What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
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Why New Orleans is looking to grow and reduce tourism at the same time
The economic and tourism development team in New Orleans are collaborating to create a more balanced place economy. Discover what the secret is to their successful collaboration as GNO Inc's Josh Tatum and New Orleans & Co's Kevin Ferguson outline their strategy in more detail.
The Sound of Eindhoven
New York has its ‘Empire State of Mind’ – what is the Eindhoven equivalent? So in 2021, Eindhoven went in search of a musical tribute to the city through a community project to give local music makers a prominent stage.
Collaboration in action: Sheffield’s place branding journey
Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.
Bringing Costa Rica's place brand to life in their passport design
Costa Rica had a particular challenge: to transmit the essence and values of Costa Rica to every corner of the world, through the design of a new biometric passport. Discover how the team brought their nation brand strategy to life in their new passport design.
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