City Nation Place Americas 2020


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You’re invited to join the first City Nation Place Americas VIRTUAL conference.

Now, more than ever, it is important for destination marketing and economic development organizations across North America to have access to inspirational advice to navigate the impact of Covid-19 and start building the blocks for recovery. We are delighted to have brought together over 35 place branding and marketing leaders to share their ideas and experience – REGISTER NOW to hear their discussion and to benefit from additional, essential opportunities to join online discussions and networking.




Whether you are responsible for driving economic development, rebuilding the visitor economy, attracting talent, and/or securing the support of your citizens, join us as a delegate at this virtual conference to ensure your recovery planning benefits from the insights and expertise of our speakers…

  • Hear Destination Canada and Visit Mexico share insights on their recovery planning for international travel post COVID-19
  • Join our live CEO panel discussion focusing on how DMOs and EDOs are responding to COVID-19; how they see the role of their organizations changing; and where collaboration with other stakeholders is helping to drive their objectives
  • Understand how state and provincial marketing organizations will be adjusting their strategies to support their regions
  • Hear how cities are focusing their efforts on supporting their downtowns, main streets and neighbourhoods to rebuild city economies
  • Join our live panel asking how cities and communities within regions can collaborate rather than compete in recovery
  • Understand how to harness citizen power to reboot your place brand strategy and economy
  • Hear how rural destinations and “edge” cities are planning to capitalize on emerging opportunities given new forecasts for remote working and tourism trends
  • Understand how to support the recovery in the national and international events sector
  • Focus on the roles and responsibilities for public spaces in recovery planning
  • PLUS! Learn from the international perspective from the team responsible for the place brand strategy and promotion of Barcelona in Spain - hear how the city’s “resilience” strategy has performed during this crisis and is providing roots for recovery planning in all aspects of the place economy

Special offers for all City Nation Place Americas delegates

  • Receive a complimentary pdf copy of the Place Branding For The 2020s Survey Report, including updated information on the impact of the Covid-19 pandemic on place branding teams' funding expectations and investment intentions. Carried out in partnership with Ipsos Global Reputation Centre, the Report will be published in April 2020
  • Receive a complimentary pdf copy of the City Nation Place Awards 2020 Book, containing case studies from the finalists sharing place branding and marketing ideas from around the world [published November 2020]

Join this virtual event and you will have the opportunity to…

Tune in to live webcasts, including the opportunity to ask questions of our speakers

View exclusive pre-recorded sessions – send us your questions in advance to help shape the presentations
Join “Zoom Room” chats with speakers and fellow delegates for more informal discussion and networking

Contribute to the exclusive on-line chat room to comment on what you are hearing – learn from the other delegates’ comments
Participate in one-to-one online meetings with leading providers of support and solutions to the place branding and place marketing community
Join the online networking platform, enabling you to message other delegates who you feel may have similar challenges or opportunities

2020 Speakers

While we are balancing the Impacts of COVID-19, these types of discussions and info-sharing allow an opportunity for longer range planning that may support the recovery needed in many cities and communities.

Clare LePan, Vice President, Marketing and Communications, Calgary Municipal Land Corporation

Who attends

  • Directors, Strategy Directors, CMOs of National, State and City Marketing organizations
  • Ministerial teams from tourism, trade, investment and foreign affairs departments
  • Nation branding committees from across the Americas
  • Directors and marketing teams from Destination Marketing Organizations and Tourism Boards
  • Directors and marketing teams from Economic Development Organizations and Investment Promotion Boards
  • Directors of Business Improvement Districts
  • Directors of Property and Real Estate organizations working on place making projects and neighborhood development
  • Agencies, consultancies and advisers working with clients on place branding, place marketing and place marketing projects

Delegate Partner

Media Partner

It was my first time at this conference, and I really, really enjoyed it. The speakers were excellent - I took away some really great ideas and insights

Lori Bartle, President, MeringCarson