What Works

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Destination Marketing Tourism Destination Management Reputation Private Sector Place Branding Investment Promotion Economic Development Digital Reputation

What Works

Two countries that prove nation branding works

Estonia and Costa Rica have learned how to turn nation and place branding theory into practice - but what is the key to their nation branding success?

Reputation Place Branding Digital Reputation 10th January 2020

What Works

A tale of two cities | Paris and London's success story

Rose Wangen-Jones and Alice Rampelberg explore how the collaboration of two cities drove unprecedented success, despite their competitive relationship.

Tourism Collaboration

What Works

Our Brand Essence, essential Costa Rica: Place Brand of the Year WINNER

Sustainability Place Branding Investment Promotion Economic Development Destination Marketing Collaboration Citizen Engagement Tourism

What Works

9 Weird and Wonderful Place Marketing Campaigns

Sometimes at City Nation Place HQ, it feels that we spend a lot of time focussing on the ever-evolving challenges that place branding faces – the problems that have us banging our heads on the wall in frustration. But it’s important to remember that there’s also a great opportunity to be creative and over the years, we’ve seen some truly innovative tourism and investment promotion campaigns. Here are just a few of the most imaginative and unusual place marketing campaigns that make our job, as collectors of place branding stories, so interesting.

Tourism Destination Marketing Citizen Engagement 15th July 2019

What Works

Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.

International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy

Two countries that prove nation branding works

A tale of two cities | Paris and London's success story

Our Brand Essence, essential Costa Rica: Place Brand of the Year WINNER

9 Weird and Wonderful Place Marketing Campaigns

More from What Works

What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

Joining the dots in place brand strategy: Creating and implementing a cohesive place brand vision through collaboration

What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy

Interests

Interests