What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

More from What Works

What Works

The Sound of Eindhoven

New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.

label_outline Citizen Engagement
What Works

Collaboration in action: Sheffield’s place branding journey

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.

label_outline CollaborationEconomic Development Place BrandingPrivate SectorTourism