What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
So Sri Lanka Through The Eyes Of A Native
Sri Lanka had so much to offer - but it struggled to compete with more established neighbouring competitors. A new campaign showcased the diversity and beauty of Sri Lanka through the eyes of some of their greatest assets: the wildlife that make experiencing Sri Lanka so magical.
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One City: Taking a longer-term view of economic resilience
Mayor of Bristol, Marvin Rees, discusses how the city has put their brand values at the core of their policy and recovery, and how they’re working to ensure that they engage all their citizens in the discussion and building of civic pride.
Unapologetic pride: A bold new brand for Baltimore
Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?
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Leveraging your place brand to unite stakeholders in your place economy recovery
Nick Hill, CEO of Auckland Tourism, Events & Economic Development, outlines how they won over key stakeholders with Auckland’s place brand strategy and leveraged it to drive their economic recovery.
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