What Works
How Fort McMurray Wood Buffalo engaged their community in their regional identity
For the past 20 years, Fort McMurray Wood Buffalo’s reputation has been dictated by outsiders, with locals left saying, ‘that’s not us!’ The region needed to start proudly sharing what they were instead of what they weren’t, and so the team at Fort McMurray Wood Buffalo [FMWB] started on the region’s first attempt to proactively manage the region’s identity and reputation.
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Authentic, inclusive place brand storytelling: Auckland's journey
Across Auckland and New Zealand, the indigenous Māori culture has not only been integrated, but also used as the foundation for a values-based approach to place brand strategy, policy, and place marketing. Discover what has made their approach so successful.
Scream therapy and Iceland's innovative place marketing strategy
As the world went into collective pandemic lockdown, the last thing people stuck inside with their pent-up frustrations needed was a tourism campaign from somewhere they couldn’t go. But with Iceland’s tourism industry and much of the economy on the line, the team at Visit Iceland couldn’t afford to let that stop them.
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A digital brand for a world of changed interaction
How are cities and countries recreating their brand values and brand story in a digital world? Anu Syrma, Marketing Director of Helsinki Partners, & Liina Maria Lepik, Director of Visit Estonia, share their insight.
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