Meet the Experts

Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions...


Alphabet® is a 24-person tourism branding and marketing agency based in Ottawa, Canada operating since 2000.  Alphabet® has a history of partnering with clients and other consultancy teams, pushing the boundaries of how brand positioning and marketing strategy contribute to a destination’s economic vitality. We have established our reputation by being focused on results through creative thinking combined with research, analytics and consumer insight.  Our brand development approach is built for today’s digital and social media environments – understanding how brands today are consumed and shared, creating concepts that include design and messaging platforms to create a timeless brand strategy.

Advertising / Design / Marketing / Research / Strategy
Cathy Kirkpatrick, Tourism Marketing

Bloom Consulting

Bloom Consulting is a company 100% specialized in Nation and Place Branding headquartered in Madrid, with offices in London, Lisbon and Sao Paulo.  The specialisation in Country Branding makes Bloom Consulting one of the most advanced and globally renowned companies in the sector with more than 70 projects implemented across 5 continents.

Bloom Consulting publishes its own Country Brand Ranking, with the aim of analyzing the Brand performance of 180 Countries and the Digital Country Index and Digital City Index which measure the digital identity of Nations and Places

Nation Brand Builders, Bloom Consulting Latest book, available on Amazon

Marketing / Reputation Management / Research / Strategy
Jose Filipe Torres, CEO

Brand Finance

Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the Brand Exchange, a refurbished listed building in the City of London, we are present in over 20 locations worldwide. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types and sizes to connect their brands to the bottom line. Our sister company Brand Dialogue is a public relations and strategic communications agency with a specific focus on geographic branding, including supporting nation brands and brands with a geographical indication. 

Data management / Design / Reputation Management / Research / Strategy
Sehr Sarwar, Communications Director

Civic Brand

CivicBrand is an agency with over a decade of experience in research, branding, consulting, design, and marketing. We’re a team of strategists, creatives and storytellers with a passion for helping communities tell their story.  We work directly with cities, economic development, and DMOs including convention & visitors bureaus (CVBs), chambers of commerce and business associations to develop and implement branding, engagement and destination marketing strategies. We focus on public engagement at the core of place branding and implementing strategies that cut across residents, visitors and business.

Design / Marketing / Strategy / Citizen Engagement
Ryan Short, CEO


CrowdRiff is a visual marketing platform purpose-built for the travel and tourism industry. The platform combines content discovery, digital asset management and content delivery tools that enable marketers to source and share top performing visuals with their respective audiences, at scale. CrowdRiff currently works with over 800 leading travel and tourism brands globally, including Destination BC and the Netherland Board of Tourism and Conventions.

Digital / Storytelling
Amrita Gurney


ForwardKeys was founded in 2010 on the premises to share data knowledge to empower government tourism organisations, hotels, travel retail, brands, and financiers to make decisive business actions based on science and truth.

Over 17 million air bookings are crunched, daily, then presented for clients to interpret in reports or dashboards.

With Amadeus, Sabre, TravelPort, AXESS(Japan/APAC) and TravelSky(China) as some of the booking sources, clients can expect the most comprehensive datasets covering direct and non-direct bookings made globally.

Data management / Digital / Research
Adriana Petkov

Go To Places

Go To Places is the only provider in the UK delivering destination management services and thematic tourism campaigns across multiple counties. We provide expert advice, robust research and funding know-how to make places thrive. We understand local authorities want to play a leading role in growing their local visitor economy but there are increasing pressures on resources. We provide a viable outsourcing alternative and off-the-shelf products and services and our unique model works because we can offer economies of scale. And whilst we are a ‘not-for-profit’ we have a team with extensive commercial experience that understand the realities of the sector in these challenging times.

Data management / Design / Digital / Marketing / Media / PR / Research / Social Media / Storytelling / Strategy
Deirdre Wells OBE


iCrossing is a global digital marketing agency that is driven by data, powered by Hearst and obsessed with helping our clients grow. We pride ourselves on our people, expertise and technology. In a time of near constant change, we are a trusted partner who will help you navigate the continuously evolving digital landscape. We do change as usual.

Design / Digital / Marketing / Media / Research / Social Media / Storytelling / Strategy
Tim Lawrence, Head of Planning & Strategy


Ipsos is an independent market research company delivering insightful expertise that helps clients better understand their market, develop more effective product, marketing, and communications strategies, and understand the world around them. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in over 90 markets, and conducting research in over 120. Annually, Ipsos releases the Anholt-Ipsos Nation Brands Index, the only comprehensive global nation brand survey. The Anholt Ipsos Nation Brands Index (NBI) helps governments, organizations and businesses understand, measure and ultimately build a strong national image and reputation.

