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Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

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Using great storytelling to elevate your destination brand
Strategy Toolbox

Using great storytelling to elevate your destination brand

As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. However, it can be difficult to tell a truly engaging story across multiple channels, so how can destination brands get it right?

label_outline Crisis Management Design Destination Marketing Reputation Tourism
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Seven thoughts to keep in mind to promote equitable development
Strategy Toolbox

Seven thoughts to keep in mind to promote equitable development

Correcting past injustices is critical to  a more positive and equitable future for all our citizens – and to lay the foundations for a more resilient future for our places. To address these challenges, we reached out to our panel of Experts to hear their top tips to ensure your strategies are driving equitable development...

label_outline Citizen Engagement Collaboration Crisis Management Destination Management Economic Development
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Restarting business events to deliver longer-term positive returns
Strategy Toolbox

Restarting business events to deliver longer-term positive returns

Restarting business events is critical to recovery for many places; they bring visitor spend to the city, facilitate trade deals, and attract media attention. However, we can’t simply hit re-start on the sector and expect it to resume in exactly the same manner. How can you evolve your value proposition to meet new behaviours and expectations?

label_outline Collaboration Destination Management Economic Development Place Branding Soft Power
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