Timeline for 2020
Thursday 28 May: Open for entries
Thursday 10 September: Entry deadline
Thursday 1 October: Finalists announced
Thursday 5 November: Winners announced as part of the City Nation Place Global Conference
Categories
Best Citizen Engagement
This category is all about the people factor – a place brand is obviously as much about the people as it might be about government policy, infrastructure, natural attractions, culture, trade or tourism.
Best Communication Strategy
This categories will recognise that the strategic communication of place brand values should be about so much more than a single objective or single channel advertising campaign.
Best Use of Data
NEW FOR 2020: This category is all about the strategic use of data and how a place has refined and shaped place brand and/or marketing strategy through insights.
Best Use of Design
This category is open to entry by place leadership and marketing teams, and by the brand and design consultancies who work with them.
Best Use of Social Media
This category is for a place which uses social media to engage citizens, to promote policy, to attract tourism, talent or investment can make the effective difference to a place brand.
Place Brand of the Year
This category is intended to recognise the achievement of place branding teams who bring everything together.
LOOKING FOR INSPIRATION FOR YOUR ENTRY?
- Pick up inspirational ideas
- Improve your understanding of how other towns, cities, regions and nations around the world tackle the challenges and make the most of the opportunities of citizen engagement and social media
- See how place brand design identities can work harder to deliver against objectives
- Learn from communication strategies that deliver results across tourism, FDI, talent attraction, and change perceptions
- Understand how other places develop a collaborative, cohesive brand strategy, with a unified vision, that successfully drives economic development
...or alternatively, check out the highlights from our 2019 Awards ceremony
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Clare Dewhirst
Founder and Director
City Nation Place
Clare’s interest in the complex area of place branding was sparked whilst working on a series of Nation Branding Masterclass events, led by Simon Anholt, one of the first thought-leaders to speak about and promote the concept of place branding. Having listened to Simon address audiences in Accra, Delhi, Dubai, London and Singapore on how policy, governance, and symbolic actions need to combine with branding and marketing to create a competitive identity and drive economic growth, she continued to follow the growth in this sector. As Global Conference Director for The International Herald Tribune, now the New York Times, Clare also saw growth in advertising and storytelling around tourism and investment promotion strategy. Clare launched the first City Nation Place Global conference in London in 2015: CityNationPlace.com has been steadily building followers and in 2017, she launched the first City Nation Place Americas conference, in 2018 City Nation Place Asia Pacific took place in Singapore, and 2019 has seen the first City Nation Place UK, specifically for towns, cities and regions across the UK, and the launch of the first City Nation Place LatAm & Caribbean event. Clare manages the small team at City Nation Place alongside providing event consultancy and management for a number of clients in the publishing and trade association sector, including running the World Media Awards for the World Media Group and event consultancy for the UK Association for Online Publishers.
Tim Harris
CEO
Wesgro (Tourism, Trade & Investment Promotion for the Western Cape)
Tim Harris is the CEO of Wesgro, the Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape. Tim previously served as Member of Parliament and Shadow Minister of Finance for the Democratic Alliance (DA). He holds a BA in English Literature and a Masters in Economics from the University of Cape Town. Tim currently sits on the board of the Cape Town Film Studios and BPESA.
Lisa LaVecchia
CEO
Destination Ontario
Lisa LaVecchia is the President and CEO of Destination Ontario. In May 2013, Lisa joined Destination Ontario in the role of Vice President and Chief Marketing Officer where she led the organization’s Brand Management, and Consumer and Digital Marketing.
Since 2017, as President and CEO, Lisa is inspired to elevate Ontario as a preferred four-season, tourist destination in a globally competitive tourism market. Her dynamic leadership style motivates excellence in those around her and is a testament to the ‘power of team’ to achieve success. Her passion and forward-thinking approach to integrated marketing strategies have led to innovative brand campaigns that are progressive and powerful and showcase the best of Ontario, including the Pan Am/Parapan Am Games “Epic Is ON” campaign and the “Where Am I?” campaign, both award-winning campaigns.
Before joining Destination Ontario, Lisa led the development of mass marketing plans and implemented cross-channel integrated marketing for Indigo Books and Music. As Senior Director, Marketing Strategy and Advertising, Lisa played a key role in establishing Indigo as a leading retail destination.
Previously, Lisa was Director of Advertising and New Media for the Province of Ontario, where her portfolio included a variety of health, post-secondary and tourism projects. In her earlier career Lisa held positions with JWT as Senior Account Director, PEOPLE Magazine (New York) as Sales Development Manager, and Ogilvy and Mather (New York) as Account Supervisor.
Tadas Stankevičius
Director
Kaunas IN
Investment promotion and city branding specialist with professional background in management consulting. In recent years he has been working with various initiatives aimed at enhancing city‘s competitiveness and image respectively. During this period Kaunas has become the fastest growing Lithuanian city, leading in the country in respect to investments, new jobs creation and salary growth benchmarks. Moreover in 2018 Kaunas improved its inbound tourists’ number record.
Daniel Valverde
Country Brand Director
Essential Costa Rica
Daniel Valverde Bagnarello has built a career in marketing for over 20 years. He holds both a Master in Digital Marketing and a Master in Management from IE Business School, a seat in the British School of Costa Rica's Advisor Committee, former Secretary of the Latin American Country Brands Counsel and most recently, pursuing a Ph.D in Communication degree at Pompeu Fabra University in Barcelona.
Although he started in advertising, Daniel's career path has led him over the years from a copywriter’s desk at a BBDO network agency, to the commercial director's seat in one of the most successful company holdings in the Central American region devoted to global trade. Along the way he has skilled in the management of multinational marketing teams praising that success in his field lays on two major pillars: The first, embracing data as the main source to spark creative initiatives. And the second, committing to talent development as a KPI.
Currently, Daniel is the Country Brand Director behind "essential COSTA RICA", the country brand that showed the greatest annual growth in America according to the Bloom Consulting Country Brand Ranking 2017/2018, won Place Brand of the Year at the City Nation Place Awards 2019 and received the Branding Award at the Place Marketing Forum 2020 in Marseille. He also leads the country brand's Technical Unit that comprises representatives from Procomer (Costa Rica's TPA), CINDE (IPA), ICT (Tourism Bureau), COMEX (International Trade Bureau), Culture & Youth Bureau and Costa Rica's Chancellery (Foreign Affairs Bureau).