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Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

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Sheffield just launched a ground-breaking student attraction campaign. Here’s how it works.
Strategy Toolbox

Sheffield just launched a ground-breaking student attraction campaign. Here’s how it works.

Last week, Sheffield announced the launch of a new campaign – Sheffield Your University City - created in collaboration between Sheffield Council’s marketing body and the city’s two universities. We caught up with the masterminds behind the innovative collaboration to understand more about the journey and what they learned along the way.

label_outline Collaboration Place Branding Reputation Talent Attraction
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Growing and communicating the positive impact of convention centers on the place economy
Strategy Toolbox

Growing and communicating the positive impact of convention centers on the place economy

State and local governments invest in capital development, operations and marketing of convention centers with the expectation of generating positive economic impacts to their communities. They typically measure this impact by estimating the amount of spending of visitors to the convention center. But is that the best way?

label_outline Economic Development Place Making Tourism
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