City Nation Place Awards 2020

6th annual place branding awards

The City Nation Place Awards seek to find the benchmark for the most creative and effective place branding strategies and place marketing campaigns from around the world.

This year has presented new and pressing challenges for place leaders and place branding teams - COVID-19 has caused a halt for many place marketing campaigns. However, it has also demonstrated where a cohesive, collaborative place brand strategy has provided resilience, and it has fostered more innovative approaches to communication strategies with citizens, with visitors, and with investors. The City Nation Place Awards Jury will be interested to read your “pre-COVID” and your “post-COVID” stories – we are inviting entries for work implemented between March 2019 and July 2020.

Having your work judged by an independent, expert jury provides you with the added opportunity to demonstrate the value of what you do to your citizens, your politicians, and all your stakeholders. If you are working within a government-funded organisation, DMO, EDO, IPA, or other place marketing board, there is no entry fee for these Awards. Agencies and consultancies are also invited to enter their work on behalf of clients, with a small admin fee applied.

We look forward to receiving your entries and providing a positive celebration of best practice in November!


Timeline for 2020

Thursday 28 May: Open for entries

Thursday 10 September: Entry deadline

Thursday 1 October: Finalists announced

Thursday 5 November: Winners announced as part of the City Nation Place Global Conference

Three reasons why you should enter the City Nation Place Awards...

  1. Benchmark your work against place brand and marketing strategies from around the world and for a jury of independent experts
  2. Demonstrate to your stakeholders and funders that the work you are doing has value and is internationally admired
  3. Celebrate and reward the great work that your team is doing to build your place brand, engage all stakeholders, and benefit your place economy


Best Citizen Engagement

This category is all about the people factor – a place brand is obviously as much about the people as it might be about government policy, infrastructure, natural attractions, culture, trade or tourism.


Best Communication Strategy

This categories will recognise that the strategic communication of place brand values should be about so much more than a single objective or single channel advertising campaign.


Best Use of Data

NEW FOR 2020: This category is all about the strategic use of data and how a place has refined and shaped place brand and/or marketing strategy through insights.


Best Use of Design

This category is open to entry by place leadership and marketing teams, and by the brand and design consultancies who work with them.


Best Use of Social Media

This category is for a place which uses social media to engage citizens, to promote policy, to attract tourism, talent or investment can make the effective difference to a place brand.


Place Brand of the Year

This category is intended to recognise the achievement of place branding teams who bring everything together.



All the 2019 finalists’ case studies are included in our City Nation Place Awards Showcase booklet, available to buy for £39. BUY NOW.

  • Pick up inspirational ideas
  • Improve your understanding of how other towns, cities, regions and nations around the world tackle the challenges and make the most of the opportunities of citizen engagement and social media
  • See how place brand design identities can work harder to deliver against objectives
  • Learn from communication strategies that deliver results across tourism, FDI, talent attraction, and change perceptions
  • Understand how other places develop a collaborative, cohesive brand strategy, with a unified vision, that successfully drives economic development