City Nation Place Americas 2026

Over 200 place leaders joined us in Vancouver for the 10th City Nation Place Conference, and these were the key takeaways….

  • A successful place brand isn’t something you launch, it’s something you live
  • Invest in the relationships and governance you need to make a joined-up model deliver for your community - a unified narrative takes a unified approach
  • It’s not just about the “why here”, it’s about understanding the “why you” when marketing to visitors, talent, and investors
  • Find the unexpected storytellers in your community and empower them to tell your story
  • At a time when every day has breaking news energy, being flexible and agile is more than a nice to have, it’s the key to survival
  • Be the solution that your community needs: if you can solve a challenge, step up to the plate and show the value that you can add
  • Data matters in advocacy, but storytelling is what makes people care
  • Leave the egos at the door: everyone at the table should be working to solve the challenges you face, regardless of what individual remits are
  • People don’t work to improve a place they don’t care about: before you can tackle your biggest challenges, you first have to build civic pride within your communities
  • People don’t trust what’s done to them, they trust what’s built with them - and trust determines whether your vision will be realised
  • In the face of negativity, positivity is a revolutionary act - it takes work to counter an algorithm that rewards outrage and fear, but the work is happening, and it is moving the needle
  • And if not, you could always launch a place-branded beer - it might be just what you need to build pride of place
     
    Thank you to everyone who contributed to the discussions, and to Destination Vancouver for being amazing host partners!
99%
of 2026 attendees agreed or strongly agreed that they had taken away ideas to implement in their own place
88%
agreed or strongly agreed that the conference had inspired them to be more confident about how to approach challenges in their own place
99%
would recommend this event to other place leadership teams

Partner with us

If your organization offers strategic or marketing solutions to place leadership teams, destination marketing organizations, and economic development teams, and you would like to build your presence in this community, contact Liz Watson for information on how to join us next year.

2025 Testimonials

Just some of the testimonials from this year’s attendees….

“This was my first conference and I thought it was outstanding and thought-provoking”

“The content was strong and actionable!”

“Really well organized! Great takeaways and feeling excited to apply it to our organization.”

“Fantastic conference as always! So well orchestrated and curated. Cannot wait for 2027!!

Thanks to our Speakers:

2026 Speakers

Thanks to our 2026 partners: