Tourism for all: Six community engagement approaches to support your visitor economy
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
From wayfinding to digital skills building, here are six examples of places who are building the future of their visitor economy in partnership with their locals.
Here are five ideas to help you identify new and unexpected avenues of collaboration to drive your city branding or nation branding strategy.
Left unchecked, a rapid increase in fortune for a place can result in the displacement of your existing residents. Here are eight tips to ensure that you’re driving inclusive and equitable development for your place.
Discover how neighbouring cities, regions, or countries could join forces to enhance the overall appeal of their respective places.
Young people are a hugely influential demographic. So, what does it take to catch the attention of these socially conscious, digital natives? Here are 10 tips on how you can adapt your approach to engage younger generations and foster lasting connections with your place.
Starting with data that shapes your overall place brand strategy and moving on to refining your campaigns and marketing strategies, here are eight expert opinions on the most common errors being made so you can ensure you’re leveraging your data effectively.
A successful place branding strategy is by its nature a long-term strategy, and those who don’t understand that will often be looking for shorter-term wins. So what does best practice look like when it comes to educating your stakeholders and giving a realistic overview of your impact? We reached out to the City Nation Place Expert partners to get their insight on what you should be focusing on.
What are the elements that make or break a placeshaping project? We reached out to our expert partners to discover what they’ve learned from their own projects to understand what every place brand or marketing organisation should know before embarking on their own placeshaping initiative.
A place brand is far more than a logo. But at the same time, having a clear, consistent visual identity is a key component to unifying the different facets of our place as one voice. However, it’s also very easy to get wrong. After all, how do you capture something as multidimensionally complex as a city or nation on paper without being reductive? And what can you do to avoid your community critiquing the cost of the re-design?
Place brand and marketing teams often find themselves operating on a tight budget. And when tasked with promoting your place – whether for tourism, investment, talent attraction, or to build civic pride – the key is in making sure that you’re getting the maximum value out of every pound that you invest. Find out how you can deliver a bigger punch with fewer resources here.
Place branding has to benefit your community – and it has to benefit all of your communities. Here are eight top tips to help you on your road to a more equitable and inclusive place brand strategy.
Sustainability is becoming an important differentiator for places. Nine of our expert partners shared their advice on how you can make sure that you grow and communicate your sustainable values in a way that is authentic, actionable, and compelling.
A place is its people – and engaging your community is essential to ensuring that your residents see themselves reflected in your strategy. Here are eight top tips to help you adopt a more strategic and integrated approach to citizen engagement.
Your private sector is a core part of the make-up of your place. More than that, they can often be those with the most to gain from your strategy to grow tourism or attract new talent, and of course they can also be an important source of funding for place brand and marketing initiatives. So how can you engage them more effectively in your strategy?
How can you prove the long-lasting impact of your strategy when you’re advocating for the value of your work to your key stakeholders? Ten of our expert partners shared their thoughts on how place brand and marketing organisations can re-think their approaches to the Key Performance Indicators [KPIs] that they use and how you can make sure you’re measuring impact in the areas that will make a difference for your organisation.
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