Economic Development

Are you currently working to attract international students to your destination? If the answer is no, then the chances are that you’re missing a trick. We reached out to three destinations who have been incorporating their study proposition into their broader place brand strategy to understand how they have leveraged their international student attraction to deliver back on their city’s values.

Data is at the heart of an agile brand strategy. Khaled Tash, Deputy of Marketing & Communications for INVEST SAUDI, shared with us how the Kingdom is building an investment brand and using comprehensive data reporting to demonstrate the tangible results and to refine their approach.

While 'brand New Zealand' resonates globally, Auckland - the country's largest city - is less well known. Discover how they created a brand strategy that became the focal point of their recovery strategy and won them the 2020 Place Brand of the Year award.

Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us

Nine months on from the start of a global lockdown, the path for recovery is still very much unclear. But many places are making strong headway into their recovery strategies. Laurence Garino, Head of Monaco’s Welcome Office, shared how the Principality is adapting to support their residents and businesses during the crisis.

Globally, FDI inflows are expected to decrease up to 40% according to the UN and competition is fierce as places look to shore up shaken economies and the pressure on governments to create employment increases. Now more than ever, investment destinations need to stand out.

In late 2017, Cape Town announced that the city was facing ‘Day Zero’ – or the day when Cape Town would become the first major world city to have to turn off the taps. We reached out to Tim Harris, CEO at Wesgro, the trade and tourism promotion body for the Western Cape, to discover how the region is responding to the pandemic and to understand how their experience of the drought has influenced their response to COVID-19.

Over the years, we've been privileged to see some of the best and brightest of place marketing and place branding and place marketing campaigns from around the world, and with the 2020 Award winners now announced, we wanted to revisit this list and to update it with the 2020 campaigns that we just can't stop thinking about!