We are delighted to announce the dates and location for the fourth City Nation Place Americas conference, which will take place on May 19 & 20 in Toronto.

As the largest city in Canada, and the fourth largest in North America, Toronto is home to a diverse population of more than 2.9 million people. Bustling with culture and visitor attractions, it is also experiencing fast-paced urban development and is of course the proposed home for the much-talked about Sidewalk Labs smart neighbourhood development. We look forward to sharing some of Toronto’s place branding story with you through place making tours and our conference agenda – alongside presentations and panel discussions featuring city leaders, economic development and tourism development experts, and place marketers from across North America.

  • Sign up for updates on the agenda HERE.
  • GET IN TOUCH if you have a place branding story you would like to share at the conference.

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It’s not too late to benefit from the experience and expertise shared on the conference platform. Become a “digital delegate” and you will have full access to all speaker presentations and videos of every session. FIND OUT MORE.

Sessions topics included:

  • Destination stewardship and resilience in place brand strategy
  • Joining the dots in place brand strategy
  • Advocating for your place brand strategy and its impact on your community
  • What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy
  • Brand storytelling for cities
  • Talent attraction strategies
  • Financing trends in TIDs, BIDs and Restaurant Districts
  • Tourism Means Business
  • Residents Are Your First Priority
  • Working with media in an era of shrinking newsrooms to tell your place story
  • The China advantage
  • From place branding theory to place branding practice
  • Place branding through a design lens
  • Global Trends and International Perceptions of Key Tourist Destinations
  • Leveraging the power of events to create cultural assets and attract tourism and investment
  • Place branding strategy in the border states
  • An international social media masterclass for place brand leaders
  • Planning for 2024, LA’s future brand story

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2019 Speakers

Your whole team was great to work with and we felt like we got many more connections out of this year’s conference then the last two combined due to the one-to-one meetings and being part of the agenda.

Rob Hunden, CEO, Hunden Strategic Partners

Who attends

  • Directors, Strategy Directors, CMOs of National, State and City Marketing organizations
  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees from across the Americas
  • Directors and marketing teams from Destination Marketing Organizations and Tourism Boards
  • Directors and marketing teams from Economic Development Organizations and Investment Promotion Boards
  • Directors of Business Improvement Districts
  • Directors of Property and Real Estate organizations working on place making projects and neighborhood development
  • Agencies, consultancies and advisers working with clients on place branding, place marketing and place marketing projects

This has been fantastic. I'm already planning to return in 2020 and bring more people!

Rob DeCleene, Executive Director Visit South Bend Mishawaka

It was my first time at this conference, and I really, really enjoyed it. The speakers were excellent - I took away some really great ideas and insights

Lori Bartle, President, MeringCarson