Your private sector is a core part of the make-up of your place. More than that, they can often be those with the most to gain from your strategy to grow tourism or attract new talent, and of course they can also be an important source of funding for place brand and marketing initiatives. So how can you engage them more effectively in your strategy?

Which trends will be making the biggest impact on place brand and place marketing strategies over the next twelve months? From sustainability to data to managing decreased spending budgets, five of our expert partners shared their insights to help you keep your finger on the pulse as you head into 2023.

Data is the lifeblood of an organisation and is the key to understanding the impact of your strategies. Four of our experts share their insights on what a focus on data means to them, and how you can shape your priorities accordingly.

Are you looking to create a longer-lasting legacy from the events you're hosting? Here are seven ideas from industry experts that you should be considering.

If you launch a place brand strategy, you have to be in it for the long haul. We reached out to our panel of experts to help you create a strategy that continues to deliver for your place in the long-term.

We know how busy the life of a place brand and marketing leader is. Which is why we reached out to our partners for the 2022 Americas conference to get their top line coverage of the discussion – ensuring you’re up to date on all the latest topics in an easily digestible format.

So with no further ado, here we go…

To understand which areas are overlooked in developing and delivering a place brand strategy, we asked our place experts what they considered to be the most common mistakes made by cities, nations, and regions…

Data is the universal challenge. We reached out to five of our place experts for their top tips to ensure that you’re maximising the impact and efficiency of your data strategy…

With COP 26 on the horizon, sustainability is perhaps the biggest challenge for place brands. How can you ensure that your strategy delivers against your economic, social, and environmental sustainability ambitions? We reached out to our panel of Experts for their top tips for places looking to authentically embed sustainability at the heart of their place values and strategies…

We talk about the key ingredients for a successful place brand strategy, but what about the reverse? Here are the six roadblocks to watch out for if you’re launching or managing a place brand strategy…

Correcting past injustices is critical to  a more positive and equitable future for all our citizens – and to lay the foundations for a more resilient future for our places. To address these challenges, we reached out to our panel of Experts to hear their top tips to ensure your strategies are driving equitable development...

What learnings from the past year will continue to shape and evolve place branding and marketing strategies as we plan for the future? We reached out to our Expert partners to understand what they considered essential lessons for destination marketing and economic development teams around the world.

What is the most important factor for a smart city  project or organisation to be successful in the long-run?

With our economic future uncertain, many DMOs and EDOs will be tightening their belts right about now. We’ve spoken before about the importance of continuing to advertise during a crisis, but when every dollar matters, ensuring that you maximise the return on that dollar’s investment is crucial.

How can destinations begin their recovery? With the summer season looming for many destinations, and business-almost-as-usual resuming, we reached out to our panel of place branding experts to understand what the next steps should be for places looking to restart their economies.