What Works
Case studies, research reports, and articles demonstrating the effectiveness of nation, city, and place branding and marketing strategies.
The Capital of Metal
Metal isn’t a subculture in Finland; it’s mainstream, and Finland's goal was to provide the metal community with a way to engage in discussion with the global audience. The metal community is about inclusivity, and fosters a spirit of togetherness, mirroring the aspects of Finnish society that they wanted to showcase.
The story behind Iceland's hardest karaoke song in the world
How do you create a promotional message that sparks interest in an over-saturated market? Discover how Iceland created a viral success by challenging people to the hardest karaoke song in the world - and how they educated visitors on being more responsible tourists at the same time.
Braga's time travel strategy
Braga has a rich history - but it's entrepreneurial and innovative spirit was often overlooked. Enter a creative new strategy which invited locals and tourists to be time travellers in the city...
Rent a Finn
To become as happy as a Finn, you can rent one and learn how.
Discover the details behind the award-winning campaign from Visit Finland.
More from What Works
An error occurred trying to play the stream. Please reload the page and try again.
Close