LOOKING FOR INSPIRATION FOR YOUR PLACE BRAND STRATEGY?
- Pick up inspirational ideas
- Improve your understanding of how other towns, cities, regions and nations around the world tackle the challenges and make the most of the opportunities of citizen engagement and social media
- See how place brand design identities can work harder to deliver against objectives
- Learn from communication strategies that deliver results across tourism, FDI, talent attraction, and change perceptions
- Understand how other places develop a collaborative, cohesive brand strategy, with a unified vision, that successfully drives economic development
Watch the full City Nation Place Awards ceremony here:
Categories
Best Citizen Engagement
This category is all about the people factor – a place brand is obviously as much about the people as it might be about government policy, infrastructure, natural attractions, culture, trade or tourism.
Best Communication Strategy
This categories will recognise that the strategic communication of place brand values should be about so much more than a single objective or single channel advertising campaign.
Best Use of Data
NEW FOR 2020: This category is all about the strategic use of data and how a place has refined and shaped place brand and/or marketing strategy through insights.
Best Use of Design
This category is open to entry by place leadership and marketing teams, and by the brand and design consultancies who work with them.
Best Use of Social Media
This category is for a place which uses social media to engage citizens, to promote policy, to attract tourism, talent or investment can make the effective difference to a place brand.
Place Brand of the Year
This category is intended to recognise the achievement of place branding teams who bring everything together.
Check out the highlights from our 2020 Awards ceremony
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