How can you break away from the monotony of investment attraction communication with your own strategy? Dr Natasha Grand Norman, INSTID, joins Mary Harris, M&C Saatchi, to explore a different set of connection points to help you attract and retain investment to your place.

Place marketers are crying out for an all-in-one strategy to attract visitors, investment, and talent to their countries and cities - but how do you stand out from the crowd? Expert storytellers at BBC StoryWorks explore how countries and cities can pin their narrative and reach the right people, at the right time. 

Ben Russell and Jordan Rumsby, Adara, share the tools that destination marketers need to glean meaningful insights, track the effectiveness of their strategies, and wow stakeholders with an impressive ROI.

Your place brand should set the vision for the entire community. Join experts from CivicBrand as they explore the nuance between a well-executed campaign and a true place brand strategy, and how you can ensure your brand informs every decision your place makes.

CrowdRiff's Kash Miah delved into the latest social media trends that directly impact your destination marketing to ensure your strategies and tactics are fit for purpose.