Entered by: VisitAarhus

In short, the goal of the campaign was to boost the desire to travel to the Aarhus region. After the COVID-19 pandemic, VisitAarhus noticed that the competition for visitors had intensified, and at the same time, inflation and uncertainty had affected the tourism industry. Therefore, there was a need to stand out and strengthen the international marketing of the Aarhus region as a tourist destination.

As part of the campaign, it was also essential to incorporate the local ambassadors, whom VisitAarhus had previously used in a national context, into creating value in an international context. With the 'Your Local Love' campaign, VisitAarhus created a universe of love that introduced tourists to their next holiday romance – the Aarhus region.