Data management / Digital / Reputation Management / Research / Strategy
Jason McGrath


Ketchum ranks among the largest and mostgeographically diverse public relations agencies in the world, with a networkof more than 2,500 employees operating in 70 countries. Our performance ispowered by our consultancy model that leverages our deep expertise in 14 industrysectors. Our Travel & Economic Development sector goes above and beyond—we’rea smart, scrappy and agile team with award-winning earned media, influencermarketing and content strategy at our core. And, at the click of your fingers,you get the best issues & crisis, digital & social, public affairs, experiential,analytics and other suite of specialties to counsel, support and guide yourcommunications strategy and organizational priorities. We bring the best ofboth worlds: the scrappiness of a boutique and the breadth of a globalcommunications consultancy for what matters most to you.

Digital / PR / Reputation Management / Research / Social Media / Storytelling / Strategy
Bettina Garibaldi, Senior Vice President


Landor helps its clients use brand to drive business transformation.  We believe that brand is the most vital tool to help companies meet the pressing challenges in today’s rapidly changing world: cultural transformation, differentiated customer experience, and tech-enabled innovation. We have been using insights and imagination to help our clients grow for 76 years, across 26 offices in 19 countries, working with a broad range of world-famous brands across many industries. Clients include Barclays, Bayer, BP, Diageo, FedEx, Google, Huawei, JPMorgan, Kellogg’s, Kraft Heinz, Procter & Gamble, Squarespace, and Tata.

Landor is part of WPP, the world's largest marketing and communications firm.

Design / Marketing / Research / Strategy
Danni McCormack, Business Development Director

M&C Saatchi

Destination M&C Saatchi

M&C Saatchi has defined and developed the brands of some of the biggest destinations in the world – while putting some of the smallest on the map and helping them grow.

Delivered through a specialist unit within the M&C Saatchi group, focussed on place branding, tourism and investment promotion, we help clients unlock the full potential of their brand and marketing communications. We have a track record of delivering enduring creative ideas, effective strategies and results.

Advertising / Design / Digital / Marketing / Social Media / Storytelling / Strategy
Mary Harris

Maps Identity

Maps Identity is a fully integrated Place Branding consultingcompany, headquartered in Porto. Wecreate research-based Place Branding Strategies toimprove the reputation and soft power of cities, regions and nations around theworld. Our Strategies focus on the sustainable development of Places,working alongside cities, tourism bureaus, chambers of commerce and businessassociations. 

Maps Identity also researches about future trends for cities, regions or nations. OurPlace Branding Trends report highlights the challengesand opportunities that places might face in the future, empowering our clientswith knowledge and competitive advantage towards its competitors.

Data management / Marketing / Reputation Management / Research / Strategy
André Santos, Strategy Director

Resonance Consultancy

As leading advisors in economic development, tourism and real estate for more than a decade, Resonance combines business strategy and marketing creativity to help shape the future of countries, cities and regions around the world.

Our team has advised destinations, communities and governments in 20 states and more than 70 countries. We provide leading public and private sector organizations with consumer research, strategic planning, marketing strategy, place branding and economic development strategy to help places realize their full potential.

Marketing / Research / Strategy
Tom Gierasimczuk


Simpleview is the worldwide leading provider of CRM, CMS, website design, digital marketing, revenue generation, and mobile technologies for destination marketing organisations (DMOs). The company employs 325+ staff and works with 900+ travel, tourism and convention marketing customers on six continents, from towns of less than 30,000 to world capitals, including Los Angeles, New York and 14 more of the top 20 U.S. meetings destinations, Dubai, East Sweden, Guadalajara, Melbourne, Prague, Reykjavik, South Africa and the countries of Malaysia, Norway and Scotland. 

Data management / Design / Digital / Marketing / Research / Social Media / Storytelling / Strategy
Kevin Bate, Senior Director of Business Development


Trajectory integrates the best of brand strategy, stakeholder engagement, design systems, marketing and communications. From neighbourhoods to regions, we work with economic development and tourism agencies, BIDs/BIAs as well as key attractions and events (DC’s National Cherry Blossom Festival, Pan Am Games and Toronto’s CN Tower to name a few). Based in Toronto, our experience spans the USA (Washington DC; Crystal City, VA; Raleigh, NC; Butler County, OH; Detroit, MI); Bermuda (Bermuda Cultural Map) and Canada (Mississauga; Niagara region; Hastings County; National Capitol Commission; Parks Canada/World Heritage). Fuel your success with compelling positioning, identity, storytelling and powerful community-building tools.

Advertising / Design / Digital / Marketing / Research / Storytelling / Strategy
Jeannette Hana