Place2Place: the place brand strategy and marketing podcast

The Place2Place podcast sets up a chain of connections between place brand and place marketing leaders. Eavesdrop on two people having an honest conversation about their experience promoting and managing the reputation of countries, cities, or regions.


Plus you can listen to us on SPOTIFY, APPLE PODCASTS, ACAST, and YOUTUBE.


LATEST EPISODE:

Episode 2: New Zealand & Auckland - Understanding the relationship between city and nation brands


In episode 2, Rebecca Smith sits down with Shelley Watson, Head of Marketing at Auckland Unlimited to talk about the complementary relationship between nation and city brand, stakeholder engagement, creating a brand story that encompasses all your history and culture, and tracking your brand to dial up or dial down your assets.




SERIES ONE

Episode 1: Costa Rica & New Zealand - Building a values-based nation brand strategy


Daniel Valverde, Country Brand Manager for Costa Rica, and Rebecca Smith, Director of the New Zealand Story, kick off the first episode in our chain of place brand leaders in conversation. Listen in on their conversation as they discuss the synergies between their country brands, tips for working with politicians and the private sector, and ideas for measuring place brand effectiveness.


Episode 2: New Zealand & Auckland - Understanding the relationship between city and nation brands


In episode 2, Rebecca Smith sits down with Shelley Watson, Head of Marketing at Auckland Unlimited to talk about the complementary relationship between nation and city brand, stakeholder engagement, creating a brand story that encompasses all your history and culture, and tracking your brand to dial up or dial down your assets.


Episode 3: Auckland & Copenhagen - check back on June 23 to listen in!

Shelley Watson is back for episode 3 to compare notes with Asbjorn Overgaard, Managing Director of Copenhagen Capacity, on developing a place brand strategy for a city and its municipalities. Shelley and Asbjorn will be talking talent and tech attraction and strategies for a more sustainable future.