What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Hall of Fame: 15 of the best place branding and place marketing examples
Looking for global inspiration for marketing a city, country, or region? We’re delighted to spotlight the most innovative and impactful campaigns from across destination marketing, investment promotion and economic development.
Five places investing in cultural and community vibrancy
What can place branders do to foster cultural and community vibrancy? We’re putting the spotlight on five projects delivered by place teams that have successfully developed and celebrated community spirit and cultural attractiveness.
When event hosting puts your place on the map
When is it valuable for a city, region, or nation to go one step further and launch their own event or festival to meet specific community needs? Four place branding experts highlighted cities who have invested in events that have put their community on the map and highlighted the unique ‘here-ness’ of their home.
An A-Z of place branding and marketing excellence
To inspire your next big idea, we’ve collated an A-Z of best practice from the Place Brand Portfolio, the world’s largest collection of place branding and marketing case studies.
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