Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Who pays the bill? Getting visitor levies right for places and people
As visitor levies become a reality across the United Kingdom and Ireland, the focus has shifted from whether they should exist to how they are designed, governed, and spent. TOPOSOPHY's Barry Rogers explores how tourism taxes can serve as a vital strategic tool for place branding and destination management.
Banishing beige: Six tips for avoiding clichéd, bland place narratives
How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive.
‘Do people still use Google?’ and other common questions from place leaders
Every week, place marketing leaders across tourism and economic development ask the same questions: Does SEO still matter? How do we rank in the age of AI search? What metrics actually prove our impact? The digital landscape has shifted dramatically. In this article, Brianna Vetrano breaks down the 6 most common questions place brands are asking right now and how to adjust your digital strategy to stay visible in an AI-driven world.
Nothing about us, without us: Lessons in citizen engagement from place branders
Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?
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