Welcome to the CNP Place Brand Portfolio!
This all-new, searchable directory is your key to unlocking a treasure trove of best practice in place branding and place marketing.
Explore the finalists and winners’ case studies from the last five years of the
City Nation Place Awards by geography, strategy, purpose, and more. Discover the strategies that have earned industry-wide recognition to find the inspiration for your next strategy.

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Vilnius 700th anniversary

In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here. 

Knightsbridge, London

This strategically-led design supported the long-term brand building to leverage the area’s reputation for high standards whilst also broadening its appeal to create a welcoming feel for all. Learn more here. 

VisitPITTSBURGH New Brand Identity

This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.

High Point Community Brand

High Point has long been the furniture capital of the world, but this new design expands the story of High Point to include creatives of all type and brings the brand into the built environment. Learn more here.

British Columbia, Naturally

Already known for their natural beauty, British Columbia harnessed these existing assets to create a fresh identity that bolstered the region’s reputation as a hub for business, trade, and investment. Learn more here. 

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