It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

The rapid development of new technologies like generative AI and virtual reality are fundamentally altering the ways that we live, work, and play. But what role do they play in the future of place branding and place marketing?

At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

Investment promotion agencies have a huge role in shaping the future of their place. Instead of chasing growth for growth’s sake, economic development agencies can shape a more resilient and equitable future by targeting the businesses they attract and support. ApexBrasil's Ana Paula L. A. Repezza talked to us about how her team are making a clear commitment to gender parity, as well as steps they’re taking to develop a positive working environment within the organisation.

If soft power is the ability of a place to influence the behaviour or actions of other actors in the international arena, what role does place branding have in generating and promoting soft power for your place?

Sheffield needed a refreshed brand and narrative to help address their challenges in awareness, reputation and relevance. Discover how the city collaborated across private and public organisations to launch their place brand strategy and why it is that the city has had such success in updating their domestic and international reputation.

If you want to use an event to create a longer-lasting legacy, you have to be strategic. Tampere's Iina Ojala explores how they built on being named hosts of the 2022 IIHG Ice Hockey World Championship to build civic pride and engage the community in their place marketing and branding.

Over the years, we've been privileged to see some of the best and brightest of place branding and place marketing campaigns from around the world. As we gear up for the 2023 City Nation Place Awards, we wanted to some of our personal favourites from the Awards archive and to update it with the campaigns from last year that we just can’t stop thinking about!

What can places do to ensure their business attraction strategy strengthens their place brand proposition and delivers longer-tail benefits that extend beyond the event dates themselves? Five of our expert place branding partners shared their insights to help you refine your strategy.

In a world where there is so much competition for attention, what do you need to be doing to stand out and attract the attention of your target audience? Here's a guide on how to ensure your place brand strategy stands out from the crowd.