What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
Rebranding a place with residents, businesses and employees at the heart of the strategy
Martin Schipany, Head of Press and Information Services for the City of Vienna, discusses the strategy behind their 2019 rebrand and why it is needed, as well as the challenges and obstacles that the City of Vienna had to overcome throughout.
Small cities and destinations punching above their weight with strong brand narratives and big ideas
Smaller destinations can often be overshadowed by larger, more established competitors - so how can they leverage a strong brand narrative to punch above their weight? MMGY's Jonathan Sloan joins Julia Lumley, Destination Harrogate, and Tracy Vaughan, Visit Lauderdale, to learn more.
Engaging your private sector in the development of a unified city-brand – Case study: Brussels
Private sector organisations are key ambassadors for their destinations. Jeremie Feinblatt, Resonance Consultancy, joins Aurore Martano and Annemie Vershueren of visit.brussels to explore how they engaged their private sector from the ground-up to create a more meaningful and consistent destination brand experience.
Estonia's strong place brand narrative supported them through crises. Here's how.
After five years, Estonia's place brand strategy was well-established. But when crisis struck and Russia invaded Ukraine, they needed a way to update their approach to showcase their values and rally their stakeholders around their vision. Learn more about their award-winning strategy here.
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