In just three weeks’ time, we’ll be welcoming 200 place leaders from across the USA and Canada to New Orleans for the seventh annual City Nation Place Americas conference. Here's just a sneak preview of the discussions you’ll be able to join in order to get you excited ahead of the conference on June 7-8^th!

The new Anholt-Ipsos Mid-Tier US City Brand Index examines fifty smaller but recognizable cities across the USA to understand what's driving domestic awareness and perceptions. Discover the top-ten here.

What can you do to demonstrate the impact that place marketing has on the bottom-line for your organisation? Mohamed Ashoor, Head of Digital Marketing at the, Bahrain Economic Development Board [EDB], talks to us about how they developed a marketing attribution model to show the impact that marketing has on delivering investments into the Kingdom.

A place is its people – and engaging your community is essential to ensuring that your residents see themselves reflected in your strategy. Here are eight top tips to help you adopt a more strategic and integrated approach to citizen engagement.

As the world becomes increasingly connected, soft power is an important tool that nations can leverage to achieve economic success. Brand Finance's Place Branding Director Konrad Jagodzinski explores the link between nation brand perceptions and performance and shares some ideas on how you can leverage your soft power to grow your economy.

Each year, we reach out to our community of place brand and marketing leaders to benchmark how the industry is developing and to take stock of emerging challenges and opportunities. With the continued global uncertainty, it once again seemed particularly pertinent to understand how strategies were evolving. Here are just a few of our key takeaways from the research to help inform your own strategies…

Lithuania’s capital could easily employ at least 8,000 more IT specialists to sustain the ecosystem’s growth and similar numbers across Fintech, Biotechnology, and Lasers. International House Vilnius was set up to accommodate this need and make the city increasingly attractive for foreign talent.

Shelley Watson, Head of Marketing for Tātaki Auckland Unlimited, spoke with Asbjørn Overgaard Christiansen, CEO at Copenhagen Capacity, to understand Copenhagen’s success at attracting top talent and how Copenhagen’s sustainable values have proven such an asset.

How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.

Talent attraction is the global challenge right now. Katie Ralston Howe, the Director of the Workforce Division at North Dakota Department of Commerce, joined us to explore how they’re engaging their community in a strategy to attract new residents to the state.