Economic Development

The unsung benefits of attracting international students to your destination

Are you currently working to attract international students to your destination? If the answer is no, then the chances are that you’re missing a trick. We reached out to three destinations who have been incorporating their study proposition into their broader place brand strategy to understand how they have leveraged their international student attraction to deliver back on their city’s values.

label_outline Economic Development Soft Power Talent Attraction Destination Marketing

Five ideas everyone should take away from the City Nation Place World Congress

Last week, we were delighted to welcome over 600 delegates from around the world to join one or more of the events for the City Nation Place World Congress. Whilst this list really doesn’t begin to tap into the wealth of learnings at the World Congress, we’ve pulled together a summary of the overarching themes that resonated most with us

label_outline Talent Attraction Place Branding Economic Development Destination Management Citizen Engagement Tourism Sustainability Investment Promotion Destination Marketing Data

From Day Zero to COVID-19: how collaboration is key to the Western Cape's crisis and recovery management

In late 2017, Cape Town announced that the city was facing ‘Day Zero’ – or the day when Cape Town would become the first major world city to have to turn off the taps. We reached out to Tim Harris, CEO at Wesgro, the trade and tourism promotion body for the Western Cape, to discover how the region is responding to the pandemic and to understand how their experience of the drought has influenced their response to COVID-19.

label_outline Tourism Crisis Management Economic Development Collaboration

Hall of Fame: 15 of the best place marketing and place branding campaigns

Over the years, we've been privileged to see some of the best and brightest of place marketing and place branding and place marketing campaigns from around the world, and with the 2020 Award winners now announced, we wanted to revisit this list and to update it with the 2020 campaigns that we just can't stop thinking about!

label_outline Social Media Economic Development Citizen Engagement Tourism Place Branding Design
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