Strategy Toolbox

How-to articles and case studies sharing best-practice approaches to all elements of place branding and marketing.

Strategy Toolbox Partner Content

Destination branding in a time of lockdown

What does it mean to be a destination when visitors can no longer travel? Far from obstacle or paralysis, COVID-19 should be a call-out for innovators to create new and timely solutions. How can you utilise this time to make your destination seem so desirable that it's the first place people want to visit when the travel restrictions are lifted?

label_outline Destination Marketing Place Branding Digital Reputation Social Media
Partner Content Strategy Toolbox

What investment promotion agencies can do now to prepare for what's coming next

There are echoes from the recent past in what the global economy is facing today. The SARS epidemic, two Gulf Wars, the bursting of the dot-com bubble, 9/11 and the 2008 financial crisis, although different, were external shocks that required swift and focused action. From first-hand experience during those times, and reviewing some of the best initiatives IPAs around the world are already taking today, here is a battle plan for what to do.

label_outline Social Media Crisis Management Investment Promotion
Strategy Toolbox

7 top tips for destination marketing and investment promotion during the COVID-19 pandemic

We are living in unprecedented times. And in the midst of it all, destination marketing and investment promotion organisations are taking stock and rapidly evolving their role. In the face of a global crisis, what can DMOs and IPOs constructively do to mitigate the damage?

label_outline Destination Marketing Crisis Management Investment Promotion Destination Management