Funding

Watch

Place Branding for the 2020s - and how COVID-19 is impacting on strategic thinking

Two months ago, we were living and working in a different world. What started as research around the emerging trends in 2020 rapidly gained new importance as COVID-19 put the world on lockdown. Discover the discrepancies between our pre- and post-COVID-19 findings to understand how places can adapt their destination marketing and investment promotion strategies for this new reality.

  • image
    Clare Dewhirst Founder and Director, City Nation Place
  • image
    Jason McGrath Senior Vice President, IPSOS Global Reputation Centre
  • image
    Cat Leaver Director, Brand Scotland
  • image
    Rose Wangen-Jones Managing Director, Marketing, London & Partners
  • image
    Geerte Udo CEO, amsterdam&partners
label_outline
Place Branding Funding Data Investment Promotion Destination Marketing

How the private sector saved Visit Mexico

In late 2018 it was announced that the Mexican Tourism Promotion Council would be disbanded. A year and a half on, we spoke with Carlos Alberto González González, Director General of the newly relaunched Visit Mexico, to understand how they’re collaborating with industry partners as well as how data is enabling a low-budget promotion strategy during COVID-19.

label_outline Crisis Management Social Media Destination Marketing Collaboration Tourism Funding
Peter Kentie Peter Kentie Managing Director, Eindhoven 365

Becoming Eindhoven

Eindhoven have taken the world stage by storm, winning the 2018 City Nation Place Award for Place Brand of the Year. Peter Kentie, Managing Director at Eindhoven 365, took the time to share the thinking behind their repositioning, and to explore their innovative approaches to funding and stakeholder engagement.

label_outline Talent Attraction Investment Promotion Economic Development Data Place Branding Funding Destination Marketing

The funding conundrum for place branding teams

We can all agree that tourism promotion is an essential component of a city, nation or place’s economy, right alongside a solid economic development strategy. In 2018, travel and tourism generated 10.4% of all global economy and created 319 million jobs – that works out as a global average of 1 in every 10 people whose daily income is reliant on tourism.  And yet for some reason, when the going gets get tough and budgets need to be cut, everyone seems to turn their eyes to the place promotion budget.

label_outline Investment Promotion Tourism Funding Destination Marketing
Rodrigo Esponda Rodrigo Esponda Managing Director, Los Cabos Tourism Board

Changing international perceptions of Los Cabos

Following the dissolution of Mexico's Tourism Promotion council, the private sector of Los Cabos stepped into fill the gap. Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, shared details of the collaboration with us, along with the work that they're undertaking to challenge negative stereotypes in the media.

label_outline Funding Destination Management Private Sector Destination Marketing Tourism
John  Lambeth John Lambeth Founder & CEO, Civitas

Interview with John Lambeth, Founder & CEO, Civitas

Is the USA ahead of the UK when it comes to integrating destination marketing and economic development, and securing funding? Politicians and the private sector can be more supportive of economic development over tourism with funding – integrating tourism and economic strategies more effectively can secure longer-term financial security. John Lambeth, CEO and Founder of Civitas, shared his insight into the challenges DMOs face to secure funding and how collaboration is the key to long-term success.

label_outline Place Branding Advocacy Private Sector Funding Sustainability

Advocacy: the missing link in place branding?

It’s sometimes possible that, when you are convinced of the value of what your organisation is achieving, you neglect the task of helping others to share the same vision.  At City Nation Place events we’ve often talked about engaging citizens, politicians, and the private sector in the process of place branding – working together to understand your place’s assets, creating a plan to grow and leverage your assets, and implementing that strategy with the consensus and contribution of all stakeholders.  However, in our research for future agendas, a new word is appearing in the conversations we are having with place branding practitioners around the world: “advocacy”.  There’s a growing recognition of the need to advocate for the beneficial impact of your place branding strategy – as Victor Hoskins, Director of Arlington Economic Development in Virginia USA  [one of the winning places in the race to host the new headquarters for Amazon] commented, ironically it can be when you are most successful that you need to advocate the most.

label_outline Private Sector Funding Crisis Management Tourism Place Making Economic Development Advocacy
Load more