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DMOs, EDOs, city and state marketing boards, and mayoral teams from across the USA and Canada joined the 3rd annual City Nation Place Americas conference in West Hollywood in June 2019. These are challenging and exciting times for those responsible for driving economic development, attracting tourism, promoting investment opportunities, attracting talent, and shaping the attractiveness of the states, regions, counties and cities of North America. A key theme throughout the conference was the need for many place marketing organisations to go through a cultural change and put the resident at the heart and head of strategic planning: listening to your residents and bringing citizenry opinion with you in the vision for tourism and economic development is key to achieving success. Our second key theme was the power of effective collaboration between all stakeholders. View the Twitter summary of the event HERE.

We look forward to moving the discussion on in 2020 – if you’d like to be involved, please contact us on info@citynationplace.com!



5 key takeaways from the City Nation Place Americas conference:

  • Collaboration is king.
  • Listening, listening, listening. The customer is your resident and the residents are your customers.
  • It’s not about demographics, it’s psychographics.
  • The focus should be on story-doing rather than storytelling.
  • We’re living in the experience economy – but how do we make sure our places reflect this?

You can read more about the key learnings from the City Nation Place Americas conference HERE

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Did you miss the event? Become a Digital Delegate

It’s not too late to benefit from the experience and expertise shared on the conference platform. Become a “digital delegate” and you will have full access to all speaker presentations and videos of every session. FIND OUT MORE.

Sessions topics included:

  • Destination stewardship and resilience in place brand strategy
  • Joining the dots in place brand strategy
  • Advocating for your place brand strategy and its impact on your community
  • What makes a great neighborhood and how to leverage neighborhood brands as part of your destination development strategy
  • Brand storytelling for cities
  • Talent attraction strategies
  • Financing trends in TIDs, BIDs and Restaurant Districts
  • Tourism Means Business
  • Residents Are Your First Priority
  • Working with media in an era of shrinking newsrooms to tell your place story
  • The China advantage
  • From place branding theory to place branding practice
  • Place branding through a design lens
  • Global Trends and International Perceptions of Key Tourist Destinations
  • Leveraging the power of events to create cultural assets and attract tourism and investment
  • Place branding strategy in the border states
  • An international social media masterclass for place brand leaders
  • Planning for 2024, LA’s future brand story

SEE FULL AGENDA.


2019 Speakers


Your whole team was great to work with and we felt like we got many more connections out of this year’s conference then the last two combined due to the one-to-one meetings and being part of the agenda.

Rob Hunden, CEO, Hunden Strategic Partners


Who attended

  • Directors, Strategy Directors, CMOs of National, State and City Marketing organizations
  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees from across the Americas
  • Directors and marketing teams from Destination Marketing Organizations and Tourism Boards
  • Directors and marketing teams from Economic Development Organizations and Investment Promotion Boards
  • Directors of Business Improvement Districts
  • Directors of Property and Real Estate organizations working on place making projects and neighborhood development
  • Agencies, consultancies and advisers working with clients on place branding, place marketing and place marketing projects

View who attended


This has been fantastic. I'm already planning to return in 2020 and bring more people!

Rob DeCleene, Executive Director Visit South Bend Mishawaka


It was my first time at this conference, and I really, really enjoyed it. The speakers were excellent - I took away some really great ideas and insights

Lori Bartle, President, MeringCarson

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Media Partners