Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

More from Strategy Toolbox

Strategy Toolbox

The unsung benefits of attracting international students to your destination

Are you currently working to attract international students to your destination? If the answer is no, then the chances are that you’re missing a trick. We reached out to three destinations who have been incorporating their study proposition into their broader place brand strategy to understand how they have leveraged their international student attraction to deliver back on their city’s values.

label_outline Economic Development Soft Power Talent Attraction Destination Marketing