Economic Development

The power of ‘we’: Building a place brand strategy with your community

Community sits at the heart of place branding, particularly at the local level. With City Nation Place Americas right around the corner, we reached out to our speakers to understand how they’re working to integrate community engagement throughout their strategy to ensure that it’s more than just a tick box exercise.


label_outline Citizen EngagementDestination MarketingEconomic Development Place Branding

Tackling fragmentation: Uniting your stakeholders through shared storytelling

Destinations around the world are leaning into the power of place branding to unite their stakeholders behind a single vision for their place. Place leaders from the USA & Canada shared their practical advice they had for organisations looking to engage their stakeholders and ensure that everyone is singing from the same hymn sheet.

label_outline CollaborationDestination MarketingEconomic Development Place Branding

How Vilnius leveraged global news coverage of mass layoffs from the tech giants into a successful talent attraction campaign

When the headlines broke that Meta and Twitter were laying off huge swathes of their staff, Go Vilnius launched an opportunistic, guerilla marketing campaign to tempt people into moving to the city. Pija Ona Indriūnaitė, Head of Marketing for Go Vilnius, shares what inspired the strategy and what it means for the future of Vilnius as a Tech Hub.

label_outline Economic Development Place BrandingTalent Attraction

Data wizardry and the future of Glasgow’s tech ecosystem

At the 2023 City Nation Place Awards, Glasgow became the first city to take home the trophy for Best Use of Data, in recognition of the comprehensive and innovative work undertaken to map out the city’s tech ecosystem and create a foundation for data-driven storytelling around the sector. We sat down with Glasgow City Council's Gavin Smyth to understand precisely what it is that led to this data-driven triumph.

label_outline DataEconomic Development Investment PromotionPrivate SectorTalent Attraction

Re-defining the future of places at City Nation Place Global 2023

It is always a privilege to join delegates from around the world at City Nation Place Global to discover how cities, regions, and nations are redefining what success looks like in place branding and place marketing. With two hundred delegates in attendance, and speakers from every continent representing more than twenty places, this year was no exception.

label_outline Citizen EngagementCollaborationDataDesignDestination MarketingEconomic Development Investment PromotionPlace BrandingTourism

UK place brand and marketing leaders call for cities and regions to be bold, brave, and passionate

At City Nation Place UK 2023, it was wonderful to hear how many places are finding new ways to work with their stakeholders, their citizens, and their neighbouring cities and regions. Discover how UK cities, regions, and nations are re-inventing their strategies as we explore the key takeaways from this year's conference.

label_outline Citizen EngagementCollaborationDataDestination MarketingEconomic Development Investment PromotionPlace BrandingPrivate SectorTourism

Investing in women: ApexBrasil’s commitment to gender parity

Investment promotion agencies have a huge role in shaping the future of their place. Instead of chasing growth for growth’s sake, economic development agencies can shape a more resilient and equitable future by targeting the businesses they attract and support. ApexBrasil's Ana Paula L. A. Repezza talked to us about how her team are making a clear commitment to gender parity, as well as steps they’re taking to develop a positive working environment within the organisation.

label_outline CollaborationEconomic Development Investment PromotionReputation
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