What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
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Positioning sustainability at the heart of your place brand strategy
George Stone, Executive Editor and VP for National Geographic Travel, Laura Aalto, CEO at Helsinki Marketing, and Daniel Valverde, Costa Rica's Country Brand Director, discuss how global values and sustainability can be core drivers for your place brand identity.
Exploring tourism taxation as a method to fund a regenerative future
As the discussions began on how to ‘build back better,’ a key question remains on how a regenerative future can be funded. Could well-designed tourism taxes be part of the answer?
Tāmaki Makaurau Auckland is calling
While 'brand New Zealand' resonates globally, Auckland - the country's largest city - is less well known. Discover how they created a brand strategy that became the focal point of their recovery strategy and won them the 2020 Place Brand of the Year award.
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Leveraging your place brand as a focal point for recovery with all your key stakeholders
John Till, Director of thinkingplace, Wallace Sampson OBE, Chief Executive of Harrogate Borough Council, and Mark Roberts, Board Director of Leeds City Region LEP, discuss how Harrogate Borough Council are using their place brand to build a more resilient future.
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