Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Strategy Toolbox

Ten essential lessons all places should learn from a year of COVID-19

What learnings from the past year will continue to shape and evolve place branding and marketing strategies as we plan for the future? We reached out to our Expert partners to understand what they considered essential lessons for destination marketing and economic development teams around the world.

label_outline Citizen Engagement Crisis Management Destination Marketing Economic Development Reputation
Strategy Toolbox

The unsung benefits of attracting international students to your destination

Are you currently working to attract international students to your destination? If the answer is no, then the chances are that you’re missing a trick. We reached out to three destinations who have been incorporating their study proposition into their broader place brand strategy to understand how they have leveraged their international student attraction to deliver back on their city’s values.

label_outline Destination Marketing Economic Development Talent Attraction Soft Power