What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
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Leveraging culture to engage citizens, attract tourism and drive economic development
Phil Batty from Hull, European City of Culture for 2017, and Sam Hunt from Waltham Forest, London Borough of Culture in 2019, shared how they each created a year-long programme that leveraged their cultural assets to deliver long-term benefits.
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Ensuring the long-term future for place: sustainable place management strategies
What is the true cost and value of tourism in your destination? And how can you find the optimum tourism mix to ensure that communities and environments benefit equally?
Lithuania's DNA
Lithuania’s DNA was launched by the Brand Lithuania Unit as a broad consultation with the Lithuanian society to understand how Lithuania should be presented abroad. Discover how the winner of the 2019 City Nation Place Citizen Engagement Award achieved place brand success.
Placemaking: How it can change a place
Placemaking is a process that "inspires people to collectively reimagine and reinvent public spaces... strengthening the connection between people and the places they share." But what does placemaking need in order to be successful?
More from What Works
International case study: How Eindhoven turned its fortunes around with a clear vision and cohesive place brand strategy
label_outline Destination Marketing Tourism Destination Management Reputation Private Sector Place Branding Investment Promotion Economic Development Digital Reputation