What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
What Melbourne’s flexible design identity shows us about the value of a logo
We can never say this enough: there’s more to place branding than a logo and a tagline. But what can we learn from the success of Melbourne’s place brand design? What’s the key to creating a brand identity that lasts?
Is digital transformation the key to successful place branding?
Effective digital transformation is key for the future success of place brands, destination marketing organisations and investment promotion agencies. So what lessons can we learn from the place brands that have implemented effective – and ingenious – digital reforms?
WeChat MyHelsinki | City Nation Place Awards 2019
Helsinki has become increasingly popular amongst Asian tourists in recent years. But how could they connect to this demographic on the platforms they already used? Enter the WeChat MyHelsinki mini programme.
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International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy
Eindhoven has transformed itself into an international city of design - but how exactly did the Dutch city deliver economic development through a stakeholder-led place brand strategy?
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