Meet the Experts

Looking for the right consultant or agency to help you develop and implement your place brand and/or marketing strategy? We're delighted to make some introductions...

Alphabet

https://www.alphabetcreative.com/

Alphabet® is a 24-person tourism branding and marketing agency based in Ottawa, Canada operating since 2000.  Alphabet® has a history of partnering with clients and other consultancy teams, pushing the boundaries of how brand positioning and marketing strategy contribute to a destination’s economic vitality. We have established our reputation by being focused on results through creative thinking combined with research, analytics and consumer insight.  Our brand development approach is built for today’s digital and social media environments – understanding how brands today are consumed and shared, creating concepts that include design and messaging platforms to create a timeless brand strategy.

Advertising / Design / Marketing / Research / Strategy
Contact
Cathy Kirkpatrick, Tourism Marketing

Beautiful Destinations

http://beautifuldestinations.com/

Beautiful Destinations (“BD”) is an award-winning, 21st century full-service travel marketing company voted by FAST COMPANY as one of the world’s most innovative companies in the world. We focus on the sustainable economic development of a destination through nation branding, working exclusively with the travel industry to increase the visitors and revenues of our clients. As a team of marketing experts, we have also built the largest tourism community in the world on social media, with over 20 million people on Instagram, Facebook, Snapchat, YouTube and Weibo turning to Beautiful Destinations daily to be inspired about travel & tourism and learn about our clients. We are the only tourism focused organisation to have this scale and direct reach.

Advertising / Marketing / Social Media / Storytelling
Contact
Brooke Witt, Global Communications & External Affairs

Bloom Consulting

https://www.bloom-consulting.com/

Bloom Consulting is a company 100% specialized in Nation and Place Branding headquartered in Madrid, with offices in London, Lisbon and Sao Paulo.  The specialisation in Country Branding makes Bloom Consulting one of the most advanced and globally renowned companies in the sector with more than 70 projects implemented across 5 continents.

Bloom Consulting publishes its own Country Brand Ranking, with the aim of analyzing the Brand performance of 180 Countries and the Digital Country Index and Digital City Index which measure the digital identity of Nations and Places

Nation Brand Builders, Bloom Consulting Latest book, available on Amazon

Marketing / Reputation Management / Research / Strategy
Contact
Jose Filipe Torres, CEO

Brand Finance

https://brandfinance.com/

Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Headquartered in the Brand Exchange, a refurbished listed building in the City of London, we are present in over 20 locations worldwide. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types and sizes to connect their brands to the bottom line. Our sister company Brand Dialogue is a public relations and strategic communications agency with a specific focus on geographic branding, including supporting nation brands and brands with a geographical indication. 

Data management / Design / Reputation Management / Research / Strategy
Contact
Sehr Sarwar, Communications Director

China Luxury Advisors

http://www.chinaluxuryadvisors.com/

China Luxury Advisors Inc (CLA) is a global consultancy that advises and works collaboratively with luxury brands, tourism boards, economic development organisations, destinations and retailers on their China consumer strategy. Our tailored approach creates specific programming to help our clients capture and maximise their ROI potential with this influential and growing audience. Established in 2011, CLA offers a full suite of services including China-Ready training, strategy, market entry, research and insights, media planning, digital and technology platform activation, travel trade outreach, merchandising and loyalty programs.

CLA has offices in Los Angeles, New York and an affiliate partner in Beijing.

Advertising / Digital / Marketing / Media / PR / Research / Social Media / Storytelling / Strategy

Civic Brand

https://www.civicbrand.com/

CivicBrand is an agency with over a decade of experience in research, branding, consulting, design, and marketing. We’re a team of strategists, creatives and storytellers with a passion for helping communities tell their story.  We work directly with cities, economic development, and DMOs including convention & visitors bureaus (CVBs), chambers of commerce and business associations to develop and implement branding, engagement and destination marketing strategies. We focus on public engagement at the core of place branding and implementing strategies that cut across residents, visitors and business.

Design / Marketing / Strategy / Citizen Engagement
Contact
Ryan Short, CEO

dn&co

https://dnco.com/

dn&co is a brand and design consultancy inspired by culture and place. The studio works with some of the world’s leading architects, developers, planners and cultural leaders to create meaningful destinations in architecture, workplaces, residential, retail, and restaurants through to entire neighbourhoods. They are the team behind the reinvention of St James’s, Broadgate, Here East, The Royal Docks and Ilford Town.

Their work spans place strategy, brand identity, print, publishing, digital, way finding, film, and exhibition design for clients including The Mayor of London, The V&A, The Museum of the Home, The Crown Estate, Stan hope, and British Land, amongst others.

