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- How responses to the Russia-Ukraine War are impacting nation brands
- Putting African place brands and destinations on the global investment map
- How destinations can stand out through great storytelling?
- Domestic tourism: Winning tactics for 2020
- COVID-19 crisis: the impact on Nation Brands
- Place Branding for the 2020s: Survey results
- Looking Forward as a Tourism Industry
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Strategy Toolbox
How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.
Writing a great brief leads to a richer partnership. Here’s what you could be missing.
Clear communication is essential to any successful partnership – even more so when you’re working with external parties. Four of our expert partners shared their thoughts on how you could write a good brief to explain the challenge or project you want to tackle, putting you on the best footing for a partnership with an agency or consultancy.
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Hosting the Commonwealth and building an international brand for the City of Birmingham
As the hosts for the 2022 Commonwealth Games, how is Birmingham leveraging the event and investing in culture to build longer-term, more equitable impacts for the citizens of Birmingham?
How can you make destination stewardship a reality?
With so many stakeholders involved – and with most DMOs not owning any of their assets – is true destination management just a pipe dream? And how do you evolve a destination management mindset to one of destination stewardship?
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Building a city brand on an equality platform: Cardiff
How are Cardiff's BID team working to galvanise place stakeholders behind an Equality City brand proposition?
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