What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
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Why smart city brands fail (and thrive)
How can innovation add value for citizens and your brand when it's used effectively? Jonas Schorr, Co-founder, Urban Impact, explores Berlin's journey as a smart city brand to understand what other destinations can learn from their experience.
WKND by HBG
The goal was to make Helsingborg the first place that would come to mind year-round with all the necessary components for a world-class weekend destination - The Weekend City. A new communication concept was developed; WKND by HBG.
The state of Denmark
Most of Denmark’s business regions have developed independent branding strategies to attract (the same) group of international companies and talent – and in the end, this is a zero-sum game with more losers than winners. To counter this, a new strategic branding adventure was embarked upon to support the ability of all of Denmark to attract international talent and companies.
Reinventing Waupaca, Wisconsin
Like many small communities, Waupaca, Wisconsin, needs to attract young talent, businesses and tourists, but also to preserve the values of the community and what has made it a great place to visit and live for decades. How did they reverse the brain drain with a new city brand identity?
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