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The Place Brand Portfolio

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The CNP Place Brand Portfolio

Welcome to the world’s largest collection of place marketing and branding case studies.

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Already a subscriber? Access the Portfolio here

Enjoy unlimited access to over 300 destination marketing strategies, economic development campaigns and investment promotion initiatives. Pull insights and learnings from 150 cities, nations, and regions – all searchable by geography, strategy, purpose, and more. Plus, as a subscriber, you’ll receive a monthly newsletter pulling out hidden gems from the Portfolio and drawing links between different approaches from around the world. You can get a sneak preview of one of our older newsletters here to see what you’re missing!


Explore how place brands worldwide are elevating their communities through:

  • Branding, marketing & communications
  • Tourism promotion
  • Economic development 
  • Investment promotion 
  • Measuring impact & KPIs
  • Citizen engagement
  • Embracing new technologies
  • Attracting & retaining skilled talent
  • Placemaking initiatives
  • Partnerships across organizations & borders
  • Crisis management
  • Diversity, equity & inclusion
  • Sustainability & responsible tourism efforts

The Place Branding Portfolio: a collection of place marketing case studies


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Enterprise plans are available with unlimited logins for your entire team for £245, please email us for more information

Dive into award-winning campaigns from organisations like:

Logo for the Ministry of Tourism, Investments, and Aviation for BahamasLogo for Enterprise EstoniaLogo for Go VilniusLogo for Brand ScotlandLogo for Brand UkraineLogo for Explore Seattle SouthsideLogo for Tourism Fiji
Logo for Visit Iceland Logo for Brixton Business Improvement DistrictLogo for Wesgro - Tourism, Trade, & Investment Board for Cape Town and Western CapeLogo for Leiden&PartnersLogo for essential Costa RicaLogo for Glasgow City CouncilLogo for Brand Tasmania

Sneak preview

We regularly highlight our favourite case studies from the Place Brand Portfolio. Dive in to a free case study to inspire your thinking and to get a flavour of the 300+ case studies available for you in the Place Brand Portfolio.

More about the Place Brand Portfolio

Over the last five years, the City Nation Place Awards have celebrated the very best in strategic thinking for places. The CNP Awards are the only specialist global awards designed to showcase the best approaches to building and managing the reputation of destinations, towns, cities, regions, and nations of all sizes.


Each success story in the Place Brand Portfolio has earned industry recognition as a winner or finalist in the City Nation Place Awards. Since its inception, City Nation Place has collected over 300 case studies from award nominations, featuring best in class marketing campaigns, branding initiatives and place making strategies from organisations across the globe.


Each year, the Place Brand Portfolio adds dozens of new case studies showcasing recent destination marketing examples, investment promotion strategies, and economic development marketing campaigns.

 
We are excited to offer this searchable platform as a tool to help place organisations educate their teams, spark inspiration, and keep up with impactful work across the globe. Thank you to all the organisations who have shared their stories and contributed to the world’s largest collection of place marketing and place branding case studies.

Ideas for utilising the Place Brand Portfolio

  • Streamline Learning: Use the Portfolio to help onboard new staff members and educate team members about the place marketing industry.

  • Competitive insights: Discover what has worked for destinations and regions around the world. Filter by region or focus area to find success stories from competitors and aspirational influences.

  • Sparking inspiration: Looking for your next idea to pitch to stakeholders or clients? Dive into some of the most creative, innovative and impactful work being done across the place marketing industry to warm up those brainstorming muscles muscles with an exclusive monthly newsletter surfacing interesting case studies from the Portfolio.

  • Team building: Challenge your team to find and share their favourite destination marketing strategies and economic development campaigns as a part of a Slack channel, team meeting, or professional development series.

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Already a subscriber? Access the Portfolio here