City Nation Place Global

8th annual City Nation Place Global at De Vere Grand Connaught Rooms, London

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At City Nation Place Global, you can learn how to more effectively leverage a place brand and marketing strategy to...

  • Build and manage a more positive domestic and international reputation
  • Develop stronger, more sustainable economic and tourism development
  • And deliver more effective strategies for attracting visitors, talent, and investment


Join us in London on 9th and 10th November for the 8th Annual City Nation Place Global conference to be inspired by place brand and marketing practitioners from around the world – representing every continent and every type of place, from nation, to region, to city, to local. Together we will explore the shared challenges common to all place brand and marketing teams, and you’ll hear their ideas for the future, with practical ideas for you to implement within your own organisation.

Topics covered by our speakers at City Nation Place Global include…

  • How places are responding to geopolitical, societal, economic and climate challenges to manage reputation and competitiveness
  • Rebuilding a more resilient tourism economy
  • How places are responding to the global talent challenge
  • How to use international events as a launchpad for reputation building and for growth in innovation and entrepreneurship
  • How nation brand teams, destination marketing organisations, and economic development boards are reorganising and reskilling to move from strategy to effective implementation
  • How a unifying place brand narrative can deliver civic pride and sustainable ambitions
  • How places are focusing on sectoral development and a strong brand positioning to drive economic success

Five reasons to book your place to attend City Nation Place Global:

  1. Hear case studies and perspectives from 16+ places around the world, including places as diverse as Barcelona, Brixton, Brussels, Denver, Dubai, Fiji, Idanha-a-Nova, Leeds, Lithuania, Paris, Skåne, South Africa, Tasmania, Vancouver Island, and Vienna
  2. Learn from nine expert consultants and advisers working for place brand and marketing teams in our expert-led sessions focusing on what connects your citizens to the place where they live, how to develop a unified brand positioning, storytelling through culture and gastronomy, disability inclusion in your tourism marketing and development, and how places with smaller budgets can punch above their weight
  3. Hear the results of an ambitious new research project that aims to provide a way to measure the ROI for place brand and marketing strategies
  4. Be the first to hear who has won the prestigious City Nation Place Awards and learn from the finalists’ case studies
  5. Network with around 200 senior decision-makers working on place brand, tourism, economic development, and investment promotion strategies

PLUS: You have the opportunity to emhance your conference experience by joining optional extra sessions….

Wednesday 9-12pm

Thursday 8-9am

A pre-conference morning ThinkTank session designed to provide you with the skills to develop your place narrative – breaking down the steps to building your narrative, and demonstrating how the creative use of data can provide you with the evidence you need to deliver a more effective strategy

A choice of place-making tours providing an insider’s guide to the development of two key districts in London - Brixton or Clerkenwell & Farringdon.

A choice of breakfast briefing sessions – either how to weave a marketing story to inspire your audience in the wonders of your place, or how to take the practical steps to a more sustainable tourism strategy

2022 speakers include