Funding

Ten ways to prove the value of place branding and place marketing

A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.

label_outline AdvocacyFundingPlace Branding

What does structural collaboration actually look like between destination marketing and economic development organisations

How can DMOs and EDOs pool resources, integrate teams, share data, and collaborate on KPIs to deliver more effective strategic progress? Learn from successful examples of collaboration – from ad hoc MOUs to the full integration of resources and approach.

label_outline CollaborationDestination MarketingEconomic Development Funding

Breaking down the impact of the de Bois report for DMOs in England

The de Bois report set out 12 recommendations to improve the DMO landscape in England – and the UK government has recently published their response, accepting the majority of Nick de Bois’ recommendations. Ahead of City Nation Place UK, we reached out to Patricia Yates, CEO of VisitBritain/VisitEngland, to understand what the broader impact will be across England following these decisions.

label_outline Destination ManagementDestination MarketingFunding

Annual Survey Report | Planning for the future

The City Nation Place annual survey aims to take the pulse on the priorities of nation branding teams, city and regional marketing boards, destination marketing organisations, investment promotion agencies, and economic development boards – where do they see the challenges and opportunities, and what strategies and tactics are they pursuing to deliver on their key objectives?

label_outline Citizen EngagementCollaborationDataDestination ManagementDestination MarketingEconomic Development FundingInvestment PromotionPlace BrandingSustainabilityTalent AttractionTourism

Four findings from the 2021 place branding survey

Whilst the impact of the pandemic is ongoing, the 2021 Survey has been able to look back on the past year and forward to the next, to explore the longer-term changes this is bringing to the practice of place branding and marketing for cities, regions, and nations around the world. There are a few key issues that places were grappling with that we’d like to highlight and explore…

label_outline Citizen EngagementCollaborationDataFundingPlace BrandingSustainability

Resilience and flexibility: How Visit Florida built wellbeing into remote working

We’re facing one of the greatest global health challenges of the last one hundred years – but how can we promote social and mental wellbeing during a year of uncertainty? We spoke to Dana Young, CEO and President at Visit Florida, to understand how lessons learned from their continued fight for survival allowed the organisation not only to thrive during the pandemic, but to support the wellbeing of their employees throughout the stress of the last six months.

label_outline CollaborationCrisis ManagementDataFundingTourism
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Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

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    Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
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    Cat Leaver Head of Brand & Content, VisitScotland
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    Rose Wangen-Jones Managing Director, Marketing & Destinations, London & Partners
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    Geerte Udo CEO, amsterdam&partners
label_outline DataDestination MarketingFundingInvestment PromotionPlace Branding

Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

label_outline DataDestination MarketingFundingInvestment PromotionPlace Branding

How the private sector saved Visit Mexico

In late 2018 it was announced that the Mexican Tourism Promotion Council would be disbanded. A year and a half on, we spoke with Carlos Alberto González González, Director General of the newly relaunched Visit Mexico, to understand how they’re collaborating with industry partners as well as how data is enabling a low-budget promotion strategy during COVID-19.

label_outline CollaborationCrisis ManagementDestination MarketingFundingSocial MediaTourism
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