With access to over 300 case studies, you can pull insights and inspiration from 150 cities, nations and regions – all searchable by geography, strategy, purpose, and more.
Explore how place brands worldwide are elevating their communities through:
Branding, marketing & communications
Tourism promotion
Economic development
Investment promotion
Measuring impact & KPIs
Citizen engagement
Embracing new technologies
Attracting & retaining skilled talent
Placemaking initiatives
Partnerships across organizations & borders
Crisis management
Diversity, equity & inclusion
Sustainability & responsible tourism efforts
Each success story in the portfolio has earned industry recognition as a winner or finalist from the last five years of City Nation Place Awards. And each contains unique learnings and nuggets of inspiration to educate your team, find proof of concepts, spark your next big idea and understand how places across the world are tackling common challenges.
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Addressing an ‘always-on’ style of working that left people burnt out, this campaign invited people to have a distraction-free holiday in Iceland and used horses to write their out of office email for them.
Learn about Iceland's Award entry for Best Communication Strategy: Tourism
The place branding strategy of Eindhoven is a long term project: to serve the community of Eindhoven and to raise self-esteem of the inhabitants as well as creating economic value and make local society future proof. But how have they achieved this?
Houston needed a brand that would be inclusive of all industries - and it needed to reflect the community's sentiment too. Discover how Houston's brand unification project ensured that all stakeholders are working in alignment and towards a common goal – to further enhance Quality of Place.
In 2021, only 29% of Vilnius’s residents knew 2023 was the city’s 700th anniversary. An ambitious approach engaged citizens and celebrated Vilnius as energetic, creative, and one-of-a-kind. Learn more here.
The synergy between the X Games and Ventura’s love for extreme sports led to a very successful partnership that changed the landscape for the city, now and for years to come. Learn more here.
Switzerland is aiming to be the most sustainable tourism destination in the world through the ‘Swisstainable strategy’ that engages citizens, businesses, and tourists alike in achieving this vision. Learn more here.
The development of a longer-term vision for the city blended insights from comprehensive community engagement with the city’s indigenous Māori culture to shift how the city is perceived. Learn more here.
In an age of independence where younger generations choose #NoFilter over picture-perfect, the strategy for Brussels offers an authentic, approachable attitude to life that dares you to be yourself. Learn more here.
Rather than ‘leveraging’ the 2023 FIFA Women’s World Cup to benefit the New Zealand brand, the nation brand used their commitment to gender equity to drive the women’s movement forward. Learn more here.
A new strategy brings together three cities in a singular identity, with the ‘S’ logo representing the three cities while also showcasing the micro-adventures that audiences can have in the region. Learn more here.
This strategically-led design supported the long-term brand building to leverage the area’s reputation for high standards whilst also broadening its appeal to create a welcoming feel for all. Learn more here.
This design strategy redefined Pittsburgh’s place brand to show the diversity and array of assets available outside the downtown to showcase the varied tapestry of pocket neighbourhoods. Learn more here.
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