Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

More from Strategy Toolbox

Strategy Toolbox

Using data to take your marketing and branding efforts to the next level

Most Destination Marketing Organizations (DMOs) today rely to some degree – if not a great extent – on traditional survey research. Surveys enable DMOs to ask tailored questions to a targeted demographic, resulting in meaningful insights. Surveys are, and will continue to be, an important component of marketing and branding strategies.

label_outline Investment Promotion Destination Marketing Data
Strategy Toolbox

Why Country Brands need a more strategic structure

When countries are trying to create a Country Brand strategy, they frequently do it without a strategic approach in mind and often lack a proven methodology or model for doing so. In practice, these countries learn the process as they progress and consequentially make unforeseen mistakes. As they lack comprehension of this task’s complex nature, they don't manage the process effectively.

label_outline Tourism Place Branding Investment Promotion Economic Development Destination Marketing
Strategy Toolbox

How the digital identity of nations and places reflects on place brands

Digital presence, search results and online reputation. In today’s fast-paced world there’s no way around the growing importance of this correlated pyramid. Countries, regions and cities already know that their Place Brand needs to be strategically managed in terms of having a strong digital presence to achieve great search results, based on a positive online reputation.

label_outline Reputation Place Branding Investment Promotion Economic Development Digital Reputation Destination Marketing Tourism