How to use online platforms to promote your MICE destination
By Sigvard Alarcon, Director of Digital Campaigns, Trove Tourism Development Advisors
In today's fast-paced and highly connected world, digital marketing has become a crucial tool for destinations looking to attract meetings, incentives, conferences, and exhibitions (MICE) business. The MICE industry continues to thrive, with almost half of US and Canadian workers eager to travel again in 2024, according to a survey conducted by Opinium and commissioned by World Travel Protection (WTP). Therefore, destinations must adapt their strategies to meet the changing demands of event planners. This is where digital marketing comes into play, offering destinations a powerful way to showcase unique offerings and secure leads from meeting planners.
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