Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Six tips to be more cost effective as a place brand and marketing organisation
With our economic future uncertain, many DMOs and EDOs will be tightening their belts right about now. We’ve spoken before about the importance of continuing to advertise during a crisis, but when every dollar matters, ensuring that you maximise the return on that dollar’s investment is crucial.
The roadmap for sustainable recovery
Recovery will have to be a joint effort with your citizens, your government, your local businesses, your key stakeholders. To make real change, everyone must be on board with your strategy. What can you do practically as a place marketing or management organisation to help take those first steps?
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Roles and responsibilities of public spaces in the recovery
Access to - and management of - public space has never been so essential. Learn from the successful revitalisation of Calgary’s East Village and Rivers District and the largest public park development project in the USA to discover how to leverage your own public spaces.
How to speak your government’s language
If you’re reliant on government funding, getting your local politicians on board with your strategies is essential. As places re-evaluate their budgets following the pandemic, how can you ensure that you’re speaking your government’s language?
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