of Fame: 21 of the best place branding and place marketing examples

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2023 City Nation Place Awards, we wanted to some of our personal favourites from the Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!


label_outline Citizen EngagementDesignEconomic Development Place BrandingSocial MediaTourism
What Works

Destination placemaking Engineering experiences through collaboration with multicultural communities

Today’s experience junkie travellers are searching for the richness, flavours and textures of destinations, which many times are embodied in the communities and cultures of a place. Joe Veneto, Veneto Collaboratory, explores how the stories and people of a place provide the ingredients to design and develop unforgettable experiences for travellers.

label_outline Citizen EngagementCultural HeritageDestination MarketingTourism