In an era of AI and post-truth, how can place branding teams build genuine trust? Explore nine expert insights on establishing long-term credibility.

Funding is one of the perennial challenges facing place brand and marketing teams. What steps can place teams take to secure stronger funding sources to support their ongoing activities?

Mobilising a community to take charge of its destiny is tough, demanding work. Discover the impressive turnaround in Congress Heights and how Monica Ray is translating development into tangible benefits for locals.

At City Nation Place Americas in Vancouver, Propulso shared what a year of mobility data revealed about one of North America's most loved small destinations. The pattern they found is almost certainly hiding in yours too.

How do you create a coherent visual identity for something that has as many moving parts as a place? Here are seven expert perspectives from around the world to help you build a flexible place brand identity that works across all audiences and partners.

Understanding which KPIs stakeholders care most about is the key to cutting through the data noise and proving the return on the investment in your activities. Here are eight key questions you should be asking of your data – as verified by place branding and marketing experts.

Sports events are powerful drivers of community. With the 2026 FIFA World Cup kicking off today, we reached out to five of our expert partners to get their advice on how places can leverage events to engage their diaspora.

How do you build a brand that residents recognise and visitors believe? Six expert practitioners share their insight to help you uncover a narrative that is both authentic and distinctive. 

We’ve often said that a place brand should provide a unifying narrative for a community, but how can you achieve this if your community doesn’t feel united? While there is no silver bullet to this, six expert place practitioners shared their insight into how place brand and marketing teams can navigate political division within their community.

When is it valuable for a city, region, or nation to go one step further and launch their own event or festival to meet specific community needs? Four place branding experts highlighted cities who have invested in events that have put their community on the map and highlighted the unique ‘here-ness’ of their home.

The new challenge for place brand and marketing teams is this: How do you make sure that the information surfaced about your place by AI is accurate and on brand? Here are the areas you should be prioritising to adapt to the new era of Generative Engine Optimisation (GEO).

Discover eleven crucial training areas you should be prioritising to ensure your place brand or place marketing team has the skills they need to succeed in 2026 and beyond.

How can you ensure you’re differentiating your place branding and place marketing? Industry experts highlight nine cities and regions who are standing out from the crowd and what makes their approach so successful.

Six place brand and marketing experts share their insight into what you should be doing to understand how external audiences perceive your place – and how you can effectively feed that into your ongoing reputation management.

We talk about the importance of building your place brand in partnership with your community and your stakeholders, but what happens when someone disagrees with your direction? Here are twelve pieces of advice to help you respond effectively.