What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

Cosa Rica: Leveraging and building place brand strategies as a unifying narrative

Place brand strategies require a strong, authentic narrative to engage and motivate all stakeholders, and to inspire and attract the audiences you wish to influence. Discover how Costa Rica’s sustainable positioning is paving the path to long-term success in investment attraction and economic development.

label_outline Economic Development Investment Promotion Sustainability

More from What Works

What Works

Engaging your private sector in the development of a unified city-brand – Case study: Brussels

Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.

label_outline Citizen Engagement Economic Development Place Branding Private Sector