Finalists

In a year of so much uncertainty, we are delighted to have this opportunity to celebrate the creativity and effectiveness of place brand and marketing teams around the world.  2020 has provided us with a record number of entries, giving our independent jury a tough task.

Congratulations to everyone on the shortlist - the Award Winners will be announced in our final session of the City Nation Place World Congress on 12 November.  We hope to see you all there!


Barcelona, Hotels Salut (Health Hotels), entered by Turisme de Barcelona/ Ajuntament de Barcelona              

Finland, Virtual Rent a Finn, entered by Business Finland, Visit Finland           

Helsinki, #Vappuathome - Finland’s once-in-a-lifetime virtual May Day party, entered by City of Helsinki (Credit: Miltton Ltd)

Kingston, Ontario, Together at Home, entered by Tourism Kingston

Limerick, Atlantic Edge, European Embrace, entered by Limerick City and County Council (Credit: M&C Saatchi)

Lithuania, National Menu, entered by National Tourism Development Agency Lithuania Travel           

Liverpool, Love Your Liverpool, entered by Marketing Liverpool        

Manchester, Citizens of Manchester, entered by Marketing Manchester      

San Francisco, Pier 70, entered by dn&co    

Toronto, Localhood - A New Community Platform to Discover and Support Local Businesses, entered by CrowdRiff   


Coastal Mississippi, Community-inspired Communication: The Power of a Regional Approach, entered by Coastal Mississippi

Denmark, The State of Denmark, entered by Copenhagen Capacity

Emilia-Romagna, Modena, Driving Prestige: Motor Valley Fest 2020, entered by The Wall Street Journal | Barron's Group

Faroe Islands, Remote Tourism, entered by Visit Faroe Islands

Helsinki, #Vappuathome - Finland’s once-in-a-lifetime virtual May Day party, entered by City of Helsinki (Credit: Miltton Ltd)

Jamaica, Communicating Through a Crisis: A Model for Tourism Leadership, entered by Finn Partners

Kansas City, The KC Heartland Campaign, entered by Kansas City Area Development Council

Madhya Pradesh, Citizen Engagement Through Photography, entered by Madhya Pradesh Tourism Board

Manchester, Manchester Recovery Campaign, entered by Marketing Manchester

Philadelphia, How Visit Philadelphia Promoted Tourism During COVID-19, entered by Visit Philadelphia

Puerto Rico, Puerto Rico Virtual Vacay, entered by Ketchum

Slovenia, Discover The Treasures of Slovenia, entered by T Brand Studio, The New York Times 

United Kingdom, Ready to Trade, entered by Department for International Trade, United Kingdom, (Credit: M&C Saatchi)

Vilnius, Vilnius: Amazing Wherever You Think It Is, entered by Go Vilnius

Western Cape, Dreaming of One Day Podcast series, entered by Wesgro



Lithuania, The Strategy for Presenting Lithuania Abroad, entered by Office of the Government of Lithuania

Lithuania, Tracking the Image of Lithuania in International Media, entered by Office of the Government of Lithuania

Saudi Arabia, Invest Saudi: Data Driven Marketing and Communications, entered by Ministry of Investment of Saudi Arabia (MISA)

South Africa, South African Tourism: Where Great Minds Meet, entered by CNBC Catalyst

Wales, Keeping Up With The Coronavirus, entered by iCrossing UK


Baltimore, Unapologetic Pride: A Bold New Brand for Baltimore, entered by Bellweather Agency & Visit Baltimore       

Bergen, Brand Bergen New Profile by ANTI, entered by Visit Bergen

Birmingham, Digbeth, entered by dn&co     

Limerick, Atlantic Edge, European Embrace, entered by Limerick City and County Council, (Credit: M&C Saatchi)

Mandurah, Western Australia, Woven by Waterways, a City With the Heart of a Village – Mandurah, entered by Block Branding               

City of Parramatta, The Centre of Global Sydney – The Parramatta City Brand Story, entered by City of Parramatta    

San Francisco, Pier 70, entered by dn&co    

Tasmania, Storytelling Through Story-pairings, entered by Brand Tasmania  

Vauxhall, London, Vauxhall London, entered by Anatomy Brands      


Chile, Marca Chile Social Media Strategy, entered by Imagen de Chile

Costa Rica, Costa Rica Tourism, entered by Four Communications

Doncaster, Looking Back to Look Forward: How We Used History Lessons to Influence Behaviour Change, entered by Doncaster Council

Finland, Virtual Rent a Finn, entered by Business Finland, Visit Finland

Lithuania, The Baltic Travel Bubble, entered by Office of the Government of Lithuania

Mount Pearl, Welcome to Mount Pearl, entered by City of Mount Pearl

United Kingdom, VisitBritain/VisitEngland Social COVID Response, entered by British Tourism Authority

Western Cape, Dreaming of One Day Social Media Campaign, entered by Wesgro


Auckland, Tāmaki Makaurau Auckland is Calling, entered by Auckland Tourism, Events and Economic Development, (Credit: Destination Think)

Limerick, Atlantic Edge, European Embrace, entered by Limerick City and County Council, (Credit: M&C Saatchi)

Norwich, Norwich, City of Stories, entered by Norwich Business Improvement District (BID) 

City of Parramatta, The Centre of Global Sydney – The Parramatta City Brand Story, entered by City of Parramatta    

Saudi Arabia, Building and Activating Invest Saudi, entered by Ministry of Investment of Saudi Arabia (MISA)

Vauxhall, London, Vauxhall London, entered by Anatomy Brands      

Vilnius, City Through the Pandemic: The Vilnius Model, entered by Go Vilnius


Congratulations to all of our finalists! We look forward to announcing the winner at the Congress.