Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Three ways place brand leaders can foster innovation and creative thinking in the virtual workplace
In this new state of a displaced workforce, how can leaders of place brand teams foster innovationand creative thinking?
Four big challenges we face in 2021 to Build Back Better
Whether this new visitor economy will be “better” – more resilient, more equitable and creating more value for communities - will depend on how we recover. Here are some of the common challenges facing destinations in recovery, and some of the opportunities it creates to build back better.
play_arrow
Using data to drive and inform your economic development strategy
How can you reduce costs while increasing the efficiency of your strategies? Pedro Jose Fernandez Ayala outlines how Colombia have engaged their diaspora to support their strategy and gain market research.
From resilient leadership to leadership for resilience
We talked last week about the importance of having reputational resilience as a place brand or marketing organisation, but of course, this is only one facet of the solution. You have to be able to secure the future of your own organisation to be able to continue delivering on your place brand and place marketing success.
More from Strategy Toolbox
An error occurred trying to play the stream. Please reload the page and try again.
Close