How are Cardiff's BID team working to galvanise place stakeholders behind an Equality City brand proposition?

What implications do changing work behaviours have on the quality of place proposition? How can smaller or rural destinations who have hailed the opportunities of remote working maintain momentum if / when cities rebuild attractiveness?

How do you secure the buy-in of your community and include your citizens in the story-telling and positive advocacy for your place? Colette Jones of Destination Cleveland, Suzanne Weirick and Arvis Dawson of Elkhart County, and Barry White of Chattanooga CVB join Trajectory’s Jeannette Hanna to give top tips from their experience.

What's the key to radically re-thinking the purpose of your city centre? Councillor Nigel Cooke, Cabinet Member for Regeneration & Housing, Stockton-on-Tees in the UK, shares why they're planning to invest in green space and how they're building the foundations for recovery.

Listen in to understand how you can measure performance to understand place attractiveness, benchmark your location as a place to Invest, Live, Work & Study, and demonstrate success to secure marketing budget.

How can you find the common ground between what local residents, business owners, and elected officials value most and what it is that visitors are seeking from your place?