For years, Boston has had a reputation as America’s ‘most racist city’. However, renewed efforts from both city government and place marketing organisations are challenging those perceptions, and laying the foundations for a more inclusive Boston. Segun Idowu, Chief of Economic Opportunity & Inclusion for the City of Boston, is just one of the individuals working tirelessly to ensure that Boston’s policies, actions, and marketing align to create real change in the city. Before he joins us in Houston for the City Nation Place Americas conference, we sat down with Segun to discover what the key is to making a lasting impact and how cities can make sure they’re putting their money where their mouth is.

 

Thanks for joining us, Segun. To start with, how important do you think leadership is in driving change, and what should leaders looking to make change be focusing on?

Everything starts at the top. If ideas, policies, agendas, initiatives, or programs meant to bring about change are sourced from other internal or external stakeholders, they must be supported and prioritised by leadership.

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