Many economic development advertising campaigns follow the same predictable formula, serving up a laundry list of forgettable facts, features, and financial incentives. Find out how Mount Pearl broke away from the formula by creating an attention grabbing rap video to tell the city’s story in an irresistibly funny, but honest way.

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2021 City Nation Place Awards, we wanted to revisit this list to share some of our personal favourites from the Awards archive and to update it with the campaigns from 2020 that we just can’t stop thinking about!

On average, only 5% of Vilnius's target market knew where the city was located. Discover how Go Vilnius re-imagined this disadvantage as a way to capture people's imagination and put Vilnius on the map - literally!

The City of Helsinki took home our 2020 Award for Best Citizen Engagement for their creative approach that invited citizens to enjoy the May Day celebrations from home by joining a virtual concert. A year on - and with another virtual concert planned for this year's May Day celebrations - we wanted to throw back to the original campaign that wowed our judges last November.