Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
‘Do people still use Google?’ and other common questions from place leaders
Every week, place marketing leaders across tourism and economic development ask the same questions: Does SEO still matter? How do we rank in the age of AI search? What metrics actually prove our impact? The digital landscape has shifted dramatically. In this article, Brianna Vetrano breaks down the 6 most common questions place brands are asking right now and how to adjust your digital strategy to stay visible in an AI-driven world.
Nothing about us, without us: Lessons in citizen engagement from place branders
Your residents should be co-creators of your place brand. But what does it take to engage communities and transform citizens from passive actors into active champions of your place brand strategy?
How place branding can find common ground in a divided era
We’ve often said that a place brand should provide a unifying narrative for a community, but how can you achieve this if your community doesn’t feel united? While there is no silver bullet to this, six expert place practitioners shared their insight into how place brand and marketing teams can navigate political division within their community.
Three steps to breaking down place marketing silos
Increasingly, tourism and economic development teams are collaborating to deliver a place-led approach. But how do you navigate the challenging legacy those existing structures create? Here are three steps to breaking down silos and delivering a holistic place marketing strategy - as told by those working on the front lines.
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