Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
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Strategies for the return of tourism
Ronella Tjin-Asjoe, CEO of Aruba Tourism, Rosa Harris, Director of Tourism for the Cayman Islands Tourism Department, and Ingrid Rosa, Account Supervisor for Ketchum, detail recovery strategies as places prepare for the return of tourism.
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Building the place brand with structure and purpose to support a resilient future
Jose Torres, CEO of Bloom Consulting, explores why taking the longer-term view of place brands supports place economies more effectively, and outlining what Australia has learned from their new nation branding process.
COVID-19 – the sequel: communication implications for destination marketing
The potential reputational risks involved in communicating about and during COVID-19 are many. But here are a few things that should be considered when deciding how to handle communications in a world turned upside down by this crisis.
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How digital data can better inform your marketing strategy and adapt to a changing travel landscape
Tim Lawrence, iCrossing UK, shares tips for making destination marketing more measurable and accountable, and why utilising digital data and insight is more important now than ever.
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