Place2Place: the place brand strategy and marketing podcast

The Place2Place podcast sets up a chain of connections between place brand and place marketing leaders. Eavesdrop on two people having an honest conversation about their experience promoting and managing the reputation of countries, cities, or regions.



Plus you can listen to us on SPOTIFY, APPLE PODCASTS, ACAST, and YOUTUBE.


LATEST EPISODE:

Episode 10: Toronto & Sydney: Unlocking the future of business events

Destination Toronto's Scott Beck catches up with Lyn Lewis-Smith, CEO of BESydney, to discover how a focus on legacy is driving the city's business event strategy. Listen in as these two industry experts explore the biggest challenges facing the global business events industry and how cities can respond to the 'new normal' with a focus on long-tail impact.


SERIES ONE

Episode 1: Costa Rica & New Zealand - Building a values-based nation brand strategy


Daniel Valverde, Country Brand Manager for Costa Rica, and Rebecca Smith, Director of the New Zealand Story, kick off the first episode in our chain of place brand leaders in conversation. Listen in on their conversation as they discuss the synergies between their country brands, tips for working with politicians and the private sector, and ideas for measuring place brand effectiveness.


Episode 2: New Zealand & Auckland - Understanding the relationship between city and nation brands


In episode 2, Rebecca Smith sits down with Shelley Watson, Head of Marketing at Auckland Unlimited to talk about the complementary relationship between nation and city brand, stakeholder engagement, creating a brand story that encompasses all your history and culture, and tracking your brand to dial up or dial down your assets.


Episode 3: Auckland & Copenhagen - Tech, talent, and sustainable futures


Auckland Unlimited's Shelley Watson is back for episode 3 to compare notes with Asbjorn Overgaard Christiansen, Managing Director of Copenhagen Capacity, on developing a place brand strategy for a city and its municipalities. Shelley and Asbjorn will be talking talent and tech attraction and strategies for a more sustainable future.


Episode 4: Copenhagen & Chile: Integrating nation brand values and investment attraction


Asbjorn Overgaard Christiansen of Copenhagen Capacity joins Costanza Cea, the Director of Marca Chile, to discover how they're connecting values and social entrepreneurship to drive investment in the country.


Episode 5: Chile & Finland - What does success look like for a nation brand?


Marca Chile's Constanza Cea returns for episode 5 to catch up with Laura Kamras, Director of Public Diplomacy at the Ministry for Foreign Affairs of Finland. Listen in as they discuss Finland's four years at the top of the Global Happiness rankings, values-based marketing, and what a nation brand should consider an achievement.


Episode 6: Finland & Tasmania: Empowering citizens to share their stories


Fresh from winning our Best Communication Strategy for Place Brands, Laura Kamras is back for the latest episode of Place2Place. Listen in as she speaks with Todd Babiak, CEO of Brand Tasmania - and winner of our Place Brand of the Year award in 2021 - on how they developed a strategy that put citizens front and centre and fostered greater pride in their community.


Episode 7: Tasmania & The Western Cape - The importance of authentic place storytelling

Brand Tasmania's Todd Babiak returns to the Place2Place podcast to discuss all things place branding with Monika Iuel, Chief Marketing Officer for Wesgro [the trade and tourism promotion organisation for the Western Cape]. Listen in as they talk about how you can share an honest story of your place that acknowledges the challenges while embracing current and future opportunities.


Episode 8: The Western Cape & Los Angeles - Managing tourism for good


How we can make sure that travel delivers positively for a community? Monika Iuel, Chief Destination Marketing Officer for Wesgro, joins Adam Burke, President & CEO of Los Angeles Tourism & Convention Bureau, for the latest Place2Place podcast. From transitioning to a resident-centric organisation to creating legacy from your events, listen in as Monika & Adam explore the ways that travel can be used for good.


Episode 9: Los Angeles & Toronto - Inclusivity, community, and the evolving purpose of place marketing organisations


Adam Burke, President & CEO of Los Angeles Tourism & Convention Bureau, joins Tourism Toronto's President & CEO, Scott Beck, for an honest conversation about how places can step up their strategies to become a truly diverse, inclusive organisation. Discover how the two cities are evolving their focus and purpose to better support their entire community on this episode of Place2Place.


Episode 10: Toronto & Sydney: Unlocking the future of business events

Destination Toronto's Scott Beck catches up with Lyn Lewis-Smith, CEO of BESydney, to discover how a focus on legacy is driving the city's business event strategy. Listen in as these two industry experts explore the biggest challenges facing the global business events industry and how cities can respond to the 'new normal' with a focus on long-tail impact.