Advertising / Design / Marketing / Research / Storytelling
Contact
Joy Nazzari, Founding Director

Entro

http://entro.com/

With a legacy dating back 50 years and a team of 55+ in Toronto, Calgary, New York, Sydney and Zürich, Entro is a world leader in the field of branding and environmental design. Entro uses design to connect people to place and fuel a dialogue between users and the spaces they inhabit – from hospitals and transit hubs to museums, arts facilities, corporate and educational campuses, and throughout cities. Entro offers design services in way finding, signage, environmental graphics, exhibit design, branding and media architecture, with expertise in architecture, graphic design, media, fine arts, industrial design, engineering, planning and project management.

Advertising / Design / Marketing / Research / Storytelling / Strategy
Contact
Cristina Kelly, Brand Strategist

Hunden Strategic Partners

https://hundenpartners.com/

Hunden Strategic Partners is a full-service real estate development advisory practice.Our professionals provide a variety of services for all stages of destination development, including market and financial feasibility studies, economic impact analyses, and RFP processes and owner’s representation. Mixed-use and destination districts, hotels, convention and conference centers, sports complexes, arenas and stadiums are some of the primary areas in which we specialize. Over eighty percent of our clients are public entities empowered to conduct real estate, economic development, and tourism activities

Research / Strategy
Contact
Rob Hunden, CEO

Landor

https://landor.com/

Landor helps its clients use brand to drive business transformation.  We believe that brand is the most vital tool to help companies meet the pressing challenges in today’s rapidly changing world: cultural transformation, differentiated customer experience, and tech-enabled innovation. We have been using insights and imagination to help our clients grow for 76 years, across 26 offices in 19 countries, working with a broad range of world-famous brands across many industries. Clients include Barclays, Bayer, BP, Diageo, FedEx, Google, Huawei, JPMorgan, Kellogg’s, Kraft Heinz, Procter & Gamble, Squarespace, and Tata.

Landor is part of WPP, the world's largest marketing and communications firm.

Design / Marketing / Research / Strategy
Contact
Danni McCormack, Business Development Director

Miles Partnership

https://www.milespartnership.com/

Miles Partnership is a global marketing agency focused exclusively on travel and tourism. With 65+ years’ experience of working with Destinations and tourism brands from Arizona & Bermuda to San Francisco & Vanuatu. From high-level strategy to product development, Miles delivers forward-thinking, results-driven solutions.  Miles’ core competencies range from strategic consulting to branding and creative, digital development, advertising sales and media buying. Miles has also been a leading agency in educating DMOs on the Google DMO Partnership Program opportunity and has provided support services to more than 140 destinations and thousands of tourism-facing businesses since the program’s inception.

Advertising / Design / Marketing / Strategy
Contact
Chris Adams, Director, Research and Online Marketing

National Geographic

https://www.nationalgeographic.com/

National Geographic has been exploring the world for over 130 years and bringing a sense of awe and wonder to our readers and followers. National Geographic Partners offer commercial partnerships across our multi-platform ecosystem – TV, print, digital and social – to inspire our reader to travel with curiosity, to support local communities, to preserve the environment and make sustainability a part of every journey.

Advertising / Storytelling
Contact
Annabelle Canwell, Vice President

Simpleview

https://www.simpleviewinc.com/

Simpleview is the worldwide leading provider of CRM, CMS,website design, digital marketing, revenue generation, and mobile technologiesfor destination marketing organisations (DMOs). The company employs 325+ staffand works with 900+ travel, tourism and convention marketing customers on sixcontinents, from towns of less than 30,000 to world capitals, including LosAngeles, New York and 14 more of the top 20 U.S. meetings destinations, Dubai,East Sweden, Guadalajara, Melbourne, Prague, Reykjavik, South Africa and thecountries of Malaysia, Norway and Scotland. 

Data management / Design / Marketing
Contact
Talicia Bosso, Global Executive

Sojern

https://sojern.com

Sojern is the leading provider of real-time traveller audiences and digital marketing solutions for the travel industry. Specialising in traveller path-to-purchase data for more than a decade, Sojern now counts 93 percent of the Fortune 500 travel companies as customers and has delivered $13 billion in bookings for its clients to date. Recognised as a Deloitte Technology Top 500 Fastest Growing Company for 5 years in a row, Sojern is headquartered in San Francisco with 13 global locations.

Advertising / Marketing / Research / Storytelling
Contact
Luca Romozzi, Senior Director South Europe and Tourism

We Are Placemaking

https://www.weareplacemaking.co.uk/

We Are Placemaking (Part of the Big Cat Group) been producing festivals and large-scale Placemaking events for the past 18 years and have two divisions within the agency - one that focuses on Licensing and Health and Safety Management and the other on full production. We work with many regional authorities, property and retail development companies such as Waltham Forest, Wembley Park, Boxpark, The Crown Estate, Baker St Quarter and Grosvenor Estates.

Place Making